Spark Business Works

What Spark Business Works does

Spark Business Works (SPARK) is a privately held, Kalamazoo, Michigan-based custom software development, web design, and digital marketing agency founded in 2017. The firm builds bespoke web and mobile applications, custom dashboards, system integrations, legacy software modernizations, and data warehousing solutions for mid-market and enterprise clients across construction (general contractors, trade contractors), manufacturing, healthcare, agriculture, professional services, nonprofits, and startups. Its technical stack spans full-stack development (PHP, JavaScript, Node.js, Angular, Vue.js, React, TypeScript, Python, C#, SQL), native mobile (Swift, Java/Kotlin, Ionic), and cloud infrastructure on AWS, Microsoft Azure, and GCP, with deep integration expertise across Procore, ComputerEase, NetSuite, and other enterprise systems.

The company's go-to-market is consultative enterprise field sales targeting specific verticals, with a proprietary Strategy & Planning discovery phase preceding custom development work. SPARK operates four offices across Michigan (Kalamazoo HQ, Grand Rapids), Illinois (Bloomington), and Texas (Houston) following three acquisitions: Elevator Up (2019), Convergent1 (2022), and Business Builders Marketing (2024). The firm employs 35 people (grown from 4 in 2017) and has served more than 420 cumulative clients.

SPARK generates revenue primarily through project-based professional services engagements ($25,000-$250,000+ for custom software, $5,000-$200,000 for websites), supplemented by recurring revenue from productized offerings including WebGuard managed hosting ($1,200-$3,800/year) and the PCE Sync Tool SaaS license ($7,500/year plus a $2,500 setup fee). The firm also markets AI and data management services as a discrete practice, leveraging third-party foundation models for predictive analytics and consulting engagements. Named customers include Team Elmer's, Mall City Mechanical, Andy J. Egan Company, Volleman's Family Farm, Oliver Packaging and Equipment, Bailey-Harris Construction, and Esper Electric, with documented outcomes such as 450+ store distribution growth, 10 hours/week payroll time savings, and 60% increases in engaged website sessions.

Name

Spark Business Works

Legal name

SPARK Business Works

Website

https://sparkbusinessworks.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Spark Business Works is a Kalamazoo, Michigan-based custom software, web design, and digital marketing agency serving mid-market and enterprise clients in construction, manufacturing, healthcare, agriculture, professional services, nonprofits, and startups across Michigan, Illinois, and Texas.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Marketing Consulting Services (541613)

SIC

Services-Computer Programming Services (7371), Services-Advertising (7310)

akta.pro primary industry

Business Process & Digital Transformation Consulting (BPAEAAAD)

akta.pro secondary industries

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), AI/ML Engineering & Model Development Services (BPAEAHAF), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Custom software development
• Web design services
• Digital marketing services
• Legacy software modernization
• Data warehousing services

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Software Development: Project-based custom software development ranging from $25,000 to $250,000+. Includes web applications, mobile apps, dashboards, system integrations, and legacy modernization. Follows an agile development process with strategy, execution, and continuous support phases.
2. WebGuard Hosting Services: Annual subscription hosting plans: Standard ($1,200/year), Premium ($2,500/year), Gold ($3,800/year). Includes managed updates, security monitoring, CDN, backups, and dedicated support.
3. PCE Sync Tool Licensing: SaaS-style tool for Procore-ComputerEase integration. One-time setup fee of $2,500 plus monthly ($675) or annual ($7,500) license. Unlimited users and projects included.
4. Website Design & Development: Custom website development ranging from $5,000 to $200,000 depending on size, features, design, complexity, and integrations. Includes branding, CMS development, SEO optimization.
5. Digital Marketing Services: Ongoing digital marketing services including SEO, paid advertising, social media, email marketing, video marketing. Delivered through flexible engagement options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Spark Business Works is a U.S.-based custom software development and digital agency that designs, builds, and supports bespoke web applications, mobile apps, real-time dashboards, system integrations, and legacy software modernizations for mid-market and enterprise clients. The company also delivers web design and development, managed website hosting (WebGuard), and digital marketing services including SEO, paid advertising, email, video, and social media marketing. Headquartered in Kalamazoo, Michigan with offices in Grand Rapids, Bloomington, and Houston, SPARK concentrates on construction, manufacturing, healthcare, agriculture, professional services, and nonprofit verticals.

Product overview

SPARK Business Works provides custom software development, web design, and growth marketing services as a single integrated agency. Their product portfolio centers on three core offerings: Custom Software Development (automated workflows, web and mobile apps, real-time dashboards, legacy modernization, and system integrations); Web Design & Development (high-performing websites with SEO optimization and responsive design); and Digital Marketing Services (SEO, paid advertising, email marketing, and video marketing). Supporting modules include AI Solutions & Data Management (AI strategy, automation, data warehousing), the PCE Sync Tool for Procore-ComputerEase integration, WebGuard Website Hosting, and Marketing Strategy & Brand Workshops. They also provide Software Strategy & Planning as an initial discovery phase. The company is a certified Procore partner.

Differentiator

Problem solved

Functional benefit

Brands

• WebGuard: Fully-managed web hosting and support service that ensures websites are fast and secure with best-in-class network and security.

Products and services

• Custom Software Development End-to-end custom software development service for mid-market and enterprise clients that designs and builds automated workflows, web and mobile applications, real-time dashboards, system integrations, and data warehousing solutions tailored to specific business needs. Projects range from $25,000 to $250,000+.
• Web Design & Development Website design and development service for businesses needing high-performing websites with beautiful designs, SEO optimization, responsive layouts, CMS development, and integrations. Projects range from $5,000 to $200,000.
• Digital Marketing Services Growth marketing services for businesses seeking SEO, paid advertising, email marketing, video marketing, print marketing, social media marketing, and marketing strategy and branding workshops delivered through flexible engagement options.
• Legacy Software Modernization Legacy software support and modernization service that maintains and incrementally upgrades mission-critical legacy applications (Microsoft Access, MS Visual Basic 6.0, Crystal Reports, Classic ASP, VB.NET) using a phased approach to prevent disruption to daily operations.
• AI Solutions & Data Management Data and AI service offering that designs and implements data warehousing, ETL pipelines, AI strategy and consulting, predictive analytics, custom AI solutions, and system integrations to help businesses consolidate data and unlock AI-driven insights.
• Software Strategy & Planning Paid discovery and strategy engagement that delivers a technology roadmap with stakeholder alignment, technical proof of concept, risk assessment, and detailed project scope, budget, and timeline as a gateway to larger custom software engagements.
• PCE Sync Tool (Procore & ComputerEase Integration) Pre-built SaaS-style integration tool that syncs financial data between Procore and ComputerEase, including budgets, direct costs, change orders, contracts, subcontracts, vendors, and invoices. Priced at $2,500 one-time setup plus $675/month or $7,500/year unlimited users and projects license.
• WebGuard Website Hosting Fully-managed hosting and support subscription service that ensures websites are fast and secure, including dedicated high-speed servers, free SSL, Cloudflare CDN, malware recovery, daily backups, and managed updates. Annual plans: Standard $1,200, Premium $2,500, Gold $3,800.
• Marketing Strategy & Brand Workshops Strategy workshop service that combines market research, brand messaging, and business goals into data-driven marketing plans using the proprietary Marketing Action Plan (MAP) methodology, including persona creation, customer journey mapping, and brand strategy.

Quantifiable outcome

• Volleman's Family Farm grew distribution to 450+ stores in 18 months after implementing custom delivery app
• +3 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• ProcorecoreTechnology or IntegrationCertified Procore partner with pre-built PCE Sync Tool integration connecting Procore and ComputerEase for construction financial data synchronization. SPARK offers dedicated integration services and the PCE Sync Tool as a product offering.
• NetSuitecoreTechnology or IntegrationSPARK builds custom integrations with NetSuite ERP. Used in client projects like Volleman's Family Farm for automatic sync of item data and sales orders to mobile applications.
• ComputerEasecoreTechnology or IntegrationSPARK has built a pre-built integration tool (PCE Sync Tool) for ComputerEase, specifically targeting construction firms using both ComputerEase and Procore. Provides installation, configuration, and support services.

Scale indicators9 records

Recent moves7 records

Expansion highlights1 record

Direct peers

• Itransition: Custom software development company with strong vertical expertise in healthcare, manufacturing, and construction-adjacent industries, delivering similar project-based and integration work.
• ScienceSoft: Custom software development and IT consulting firm serving mid-market and enterprise clients across multiple verticals, including healthcare and manufacturing, with a similar mix of strategy, build, and integration services.
• Net Solutions: End-to-end digital agency offering custom software, web development, and digital marketing — closely matching SPARK's bundled service model for SMB and mid-market clients.
• Codelattice: Mid-sized custom software and digital transformation agency serving U.S. mid-market clients, with comparable offerings in legacy modernization, integrations, and web development.
• Fingent: Custom software development and digital transformation firm with vertical practices in healthcare and manufacturing, providing strategy, build, and ongoing support comparable to SPARK's model.
• Clarity Ventures: Custom software, web development, and digital marketing agency serving mid-market U.S. clients, with similar service bundling and ERP/integration capabilities.

Broad incumbents

• Slalom: Large U.S. consulting firm with a dedicated custom software and digital transformation practice across verticals including healthcare, manufacturing, and construction — a much larger competitor with broader capabilities.
• Deloitte Digital: Global systems integrator and custom software provider serving enterprise customers with end-to-end digital transformation; competes for larger construction and healthcare engagements SPARK also targets.

Regional players

• Belighted: Custom software and digital agency focused on the Midwest and broader U.S. mid-market, with comparable web development, custom apps, and growth marketing services.

Others

• Procore Technologies: Construction software platform that SPARK builds integrations into and partners with as a certified partner; relevant as an ecosystem participant that defines SPARK's go-to-market in the construction vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spark-business-works

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spark Business Works