Kids Food Basket

What Kids Food Basket does

Kids' Food Basket is a West Michigan nonprofit organization founded in 2002 by Mary K. Hoodhood to address childhood food insecurity across Kent, Muskegon, Ottawa, and Allegan counties. Its flagship program, the Sack Supper, delivers ready-to-eat evening meals containing fruit, vegetables, protein, and a healthy snack to children in 68 schools plus 100+ community host sites, alongside a complementary Weekend Meals program for periods when school meals are unavailable. Beneficiaries are primarily children ages 0-17 and families experiencing food insecurity, particularly those eligible for free or reduced-cost lunch programs in high-need schools.

Name

Kids Food Basket

Legal name

Kids' Food Basket

Website

https://kidsfoodbasket.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Kids' Food Basket is a West Michigan nonprofit serving food-insecure children across four counties through its flagship Sack Supper program, two chemical-free farms, and educational curriculum, delivering weekday meals to 68 schools via donations and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Child Hunger Relief Services

NAICS

Community Food Services (62421), Community Food Services (624210)

akta.pro primary industry

Meal Program Compliance & Administration (NSLP/SBP, Reimbursements) (EDAEAEAC)

akta.pro secondary industries

Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets) (EDAEAEAD), School Feeding & Social Protection Partnerships (Conditional Cash Transfers, etc.) (EDADALAL)

Keywords

• Childhood hunger relief
• Nonprofit meal programs
• Community food assistance
• Sustainable farm education
• Food equity advocacy

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Direct donations from individuals supporting childhood hunger relief programs
2. Corporate and Foundation Grants: Funding from corporations, foundations, and community organizations including Diamond, Platinum, Gold, and Silver community champions
3. Volunteer Contributions: Over 30% of volunteers are under age 18; volunteers pack Sack Suppers, decorate bags, deliver meals, and assist on farms
4. Planned Giving and Estate Gifts: Legacy Community program accepting bequests, retirement plan designations, and life insurance beneficiaries

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kids' Food Basket is a nonprofit organization that provides nutritious evening meals (Sack Suppers) to food-insecure children across West Michigan. Each Sack Supper contains fruit, vegetables, protein, and a healthy snack, with 10,000 meals delivered to 68 schools each weekday in Kent, Muskegon, Ottawa, and Allegan counties. The organization also operates two chemical-free sustainable farms growing produce for direct distribution and offers the Ground Up Learning Lab, an interactive online curriculum on gardening, nutrition, and sustainability.

Product overview

Kids' Food Basket is a West Michigan nonprofit organization founded in 2002 that nourishes children to reach their full potential through a multi-pronged approach centered on food access and nutrition education. The core offering is the Sack Supper Program — a daily meal delivery service providing nutritious, ready-to-eat evening meals containing fruit, vegetables, protein, and a healthy snack to children across 68 schools in Kent, Muskegon, Ottawa, and Allegan counties. Complementing this are the Weekend Meals program and two chemical-free, sustainable farms (Kent County and Ottawa + Allegan) that grow fresh produce for direct distribution and inclusion in Sack Suppers. Educational offerings include the Ground Up Learning Lab (GULL) — an interactive online curriculum for students and families covering gardening, nutrition, and sustainability — along with curated Recipes for Kids, Recipes for Families, and a Titles for Kids reading program. The organization also runs volunteer engagement programs, a headquarters rental initiative, and the Muskegon Feeding Our Future capital campaign. These programs collectively form an integrated, community-powered model targeting both immediate food needs and long-term systemic food equity.

Differentiator

Problem solved

Functional benefit

Brands

• Ground Up Learning Lab (GULL): Interactive lessons and activities for students and families focusing on community engagement, home gardening, sustainability, and healthy lifestyle habits.

Products and services

• Sack Supper Program Flagship daily meal program providing nutritious, ready-to-eat evening meals to children across West Michigan. Each Sack Supper contains one serving of fruit, one serving of vegetables, one serving of protein, and a healthy snack. Delivers 10,000 weekday Sack Suppers across 68 schools in four counties.
• Weekend Meals A meal program providing food for children and families to take home over the weekend when school meals are unavailable. Complements the weekday Sack Supper program.
• KFB Farms (Kent County and Ottawa + Allegan) Two chemical-free, sustainable farms growing and distributing vegetables and fruits. The Kent County farm (10 acres, established 2017) is at the Grand Rapids headquarters. The Ottawa + Allegan farm (10 acres, established 2022) is in partnership with Ridge Point Community Church in Holland. Together they provide thousands of servings of fresh produce to families and Sack Suppers annually.
• Ground Up Learning Lab (GULL) A free online educational platform offering interactive lessons and activities for students and families focused on community engagement, home gardening, sustainability, and healthy lifestyle habits. Serves as both a curriculum resource and a community-building tool.
• Volunteer Programs Coordinated volunteer opportunities including Sack Supper packing, decorating bags, delivery driving, farm volunteering, off-site packing, and group volunteer opportunities. Over 30% of volunteers are under age 18.
• Headquarters Rental Community facility rental program at KFB's Grand Rapids headquarters at 1300 Plymouth Ave. NE. Features large community meeting spaces, board-style settings, and collaborative engagement spaces available for community events.
• Recipes for Kids A collection of kid-friendly recipes organized by difficulty level (Beginner, Intermediate, Advanced). Available in English and Spanish, covering dishes like Apple Nachos, Caprese Sticks, Berry Parfait, and more.
• Recipes for Families Family-oriented recipes requiring kitchen tools and adult supervision, organized by difficulty level. Includes dishes like Carrot Fries, Glazed Carrots, Summer Vegetable Soup, and Butternut Squash Mac and Cheese. Available in English and Spanish.
• Titles for Kids (Book Recommendations) A curated reading list of children's books organized into three categories: Healthy Habits, Grow a Garden, and Civic Engagement. Includes titles such as 'Eating the Alphabet,' 'Lola Plants a Garden,' 'Dreamers,' and 'We Are Water Protectors.'

Quantifiable outcome

• 68 schools served across four West Michigan counties with Sack Suppers
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Jack Johnson / All At OnceminorGTM or Marketing Partner · 5 July 2026KFB is honored to partner as an All At Once Non-Profit Partner on Jack Johnson's 2026 Summer Tour at Acrisure Amphitheater. All At Once promotes sustainable and equitable food systems.
• Russ' RestaurantminorGTM or Marketing Partner · 26 June 2026Summer spare change fundraiser across all 12 Russ' locations. Russ' matches all donations, doubling the impact of every contribution to support KFB.
• Lamoreaux Farm MarketcoreStrategic or Co-development Partner · 16 February 2026Partnership to bring locally sourced, high-quality meats. 40% of every sale directly benefits Kids' Food Basket programming. Orders available for pickup at Lamoreaux Farm Market in Rockford, MI.
• Ridge Point Community ChurchcoreStrategic or Co-development PartnerShared property partnership for Kids' Food Basket Farm On The Ridge in Holland, MI. Church hosts sustainable chemical-free farmland, greenhouse, and learning barn for Ottawa and Allegan counties.

Scale indicators11 records

Recent moves17 records

Expansion highlights5 records

Emerging players

• FoodCorps: National nonprofit placing service members in schools to deliver hands-on food and nutrition education, with overlaps to gardening and healthy-habit curricula. Closely comparable to KFB's Ground Up Learning Lab educational programming.

Broad incumbents

• Feeding America: National umbrella network of 200+ regional food banks distributing food to people facing hunger. Comparable community-meal/food distribution mission at massive scale; KFB operates a more localized, child-focused variant of this model.

Regional players

• Midwest Food Bank: Regional food bank with multiple Midwest locations distributing food to pantries and agencies. Comparable regional-distribution and community-meal-program model, active in the same Midwest geography as Kids' Food Basket.
• Gleaners Community Food Bank of Southeastern Michigan: Michigan community food bank distributing food via partner pantries and programs. Operates a closely comparable regional food-distribution model in the same state as KFB.
• Food Bank of Eastern Michigan: Regional food bank distributing food to pantries and meal programs across eastern Michigan counties. Comparable state-level community-meal focus, though operating at much larger regional scale than KFB's West Michigan footprint.
• Forgotten Harvest: Michigan-based food rescue and distribution organization serving Metro Detroit. Comparable community-food-services mission and Michigan geographic roots, though focused on rescued surplus food versus KFB's direct farm-and-school model.

Direct peers

• Blessings in a Backpack: National nonprofit providing weekend/weekday food backpacks to food-insecure schoolchildren across multiple U.S. regions. Operates the same school-based child meal delivery model that anchors Kids' Food Basket's Sack Supper program.
• No Kid Hungry / Share Our Strength: National anti-childhood-hunger campaign and nonprofit running school-based feeding programs, nutrition education, and advocacy. Comparable mission focus on childhood food insecurity, though operates nationally rather than locally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwjlyCTydHbJB5IQr0E1Z3Q
• Facebookfacebook.com/kidsfoodbasket
• LinkedInlinkedin.com/company/kids-food-basket
• Instagraminstagram.com/kidsfoodbasket
• Xx.com/kidsfoodbasket

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids Food Basket