AdvicePeriod
AdvicePeriod is a wealth management advisory firm serving high-net-worth individuals and families across seven U.S. offices, offering financial planning, in-house estate planning, investment management, and CFO family-office services under the Mariner Wealth Advisors umbrella.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What AdvicePeriod does
AdvicePeriod is a wealth management advisory firm operating as a brand utilized by Mariner, LLC and Mariner Platform Solutions, LLC, both SEC-registered investment advisers under the Mariner Wealth Advisors umbrella. Founded in 2014 and headquartered in Los Angeles, the firm serves high-net-worth and ultra-high-net-worth individuals and families through a network of fiduciary advisors across seven office locations spanning California, New Jersey, New York, Rhode Island, and Virginia. Its principals (Steven Lockshin, Jonathan Straub, and Marc Russell) previously collaborated at Convergent Wealth Advisors, which they helped scale into one of the nation's first $10 billion RIA firms and integrate into City National Bank. The firm positions itself as a planning-first advisor, distinguishing from peers through in-house estate planning execution rather than referral, and a coordinated multi-service model.
The firm's core offerings include Financial Planning, Trust and Estate Planning (with former practicing estate attorneys on staff), CFO Services (bill pay, bookkeeping, cashflow analysis, entity management, real estate portfolio services), Insurance Reviews, and Investment Management and Oversight built on tax-efficient, low-cost, diversified asset allocation. The technology stack combines third-party platforms — Betterment for client login, BlackDiamond for consolidated reporting, and RightCapital for financial planning — with a proprietary estate advisory platform called Vanilla, co-founded by principal Steven Lockshin and partly owned by Mariner affiliates. The advisor roster holds a dense concentration of advanced credentials (CFA, CFP, ChFC, JD, LL.M. in Taxation, CPA, MBT) and includes specialists in carried interest planning, law firm partner compensation, complex equity compensation, and post-liquidity wealth structuring.
AdvicePeriod generates revenue through recurring investment advisory fees, structured against assets under management, consistent with the standard SEC-registered RIA model. The firm distributes exclusively through direct advisor engagement (in-person at offices and virtually) plus content marketing — an active blog, monthly market commentary dating back to at least September 2025, a newsletter, and external media features (NBC News, PBS, CNBC, WSJ, NYT). No digital self-service, API, mobile app, or intermediary channels are available. Customer segments are HNW/UHNW individuals and families, with specialized practices for business owners facing liquidity events, attorneys, PE/VC principals with carried interest, and families with taxable estates facing federal estate tax exposure up to 40%.
AdvicePeriod firmographics
Firmographics- Name
- AdvicePeriod
- Legal name
- Mariner, LLC and Mariner Platform Solutions, LLC
- Website
- https://adviceperiod.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AdvicePeriod is a wealth management advisory firm serving high-net-worth individuals and families across seven U.S. offices, offering financial planning, in-house estate planning, investment management, and CFO family-office services under the Mariner Wealth Advisors umbrella.
- Ownership category
- akta.pro rank
AdvicePeriod industry classification
Industry- Product category
- Wealth Management Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Planning–Led RIAs (FSAAACAB)
- akta.pro secondary industries
- Fee-Only Advisory (FSAEAAAL), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)
Keywords
Where AdvicePeriod is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
AdvicePeriod business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Investment Advisory Services: AdvicePeriod provides investment advisory services through SEC-registered investment advisers. The firm offers comprehensive wealth management including financial planning, investment management and oversight, trust and estate planning, insurance reviews, and CFO services. Revenue is generated through advisory fees, likely based on assets under management (AUM) given the wealth management business model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Comprehensive wealth management services for high-net-worth clients |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
AdvicePeriod product offering
Product offeringCore offering
AdvicePeriod is a fee-only fiduciary wealth management advisory firm that delivers coordinated financial planning, discretionary and non-discretionary investment management and oversight, trust and estate planning (with in-house attorneys), CFO and family financial-operations services, and insurance reviews to high-net-worth and ultra-high-net-worth individuals and families. Its advisors operate under a fiduciary standard to act in the client's best interest, supported by an integrated digital platform (Vanilla) and third-party tools for planning, reporting, and investment implementation.
Product overview
AdvicePeriod is a wealth management advisory firm offering a unified suite of financial services through human advisors. The core offerings include Financial Planning, Trust and Estate Planning (leveraging former practicing estate attorneys), CFO Services (encompassing bill pay, bookkeeping, entity management, and real estate services), Insurance Reviews, and Investment Management and Oversight. The firm also has an affiliated software product called Vanilla, an estate advisory platform co-founded by AdvicePeriod principals, which provides legal document services to clients requiring estate planning assistance.
Differentiator
Problem solved
Functional benefit
Brands
- Vanilla: Estate advisory platform co-founded by Steven Lockshin. Mariner's affiliates have a passive, direct or indirect minority financial interest in Vanilla, a software solution that provides certain legal services.
Products and services
- Financial Planning An ongoing financial planning service in which AdvicePeriod advisors create, implement, and maintain a written, action-oriented financial plan for high-net-worth individuals and families, covering goals, cash flow, taxes, retirement, education, insurance, and estate considerations.
- Investment Management and Oversight Discretionary and non-discretionary investment management and oversight for client portfolios, aligned to each client's financial plan, risk tolerance, and tax situation; supported by third-party platforms for implementation and consolidated reporting.
- Trust and Estate Planning Trust, estate, and legacy planning delivered by AdvicePeriod's in-house estate attorneys, including design and drafting of wills, trusts, and related documents, coordinated with the client's broader financial and investment plan.
- CFO Services Family-office-style CFO and financial-operations support for high-net-worth households, including bill pay, cash-flow management, financial reporting, and coordination with the client's CPA and other professionals.
- Insurance Reviews Review and recommendation of insurance coverage (life, disability, long-term care, property/casualty) as part of the client's overall financial plan, delivered by AdvicePeriod advisors.
- Vanilla Estate Planning Platform Vanilla is an integrated digital estate planning platform used by AdvicePeriod that supports online gathering and review of estate planning information and the digital signing of estate documents with the client's attorney.
Quantifiable outcome
- Up to 40% potential estate tax savings through proper planning
- +1 more outcomes
Companies that use AdvicePeriod
Customer profileSegments5 records
Ideal customer profiles1 record
AdvicePeriod technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
AdvicePeriod partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
AdvicePeriod competitors and assessment
Company assessmentDirect peers
- Mariner Wealth Advisors: Parent platform of AdvicePeriod and a top-25 US RIA offering comprehensive wealth management, financial planning, and estate services to HNW/UHNW clients. Direct peer given shared services, shared compliance, and overlapping client base — AdvicePeriod is essentially Mariner's premium HNW sub-brand.
- Convergent Wealth Advisors: Founded by Steven Lockshin in 1994 and built into one of the first $10B RIAs before being acquired by City National Bank. Multiple AdvicePeriod principals (Lockshin, Straub, Russell, Davis) previously led here, making it the closest precedent in service mix, client profile, and operating philosophy.
- Bessemer Trust: Premier multi-family office serving UHNW families ($10M+ typically) with integrated investment management, estate planning, and family office services. Closest direct competitor given shared focus on multi-generational wealth transfer and in-house estate expertise; AdvicePeriod advisor Richard Hansen joined from Bessemer.
- KLS Professional Advisors: Now part of Boston Private/Silicon Valley Bank, KLS specialized in serving law firm partners and HNW individuals — AdvicePeriod's exact target market. Multiple AdvicePeriod advisors (Hansen, Paley, Regan) joined from KLS, indicating direct service and client overlap.
- Creative Planning: One of the largest independent RIAs in the US with a national HNW/UHNW practice offering comprehensive financial planning, investment management, and tax services. Comparable as a planning-led, fee-based RIA competing for the same HNW client segment.
- Aspiriant: Independently owned national RIA focused exclusively on HNW/UHNW clients with fee-only financial planning, investment management, and tax services. Highly comparable as a planning-led, fiduciary-first RIA competing in the same HNW market segment with a similar service depth.
Broad incumbents
- BNY Mellon Wealth Management: Large incumbent wealth manager serving UHNW families with comprehensive investment, trust, and estate services. Comparable as a competing HNW wealth platform; AdvicePeriod advisor Dominic Cozzetto previously led a $1B+ team here, evidencing direct talent overlap and service-model parity.
- Northern Trust Wealth Management: Major incumbent wealth manager with a strong HNW/UHNW family office practice. Comparable given similar target clients and full-service offering; AdvicePeriod advisors Richard Hansen and Rachel Vega joined from Northern Trust, signaling direct service-line competition.
- Goldman Sachs Personal Financial Management: Goldman's HNW wealth advisory unit (now part of Ayco/PFM). Comparable as a brand-driven HNW advisory with full financial planning capabilities and national reach, competing for the same affluent executive and business-owner segments.
- Brown Brothers Harriman Wealth Management: Long-standing private wealth manager serving HNW/UHNW families across generations, with integrated investment management and trust services. Comparable given similar multi-generational HNW client focus and full-service offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AdvicePeriod social profiles
Digital presenceAdvicePeriod compliance and trust
Trust signalCompliance1 record
AdvicePeriod financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdvicePeriod leadership team
Management profileNumber of profiles
Profiles1 record
AdvicePeriod subsidiaries and ownership
Company hierarchySubsidiaries1 record
AdvicePeriod funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdvicePeriod M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdvicePeriod
What does AdvicePeriod do?
AdvicePeriod is a fee-only fiduciary wealth management advisory firm that delivers coordinated financial planning, discretionary and non-discretionary investment management and oversight, trust and estate planning (with in-house attorneys), CFO and family financial-operations services, and insurance reviews to high-net-worth and ultra-high-net-worth individuals and families. Its advisors operate under a fiduciary standard to act in the client's best interest, supported by an integrated digital platform (Vanilla) and third-party tools for planning, reporting, and investment implementation.
Is AdvicePeriod a public or private company?
AdvicePeriod is a private company. It is classified as corporate owned and is currently operating.
When was AdvicePeriod founded?
AdvicePeriod was founded in 2014. It employs 51 to 100 people.
Where is AdvicePeriod based?
AdvicePeriod is headquartered in Los Angeles, United States, in the North America region.
How does AdvicePeriod make money?
One revenue line is on record: investment Advisory Services.
Who are AdvicePeriod's main competitors?
Direct peers on record are Mariner Wealth Advisors, Convergent Wealth Advisors, Bessemer Trust, KLS Professional Advisors, Creative Planning and Aspiriant. Broad incumbents are BNY Mellon Wealth Management, Northern Trust Wealth Management, Goldman Sachs Personal Financial Management and Brown Brothers Harriman Wealth Management.
Does AdvicePeriod have an API?
No public API is recorded for AdvicePeriod.
What industry is AdvicePeriod in?
AdvicePeriod's product category is Wealth Management Services. Its primary akta.pro industry code is FSAAACAB, Financial Planning–Led RIAs, with a secondary code of FSAEAAAL, Fee-Only Advisory. Its NAICS code is 523940 and its SIC code is 6282.