Lightfunnels
Lightfunnels is a bootstrapped SaaS platform that combines an ecommerce store builder, sales funnel builder, and landing page builder with built-in AI content generation, targeting SMB merchants in dropshipping, cash-on-delivery, and digital product verticals globally.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Lightfunnels does
Lightfunnels Ltd. is a privately held, bootstrapped SaaS company founded in 2018 and officially launched in November 2021, registered in England and Wales (Company No. 12322614) and operating with a small team of approximately 13 people led by four co-founders (Yassir Ennazk CEO, Naoufal Bardouni CTO, Uygar Turantekin CFO, Yousef Khalidi). The company operates an all-in-one ecommerce platform that combines three core products: a Store Builder for full-featured online stores, a Funnel Builder for sales funnels with upsells and split testing, and a Page Builder for drag-and-drop landing pages. The platform is cloud-hosted with global server distribution, supports 75 languages and multi-currency transactions, and bundles free AI-powered text content generation across all pricing tiers.
Lightfunnels monetizes via a three-tier monthly subscription: Newbie ($9.99), Standard ($49.99), and a specialized COD/Profitmax plan ($99.99 with zero COD transaction fees), supplemented by transaction fees (1.5% to 0.50%), per-domain and per-store add-ons ($3 and $5 respectively), and a Template Marketplace and App Store that enable third-party commissions. Go-to-market is product-led and self-serve, with a 30-day no-credit-card free trial, an active Facebook community, native iOS and Android apps, and partner programs (affiliates, app developers, template designers, official partners). Primary customer segments are SMB ecommerce merchants, with a clearly emphasized vertical focus on dropshippers and cash-on-delivery (COD) sellers operating in markets such as MENA, South Asia, and Eastern Europe.
The company has built a broad integration ecosystem (Stripe, PayPal, Klaviyo, Mailchimp, Printful/Printify, Zambeel, Olivery, Ecomfulfillment.eu and others) and offers a public Developer API, but discloses no external funding, no institutional investors, and no revenue figures, suggesting founder-financed growth constrained by team scale and capital.
Lightfunnels firmographics
Firmographics- Name
- Lightfunnels
- Legal name
- Lightfunnels Ltd.
- Website
- https://lightfunnels.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lightfunnels is a bootstrapped SaaS platform that combines an ecommerce store builder, sales funnel builder, and landing page builder with built-in AI content generation, targeting SMB merchants in dropshipping, cash-on-delivery, and digital product verticals globally.
- Ownership category
- akta.pro rank
Lightfunnels industry classification
Industry- Product category
- E-commerce Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where Lightfunnels is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Lightfunnels business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription: Three-tier subscription model (Newbie $9.99, Standard $49.99, COD $99.99 per month) with varying transaction fees, domain limits, and feature access. Includes 30-day free trial.
- Transaction Fees: Platform charges transaction fees on sales: 1.5% for Newbie, 0.50% for Standard/COD plans. Additional COD-specific fees: 0.20% (Newbie), 0.10% (Standard), 0% (COD plan).
- Premium Templates: Third-party template designers sell templates through Lightfunnels marketplace at varying price points ($13.99-$19.99 range observed).
- Apps/Integrations: Third-party apps listed in Lightfunnels App Store. Platform likely takes commission on apps or generates value through ecosystem lock-in.
- Additional Domains/Stores: Extra domains cost $3 each. Extra stores cost $5 each (beyond included free stores per plan).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan for beginners with basic features and higher transaction fees |
| Subscription | Monthly | Mid-tier growth plan with reduced fees and more domains |
| Subscription | Monthly | Premium COD-focused plan with zero COD fees |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Lightfunnels product offering
Product offeringCore offering
Lightfunnels is an all-in-one ecommerce SaaS that combines a Store Builder, Funnel Builder, and Page Builder with built-in AI content generation, split testing, one-click upsells, order bumps, multi-currency and 75-language support, and COD-specific tooling (bot protection, zero COD fees). It is sold via tiered monthly subscriptions with a 30-day free trial, and includes a template marketplace, an App Store of third-party integrations, native mobile apps, and a public Developer API.
Product overview
Lightfunnels is an all-in-one ecommerce and sales funnel platform that combines three core products: the Store Builder for full-featured ecommerce stores, the Funnel Builder for creating conversion-optimized sales funnels with upsells and split testing, and the Page Builder for drag-and-drop landing pages. The platform integrates a free AI-powered content generation tool across all plans, an App Store with third-party integrations (dropshipping, fulfillment, email marketing, analytics, print-on-demand), and a library of pre-built templates. Pricing is structured in three tiers: Newbie ($9.99/month), Standard ($49.99/month), and COD/Profitmax ($99.99/month with zero COD fees). A Developer API is available for building custom integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Store Builder A full-featured ecommerce store builder that lets merchants create branded online stores with collections, product pages, integrated add-to-cart functionality, and customizable checkout. Designed for SMB ecommerce operators, dropshippers, COD sellers, and digital product sellers who want a single platform for store operations.
- Funnel Builder A visual drag-and-drop funnel builder for creating sales funnels with upsells, downsells, order bumps, split testing, and per-page click, CTR, and visit analytics. Built for performance marketers, dropshippers, and ecommerce merchants optimizing paid traffic conversion.
- Page Builder A drag-and-drop page builder with pre-made sections, smart components, and 75-language translation support, enabling creation of any type of landing page without coding. Aimed at marketers and SMB merchants building product, VSL, and lead-generation pages.
- Lightfunnels AI An AI-powered content generation tool that creates product descriptions and marketing copy for stores and funnels. Available free across all pricing plans for SMB ecommerce merchants and dropshippers seeking to automate product copy creation.
- App Store
Quantifiable outcome
- Blazing fast page load times through global cloud infrastructure
- +2 more outcomes
Companies that use Lightfunnels
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
Lightfunnels technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability2 records
Feature12 records
Lightfunnels partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- StripecorePayment processing partner integrated with Lightfunnels. Supports multiple currencies and standard transaction processing.
- PayPalcorePayment gateway partner enabling PayPal as checkout option for merchants.
- Affiliates ProgramminorAffiliate referral program. Payouts issued after minimum 5 unique user referrals. Minimum $100 payout threshold. Self-referrals prohibited.
- App Developers ProgramminorThird-party developers can build and list apps in Lightfunnels App Store ecosystem.
- Template DesignersminorThird-party designers create and sell templates (e.g., LFSTATION, Barış Çırpan) through Lightfunnels marketplace at prices like $13.99-$19.99.
- Official PartnersminorOfficial partner program for resellers and strategic partners.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Lightfunnels competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lightfunnels social profiles
Digital presenceLightfunnels compliance and trust
Trust signalCompliance3 records
Lightfunnels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lightfunnels leadership team
Management profileNumber of profiles
Profiles6 records
Lightfunnels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lightfunnels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lightfunnels
What does Lightfunnels do?
Lightfunnels is an all-in-one ecommerce SaaS that combines a Store Builder, Funnel Builder, and Page Builder with built-in AI content generation, split testing, one-click upsells, order bumps, multi-currency and 75-language support, and COD-specific tooling (bot protection, zero COD fees). It is sold via tiered monthly subscriptions with a 30-day free trial, and includes a template marketplace, an App Store of third-party integrations, native mobile apps, and a public Developer API.
Is Lightfunnels a public or private company?
Lightfunnels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lightfunnels founded?
Lightfunnels was founded in 2018. It employs 11 to 50 people.
Where is Lightfunnels based?
Lightfunnels is headquartered in London, United Kingdom, in the Europe region.
How does Lightfunnels make money?
Five revenue lines are on record. SaaS Subscription is the primary driver. The others are transaction Fees, premium Templates, apps/Integrations and additional Domains/Stores.
Does Lightfunnels have an API?
Yes. Lightfunnels exposes a public API. Developer documentation is at developer.lightfunnels.com.
What industry is Lightfunnels in?
Lightfunnels's product category is E-commerce Platform. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 5182 and its SIC code is 7371.