NAB Show
NAB Show operates the world's largest annual media, entertainment, and broadcasting technology trade show portfolio, running NAB Show Las Vegas (58K+ attendees, 1,100+ exhibitors) and NAB Show New York for global broadcasters, streamers, content creators, and enterprise technology buyers across the AI, cloud, sports, and creator-economy verticals.
- Company typePrivate
- Founded1922
- HeadquartersWashington, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What NAB Show does
NAB Show operates the largest annual gathering for the global media, entertainment, and broadcasting technology industries, organized by the National Association of Broadcasters (NAB), a 501(c)(6) non-profit trade association founded in 1922 and headquartered in Washington DC. The portfolio consists of two flagship in-person events: NAB Show Las Vegas (the 58K+ attendee global marketplace held at the Las Vegas Convention Center, featuring 1,100+ exhibitors across nearly eight soccer fields of space, 60+ conferences, and 146 represented countries), and NAB Show New York (the East Coast regional event at the Javits Center drawing 11,500+ registered attendees). The product surface extends beyond the flagship physical events to include educational conference programs (Post|Production World, Streaming Summit, BEIT Conference, Creator Lab), industry awards programs (Product of the Year, Project of the Year, Marconi Radio Awards), session recordings on-demand, the 'Changing Frequencies' podcast, and an editorial content hub. Exhibition space is sold via tiered turnkey booth configurations (10x10 and 10x20 at $5,700-$12,750) and raw floor space ($43/sq ft) on multi-year contracts, with additional revenue from attendee registration tiers, premium conference program fees, and sponsorship packages.
NAB Show generates revenue through three primary streams: exhibition and sponsorship sales (the dominant stream, anchored by enterprise exhibitors such as Sony, Canon, Adobe, AWS, Google Cloud, and AT&T), attendee registration across student, government, and general tiers for both Las Vegas and New York, and premium paid conference programs including AI Training Workshops and Radio + Podcast Interactive Forum. The go-to-market motion is event-driven rather than technology-driven: value is created by physically concentrating decision-makers across the broadcaster, streamer, creator, sports, and brand verticals during a 3-4 day window, with digital content (session recordings, podcast, editorial) extending engagement between annual cycles. The audience is 48% first-time and 62% first-time at New York 2025, indicating continuous community refresh rather than dependence on a static legacy base.
The organization has no venture capital backing, is privately held as a non-profit trade association, and does not disclose revenue. Its core technology footprint is limited to event registration infrastructure, video-on-demand delivery for session recordings, and website content distribution on nabshow.com rather than a proprietary platform product. Distribution is dominated by direct enterprise sales of exhibition space and sponsorships, supplemented by content marketing and social media channels (YouTube, LinkedIn, Instagram, Twitter/X, Facebook, TikTok, Threads) for top-of-funnel awareness.
NAB Show firmographics
Firmographics- Name
- NAB Show
- Legal name
- National Association of Broadcasters
- Website
- https://nabshow.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NAB Show operates the world's largest annual media, entertainment, and broadcasting technology trade show portfolio, running NAB Show Las Vegas (58K+ attendees, 1,100+ exhibitors) and NAB Show New York for global broadcasters, streamers, content creators, and enterprise technology buyers across the AI, cloud, sports, and creator-economy verticals.
- Ownership category
- akta.pro rank
NAB Show industry classification
Industry- Product category
- Media Industry Trade Shows and Conferences
- NAICS
- Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Industry Trade Shows & Expos (MPAGAGAA)
- akta.pro secondary industries
- Technology & Developer Conferences (MPAGAGAE), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
Keywords
Where NAB Show is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
NAB Show business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Exhibition and Sponsorship Revenue: NAB Show generates primary revenue through exhibition space rental and sponsorship packages. Exhibitors pay for booth space, with tiered turnkey options ranging from 10x10 to 10x20 configurations, and can purchase additional sponsorship and branding opportunities.
- Attendee Registration: Revenue generated from attendee registrations for both the Las Vegas flagship event and NAB Show New York. Pricing tiers exist for different attendee categories including students, government employees, and general admission.
- Conference Program Fees: Premium paid conference programs including Post|Production World, AI Training Workshops, Radio + Podcast Interactive Forum, and Local TV Strategies generate additional registration revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Standard Turnkey 10x10 booth |
| Unit Pricing | Multi-year contract | Standard Turnkey 10x20 booth |
| Unit Pricing | Multi-year contract | Lounge Turnkey 10x10 booth |
| Unit Pricing | Multi-year contract | Lounge Turnkey 10x20 booth |
| Unit Pricing | Multi-year contract | Raw exhibition floor space |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
NAB Show product offering
Product offeringCore offering
NAB Show organizes and operates two annual flagship trade show events — NAB Show Las Vegas and NAB Show New York — that bring together technology exhibitors, broadcasters, content creators, and media buyers in physical convention venues. Core revenue comes from selling exhibition booth space, sponsorship packages, and conference program registrations, complemented by year-round digital content distribution including on-demand session recordings, the Changing Frequencies podcast, and the Trends and Topics editorial hub.
Product overview
NAB Show is a portfolio of trade show events organized by the National Association of Broadcasters, consisting of two major annual events: NAB Show Las Vegas (the flagship global event with 58K+ attendees and 1,100+ exhibitors) and NAB Show New York (the East Coast marketplace with 11,500+ attendees). The product ecosystem includes educational conference programs (Post|Production World, Streaming Summit, BEIT Conference), awards programs (Project of the Year, Product of the Year, Marconi Radio Awards), session recordings on-demand, the Changing Frequencies podcast, editorial content through Trends and Topics, and exhibit/sponsorship opportunities. These offerings serve media, entertainment, broadcast, streaming, sports, and creator economy professionals seeking technology, education, and networking opportunities.
Differentiator
Problem solved
Functional benefit
Brands
- Creator Lab: Four days of hands-on learning, presentations and activations highlighting AI, creator techniques, business insights and partnerships.
- Sports Summit
- Post|Production World
- Streaming Summit
- Marconi Radio Awards
Products and services
- NAB Show Las Vegas Annual flagship trade show for media, entertainment, and broadcast technology professionals held in Las Vegas, featuring over 1,100 exhibitors, conferences, workshops, and networking opportunities across AI, cloud virtualization, creator economy, sports, and streaming.
- NAB Show New York East Coast regional trade show at Javits Center serving content creators, media producers, and enterprise buyers across broadcasting, streaming, sports, digital, film, and creator economy verticals.
- NAB Show Education and Conference Programs Paid conference and workshop programs covering post-production, streaming, broadcasting management and monetization, video engineering, visual innovation, and AI training, offered to attendees as premium education tracks alongside the main trade show.
- Exhibit and Sponsorship Opportunities Sales offerings enabling technology companies to purchase exhibition booth space, sponsorship packages, and on-floor branding/pavilion presence at NAB Show Las Vegas and NAB Show New York.
Companies that use NAB Show
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles2 records
NAB Show technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NAB Show partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights6 records
NAB Show competitors and assessment
Company assessmentDirect peers
- SIGGRAPH: Premier annual conference and exhibition on computer graphics, animation, VFX, and interactive techniques, organized by ACM. Overlaps with NAB Show's production/post-production and creator-economy audience and exhibitors.
- SXSW Conference & Festivals: Annual media, entertainment, and technology conference/festival in Austin. Comparable in serving a content/media/tech buyer base with a mix of exhibition, conference programming, and networking, and a comparable scale of attendees.
- IBC (International Broadcasting Convention): Annual media, broadcast, and technology trade show held in Amsterdam. The closest direct global competitor to NAB Show, covering overlapping exhibitor and attendee bases in broadcasting, streaming, and content production.
- InfoComm: Annual professional AV and integrated experience trade show organized by AVIXA. Overlaps directly with NAB Show on broadcast/production technology exhibitors and AV buyers, though with a stronger pro AV and live events emphasis.
Regional players
- SET Expo (Sociedade Brasileira de Engenharia de Televisão): Brazil's leading broadcast and media technology exhibition. Comparable in product focus on broadcast/streaming/media technology, but regional to Latin America rather than competing directly with NAB Show's U.S. flagship.
- BroadcastAsia: Asia's premier broadcast and media technology exhibition, held in Singapore. Comparable in exhibitor and attendee focus on broadcast and media technology, but regional to APAC rather than competing head-to-head with NAB Show in the U.S.
- Inter BEE: Japan's leading broadcast, media, and entertainment technology trade show, held annually in Makuhari Messe. Directly comparable in product focus, but regional in geography, serving the Japanese and broader APAC market.
- SATIS (SATIS-Screen4All): French broadcast and media technology exhibition serving the Francophone market. Comparable product category, but regional to France rather than competing directly with NAB Show's U.S.-anchored footprint.
Broad incumbents
- CES (Consumer Electronics Show): Massive annual consumer electronics trade show organized by the Consumer Technology Association (CTA). Overlaps with NAB Show on broadcast/streaming/media technology exhibitors, but extends well beyond into consumer hardware, mobility, and broader consumer tech.
- Informa PLC: Global events organizer and B2B media company that owns IBC and many other media/technology events. A broad incumbent whose portfolio overlaps directly with NAB Show's category and competes for the same exhibitor and attendee spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NAB Show social profiles
Digital presenceNAB Show financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAB Show leadership team
Management profileNumber of profiles
Profiles1 record
NAB Show funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAB Show M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAB Show
What does NAB Show do?
NAB Show organizes and operates two annual flagship trade show events — NAB Show Las Vegas and NAB Show New York — that bring together technology exhibitors, broadcasters, content creators, and media buyers in physical convention venues. Core revenue comes from selling exhibition booth space, sponsorship packages, and conference program registrations, complemented by year-round digital content distribution including on-demand session recordings, the Changing Frequencies podcast, and the Trends and Topics editorial hub.
Is NAB Show a public or private company?
NAB Show is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NAB Show founded?
NAB Show was founded in 1922. It employs 51 to 100 people.
Where is NAB Show based?
NAB Show is headquartered in Washington, United States, in the North America region.
How does NAB Show make money?
Three revenue lines are on record. Exhibition and Sponsorship Revenue is the primary driver. The others are attendee Registration and conference Program Fees.
Who are NAB Show's main competitors?
Direct peers on record are SIGGRAPH, SXSW Conference & Festivals, IBC (International Broadcasting Convention) and InfoComm. Regional players are SET Expo (Sociedade Brasileira de Engenharia de Televisão), BroadcastAsia, Inter BEE and SATIS (SATIS-Screen4All). Broad incumbents are CES (Consumer Electronics Show) and Informa PLC.
Does NAB Show have an API?
No public API is recorded for NAB Show.
What industry is NAB Show in?
NAB Show's product category is Media Industry Trade Shows and Conferences. Its primary akta.pro industry code is MPAGAGAA, Industry Trade Shows & Expos, with a secondary code of MPAGAGAE, Technology & Developer Conferences. Its NAICS code is 56192.