What Maine Association of REALTORS does

The Maine Association of REALTORS (MAR) is a private, nonprofit professional trade association founded in 1936 and headquartered at 19 Community Drive, Augusta, Maine. It represents nearly 6,100 real estate professionals drawn from 600 real estate firms across the state, plus approximately 375 affiliate members representing businesses and professions with related real estate interests. Operations are delivered through 12 local boards and councils, a member-elected Board of Directors, and a lean staff of two full-time employees (Chief Executive Officer Suzanne Guild and Office Manager Bonnie Tibbetts). The organization is affiliated with the National Association of REALTORS for standards, the Code of Ethics, and national-level advocacy.

Core offerings center on membership services bundled with the Maine Listings statewide Multiple Listing Service. The MLS — operated by MAR as a wholly owned subsidiary — is the most strategically important member benefit and provides high-quality, responsive property listing data to members and the general public. Additional member resources include the Tri-State REALTORS Institute (formed jointly with the New Hampshire and Vermont Associations in 1968 to grant the GRI designation), the Annual MAR Convention, integrated member portals across multiple local boards, a legal helpline, standard forms (including Forms on Disk), a technology hotline, professional standards enforcement, Fair Housing resources, and consumer-facing homebuyer education videos. The MAR Foundation, established in 1989 as a 501(c)(3) public charity, administers the REALTORS Affordable Housing Fund and has deployed over $3.7 million in cumulative grants for affordable housing, homelessness prevention, and homeownership assistance. Legislative advocacy is delivered at local, state, and federal levels via dedicated Government Affairs staff and MARPAC, the association's political action committee.

The business model is subscription-recurring membership dues billed annually, with additional revenue from MLS participation fees, education programs, the Annual Convention, and publication/affiliate programs. Go-to-market is community-led, executed through the 12 local boards and councils that serve as the primary member touchpoint. Customer segments split horizontally between REALTOR members (primary), affiliate business members, and home buyer/seller consumers served indirectly through public-facing resources. The technology stack is conventional and light: the Maine Listings MLS, member portals on ramcoams.net, third-party Lone Wolf Technologies zipForm Edition for transactions, and Google Analytics for web measurement — with no API surface, mobile app, or AI/ML capabilities disclosed.

Name

Maine Association of REALTORS

Legal name

Maine Association of REALTORS, Inc.

Website

https://mainerealtors.com

Company type

Private

Founded year

1936

Operating status

Operating

Short description

The Maine Association of REALTORS is Maine's largest professional trade association, representing nearly 6,100 real estate professionals from 600 firms through the statewide Maine Listings MLS, legislative advocacy, professional education programs, and member services delivered via 12 local boards.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Real estate trade association
• Professional membership services
• Multiple listing service
• Real estate advocacy
• Continuing education

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: The association generates revenue through membership dues from nearly 6,100 REALTORS from 600 real estate firms and approximately 375 Affiliate members.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Maine Association of REALTORS is a private, nonprofit professional trade association that provides membership services to nearly 6,100 real estate professionals and 600 real estate firms across Maine. Its core offerings include access to the Maine Listings statewide Multiple Listing Service (MLS), legislative advocacy at local, state, and federal levels, a Legal Helpline, professional standards enforcement, standard real estate forms, technology hotlines, and continuing education programs. The organization is funded through annual membership dues and operates the MAR Foundation as a 501(c)(3) charitable affiliate for affordable housing initiatives.

Product overview

Maine Association of REALTORS is a professional trade association offering membership-based services rather than a traditional technology product. The core offering consists of membership in the association, which provides access to the Maine Listings statewide MLS, professional education programs, legislative advocacy, and member resources. The association also operates the REALTORS Affordable Housing Fund (RAHF) as a charitable foundation supporting affordable housing initiatives. The organization connects members through local boards/councils and provides member-only portals, continuing education, and forms management. There is no indication of a unified software platform or SaaS product; rather, services are delivered through membership, the MLS system, educational programs, and member portals.

Differentiator

Problem solved

Functional benefit

Brands

• Maine Listings: The official Maine Statewide Multiple Listing Service (MLS) operated by the Maine Association of REALTORS
• MAR Foundation
• MARPAC

Products and services

• Maine Association of REALTORS Membership Annual membership subscriptions for real estate professionals (REALTORS), real estate firms, and Affiliate members in Maine. Membership provides access to Maine Listings MLS, Legal Helpline, technology hotlines, standard forms, professional standards enforcement, legislative advocacy, and continuing education. Currently serves nearly 6,100 REALTOR members from 600 real estate firms and approximately 375 Affiliate members.
• Maine Listings (Statewide MLS) The official Maine Statewide Multiple Listing Service (MLS) operated by MAR as a wholly-owned subsidiary, providing high-quality and responsive property listing information to REALTOR members and the general public. Includes property search capabilities and real estate transaction management tools.
• MAR Foundation / REALTORS Affordable Housing Fund (RAHF) 501(c)(3) public charity foundation that provides grants to non-profit organizations for affordable housing, homelessness prevention, and homeownership assistance programs for low and very low-income individuals and families in Maine. The foundation has provided over $3.7 million in grants since its inception.
• Member Education Programs Professional development and continuing education offerings including the Tri-State REALTORS Institute (GRI designation), annual MAR Convention education sessions, technology training, and continuing education (CE) courses for REALTOR members.
• MAR Member Portals Password-protected member-only access portals providing resources, forms, documents, marketing assets, and legislative updates for association members across multiple local boards (Greater Bangor Association, Greater Portland Board, Kennebec Valley Board, Mountains to Shore Board, Mid Coast Board, and others).

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Maine ListingscoreTechnology or IntegrationStatewide Multiple Listing Service operated by MAR, providing high-quality and responsive property listing information to members and the general public. The MLS is a key member benefit.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerNational parent organization providing standards, Code of Ethics, and national legislative advocacy for REALTORS.
• Tri-State REALTORS Institute (with NH and VT Associations)minorStrategic or Co-development PartnerOrganized in 1968 to enable the Association to offer REALTORS Institute courses and grant the GRI designation.
• Participating Financial InstitutionsminorStrategic or Co-development PartnerLocal financial institutions that partner with REALTORS to place earnest money deposits into interest-bearing accounts, with interest earnings donated to the REALTORS Affordable Housing Fund.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• New Hampshire Association of REALTORS: Direct peer state association; co-organizer with MAR of the Tri-State REALTORS Institute (GRI designation). Operates the same membership/MLS/advocacy model for New Hampshire REALTORS.
• New York State Association of REALTORS: Direct peer state association serving New York REALTORS. Operates the same dues, education, advocacy, and member-resource model as MAR, with a comparable organizational footprint and governance structure.
• Connecticut Association of REALTORS: Direct peer state association serving REALTORS in Connecticut with the same membership, MLS, advocacy, and education model. Comparable in mission and structure to MAR.
• Vermont Association of REALTORS: Direct peer state association; the third co-organizer of the Tri-State REALTORS Institute alongside MAR. Operates the same trade association model for Vermont REALTORS.
• California Association of REALTORS: Direct peer state association; though much larger in scale, CAR operates the same membership/MLS advocacy model and is a useful benchmark for revenue diversification and MLS monetization strategies at scale.
• Florida Realtors: Direct peer state association representing Florida REALTORS. Operates the same professional trade association model and is comparable in member services, advocacy, and education offerings.
• Texas Association of REALTORS: Direct peer state association representing the largest REALTOR membership in the U.S. Comparable business model (dues, MLS partnerships, standard forms, legal helpline) and useful as a scaled peer for MAR's service offerings.
• Massachusetts Association of REALTORS: Direct state-level peer association representing REALTORS in a neighboring New England state. Operates the same membership dues, MLS access, advocacy, and education model as MAR, making it a near-perfect functional peer.

Emerging players

• Bright MLS: Large regional MLS serving multiple mid-Atlantic states. Adjacent comparable to MAR's Maine Listings subsidiary, providing an example of scaled MLS consolidation and technology-enabled listing services that exemplify how MAR's MLS could evolve.

Broad incumbents

• National Association of REALTORS: National peak body and MAR's parent organization; provides the Code of Ethics, national advocacy, and brand standards that MAR builds on. Operating at a vastly larger scale, NAR is the broad incumbent that defines the association model MAR operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mainerealtors
• Instagraminstagram.com/mainerealtors
• Xx.com/mainerealtors
• LinkedInlinkedin.com/company/maine-association-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maine Association of REALTORS