What Shoop Germany does

Shoop is a Berlin-based cashback and loyalty platform founded in 2010 that operates as a two-sided marketplace between consumers and online merchants. Per the source description, Shoop offers customers cash rewards and cashbacks through its network of online merchants, meaning consumers who route their purchases via the Shoop platform receive a percentage of the transaction value back, while merchants acquire incremental traffic and sales. The company is privately held, employs 11–50 people, and continues to operate an active consumer-facing website at shoop.de.

The core product is a web-based cashback aggregation service. Underlying mechanics typically rely on affiliate link tracking, merchant integration agreements, and consumer account management to credit earned cashback. However, the available source data does not disclose any details on the platform's technical architecture, proprietary features, API offerings, integrations, or AI/ML capabilities. No product launches, feature releases, or technology partnerships are documented in the inputs.

Shoop's revenue model is consistent with affiliate-based cashback aggregators: the platform earns a commission from merchants on transactions attributed to Shoop-routed traffic, shares a portion of that commission with the consumer as cashback, and retains the spread. The company operates in the German market with no disclosed geographic expansion, and customer segmentation, pricing tiers, named merchants, and partnership terms are not disclosed in the source data. Leadership consists of CEO Veit Muerz; no additional management team, board, or investor information is available.

Name

Shoop Germany

Website

https://shoop.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Shoop is a Berlin-based cashback and loyalty platform founded in 2010 that connects German consumers with a network of online merchants, earning affiliate commissions when users make qualifying purchases through the platform.

Ownership category

akta.pro rank

Product category

Cashback and Loyalty Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Cashback platform
• Loyalty rewards
• Online shopping rewards
• Merchant affiliate network
• Consumer savings portal

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Core offering

Shoop is a cashback and loyalty platform that enables registered consumers to earn money back on online purchases made through its network of partner merchants. The platform aggregates retailer affiliate offers into a single user account so shoppers receive cash rewards automatically on qualifying transactions rather than managing separate retailer loyalty programs.

Product overview

No Information

Differentiator

Problem solved

Functional benefit

Products and services

• Shoop Cashback Platform A free-to-consumer online platform that aggregates cashback offers from partner merchants and credits qualifying shoppers with cash rewards after tracked purchases are completed and validated by the affiliate network.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Regional players

• Qipu: German cashback and deals platform. Comparable regional competitor focused specifically on the German market, directly overlapping with Shoop's core geography.

Broad incumbents

• Rakuten: Global cashback and loyalty marketplace with a strong DACH presence (Rakuten Germany). Competes directly with Shoop on cashback percentage and merchant breadth, but at vastly greater scale and capital.
• Swagbucks: US-headquartered rewards and cashback platform. Comparable monetization model (cashback + surveys + rewards), though primarily US-focused; useful benchmark for ARPU and monetization benchmarks.

Direct peers

• TopCashback: One of the world's largest cashback platforms, operating across Europe including Germany. Closely comparable business model — pure cashback, no membership fees, paid via merchant affiliate commissions.
• iGraal: European cashback platform originally French, acquired by M6 Group, with German operations. Direct competitor to Shoop in the DACH cashback market with similar browser-extension-driven user acquisition.
• Shoop (parent brand, broader EU): The Shoop brand has historically operated across multiple European countries (e.g., Shoop.co.uk in the UK). These sister operations are direct comparables in adjacent geographies with the same cashback mechanics.

Emerging players

• Mydealz: Germany's largest deals and price-comparison community (Pepper Media Group). Adjacent competitor that increasingly overlaps with Shoop through cashback and voucher features.

Others

• Capitalist Exploits: Not a direct peer — included only as placeholder rejected; omit if uncertain. (Omitted.)

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/shoop_de
• LinkedInlinkedin.com/company/shoop-germany-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoop Germany