NAB Show

What NAB Show does

NAB Show operates the largest annual gathering for the global media, entertainment, and broadcasting technology industries, organized by the National Association of Broadcasters (NAB), a 501(c)(6) non-profit trade association founded in 1922 and headquartered in Washington DC. The portfolio consists of two flagship in-person events: NAB Show Las Vegas (the 58K+ attendee global marketplace held at the Las Vegas Convention Center, featuring 1,100+ exhibitors across nearly eight soccer fields of space, 60+ conferences, and 146 represented countries), and NAB Show New York (the East Coast regional event at the Javits Center drawing 11,500+ registered attendees). The product surface extends beyond the flagship physical events to include educational conference programs (Post|Production World, Streaming Summit, BEIT Conference, Creator Lab), industry awards programs (Product of the Year, Project of the Year, Marconi Radio Awards), session recordings on-demand, the 'Changing Frequencies' podcast, and an editorial content hub. Exhibition space is sold via tiered turnkey booth configurations (10x10 and 10x20 at $5,700-$12,750) and raw floor space ($43/sq ft) on multi-year contracts, with additional revenue from attendee registration tiers, premium conference program fees, and sponsorship packages.

NAB Show generates revenue through three primary streams: exhibition and sponsorship sales (the dominant stream, anchored by enterprise exhibitors such as Sony, Canon, Adobe, AWS, Google Cloud, and AT&T), attendee registration across student, government, and general tiers for both Las Vegas and New York, and premium paid conference programs including AI Training Workshops and Radio + Podcast Interactive Forum. The go-to-market motion is event-driven rather than technology-driven: value is created by physically concentrating decision-makers across the broadcaster, streamer, creator, sports, and brand verticals during a 3-4 day window, with digital content (session recordings, podcast, editorial) extending engagement between annual cycles. The audience is 48% first-time and 62% first-time at New York 2025, indicating continuous community refresh rather than dependence on a static legacy base.

The organization has no venture capital backing, is privately held as a non-profit trade association, and does not disclose revenue. Its core technology footprint is limited to event registration infrastructure, video-on-demand delivery for session recordings, and website content distribution on nabshow.com rather than a proprietary platform product. Distribution is dominated by direct enterprise sales of exhibition space and sponsorships, supplemented by content marketing and social media channels (YouTube, LinkedIn, Instagram, Twitter/X, Facebook, TikTok, Threads) for top-of-funnel awareness.

Name

NAB Show

Legal name

National Association of Broadcasters

Website

https://nabshow.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

51–100 employees

Short description

NAB Show operates the world's largest annual media, entertainment, and broadcasting technology trade show portfolio, running NAB Show Las Vegas (58K+ attendees, 1,100+ exhibitors) and NAB Show New York for global broadcasters, streamers, content creators, and enterprise technology buyers across the AI, cloud, sports, and creator-economy verticals.

Ownership category

akta.pro rank

Product category

Media Industry Trade Shows and Conferences

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry Trade Shows & Expos (MPAGAGAA)

akta.pro secondary industries

Technology & Developer Conferences (MPAGAGAE), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Media trade show
• Broadcast technology expo
• Entertainment industry events
• Conference and exhibitions
• Professional media conferences

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Exhibition and Sponsorship Revenue: NAB Show generates primary revenue through exhibition space rental and sponsorship packages. Exhibitors pay for booth space, with tiered turnkey options ranging from 10x10 to 10x20 configurations, and can purchase additional sponsorship and branding opportunities.
2. Attendee Registration: Revenue generated from attendee registrations for both the Las Vegas flagship event and NAB Show New York. Pricing tiers exist for different attendee categories including students, government employees, and general admission.
3. Conference Program Fees: Premium paid conference programs including Post|Production World, AI Training Workshops, Radio + Podcast Interactive Forum, and Local TV Strategies generate additional registration revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

NAB Show organizes and operates two annual flagship trade show events — NAB Show Las Vegas and NAB Show New York — that bring together technology exhibitors, broadcasters, content creators, and media buyers in physical convention venues. Core revenue comes from selling exhibition booth space, sponsorship packages, and conference program registrations, complemented by year-round digital content distribution including on-demand session recordings, the Changing Frequencies podcast, and the Trends and Topics editorial hub.

Product overview

NAB Show is a portfolio of trade show events organized by the National Association of Broadcasters, consisting of two major annual events: NAB Show Las Vegas (the flagship global event with 58K+ attendees and 1,100+ exhibitors) and NAB Show New York (the East Coast marketplace with 11,500+ attendees). The product ecosystem includes educational conference programs (Post|Production World, Streaming Summit, BEIT Conference), awards programs (Project of the Year, Product of the Year, Marconi Radio Awards), session recordings on-demand, the Changing Frequencies podcast, editorial content through Trends and Topics, and exhibit/sponsorship opportunities. These offerings serve media, entertainment, broadcast, streaming, sports, and creator economy professionals seeking technology, education, and networking opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Creator Lab: Four days of hands-on learning, presentations and activations highlighting AI, creator techniques, business insights and partnerships.
• Sports Summit
• Post|Production World
• Streaming Summit
• Marconi Radio Awards

Products and services

• NAB Show Las Vegas Annual flagship trade show for media, entertainment, and broadcast technology professionals held in Las Vegas, featuring over 1,100 exhibitors, conferences, workshops, and networking opportunities across AI, cloud virtualization, creator economy, sports, and streaming.
• NAB Show New York East Coast regional trade show at Javits Center serving content creators, media producers, and enterprise buyers across broadcasting, streaming, sports, digital, film, and creator economy verticals.
• NAB Show Education and Conference Programs Paid conference and workshop programs covering post-production, streaming, broadcasting management and monetization, video engineering, visual innovation, and AI training, offered to attendees as premium education tracks alongside the main trade show.
• Exhibit and Sponsorship Opportunities Sales offerings enabling technology companies to purchase exhibition booth space, sponsorship packages, and on-floor branding/pavilion presence at NAB Show Las Vegas and NAB Show New York.

Named customers13 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SIGGRAPH: Premier annual conference and exhibition on computer graphics, animation, VFX, and interactive techniques, organized by ACM. Overlaps with NAB Show's production/post-production and creator-economy audience and exhibitors.
• SXSW Conference & Festivals: Annual media, entertainment, and technology conference/festival in Austin. Comparable in serving a content/media/tech buyer base with a mix of exhibition, conference programming, and networking, and a comparable scale of attendees.
• IBC (International Broadcasting Convention): Annual media, broadcast, and technology trade show held in Amsterdam. The closest direct global competitor to NAB Show, covering overlapping exhibitor and attendee bases in broadcasting, streaming, and content production.
• InfoComm: Annual professional AV and integrated experience trade show organized by AVIXA. Overlaps directly with NAB Show on broadcast/production technology exhibitors and AV buyers, though with a stronger pro AV and live events emphasis.

Regional players

• SET Expo (Sociedade Brasileira de Engenharia de Televisão): Brazil's leading broadcast and media technology exhibition. Comparable in product focus on broadcast/streaming/media technology, but regional to Latin America rather than competing directly with NAB Show's U.S. flagship.
• BroadcastAsia: Asia's premier broadcast and media technology exhibition, held in Singapore. Comparable in exhibitor and attendee focus on broadcast and media technology, but regional to APAC rather than competing head-to-head with NAB Show in the U.S.
• Inter BEE: Japan's leading broadcast, media, and entertainment technology trade show, held annually in Makuhari Messe. Directly comparable in product focus, but regional in geography, serving the Japanese and broader APAC market.
• SATIS (SATIS-Screen4All): French broadcast and media technology exhibition serving the Francophone market. Comparable product category, but regional to France rather than competing directly with NAB Show's U.S.-anchored footprint.

Broad incumbents

• CES (Consumer Electronics Show): Massive annual consumer electronics trade show organized by the Consumer Technology Association (CTA). Overlaps with NAB Show on broadcast/streaming/media technology exhibitors, but extends well beyond into consumer hardware, mobility, and broader consumer tech.
• Informa PLC: Global events organizer and B2B media company that owns IBC and many other media/technology events. A broad incumbent whose portfolio overlaps directly with NAB Show's category and competes for the same exhibitor and attendee spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nabshow
• YouTubeyoutube.com/user/TheNABShow
• Facebookfacebook.com/officialnabshow
• LinkedInlinkedin.com/company/nabshow
• Instagraminstagram.com/nabshow
• TikToktiktok.com/@nabshowofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAB Show