Flaunt Magazine
Flaunt Magazine is an independent Los Angeles-based fashion and culture publication founded in 1998, producing themed print issues and digital editorial content covering celebrities, luxury brands, art, and music for affluent style-conscious readers and luxury advertisers.
- Company typePrivate
- Founded1998
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Flaunt Magazine does
Flaunt Magazine is a Los Angeles-based independent fashion and culture publication founded in 1998, operating a digital-first media platform at flaunt.com complemented by periodic themed print issues. The publication covers six core content categories—People, Art, Fashion, Music, Parties, Video, and Detox—and has published 204 issues to date, including recent themed editions such as Issue 204 "The Beautiful Game" (featuring athletes and celebrities like Weston McKennie, Rúben Dias, and Nina Dobrev) and Issue 203 "Foragers" (featuring Don Toliver, Marina Abramović, and Charlie Puth). The company maintains recurring editorial relationships with luxury brands including Fendi, Louis Vuitton, Dior, Ralph Lauren, Givenchy, Celine, Saint Laurent, and BVLGARI, as well as luxury hospitality partners such as The Peninsula Beverly Hills and Le Bristol Paris.
Flaunt Magazine firmographics
Firmographics- Name
- Flaunt Magazine
- Legal name
- Flaunt Magazine
- Website
- https://flaunt.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flaunt Magazine is an independent Los Angeles-based fashion and culture publication founded in 1998, producing themed print issues and digital editorial content covering celebrities, luxury brands, art, and music for affluent style-conscious readers and luxury advertisers.
- Ownership category
- akta.pro rank
Flaunt Magazine industry classification
Industry- Product category
- Fashion and Lifestyle Magazine
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
Keywords
Where Flaunt Magazine is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flaunt Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine and Digital Content: Flaunt Magazine generates revenue through publishing themed issues featuring celebrity covers and editorial content across fashion, art, music, and lifestyle categories. The publication serves luxury and fashion-conscious consumers through both digital and physical magazine formats.
- E-commerce Store: The company operates an online store selling current and archived magazine issues, as well as merchandise, providing a direct revenue stream from readers.
- Advertising and Brand Partnerships: The magazine features brand content and fashion editorial spreads that serve as advertising vehicles for luxury brands, fashion houses, and lifestyle companies.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Flaunt Magazine product offering
Product offeringCore offering
Flaunt Magazine publishes fashion, art, music, and culture editorial content through a digital-first platform and themed print issues featuring celebrity cover stories. The company distributes content across categories including People, Art, Fashion, Music, Parties, Video, and Detox, and sells current and archived magazine issues alongside merchandise through an integrated e-commerce store at flaunt.com.
Product overview
Flaunt Magazine operates as a fashion and culture media publication offering editorial content across digital platforms and print magazine issues. The company publishes periodic themed issues covering fashion, art, music, people, parties, video, and travel/detox content. Their primary offerings include the digital website with daily editorial content and the Flaunt Store for purchasing magazine issues and merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- Flaunt Magazine A fashion, art, music, and culture publication covering celebrities, fashion brands, art exhibitions, music events, luxury travel, and lifestyle content through digital editorial articles and themed print magazine issues (such as Issue 204 'The Beautiful Game' and Issue 203 'Foragers').
- Flaunt Store An e-commerce platform selling current and archived magazine issues (such as Issue 204 'The Beautiful Game' and Issue 203 'Foragers') and branded merchandise directly to readers worldwide.
Companies that use Flaunt Magazine
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Flaunt Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Flaunt Magazine partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- adidas SkateboardingcoreAdidas Skateboarding partnered with photographer Jacob Rosenberg for the EPICENTER exhibition documenting skateboarding history, featuring the exhibition at Galerie Arquebusiers during Paris Fashion Week. Adam Brown, adidas Skateboarding's Senior Director, emphasized skateboarding's relevance in the creative landscape and supported the exhibition's celebration of the sport's formative years.
- Galerie ArquebusiersminorParis-based gallery hosting the EPICENTER exhibition by Jacob Rosenberg in partnership with adidas Skateboarding during Paris Fashion Week, supporting skateboarding culture within the broader fashion and style conversation.
- MOSAICminorSupported the EPICENTER exhibition by Jacob Rosenberg as a supporting partner alongside adidas Skateboarding and Galerie Arquebusiers.
- American Civil Liberties Union (ACLU) FoundationcoreAesop partnered with the ACLU Foundation for its Annual Queer Library Pop-Up, with the six-year program having distributed over 115,000 books globally. The ACLU works to protect American civil liberties and constitutional rights including education access.
- Penguin Random HouseminorPartnered with Aesop for the Queer Library curating book selections spanning from classics like Giovanni's Room by James Baldwin to recent releases, supporting the celebration of queer literature and underrepresented voices.
- Dream Baby PressminorPartnered with PEN America as co-host for the 2026 Literary Gala afterparty, with Dream Baby Press bringing their cult following in the downtown literary world to PEN's legacy literary sphere, expanding access for young writers.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Flaunt Magazine competitors and assessment
Company assessmentDirect peers
- The Face: Revived independent culture and fashion magazine pairing celebrity features with editorial on music, art, and fashion, distributed heavily through digital channels.
- Interview Magazine: Iconic American fashion/culture/celebrity magazine founded by Andy Warhol, with the same celebrity-cover driven, fashion-luxury editorial model as Flaunt.
- CR Fashion Book: Carine Roitfeld's luxury-fashion magazine that sells premium ad inventory to the same fashion houses (Chanel, Dior, etc.) that advertise in Flaunt.
- i-D Magazine: Long-running independent fashion and youth-culture magazine known for celebrity covers and fashion editorial — closely comparable in tone, audience and brand-partner base.
- Nylon Magazine: Independent fashion-and-pop-culture publication with celebrity-driven digital editorial and brand partnerships; covers adjacent youth/luxury audience to Flaunt.
- Dazed Magazine: UK-based independent fashion and culture magazine blending fashion editorial, music, and art content aimed at a similar style-conscious, youth-leaning luxury audience.
- Wonderland Magazine: Independent British fashion and culture magazine with celebrity covers, music and art features, and a comparable digital-plus-print business model.
- Paper Magazine: Independently published American fashion, music, art and pop-culture magazine with celebrity-driven covers and a similar digital-first, LA/NYC footprint.
Broad incumbents
- Harper's Bazaar (Hearst): Established luxury-fashion glossy competing for the same Dior/Louis Vuitton/Fendi ad dollars, but operating as part of a much larger magazine portfolio under Hearst.
- Vogue (Condé Nast): The dominant luxury-fashion magazine incumbent that commands the largest share of luxury brand advertising budgets that Flaunt also competes for.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Flaunt Magazine social profiles
Digital presenceFlaunt Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flaunt Magazine leadership team
Management profileNumber of profiles
Flaunt Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flaunt Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flaunt Magazine
What does Flaunt Magazine do?
Flaunt Magazine publishes fashion, art, music, and culture editorial content through a digital-first platform and themed print issues featuring celebrity cover stories. The company distributes content across categories including People, Art, Fashion, Music, Parties, Video, and Detox, and sells current and archived magazine issues alongside merchandise through an integrated e-commerce store at flaunt.com.
Is Flaunt Magazine a public or private company?
Flaunt Magazine is a private company. It is classified as unknown and is currently operating.
When was Flaunt Magazine founded?
Flaunt Magazine was founded in 1998. It employs 11 to 50 people.
Where is Flaunt Magazine based?
Flaunt Magazine is headquartered in Los Angeles, United States, in the North America region.
How does Flaunt Magazine make money?
Three revenue lines are on record. Magazine and Digital Content is the primary driver. The others are E-commerce Store and advertising and Brand Partnerships.
Who are Flaunt Magazine's main competitors?
Direct peers on record are The Face, Interview Magazine, CR Fashion Book, i-D Magazine, Nylon Magazine, Dazed Magazine, Wonderland Magazine and Paper Magazine. Broad incumbents are Harper's Bazaar (Hearst) and Vogue (Condé Nast).
Does Flaunt Magazine have an API?
No public API is recorded for Flaunt Magazine.
What industry is Flaunt Magazine in?
Flaunt Magazine's product category is Fashion and Lifestyle Magazine. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 513120 and its SIC code is 2721.