Falcon Insurance Group
Falcon Insurance Group is a privately held Oak Brook, Illinois-based non-standard personal auto insurance carrier serving drivers with imperfect driving records, including SR-22 filers, across seven states through more than 2,900 independent agents and digital self-service channels.
- Company typePrivate
- Founded2011
- HeadquartersOak Brook, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Falcon Insurance Group does
Falcon Insurance Group, LLC is a privately held, Illinois-domiciled non-standard personal auto insurance carrier headquartered in Oak Brook, Illinois. The company underwrites and services auto insurance for drivers with less-than-perfect driving records — including those with coverage lapses, infractions, and SR-22 financial responsibility filings — across seven states: Arizona, Colorado, Illinois, Indiana, Oklahoma, Texas, and Utah. Falcon's core product is straightforward auto coverage marketed around simplicity (no hidden fees), flexible payment options (monthly, 6-month, annual), and a prompt claims process, with the non-standard segment representing the company's primary competitive anchor against standard-market carriers that typically decline or price this risk punitively.
The company's technology stack centers on a digital insurance platform composed of iOS and Android mobile applications, a web-based policy management and payment portal, an online claims submission system with photo upload capability (delivering preliminary estimates within 24 hours for accidents without injuries), and an SMS notification system operating via short code 51982. These digital channels supplement — rather than replace — a captive distribution model built on a network of more than 2,900 independent insurance agents who provide local underwriting, quoting, and servicing expertise. Supporting products include a fraud reporting portal, a claims resolution center, an agent locator tool, and a dedicated agent recruitment and appointment platform. The corporate structure comprises two wholly-owned subsidiaries — Falcon Insurance Company (the carrier) and Talon Financial Services, LLC (financial services) — and the group holds BBB A+ accreditation.
Falcon operates a recurring premium-based revenue model, generating income from auto insurance premiums with flexible billing cadences and a stack of multi-policy discounts (Homeowners, Multi-Car, Transfer, Paid in Full). Distribution is exclusively through independent agents supported by direct digital self-service and phone-based sales/service (1-800-929-3252). The customer segments targeted are drivers with non-standard records (primary) and budget-conscious drivers seeking flexible payment options (secondary). The company invests in bilingual (English/Spanish) customer experience and offers a dedicated careers page indicating ongoing operational buildout. No venture capital, private equity investment, or public-market signals were identified in the source data.
Falcon Insurance Group firmographics
Firmographics- Name
- Falcon Insurance Group
- Legal name
- Falcon Insurance Group, LLC
- Website
- https://falconinsgroup.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Falcon Insurance Group is a privately held Oak Brook, Illinois-based non-standard personal auto insurance carrier serving drivers with imperfect driving records, including SR-22 filers, across seven states through more than 2,900 independent agents and digital self-service channels.
- Ownership category
- akta.pro rank
Falcon Insurance Group industry classification
Industry- Product category
- Auto Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Non-Standard / High-Risk Personal Auto Insurance (FSAJAAAD)
- akta.pro secondary industries
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA), Personal Auto Insurance (FSAJAMAA)
Keywords
Where Falcon Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Oak Brook
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Falcon Insurance Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Auto Insurance Premiums: Falcon Insurance Group generates revenue through the collection of auto insurance premiums from policyholders. The company offers flexible payment options including monthly, 6-month, and annual payment terms. Premiums are determined based on individual driving histories and risk profiles, with various discount opportunities available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flexible payment plans to accommodate different budgets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Falcon Insurance Group product offering
Product offeringCore offering
Falcon Insurance Group sells private-passenger auto insurance, with particular focus on non-standard drivers including those requiring SR-22 filings and drivers without prior coverage. Products are distributed through a network of 2,900+ independent agents across seven U.S. states (Arizona, Colorado, Illinois, Indiana, Oklahoma, Texas, Utah) and supported by digital channels including a mobile app, online policy management portal, and online claims reporting with photo upload. The company offers flexible monthly, 6-month, and annual payment plans along with premium discounts (Homeowners, Multi-Car, Transfer, and Paid in Full).
Product overview
Falcon Insurance Group offers a unified auto insurance product portfolio centered on providing simple, affordable car insurance for drivers regardless of driving history. The core offering includes the main mobile app (iOS/Android), online account management, and an agent portal system. Supporting platforms include claims reporting with photo upload and 24-hour estimates, claims resolution center, fraud reporting, payment processing (online/phone/in-app/agent), policy authentication, agent recruitment, and SMS notifications. The company operates through a network of over 2,900 independent agents across seven states and emphasizes technology-driven simplicity with no hidden fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Falcon Mobile App Full-featured mobile app for iOS and Android that allows customers to view policy information, access ID cards and policy documents, make payments, and report claims on the go.
- Online Account Management Portal Web-based platform that allows customers to manage their auto insurance policies, make payments 24/7, view documents, find local agents, and report claims.
- Agent Portal Login platform and tools for Falcon's 2,900+ independent insurance agents to manage customer accounts, quote, and sell Falcon auto insurance products.
- Online Claims Reporting System Digital claims submission tool that lets customers file preliminary claims online, upload photos of vehicle or property damage, and receive an estimate typically within 24 hours for non-injury accidents.
- Claims Resolution Center Feedback and inquiry portal where claimants can communicate with the Falcon claims team regarding claim resolution issues.
- Fraud Reporting Portal Online portal allowing users to report suspicious or fraudulent insurance claims activity by submitting policy or claim numbers and contact details.
- Agent Recruitment Platform Online system for prospective independent agents to request information and submit agency appointment applications to join Falcon's distribution network.
- Payment Processing Service Multi-channel premium payment service supporting 24/7 online payments, phone payments, in-app payments, and in-person agent payments with monthly, 6-month, and annual billing options.
- Agent Locator Location-based tool that helps customers find the nearest Falcon independent insurance agent across the seven states Falcon serves.
- Non-Standard Auto Insurance with SR-22 Filing Core auto insurance policy product targeted at non-standard drivers including those with imperfect driving records, lapses in prior coverage, and SR-22 financial responsibility filing requirements.
Companies that use Falcon Insurance Group
Customer profileSegments2 records
Ideal customer profiles2 records
Falcon Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Falcon Insurance Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Falcon Insurance Group competitors and assessment
Company assessmentDirect peers
- Dairyland Insurance: Dairyland writes motorcycle, ATV, and non-standard auto insurance, serving riders and drivers who struggle to obtain coverage elsewhere — a comparable non-standard niche operator.
- Direct Auto Insurance: Direct Auto is one of the largest U.S. non-standard personal auto insurance carriers, selling through agent and direct channels to high-risk drivers — directly comparable to Falcon's core SR-22 / non-standard focus.
- AssuranceAmerica Insurance: AssuranceAmerica is a regional non-standard auto carrier using a captive-agent and independent-agent model, comparable in scale and customer profile to Falcon.
- Bristol West Insurance Group: Bristol West focuses on non-standard and preferred auto insurance, now part of Allstate, and competes in many of the same SR-22 and high-risk segments as Falcon.
- Infinity Insurance: Infinity Insurance underwrites non-standard and specialty auto coverage through independent agents — directly overlapping Falcon's product/channel mix.
- Acceptance Insurance: Acceptance specializes in non-standard auto insurance and premium financing, distributing through owned retail locations — a close analog to Falcon's non-standard focus.
- The General Insurance: The General specializes in non-standard auto coverage for drivers with imperfect records, with strong direct/online distribution — overlapping Falcon's target customer and product set.
- Gainsco Insurance: Gainsco underwrites non-standard personal auto through independent agents in select states, making it a regional peer with similar channel and product mix.
Broad incumbents
- Kemper Corporation: Kemper writes specialty personal lines including non-standard auto through independent agents; as a broader publicly-traded specialty insurer, it represents a scaled peer with overlapping product.
- National General Insurance (Allstate): National General, an Allstate company, is a large national carrier with a meaningful non-standard auto book, offering a broader portfolio but competing in Falcon's specialty segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Falcon Insurance Group social profiles
Digital presenceFalcon Insurance Group compliance and trust
Trust signalCompliance1 record
Falcon Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Falcon Insurance Group leadership team
Management profileNumber of profiles
Profiles1 record
Falcon Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Falcon Insurance Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Falcon Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Falcon Insurance Group
What does Falcon Insurance Group do?
Falcon Insurance Group sells private-passenger auto insurance, with particular focus on non-standard drivers including those requiring SR-22 filings and drivers without prior coverage. Products are distributed through a network of 2,900+ independent agents across seven U.S. states (Arizona, Colorado, Illinois, Indiana, Oklahoma, Texas, Utah) and supported by digital channels including a mobile app, online policy management portal, and online claims reporting with photo upload. The company offers flexible monthly, 6-month, and annual payment plans along with premium discounts (Homeowners, Multi-Car, Transfer, and Paid in Full).
Is Falcon Insurance Group a public or private company?
Falcon Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Falcon Insurance Group founded?
Falcon Insurance Group was founded in 2011. It employs 51 to 100 people.
Where is Falcon Insurance Group based?
Falcon Insurance Group is headquartered in Oak Brook, United States, in the North America region.
How does Falcon Insurance Group make money?
One revenue line is on record: auto Insurance Premiums.
Who are Falcon Insurance Group's main competitors?
Direct peers on record are Dairyland Insurance, Direct Auto Insurance, AssuranceAmerica Insurance, Bristol West Insurance Group, Infinity Insurance, Acceptance Insurance, The General Insurance and Gainsco Insurance. Broad incumbents are Kemper Corporation and National General Insurance (Allstate).
Does Falcon Insurance Group have an API?
No public API is recorded for Falcon Insurance Group.
What industry is Falcon Insurance Group in?
Falcon Insurance Group's product category is Auto Insurance. Its primary akta.pro industry code is FSAJAAAD, Non-Standard / High-Risk Personal Auto Insurance, with a secondary code of FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive). Its NAICS code is 524126 and its SIC code is 6331.