What Tirehub does

TireHub, LLC is a privately held national wholesale tire distributor founded in 2018 as a joint venture between Bridgestone and Goodyear, headquartered at 1 Ravinia Drive NE, Suite 1300, Dunwoody, Georgia. The company distributes the full passenger and light truck tire portfolios of both parent manufacturers to independent tire dealers and automotive retailers across the United States, supported by 80+ local and regional distribution centers and a sales and distribution team of more than 1,000 employees. Its geographic footprint is exclusively domestic (United States).

The company's core product is TireHub Now, a B2B e-commerce portal built on Magento Commerce that lets dealers search tires by size, fitment, or SKU/Part Number, check real-time inventory across distribution centers, place orders, and track order history and shipments. Layered on top are loyalty and value-added dealer programs — TireHub Plus (digital marketing and operational support), TireHub Choice (Program Dealer rewards), TireHub Select (general sales rewards), and manufacturer-aligned programs including Velocity (Goodyear), BARNN (Bridgestone), Pirelli Performance, Cooper Pinnacle, Mickey Thompson Marketing Alliance, and Toyo Driven Dealer. The portal and integration partners (e.g., Rowriter) constitute the company's disclosed technology surface.

TireHub's business model is wholesale tire distribution: revenue is generated by selling Bridgestone- and Goodyear-branded tires (and select other manufacturer brands such as Firestone, Cooper, Fuzion, Kelly, Pirelli, Mickey Thompson, Toyo, and Vantage) at transaction-based wholesale prices to independent tire dealers and automotive retailers. Pricing is quote-based rather than publicly disclosed; customers complete a credit application and engage with field sales representatives to obtain terms. Go-to-market combines a direct enterprise-style field sales force with the TireHub Now self-service portal and dealer-program-based retention, targeting SMB independent tire and automotive retailers as the primary customer segment.

Name

Tirehub

Legal name

TireHub, LLC

Website

https://tirehub.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

TireHub is a U.S. wholesale tire distributor, founded in 2018 as a Bridgestone-Goodyear joint venture, distributing both manufacturers' passenger and light truck tire portfolios to independent tire dealers and automotive retailers nationwide through 80+ distribution centers and a B2B ordering portal.

Ownership category

akta.pro rank

Product category

Wholesale Tire Distribution

NAICS

Tire and Tube Merchant Wholesalers (42313), Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Wholesale tire distribution
• B2B tire wholesale
• Passenger light truck tires
• Tire dealer programs
• Automotive tire supply

Headquarters

HQ city

Dunwoody

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tire Distribution: TireHub generates revenue through wholesale distribution of passenger and light truck tires from Bridgestone and Goodyear portfolios to tire and automotive retailers across the U.S. Revenue is derived from product sales to dealers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

TireHub is a national wholesale tire distributor that delivers the full passenger and light truck tire portfolios of Bridgestone and Goodyear to U.S. tire and automotive retailers. The company operates 80+ local and regional distribution centers and a 1,000+ person sales and distribution team, supported by the TireHub Now online ordering portal, providing daily delivery, dealer loyalty programs, and marketing services to independent tire dealers.

Product overview

TireHub is a national tire distribution platform that delivers the full passenger and light truck tire portfolios of Bridgestone and Goodyear to tire and automotive retailers across the U.S. The core product is TireHub Now, an online ordering portal enabling dealers to search, order, and track tires. Supporting the platform are loyalty and marketing programs including TireHub Plus (comprehensive digital marketing), TireHub Choice (Program Dealer rewards), TireHub Select (general sales customer rewards), and manufacturer programs such as Velocity (Goodyear), BARNN (Bridgestone), Pirelli Performance, Cooper Pinnacle, Mickey Thompson Marketing Alliance, and Toyo Driven Dealer. TireHub distributes tires across multiple brands including Bridgestone, Goodyear, Firestone, Cooper, Fuzion, Kelly, Pirelli, Mickey Thompson, Toyo, and Vantage.

Differentiator

Problem solved

Functional benefit

Brands

• TireHub Plus: Comprehensive marketing program with value-added services for independent retailers
• TireHub Choice
• TireHub Select
• TireHub Now
• Hubbers

Products and services

• TireHub Now Online ordering portal enabling tire dealers to search tires by size, fitment, or SKU/Part Number, check inventory and availability across distribution centers, place orders, and track order history and shipments.
• TireHub Plus Comprehensive digital marketing program offering value-added services to help independent tire retailers attract customers, enhance operational efficiencies, and maximize profitability when purchasing tires from TireHub.
• TireHub Choice Dealer loyalty rewards program designed to reward loyalty to TireHub and enhance profitability for Program Dealer customers.
• TireHub Select Dealer loyalty program designed to reward and drive loyalty to TireHub for general sales customers.
• Velocity Program Indirect dealer program driven by Goodyear that combines the existing G3X and Medallion programs into a streamlined platform, offering simplified participation, enhanced rewards, and broader tools and benefits.
• Bridgestone Affiliated Retailer Nationwide Network (BARNN) Program Program providing dealers access to Bridgestone tools including quarterly bonuses, marketing specials, annual volume bonus, and negotiated rates with nationally recognized vendors.
• Pirelli Performance Program Program providing dealers access to Pirelli premium brand offerings with competitive financial incentives, premier events, comprehensive marketing support, and training tools.
• Cooper Pinnacle Program Program offering exclusive benefits including quarterly incentives for Goodyear, Marathon/Workhorse, Cooper, and Roadmaster Brand Tires, commercial field support, marketing support, and training.
• Mickey Thompson Marketing Alliance Program Program providing dealers access to on and off-road premium products with quarterly bonus incentives, training materials, and inclusion in the company's online dealer finder.
• Toyo Driven Dealer Program Program offering quarterly bonus incentives, training materials, inclusion in Toyo's online dealer finder, and 24/7 online customer service.

Quantifiable outcome

• Daily deliveries to most U.S. tire dealers and retailers

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• BridgestonecoreStrategic or Co-development PartnerBridgestone is one of the founding parent companies of TireHub. TireHub distributes the full passenger and light truck tire portfolio of Bridgestone to tire and automotive retailers nationwide.
• GoodyearcoreStrategic or Co-development PartnerGoodyear is one of the founding parent companies of TireHub. TireHub distributes the full passenger and light truck tire portfolio of Goodyear to tire and automotive retailers nationwide.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• K&M Tire: K&M is a mid-Atlantic/Midwest U.S. wholesale tire distributor serving independent tire dealers across multiple states with multi-brand inventories. Operates a similar model to TireHub at smaller regional scale, distributing Cooper, Goodyear, and other brands.
• Max Finkelstein: Regional wholesale tire distributor serving dealers in the Mid-Atlantic and Southeast with multi-brand portfolios. Comparable to TireHub at smaller scale, with similar dealer-service focus and multi-DC distribution model.
• TBC Corporation: TBC owns Big O Tires and Midas retail franchises and operates one of the largest U.S. wholesale tire distribution networks, distributing primarily Michelin and Yokohama alongside other brands. Directly competes with TireHub as a multi-brand tire wholesaler serving independent and franchised dealers.
• American Tire Distributors (ATD): ATD is the largest U.S. independent wholesale tire distributor, distributing multiple major brands (Michelin, BFGoodrich, Yokohama, Continental, Pirelli) to tire dealers and retailers nationwide. Directly competes with TireHub in the same B2B wholesale channel with similar logistics and dealer-service model.

Broad incumbents

• Michelin North America: Largest global tire manufacturer with its own U.S. dealer programs (Michelin, BFGoodrich, Uniroyal) distributed largely via TBC and ATD. Represents the brand portfolio most absent from TireHub's offering — its strategic choices directly affect TireHub's competitive position.
• Continental Tire the Americas: U.S. division of Continental AG distributing Continental, General Tire, and Barum brands through its own dealer programs. Competes with TireHub for dealer relationships on the manufacturer-direct side.
• Discount Tire/America's Tire: Largest U.S. independent tire retailer with 1,000+ stores; purchases through multiple wholesale distributors including TireHub and competitors. A key customer segment for TireHub and a downstream indicator of replacement tire demand.
• Sumitomo Rubber USA (Falken): U.S. subsidiary of Sumitomo Rubber Industries distributing Falken and Dunlop brands via its own dealer-direct programs. Represents an alternative distribution channel to TireHub for dealers seeking those brands.

Emerging players

• Tire Rack: Online tire and wheel retailer/distributor that ships direct to consumers and installers, with strong manufacturer relationships across most major brands. Represents the digital/direct distribution model that could disintermediate traditional wholesale distributors like TireHub over time.

Regional players

• Wholesale Tire & Battery (WTB) / Dobbs Tire & Auto Centers: Operates wholesale tire distribution alongside retail/service centers in select U.S. regions. Comparable to TireHub's wholesale distribution core function but with retail integration and smaller geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xx.com/tirehubllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tirehub