Platinum Credit

What Platinum Credit does

Platinum Credit Limited is a privately held Kenyan Micro-Finance Company founded in 2003 and licensed by the Central Bank of Kenya as a Digital Credit Provider. The company operates a diversified lending business serving Kenyan consumers, civil servants, vehicle owners, small and medium enterprises (SMEs), landlords, dairy farmers, and vehicle importers through a portfolio of secured and unsecured loan products. Loan sizes range from KES 1,500 to KES 5,000,000 with terms spanning 7 days to 120 months.

The product portfolio includes Check Off Loans (salary-deducted lending to civil servants), Logbook Loans (vehicle-secured lending), Wezesha Express (a revolving USSD-based credit line accessed via *619#), SME/Biashara loans, Landlord/Mkodi loans, Dairy/Maziwa financing, Stock 24/7 inventory financing, Import Duty Financing, Direct Import Financing, and Insurance Premium Financing. Supporting technology includes a USSD lending platform, M-Pesa Paybill (810902) and NCBA Bank integration for disbursement and repayment, a credit scoring engine that incorporates data from Kenya's Integrated Population Registration System (IPRS) and Credit Reference Bureaus, GPS tracking for logbook collateral, and integrations with NTSATIMS and the Business Registration Service for verification. The company maintains an ESG policy and a published data privacy framework as part of its regulatory posture.

Revenue is generated through interest charges (typically 2.35%-15% per month depending on product and tenor), appraisal fees, agency and collection fees, credit life insurance fees, and rollover interest on overdue balances. Distribution is multi-channel: a physical network of 248 specialized branches across Kenya's 47 counties, a self-service USSD channel for repeat borrowers, employer payroll-deduction partnerships for civil servant lending, and insurance company partnerships for premium financing. The company is independently owned with no disclosed parent, private equity backing, or institutional investors in the available data.

Name

Platinum Credit

Legal name

Platinum Credit LTD

Website

https://platinumcredit.co.ke

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Platinum Credit is a Kenyan Micro-Finance Company licensed as a Digital Credit Provider, offering secured and unsecured loans to consumers, civil servants, SMEs, vehicle owners, and farmers via 248 branches across Kenya's 47 counties and a USSD platform (*619#).

Ownership category

akta.pro rank

Product category

Consumer Microfinance Lending

NAICS

Nondepository Credit Intermediation (5222), Sales Financing (522220)

SIC

Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Microloans & Working Capital Loans (FSAKAGAA)

akta.pro secondary industries

Prime Unsecured Personal Loans (Installment) (FSAKAAAA), Near-Prime Unsecured Personal Loans (Installment) (FSAKAAAB)

Keywords

• Microfinance lending
• Salary-backed loans
• Logbook secured loans
• Digital credit provider
• SME business loans

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Check Off Loans: Interest income from civil servant loans secured against payslip with salary deduction. Loan amounts KES 5,000 – KES 2,000,000, terms 3-120 months. Revenue from interest (2.35%-5.84% monthly reducing), appraisal fee (12.5%), agency fee (6%), and monthly collection fee (KES 200).
2. Logbook Loans (LBF): Interest income from vehicle-secured loans. Loan amounts KES 50,000 – KES 5,000,000, terms 3-60 months. Revenue from 5% monthly flat interest, 4% appraisal fee, 0.37% credit life fee, KES 2,000 tracking fees, and KES 1,050 security perfection fee.
3. Wezesha Express (Revolving Credit): USSD-accessible revolving credit facility. Revenue from 5% monthly flat interest on outstanding balance, 4% appraisal fee on activated limit, 0.04% monthly credit life cost, and 0.33% daily rollover interest on overdue amounts.
4. SME Loans: Business loans for scaling existing businesses. KES 30,000 – KES 2,000,000, 3-24 month terms. Revenue from 10% monthly interest and processing fees.
5. Insurance Premium Financing: Financing for comprehensive insurance covers. KES 10,000 – KES 2,000,000, 6-10 months. Revenue from interest and insurance product partnerships.
6. Dairy Financing (Maziwa): Agricultural loans for dairy farmers. KES 1,500 – KES 300,000, 1-12 months. Revenue from 10% monthly interest for dairy farming operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Platinum Credit Limited is a Kenyan micro-finance company that extends a portfolio of secured and unsecured credit products to individuals, civil servants, SMEs, vehicle owners, landlords, dairy farmers, and importers. Loans range from KES 1,500 to KES 5,000,000 over terms of 7 days to 120 months, with disbursement typically completed within 24 hours via M-Pesa or bank transfer. Distribution blends 248 physical branches across all 47 Kenyan counties with a USSD-based digital channel (*619#) for self-service revolving credit.

Product overview

Platinum Credit is a credit-only Micro-Finance Company licensed by the Central Bank of Kenya as a Digital Credit Provider. The company offers a comprehensive suite of loan products accessible through physical branches, USSD (*619#), and mobile money. The core product portfolio includes secured lending products (Logbook Loans, Landlord Loans, Personal Loan Secured), salary-based lending (Check Off Loan, Salary Advance), SME/business loans (SME Loans/Biashara, Stock 24/7), agricultural financing (Dairy Financing/Maziwa), and import/vehicle financing (Import Duty Financing, Direct Import Financing). The company also provides add-on credit facilities including Wezesha Express (revolving USSD credit line), LBF Quick Cash, LBF Refinance, Jipe Cash, Mkodi Quick Cash, Personal Loan Quick Cash, and Biashara Chap Chap for existing clients to access additional credit. All products are designed for rapid disbursement (within 24 hours) and are supported by a network of over 100 branches across Kenya's 47 counties.

Differentiator

Problem solved

Functional benefit

Brands

• LBF (Log Book Finance): Vehicle logbook-secured loan products, including LBF Quick Cash and LBF Refinance variants.
• Wezesha Express
• Jipe Cash
• Mkodi Quick Cash
• LBF Quick Cash
• Personal Loan Quick Cash
• Biashara Chap Chap
• Biashara Nawiri
• Stock 24/7

Products and services

• Check Off Loan Salary-secured loan for civil servants (TSC-K teachers and County Government employees) repaid via automatic payroll deduction. Loan amounts KES 5,000–2,000,000, terms 3–120 months, with 24-hour disbursement via M-Pesa or bank account.
• Logbook Loans (LBF) Vehicle-secured loan using the motor vehicle logbook as collateral, with integrated GPS tracking and real-time monitoring. Loan amounts KES 50,000–5,000,000 over 3–60 months, with 5% monthly flat interest and 24-hour disbursement.
• Wezesha Express

Quantifiable outcome

• 24-hour loan disbursement
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, minor and supporting.

• Reputable Insurance Companies (Kenyan market)coreChannel Partner/ Reseller/ DistributorPCL partners with reputable insurance companies in the Kenyan market to provide comprehensive insurance covers to clients. Clients can acquire comprehensive insurance covers through PCL with the insurance premium financed as part of the loan.
• Nairobi HospicecoreStrategic or Co-development PartnerLong-standing CSR partnership supporting palliative care for cancer and HIV/AIDS patients. PCL provides financial support, furniture donations, and participated in charity walks organized by Nairobi Hospice.
• Mama Zawadi FoundationminorStrategic or Co-development PartnerCSR partnership focused on infant mortality awareness in Kenya, providing psychosocial support to parents who have lost babies through the Mama Zawadi programme.
• Zana AfricaminorStrategic or Co-development PartnerCSR partner supporting menstrual health initiatives and providing sanitary products to schoolgirls in remote areas.
• Moi Memorial HospitalminorStrategic or Co-development PartnerPartnership in cancer awareness walk organized in Eldoret. PCL participated in the walk and supported cancer awareness activities.
• Still A Mum TeamminorStrategic or Co-development PartnerJoint initiative on infant mortality awareness, mental health support, and maternal care education for mothers in informal settlements.
• VIVA365 Insurance Brokers LimitedsupportingChannel Partner/ Reseller/ DistributorInsurance broker engaged to provide vehicle insurance coverage for borrowers who fail to renew their policies within 7 days of expiry. PCL charges the borrower's account for insurance costs.
• M-Pesa (Safaricom)coreTechnology or IntegrationPrimary mobile money integration for loan disbursement and repayment. M-Pesa Paybill 810902 used for all loan payments. Disbursements via M-Pesa up to KES 140,000 (higher amounts via bank).
• NCBA BankcoreTechnology or IntegrationBank partner for loan disbursements (above KES 140,000) and loan repayments. Account: NCBA A/C NO: 6953960017, Branch: Mama Ngina, Account Name: Platinum Credit LTD.
• Credit Reference BureauscoreTechnology or IntegrationPCL accesses borrower credit history and registers loan conduct data with registered Credit Reference Bureaus as part of the lending process.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Equity Bank Kenya: One of Kenya's largest commercial banks with deep microfinance and consumer lending operations (Fawn, Equitel, Eazzy Loan). Competes across PCL's loan categories with deposit-funded balance sheet, broader product suite, and regulatory advantages of a chartered bank.
• KCB Bank Kenya: Tier-1 Kenyan bank with consumer, SME, and digital lending products (Vooma, KCB M-Pesa). Competes with PCL across personal and SME lending, with the additional capital strength of a deposit-taking bank and M-Pesa integration.
• Co-operative Bank of Kenya: Major Kenyan bank with strong presence in civil servant and salaried lending through the Co-opRemit and salary accounts ecosystem. Overlaps with PCL's Check Off / civil servant segment, plus has co-lending partnerships with several saccos.

Direct peers

• Tala (formerly InVenture): Global digital lending app with significant Kenya operations, using smartphone data for credit scoring. Competes head-on in the mobile-app personal loan category overlapping with Wezesha Express.
• Faulu Microfinance Bank: Kenyan microfinance bank with personal, SME, and agricultural loan products. Closest peer by structure (microfinance bank serving similar near-prime and SME segments) with the regulatory advantage of deposit-taking status.
• Branch International: VC-backed digital lender operating in Kenya offering mobile personal loans via app. Direct competitor in the digital credit space, targeting similar near-prime and underbanked borrowers with instant disbursement.
• M-Shwari (Safaricom / NCBA): Mobile-based micro-credit and savings service operated by Safaricom and NCBA inside M-Pesa. Direct competitor to Wezesha Express on the USSD / mobile channel for short-tenor personal loans, with similar target segments (salaried and unbanked Kenyans).
• SMEP Microfinance Bank: Kenyan microfinance bank offering personal, SME, and asset finance loans. Closest direct microfinance peer in product structure (check-off, logbook, SME) and target segments, with deposit-taking status giving it a capital-structure edge.

Regional players

• HF Group (Housing Finance): Kenyan mortgage and consumer finance provider with a personal loans and landlord/property financing product set. Adjacent competitor in landlord lending and personal secured credit, with mortgage-led franchise.
• Car & General (Logbook / Watu Simu financing): East African asset financier with motorcycle and logbook loan products in Kenya. Direct competitor in the logbook-secured vehicle lending category, with focused asset-finance expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/PlatinumCKenya
• Facebookfacebook.com/platinumcreditkenya
• LinkedInlinkedin.com/company/platinum-credit

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Credit