IntaSend
IntaSend is a CBK-licensed Kenyan payment infrastructure provider offering a single API for M-Pesa, card, and cross-border payments across 9 African countries. It serves 5,000+ SMB merchants and CBK-licensed financial institutions via white-label split payments and developer SDKs.
- Company typePrivate
- Founded2020
- HeadquartersNairobi, Kenya
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What IntaSend does
IntaSend Solutions Limited is a Kenya-based, CBK-licensed payment infrastructure provider founded in 2020 and headquartered in Nairobi. The company offers a single RESTful API and pre-built commerce integrations that connect African merchants to fragmented local payment rails — primarily Safaricom M-Pesa and PesaLink — alongside card networks (Visa, Mastercard) and global digital wallets (Apple Pay, Google Pay, CashApp). Its core products are Payment Collection (multi-currency in KES, USD, EUR, GBP), Business Payments (bulk payouts to Kenyan mobile wallets and bank accounts), and Cross-Border Payments (payroll and disbursements across 9 African countries including Kenya, Uganda, Tanzania, Nigeria, Ghana, Ivory Coast, Cameroon, Burkina Faso, and Sierra Leone).
The platform is differentiated by a unified integration layer that eliminates country-by-country mobile money setup, backed by a 5-layer ML fraud verification engine with real-time risk scoring (0-100) and a claimed 90% chargeback reduction. White-label products — Split Payments Infrastructure and Wallet as a Service — extend the platform to CBK-licensed financial institutions, while developer-facing assets include SDKs for Python, React, PHP, Node.js, Flutter and a sandbox environment. Security and compliance posture includes PCI-DSS (audited with SISA InfoSec), GDPR, 3D Secure, and 256-bit encryption.
IntaSend monetizes via per-transaction fees on a pay-as-you-go model with no setup costs, supplemented by a referral program offering 1.2% commission (capped at $1,000 per referral). Its GTM is API-first and PLG-led for SMBs (5,000+ merchants across e-commerce, travel, education, food and beverage), with a sales-assisted enterprise motion and a marketplace-distribution strategy through Shopify, WooCommerce, WordPress, Odoo and WHMCS plugins. The company is privately held, operates with 1-10 employees, and has not disclosed institutional funding beyond a 2023 pre-seed/seed from FrontEnd Ventures.
IntaSend firmographics
Firmographics- Name
- IntaSend
- Legal name
- IntaSend Solutions Limited
- Website
- https://intasend.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IntaSend is a CBK-licensed Kenyan payment infrastructure provider offering a single API for M-Pesa, card, and cross-border payments across 9 African countries. It serves 5,000+ SMB merchants and CBK-licensed financial institutions via white-label split payments and developer SDKs.
- Ownership category
- akta.pro rank
IntaSend industry classification
Industry- Product category
- Payment Gateway / Payment Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- akta.pro primary industry
- Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN)
- akta.pro secondary industries
- Cross-Border Payouts & Mass Disbursements (Pay-outs) (FSAMAIAJ), Cross-Border B2B2C Payouts (Mass Payouts, Gig/Creator, Marketplace) (FSAGAKAC), A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Payouts, Disbursements & Marketplace Split Payments (CRAFALAI), Alternative Payment Methods (APM) Enablement (Wallets, A2A, Local Rails) (FSAGABAJ), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)
Keywords
Where IntaSend is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices1 record
Markets served
IntaSend business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Others
Revenue model
- Transaction Processing Fees: Fees charged per transaction processed through the platform. Transaction fees are transparent with no hidden costs. Fees are exclusive of VAT or other applicable taxes.
- Payment Gateway Services: API access and infrastructure for collecting and sending payments across Africa. Includes fraud protection, network connectivity, and reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based pricing with no setup fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
IntaSend product offering
Product offeringCore offering
IntaSend provides a unified payment infrastructure platform that enables African businesses to collect payments via mobile money (M-Pesa, PesaLink), card networks, and digital wallets through a single API, and to send bulk disbursements (payroll, supplier payments) across 8+ African countries. The platform includes a developer-facing RESTful Payments API, M-Pesa STK Push and B2B integration, multi-currency wallet management, fraud prevention with real-time risk scoring, and white-label split-payments infrastructure for CBK-licensed financial institutions.
Product overview
IntaSend is a payment infrastructure platform for African businesses, providing APIs, fraud detection, and mobile money network connectivity. The core offering consists of Payment Collection and Business Payments modules, supported by a developer-facing Payments API and M-Pesa API. The platform enables merchants to collect payments via M-Pesa, PesaLink, cards, Apple Pay, Google Pay, and CashApp, and to send bulk disbursements across 8+ African markets. Advanced infrastructure products include Split Payments Infrastructure (for CBK-licensed institutions) and Wallet as a Service. The platform is enhanced with Fraud Prevention Technology (ML-based anomaly detection) and Recurring Billing for subscriptions. All banking services are provided through licensed banking partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Payment Collection Enables merchants to accept payments from customers via M-Pesa, PesaLink, card payments, Apple Pay, Google Pay, and CashApp through a single integration. Supports multi-currency transactions in KES, USD, EUR, and GBP. Designed for online stores and businesses requiring unified African payment acceptance.
- Business Payments Enables businesses to send bulk payouts to employee salaries, supplier payments, and other disbursements. Delivers funds to any Kenyan mobile wallet (M-Pesa) or bank account with lower fees than traditional banks and faster delivery than wire transfers.
- Cross-Border Payments Provides reliable payroll and mass payout capabilities across 8+ African countries including Kenya, Uganda, Tanzania, Nigeria, Ghana, Ivory Coast, Cameroon, Burkina Faso, and Sierra Leone. Features multi-currency support, real-time fund transfers, and detailed reporting through a single API integration.
- Split Payments Infrastructure White-label payment infrastructure for CBK-licensed financial institutions. Allows managing customer sub-accounts, processing split payments, and handling multi-currency operations through enterprise APIs. Available exclusively to entities holding valid Central Bank of Kenya licenses.
- M-Pesa API Provides direct API integration with Safaricom M-Pesa network for both payment collection (STK Push) and business-to-business (B2B) transactions. Enables automated M-Pesa payment processing for businesses and developers.
- Payments API RESTful API enabling developers to build payment features into their products. Supports Python, ReactJS, PHP, Node.js, and Flutter SDKs. Includes sandbox testing environment at sandbox.intasend.com and comprehensive documentation at developers.intasend.com.
- Wallet as a Service White-label wallet infrastructure enabling financial institutions and businesses to offer digital wallet services to their customers with sub-account management capabilities. Supports multi-currency operations.
Quantifiable outcome
- 90% chargeback reduction with fraud prevention technology
- +2 more outcomes
Companies that use IntaSend
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
IntaSend technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability1 record
Feature8 records
IntaSend partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and secondary.
- ShopifycorePre-built IntaSend payment integration available for Shopify merchants in Kenya, allowing easy M-Pesa and card payment acceptance
- WooCommercecoreWooCommerce plugin integration enabling M-Pesa and payment collection for WordPress-based online stores
- WordPresscoreWordPress plugin for payment acceptance including M-Pesa integration
- OdoosecondaryPayment solution integration for Odoo ERP users in Kenya
- WHMCSsecondaryPayment gateway integration for WHMCS hosting and billing platform
- M-Pesa (Safaricom)corePrimary mobile money network integration for payment collection and disbursement in Kenya through M-Pesa API
- PesaLinkcoreBank transfer integration through PesaLink network for seamless payment processing
- SISA InfoSeccoreSecurity certification partner for PCI-DSS compliance maintenance and security audits
- Apple PaycoreDigital wallet integration for Apple Pay acceptance at checkout
- Google PaycoreDigital wallet integration for Google Pay acceptance at checkout
- CashAppcorePayment method support for CashApp transactions
- Stanbic Bank LimitedsecondaryBanking partner contributing security expertise to IntaSend's payment infrastructure
- AIICO InsurancesecondaryInsurance partner contributing to IntaSend's security and compliance standards
- CBK-Licensed Financial InstitutionscoreWhite-label payment infrastructure for entities holding valid Central Bank of Kenya licenses for payment services, enabling split payments and multi-currency operations
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
IntaSend competitors and assessment
Company assessmentRegional players
- DPO Group (Direct Pay Online): Pan-African payment service provider offering card and mobile-money acceptance across multiple African countries with a focus on enterprise and cross-border. Comparable in cross-border payout and aggregation model.
- Cellulant: Africa-wide payments platform powering collection, disbursement and mobile-money connectivity (e.g., Tingg). Comparable as a multi-country mobile-money aggregator targeting merchants and platforms.
Emerging players
- DPO Pay (Kopo Kopo): Kenyan payment API focused on M-Pesa collection, Till/Stk push and SMB disbursements. Closely comparable niche: a Kenyan fintech aggregating M-Pesa via APIs for SMBs and platforms.
- Chipper Cash: Pan-African consumer and business payments app with cross-border transfers and merchant payouts. Comparable cross-border payout coverage (multiple African corridors) and developer/API distribution model.
- Jumo: African embedded finance platform providing wallets, payments and lending infrastructure to partners. Comparable embedded-payments/BaaS positioning targeting platforms in African markets.
Direct peers
- Flutterwave: Pan-African payment gateway serving merchants with multi-currency collection, payouts and cross-border APIs. Closest direct peer given overlapping mobile-money/card aggregation, Africa-wide footprint, and developer-first API model.
- Pesapal: East African (Kenya/Uganda/Tanzania) payment gateway with M-Pesa, card and bank integrations. Competes head-to-head with IntaSend in Kenya on payment collection and SMB integrations.
- Paystack: Stripe-owned African payment gateway offering card, bank, and mobile-money acceptance plus payouts. Comparable in product scope (collection, payouts, subscriptions, fraud) and target SMB/developer segment.
Broad incumbents
- Onafriq (formerly MFS Africa): Largest African cross-border mobile-money and payments hub connecting 500+ mobile wallets. Comparable cross-border payout and wallet-aggregation infrastructure across Africa.
- Stripe: Global payments infrastructure with expanding presence in Africa (via Paystack). Comparable as a developer-first payment API with strong SMB/commerce stack integrations (Shopify, WooCommerce, WordPress).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IntaSend social profiles
Digital presenceIntaSend compliance and trust
Trust signalCompliance2 records
IntaSend financial estimates
Financial estimateRevenue estimate
Valuation estimate
IntaSend leadership team
Management profileNumber of profiles
Profiles8 records
IntaSend funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IntaSend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IntaSend
What does IntaSend do?
IntaSend provides a unified payment infrastructure platform that enables African businesses to collect payments via mobile money (M-Pesa, PesaLink), card networks, and digital wallets through a single API, and to send bulk disbursements (payroll, supplier payments) across 8+ African countries. The platform includes a developer-facing RESTful Payments API, M-Pesa STK Push and B2B integration, multi-currency wallet management, fraud prevention with real-time risk scoring, and white-label split-payments infrastructure for CBK-licensed financial institutions.
Is IntaSend a public or private company?
IntaSend is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IntaSend founded?
IntaSend was founded in 2020. It employs 1 to 10 people.
Where is IntaSend based?
IntaSend is headquartered in Nairobi, Kenya, in the Africa region.
How does IntaSend make money?
Two revenue lines are on record. Transaction Processing Fees are the primary driver. The others are payment Gateway Services.
Who are IntaSend's main competitors?
Regional players on record are DPO Group (Direct Pay Online) and Cellulant. Emerging players are DPO Pay (Kopo Kopo), Chipper Cash and Jumo. Direct peers are Flutterwave, Pesapal and Paystack. Broad incumbents are Onafriq (formerly MFS Africa) and Stripe.
Does IntaSend have an API?
Yes. IntaSend provides a RESTful Payments API enabling developers to build payment features into their products. The API supports payment collection, business disbursements, M-Pesa integration, PesaLink bank transfers, and multi-currency operations. Client-side integration is available via the IntaSend Inline JS SDK (version 4.0.5) for web. Backend SDKs are available for Python, ReactJS, PHP, Node.js, and Flutter. A sandbox testing environment is available at sandbox.intasend.com. The documentation is available at developers.intasend.com. Developer documentation is at developers.intasend.com.
What industry is IntaSend in?
IntaSend's product category is Payment Gateway / Payment Infrastructure. Its primary akta.pro industry code is FSAGABAN, Payouts, Disbursements & Mass Payments Infrastructure, with a secondary code of FSAMAIAJ, Cross-Border Payouts & Mass Disbursements (Pay-outs). Its NAICS code is 52232.