Viridian

What Viridian does

Viridian Energy is a private retail energy provider headquartered at 6555 Sierra Drive, Irving, Texas, that supplies variable-rate electricity and natural gas to residential and small commercial customers across eight US states: California, Illinois, Maryland, Massachusetts, New Jersey, New York, Ohio, and Pennsylvania. The company operates exclusively in deregulated energy markets, leveraging existing utility infrastructure for distribution and metering while competing on retail pricing and environmental disclosure transparency. Its two core products are variable-rate electricity supply and natural gas supply, with rates that fluctuate based on utility territory and billing cycle; historical and forward rate data are published on the company website by state and utility provider.

The underlying operational technology is a retail energy rate management and customer billing platform that supports enrollment, account management, billing, and customer service across multiple utility territories. The company distributes primarily through a direct-to-consumer website enrollment channel, supplemented by phone-based customer care and an Associate network that appears to function as a quasi-MLM referral channel (referenced in firmographic identity as "independent Associates" and a Nutrition Director role). The company maintains state-specific regulatory filings including environmental disclosure labels, historical variable rate reports, and terms-and-conditions documentation required by each state utility commission.

Viridian Energy is organized as an LLC domiciled in Texas, with separate subsidiary entities formed for Ohio operations (Viridian Energy PA LLC and Viridian Energy OH LLC). The company is privately held with no disclosed parent company, institutional investors, or funding rounds. Leadership includes Brian Hedeen (founder, president, and CEO), Manash Chatterjee (co-founder), and Vural Aglamaz (managing partner). No revenue figure is publicly disclosed, and the firmographic employee count (1-10) is inconsistent with the scale of multi-state operations described in other source data, indicating a data gap that limits full operational assessment.

Name

Viridian

Legal name

Viridian Energy

Website

https://viridian.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Viridian Energy is a private retail electricity and natural gas supplier serving residential and small commercial customers with variable-rate energy supply products across eight deregulated US states, distributing through direct-to-consumer website enrollment, phone-based customer care, and an Associate referral network.

Ownership category

akta.pro rank

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Distribution channels3 records

Marketing channels3 records

Core offering

Viridian Energy is a retail energy provider that supplies variable-rate electricity and natural gas to residential and small commercial customers in regulated US utility territories. It operates across California, Illinois, Maryland, Massachusetts, New Jersey, New York, Ohio, and Pennsylvania, enrolling customers via its website and call center and billing them under variable rate plans tied to each utility area and billing cycle.

Product overview

Viridian Energy operates as a retail energy supplier offering variable-rate electricity and natural gas supply to residential and small commercial customers. The company serves customers across multiple U.S. states including California, Illinois, Maryland, Massachusetts, New Jersey, New York, Ohio, and Pennsylvania. The product offering consists of two core services: electricity supply and gas supply, both with variable pricing that fluctuates based on utility area and billing cycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Viridian Energy Electricity Supply Variable-rate electricity supply service for residential and small commercial customers across California, Illinois, Maryland, Massachusetts, New Jersey, New York, Ohio, and Pennsylvania, delivered through the local utility's distribution and metering infrastructure.
• Viridian Energy Gas Supply Natural gas supply service for residential and commercial customers in select US states, priced on a variable-rate basis that varies by utility territory and billing cycle.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Direct Energy: One of the largest North American retail electricity and natural gas suppliers, serving residential and small commercial customers in deregulated US states. Highly comparable to Viridian in target customer, dual-fuel offering, and variable-rate product design.
• Constellation: Major US retail electricity supplier (spun out of Exelon) selling variable and fixed-rate plans to residential and commercial customers in deregulated markets. Directly comparable to Viridian in product structure and customer segments.
• Ambit Energy: Retail electricity provider in US deregulated markets (now part of Vistra), historically distributed through an MLM-style associate network similar to Viridian's associate model. Highly comparable in go-to-market and target customer.
• ENGIE Resources: US subsidiary of global energy group ENGIE, supplying electricity and natural gas to commercial and residential customers in deregulated US markets. Comparable to Viridian in dual-fuel retail offering and multi-state coverage.
• EDF Energy Services: US arm of EDF supplying electricity and related services to commercial, industrial, and residential customers in deregulated US markets. Comparable to Viridian in deregulated retail supply, with a heavier commercial/industrial mix.
• Major Energy Electric Services: Retail electricity supplier serving residential and small commercial customers across multiple US deregulated states with variable-rate plans. Closely comparable to Viridian in scale, product structure, and customer segment.
• Green Mountain Energy: Retail electricity provider focused on renewable supply in deregulated US states (NRG subsidiary). Closely comparable to Viridian's 'Good for the Planet' sustainability positioning and residential variable-rate plans.
• Just Energy: Retail electricity and natural gas supplier serving residential and commercial customers in US and Canadian deregulated markets with variable and fixed-rate products. Comparable to Viridian in dual-fuel, multi-territory, customer-facing supply model.

Broad incumbents

• NRG Energy: Major US competitive retail energy company owning Direct Energy and Green Mountain Energy, serving millions of residential and commercial customers. Comparable to Viridian in retail energy supply, but operates at much larger scale and across a wider portfolio of brands and products.
• Vistra Energy: Large US independent power producer and retail electricity provider operating consumer brands like TXU Energy and Ambit Energy across multiple deregulated states. Comparable to Viridian in retail customer base, but operates at significantly larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viridian