XMAX Corporation
XMAX Corporation (Nasdaq: XMAX) is a publicly traded holding company operating a global contemporary furniture distribution business and an emerging cloud-based AI inference platform that provides API access to large language models for enterprise customers, with additional portfolio exposure to SpaceX and xAI.
- Company typePublic
- Founded2011
- HeadquartersPetaluma, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What XMAX Corporation does
XMAX Corporation (Nasdaq: XMAX, formerly Nova LifeStyle, Inc.) is a publicly traded holding company operating two distinct business lines: an established contemporary furniture distribution business and a newly launched artificial intelligence platform business. The furniture segment, built around the Diamond Sofa brand with over 30 years of category heritage and additional sub-brands Nova QwiK and Bright Swallow, designs, sources, and distributes contemporary residential and commercial furniture to the top 100 US furniture retailers, global e-commerce platforms, and hospitality providers across more than 30 countries, holding ISO 9001 and ISO 14001 certifications. The AI segment is operated through wholly owned subsidiary XMax AI Inc. (formed April 2026) and centers on a cloud-based AI inference platform hosted on AWS, providing API-based access to large language models with intelligent multi-model routing, user authentication, integrated payment processing, usage-based billing, and workflow management, deployed in partnership with Cloud Alliance Inc.
The company's revenue model is bifurcated: the furniture business operates on a one-time license/distribution model selling to global retailers and hospitality providers, while AI services use usage-based API pricing with enterprise contracts ranging from $400,000 monthly to $3.6 million annually (notably a $4.8 million Cloud Services Agreement with SuperX AI Technology USA). Beyond operating businesses, XMAX maintains an investment portfolio through Xmax Beta Holdings Ltd., which holds over 99.9% of Preamble X Capital I, providing exposure to SpaceX and xAI positions. FY2025 revenue was $16.7M (up 73% year-over-year) with Q1 FY2026 revenue of $1.8M and net income of $0.2M; the AI segment is projected to exceed $30M for the current fiscal year. Leadership comprises CEO Xiaohua Lu (two decades of consulting, investment, and project management), COO Steven Zhao (statistical modeling and machine learning background from Bloomberg and Carrefour China), CFO Jeffery Chuang (22 years in accounting), and Diamond Bar Outdoors CEO Tawny Lam.
XMAX Corporation firmographics
Firmographics- Name
- XMAX Corporation
- Legal name
- XMax Inc.
- Website
- https://xmax.com
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Short description
- XMAX Corporation (Nasdaq: XMAX) is a publicly traded holding company operating a global contemporary furniture distribution business and an emerging cloud-based AI inference platform that provides API access to large language models for enterprise customers, with additional portfolio exposure to SpaceX and xAI.
- Ownership category
- akta.pro rank
XMAX Corporation industry classification
Industry- Product category
- AI Inference Platform / Cloud-based AI Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where XMAX Corporation is headquartered
LocationHeadquarters
- HQ city
- Petaluma
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
XMAX Corporation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Furniture Design, Sourcing and Distribution: Design, sourcing, and distribution of contemporary furniture to global retailers, e-commerce platforms, and hospitality providers across more than 30 countries. Includes top 100 US furniture retailers and global hospitality clients.
- AI Model API Services: Usage-based AI inference services through cloud API access. Revenue generated from enterprise contracts including $400,000 monthly and $3.6 million annual agreements. Growing revenue stream with projected growth to over $30 million.
- Cloud Computing Services: Cloud computing infrastructure services supporting AI model deployment and inference operations. Provided through Cloud Alliance Inc. technology partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Enterprise API Services - Custom contracts |
| Usage-based | Annual | Annual Enterprise Agreements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
XMAX Corporation product offering
Product offeringCore offering
XMAX Corporation operates a cloud-based AI Inference Platform that aggregates multiple large language models behind a single API with intelligent routing for speed, quality, and cost optimization, delivering enterprise AI deployment and API services. The company also operates a legacy furniture business designing, sourcing, and distributing contemporary residential and commercial furniture under the Diamond Sofa, Nova QwiK, and Bright Swallow brands to retailers and hospitality providers across more than 30 countries.
Product overview
XMAX Corporation operates a dual business structure consisting of an AI Inference Platform and a furniture business. The AI Inference Platform (core product) provides cloud-based API access to large language models with intelligent routing, user authentication, payment processing, and workflow management tools. The furniture business includes sub-brands Diamond Sofa, Nova QwiK, and Bright Swallow offering contemporary residential and commercial furniture. The AI platform targets enterprise customers seeking scalable AI deployment solutions, while the furniture business serves over 30 countries and the top 100 US furniture retailers. These two distinct business lines operate through XMax Inc. and its wholly owned subsidiary XMax AI Inc.
Differentiator
Problem solved
Functional benefit
Brands
- Diamond Sofa: Premium furniture brand known for contemporary styled residential and commercial furniture
- Nova QwiK
- Bright Swallow
- XMax AI Inc.
Products and services
- AI Inference Platform Cloud-based AI inference platform that aggregates leading language models behind one intelligent API with intelligent routing for speed, quality, or cost optimization. Supports scalable AI application development, multi-model integration, and enterprise deployment on AWS infrastructure.
- AI Model API Services
Quantifiable outcome
- 73% year-over-year revenue growth in FY2025
- +2 more outcomes
Companies that use XMAX Corporation
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
XMAX Corporation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
XMAX Corporation partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and key customer.
- Cloud Alliance Inc.coreTechnology partner responsible for AI inference platform deployment. Cloud Alliance Inc. provides infrastructure and deployment expertise for XMAX Corporation's multi-model AI inference platform built on cloud infrastructure.
- SuperX AI Technology USAkey customerCloud services agreement customer utilizing XMAX Corporation's AI model API access. SuperX AI Technology USA represents a significant enterprise customer for AI inference services under a cloud computing agreement.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
XMAX Corporation competitors and assessment
Company assessmentDirect peers
- Anyscale: Runs Ray-based AI compute and inference infrastructure with enterprise API services. Comparable as an AI model serving and orchestration platform targeting enterprise customers.
- Replicate: Cloud API for running open-source AI models with usage-based billing and developer tooling. Directly analogous to XMax AI's cloud-based AI model API offering.
- Together AI: Operates a cloud-based AI inference and training platform with multi-model API access and intelligent routing. Directly comparable to XMax AI as both provide scalable LLM inference with usage-based pricing.
- Fireworks AI: Provides a serverless AI inference platform offering fast, cost-optimized access to multiple foundation models via APIs. Closely mirrors XMax AI's multi-model orchestration and usage-based model.
Broad incumbents
- OpenAI: Provides API-based access to GPT models and broader AI services. Represents the dominant incumbent in the enterprise LLM API market that XMax AI's intelligent-routing platform competes against.
- Anthropic: Offers Claude models via API and cloud partnerships with AWS and Google. A leading foundation-model API provider that XMax AI's multi-model routing must integrate with and compete against.
- Amazon Web Services (Bedrock): AWS Bedrock offers multi-model API access, intelligent routing, and enterprise integration as part of the broader AWS stack. XMax AI runs on AWS and competes for the same enterprise inference workloads.
Emerging players
- Hugging Face: Hosts thousands of models and provides inference endpoints as an emerging AI deployment platform. Comparable as an ecosystem player aggregating multiple models behind a developer-facing API.
- Lambda Labs: Provides GPU cloud infrastructure and AI inference services for enterprises. Comparable as a specialized AI infrastructure provider competing in the same inference and cloud-GPU category.
- RunPod: GPU cloud platform offering serverless inference and endpoints for AI models. Comparable as an emerging AI compute and inference provider with usage-based pricing.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
XMAX Corporation social profiles
Digital presenceXMAX Corporation compliance and trust
Trust signalCompliance2 records
XMAX Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
XMAX Corporation leadership team
Management profileNumber of profiles
Profiles4 records
XMAX Corporation subsidiaries and ownership
Company hierarchySubsidiaries3 records
XMAX Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XMAX Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XMAX Corporation
What does XMAX Corporation do?
XMAX Corporation operates a cloud-based AI Inference Platform that aggregates multiple large language models behind a single API with intelligent routing for speed, quality, and cost optimization, delivering enterprise AI deployment and API services. The company also operates a legacy furniture business designing, sourcing, and distributing contemporary residential and commercial furniture under the Diamond Sofa, Nova QwiK, and Bright Swallow brands to retailers and hospitality providers across more than 30 countries.
Is XMAX Corporation a public or private company?
XMAX Corporation is a public company. It is classified as public and is currently operating.
When was XMAX Corporation founded?
XMAX Corporation was founded in 2011.
Where is XMAX Corporation based?
XMAX Corporation is headquartered in Petaluma, United States, in the North America region.
How does XMAX Corporation make money?
Three revenue lines are on record. Furniture Design, Sourcing and Distribution is the primary driver. The others are AI Model API Services and cloud Computing Services.
Who are XMAX Corporation's main competitors?
Direct peers on record are Anyscale, Replicate, Together AI and Fireworks AI. Broad incumbents are OpenAI, Anthropic and Amazon Web Services (Bedrock). Emerging players are Hugging Face, Lambda Labs and RunPod.
Does XMAX Corporation have an API?
Yes. XMax AI provides API-based access to artificial intelligence models through its cloud-based AI inference platform. The platform offers large-model API access, intelligent model routing, user authentication, integrated payment processing, usage-based billing, and workflow management tools. Customers can integrate, distribute, and commercialize AI capabilities globally under their own branding. Services include API access to large language models and AI models hosted on cloud platforms. Pricing varies based on customer usage of AI model services, with monthly payments and annual usage caps.
What industry is XMAX Corporation in?
XMAX Corporation's product category is AI Inference Platform / Cloud-based AI Services. Its primary akta.pro industry code is HDAEANAC, Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 5182 and its SIC code is 7372.