Immomio

What Immomio does

Immomio GmbH is a Hamburg-based PropTech company founded in 2014 that operates a 360° digital platform covering the entire residential rental lifecycle for the German market. The platform serves two user groups: landlords ("Vermieter"), who use it to market properties, screen applicants, run digital viewings, execute electronic rental contracts, collect deposits and cooperative-share payments ("Genossenschaftsanteile"), and coordinate ongoing tenant communication; and tenants ("Mieter"), who use the Mieterportal web portal and the Mieterapp mobile application to register for viewings, sign contracts digitally, submit Schufa credit checks, report damage, and view monthly consumption reports. Immomio is incorporated as a private limited company (GmbH) and self-describes as Germany's largest PropTech in the housing industry and the market leader in digital marketing, applicant management, and tenant apps for the Wohnungswirtschaft segment.

The underlying technology is a workflow and integration platform rather than an AI system. Core components include digital application and screening flows, electronic signature, payment processing for deposits and cooperative shares, a tenant mobile app, monthly consumption overviews, and a partner/interfaces layer for third-party integrations. The product is built to be 100% DSGVO (GDPR) and AGG (Allgemeines Gleichbehandlungsgesetz) compliant, with secure data hosting in Germany; no proprietary AI/ML models, research output, or AI-feature disclosures are present in the source. Distribution is digital-first and self-serve, with separate landlord and tenant login portals, supported by website content, LinkedIn, Xing, Kununu, newsletter, and landlord events ("Vermieter Veranstaltungen"); no public app-store links are recorded and pricing is not disclosed.

The business model is a B2B platform subscription for landlords, monetized through the Vermieter portal access, with a free tenant-side funnel (Mieterportal and Mieterapp) that drives demand and usage. Immomio has raised two funding rounds — a 2014 seed from IFB Innovationsstarter and a 2021 round from W&W brandpool (the corporate venture arm of Wüstenrot & Württembergische), both for undisclosed amounts — and operates with a team of nearly 70 employees from a single Hamburg headquarters. Geographic scope is limited to Germany, with no disclosed international expansion.

Name

Immomio

Legal name

Immomio GmbH

Website

https://mieter.immomio.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Immomio GmbH is a Hamburg-based PropTech company that operates a 360° digital rental platform for the German housing market, serving landlords with property marketing, applicant screening, digital contracting, and payments, and tenants via a mobile app and web portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription: Revenue appears to be generated through platform subscription for landlords (Vermieter) accessing the 360° platform for digital rental management, marketing, and tenant communication

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Immomio operates a 360° digital platform for the German residential housing market that enables landlords (Vermieter) to market properties, screen applicants, sign contracts digitally, collect deposits and rent, and communicate with tenants, while tenants (Mieter) can search for housing, register for viewings, sign leases digitally, report damage, and view consumption data. The platform is delivered via a landlord web portal, a tenant web portal, and the Mieterapp mobile app, with integrated Schufa credit checks and full DSGVO/AGG compliance.

Product overview

Immomio operates as a single unified 360° platform for residential property management, serving both landlords (Vermieter) and tenants (Mieter). The core 360° Plattform serves as the central hub, supplemented by the Mieterapp (mobile application) and Mieterportal (web portal) for tenant-facing interactions. Key integrated features include digital contract signing, digital payments, Schufa credit checks, monthly consumption overviews, and damage reporting — all coordinated through the landlord dashboard and tenant-facing apps, with GDPR and AGG compliance as a foundational requirement.

Differentiator

Problem solved

Functional benefit

Products and services

• Immomio 360° Plattform (Landlord Platform)
• Mieterportal (Tenant Portal)
• Mieterapp (Tenant Mobile App)
• Schufa Bonitätsprüfung (Schufa Credit Check)
• Partner & Schnittstellen (Partner & Interface Ecosystem)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Aareon: Aareon is Germany's largest provider of ERP and property management software for the housing industry, serving many of the same landlord and housing-association customers Immomio targets — though as a broad incumbent with much wider portfolio reach.
• Haufe Group: Haufe Group is a major German software and content provider with real estate and housing-industry solutions — overlaps with Immomio's landlord tooling as part of a broader professional software and information services portfolio.
• Immobilienscout24 (Scout24): Immobilienscout24 is Germany's largest real estate marketplace with embedded landlord workflow tools — overlaps with Immomio's rental marketing and applicant management use cases as part of a broader listing/advertising platform.

Direct peers

• WG-Gesucht: WG-Gesucht is one of Germany's leading rental listing platforms for apartments and shared housing — comparable on the tenant-facing search and application side of Immomio's marketplace.
• Vermietet.de: Vermietet.de is a German digital rental management platform helping landlords automate marketing, applicant selection, contracts and ongoing tenant communication — overlaps almost one-to-one with Immomio's 360° platform positioning.
• Casavi: Casavi is a German property management communication and tenant portal platform serving landlords and property managers — directly comparable to Immomio's tenant/landlord dual-sided offering for the German residential market.

Emerging players

• Allthings: Allthings is a European (Swiss-rooted) PropTech operating-system provider for buildings and tenants — comparable to Immomio's tenant app and building communication layer, though more focused on mixed-use developments.
• PlanRadar: PlanRadar is an Austrian (DACH) SaaS platform for construction and real estate defect, task and documentation management — comparable to Immomio's tenant-side damage reporting and landlord communication workflows as an adjacent PropTech workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/12710213
• Xx.com/IMMOMIO
• Facebookfacebook.com/immomio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immomio