Vinerra
Vinerra Corp. is a Calgary-based wine media, education, and trade platform that runs a free global wine encyclopedia (50 countries, 201 regions), an online wine marketplace, and bespoke consulting services for wine producers, governments, importers, and retailers.
- Company typePrivate
- Founded2023
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Vinerra does
Vinerra Corp. is a Calgary, Canada-based wine media, education, and trade platform operating across three intertwined lines of business. Its core asset is a free, consumer-facing wine encyclopedia covering 50 countries, 201 regions, 823 subregions, and 73 appellations, complemented by a Wine Dictionary, Grape Varietal Profiles, Wine Profiles, In-Depth Guides, and an ESG Resources module covering environmental, social, and governance practices in wine production. The technical stack is a web-based digital platform with a content management system, payment processing via Stripe and PayPal, Google Analytics integration, and an online wine marketplace that allows users to browse, purchase, and sell wine products.
On the B2B side, Vinerra runs a Wine Trade vertical with thought leadership articles, industry news, a global wine events calendar spanning 30+ trade fairs across Europe, North America, and Asia, and bespoke consulting services for wine producers, governments, wine marketing boards, importers, airlines, hotels, restaurant chains, and alcohol retail stores. Consulting engagements include market research, trade partner discovery, tender monitoring for liquor boards, export development, branding, and digital marketing, with multi-year contracts and tailored pricing.
Vinerra's go-to-market is hybrid: a product-led, self-serve consumer model drives top-of-funnel traffic through free education content, a newsletter, and a five-channel social presence, while a sales-led motion targets B2B clients with bespoke consulting. The company reports ranking as the #2 fastest-growing wine media platform in Canada and Top 20 globally, but discloses no revenue, no named customers, and minimal external capital (one Platform Calgary round in 2021 with a $0 disclosed amount). The platform is privately held, federally registered in Canada, governed by Alberta law, and operates with an 11-50 employee base — a profile consistent with an early-stage venture building a content and trade brand in the global wine industry.
Vinerra firmographics
Firmographics- Name
- Vinerra
- Legal name
- Vinerra Corp.
- Website
- https://vinerra.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vinerra Corp. is a Calgary-based wine media, education, and trade platform that runs a free global wine encyclopedia (50 countries, 201 regions), an online wine marketplace, and bespoke consulting services for wine producers, governments, importers, and retailers.
- Ownership category
- akta.pro rank
Vinerra industry classification
Industry- Product category
- Wine Media & Online Marketplace
- NAICS
- Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Vinerra is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Vinerra business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Transactions: Facilitation of wine buying and selling transactions through the online marketplace. The platform connects buyers and sellers with Vinerra serving as an intermediary. Revenue appears to come from marketplace transaction facilitation.
- Marketplace Commission: The Terms of Service indicate transactions are between buyers and sellers with Vinerra not party to the transactions, suggesting a take-rate or commission model on facilitated sales.
- Consulting Services: Bespoke consulting services for wine businesses including growth strategy, market research, trade partner discovery, export development, branding, and digital marketing. Services are tailored to wine producers, governments, wine marketing boards, importers, and retail stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke consulting services with pricing tailored to specific client requirements and scope of engagement. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Vinerra product offering
Product offeringCore offering
Vinerra operates a global web platform that combines a comprehensive wine encyclopedia (50 countries, 201 regions, 823 subregions, 73 appellations) with free wine education resources, an online marketplace for buying and selling wines, ESG content for the wine industry, and bespoke B2B consulting services. Revenue is generated through marketplace transaction facilitation and tailored consulting engagements with wine producers, governments, importers, and retailers.
Product overview
Vinerra is a wine media, education, and discovery platform offering a comprehensive wine encyclopedia covering 50 countries, 201 regions, 823 subregions, and 73 appellations. The platform operates as a modular ecosystem combining: a core Wine Encyclopedia Platform for wine discovery and exploration; Wine Education modules providing Grape Varietal Profiles, Wine Profiles, a Wine Dictionary, and In-Depth Guides; an Online Wine Marketplace for buying and selling wines; Wine Trade Services offering thought leadership and industry insights; ESG Resources covering environmental, social, and governance practices; Wine Consulting Services providing bespoke support for producers, governments, importers, and retailers; a Wine Events Calendar; and Wine Industry News. Vinerra also offers Software as a Service tools and e-label functionality for compliance with international wine labeling regulations.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Encyclopedia Platform
- Online Wine Marketplace
- Wine Consulting Services
- Wine Education Resources
- Wine Events Calendar
- Wine Industry News
Quantifiable outcome
- Top 20 globally among wine media platforms
Companies that use Vinerra
Customer profileSegments5 records
Ideal customer profiles5 records
Vinerra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature4 records
Vinerra partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Vinerra competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Vinerra social profiles
Digital presenceVinerra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vinerra leadership team
Management profileNumber of profiles
Profiles1 record
Vinerra funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vinerra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vinerra
What does Vinerra do?
Vinerra operates a global web platform that combines a comprehensive wine encyclopedia (50 countries, 201 regions, 823 subregions, 73 appellations) with free wine education resources, an online marketplace for buying and selling wines, ESG content for the wine industry, and bespoke B2B consulting services. Revenue is generated through marketplace transaction facilitation and tailored consulting engagements with wine producers, governments, importers, and retailers.
Is Vinerra a public or private company?
Vinerra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vinerra founded?
Vinerra was founded in 2023. It employs 11 to 50 people.
Where is Vinerra based?
Vinerra is headquartered in Calgary, Canada, in the North America region.
How does Vinerra make money?
Three revenue lines are on record. Marketplace Transactions are the primary driver. The others are marketplace Commission and consulting Services.
Does Vinerra have an API?
No public API is recorded for Vinerra.
What industry is Vinerra in?
Vinerra's product category is Wine Media & Online Marketplace. Its primary akta.pro industry code is CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 445320 and its SIC code is 2080.