CR Smith

What CR Smith does

CR Smith is a vertically integrated Scottish manufacturer and installer of uPVC windows, composite doors, and glass living-space extensions, serving the Scottish residential replacement and home-improvement market. The company produces the Lorimer window range (casement, sliding sash, reversible, tilt-and-turn) and the TimberLuxe composite door range at its Fife manufacturing facility, engineered specifically to meet Scottish Building Standards (U-values of 1.4 W/m²K, fire/ventilation/safety glass compliance). Secondary-glazing, conservatory/orangery/sunroom build, conservatory roof renovation with Smartglass, and a dedicated FIX repair/upgrade service round out the portfolio.

The business operates a direct-to-consumer, field-sales model across Scotland with four regional bases (Dunfermline HQ, Glasgow, Inverness, Aberdeen) and a directly employed joiner installation workforce trained via a partnership apprenticeship programme with Fife College. Distribution reaches customers through free in-home or virtual design appointments, supplemented by retail in-store demonstrations at IKEA and Morrisons, the Royal Highland Show, and a 40+ year media relationship with STV Radio. Revenue derives from bespoke product sales, professional installation services, repair/upgrade services, and credit-broker referral fees generated through FCA-regulated financing (Register no. 738229). Multi-tier finance offerings include 0% APR over 12-36 months and a 2.9% APR product over 24-96 months.

Customer base is dominated by individual Scottish residential homeowners with a secondary Trade & Commercial segment and institutional wins such as the Wellhouse Housing Association window-replacement tender. The company is privately held under Gerard Eadie CBE (ownership since 1972), operating through two Scottish private limited entities (CR Smith Glaziers (Dunfermline) Limited and CR Smith Manufacturing Limited), employs 350+ people, and reports a 98% Which.co.uk member recommendation rate alongside a 4.9/5 Trustpilot score. A 10-year transferable triple guarantee (product, installation, security) is a core retention mechanism.

Name

CR Smith

Legal name

CR Smith Glaziers (Dunfermline) Limited

Website

https://crsmith.co.uk

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

CR Smith is a vertically integrated Scottish manufacturer, retailer, and installer of uPVC windows, composite doors, and glass living-space extensions, serving residential homeowners across Scotland via direct field sales, four regional bases, and a directly employed joiner installation workforce.

Ownership category

akta.pro rank

Headquarters

HQ city

Dunfermline

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Windows and Doors Sales: CR Smith designs, manufactures, and installs bespoke uPVC windows and doors for residential homes across Scotland. Revenue comes from product sales including casement windows, sliding sash windows, tilt and turn windows, reversible windows, uPVC doors, and TimberLuxe composite doors.
2. Living Spaces: Design and installation of conservatories, orangeries, sunrooms, and open-plan living extensions. Custom-built to match customer style and needs.
3. Installation Services: Full installation by directly employed, trained joiners. Includes building warrant management and completion certificates.
4. FIX Repair Services: Repair and upgrade services for existing windows and doors, including misted double glazing, difficult doors, and conservatory issues.
5. Finance Broker Services: CR Smith acts as a credit broker providing financing options through partner lenders. The company earns referral fees from lenders but states they don't make money from finance directly - rates are passed on to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

CR Smith designs, manufactures, and installs bespoke uPVC windows, composite doors, and home living spaces (conservatories, orangeries, sunrooms, open-plan extensions) for residential homes across Scotland. The company operates a state-of-the-art manufacturing facility in Fife and employs directly trained joiners to deliver fully installed products under a 10-year guarantee. It also offers a dedicated repair service (FIX) and acts as an FCA-regulated credit broker for customer financing.

Product overview

CR Smith is a Scottish home improvement company offering a unified portfolio of windows, doors, and living spaces. The core product lines centre on the Lorimer brand (uPVC windows and doors), supplemented by the TimberLuxe composite door collection. Additional offerings include secondary glazing for heritage properties, conservatory renovation with Smartglass roofing, and a dedicated repair service called FIX. All Lorimer products are manufactured in Fife, Scotland, designed specifically for Scottish Building Standards compliance, and are offered alongside finance packages and guarantees. The company also operates a Trade & Commercial division for business customers.

Differentiator

Problem solved

Functional benefit

Brands

• Lorimer: The Lorimer range is CR Smith's exclusive line of uPVC windows and doors, specifically designed for Scottish homes. Features include slim-line frames, energy efficiency, and various styles including casement, tilt and turn, reversible, and sliding sash windows.
• TimberLuxe
• FIX from CR Smith

Quantifiable outcome

• Save up to £395 per year on energy bills with new A-rated windows
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• STV RadiocoreGTM or Marketing Partner · 11 December 2025CR Smith is the inaugural sponsor of STV Radio's new breakfast show 'Ewen and Cat at Breakfast', launching early 2026. The sponsorship includes marketing activities across STV platforms. CR Smith also sponsors The STV Radio Football Show visual podcast. The relationship spans over 40 years.
• Fife CollegecoreStrategic or Co-development Partner · 1 January 2015CR Smith partnered with Fife College to create a bespoke apprentice training programme combining classroom learning with hands-on experience. The programme has evolved to include school open days and fast-track training schemes for top students. Training is delivered at CR Smith's purpose-built training centre in Dunfermline.
• Wellhouse Housing AssociationmajorStrategic or Co-development PartnerCR Smith was appointed following competitive tender to begin a major window and door replacement programme for the housing association after a successful pilot project.
• Fife CouncilminorGTM or Marketing PartnerCR Smith Manufacturing was principal sponsor of the 2025 Fife Council Apprentice of the Year Awards, celebrating apprentice achievements.
• Poppy ScotlandminorGTM or Marketing PartnerCR Smith sponsors Poppy Tree Sponsorship on Dunfermline High Street, supporting Scottish veterans.
• Braveheart RideminorGTM or Marketing PartnerCR Smith helped bring back the iconic Braveheart Ride cycling event in Kilmarnock, raising over £16,500 for young Scottish cyclists.
• Fife Speedway Cycle ClubminorGTM or Marketing PartnerCR Smith supports Fife Speedway Cycle Club to encourage cycling passion with young people across the local community and Fife.
• Dunfermline PressminorGTM or Marketing PartnerCR Smith sponsors the Dunfermline Press Christmas Toy Appeal for four consecutive years, helping ensure children across West Fife receive Christmas gifts. Also supports Dunfermline Foodbank.
• Social BiteminorGTM or Marketing PartnerCR Smith supports Social Bite's initiatives to address homelessness, including sleep-out events and donation dinners.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Anglian Home Improvements: UK's largest home-improvement company selling windows, doors, conservatories and living spaces nationally. Directly comparable to CR Smith on product (uPVC and composite windows/doors, conservatories) and finance-led D2C model, though it serves all of GB rather than a single region.
• Everest Home Improvements: National UK window, door and home-improvement installer with a comparable D2C sales-led model including in-home appointments and finance packages. A direct competitor to CR Smith across Scotland, with overlapping uPVC and composite-door product lines.
• Safestyle UK: UK-focused volume installer of uPVC windows and doors operating a similar D2C, finance-driven model. Competes with CR Smith for the same replacement-window homeowner, particularly on price, though Safestyle operates nationally rather than being regionally concentrated.
• Zenith Staybrite: Long-established UK window, door and conservatory installer with a similar D2C, in-home-appointment and finance-led model. Comparable to CR Smith on product mix (windows, doors, conservatories) and customer base (UK homeowners).
• Britelite Windows: UK window, door and conservatory installer with a regional South/South-East base and D2C model. Comparable to CR Smith on product range and consumer finance offering, though with different geographic coverage.
• Permaframe: UK home-improvement specialist in windows, doors and conservatories with a comparable D2C sales-and-install model and finance offerings. Smaller national footprint than Anglian/Everest, more directly comparable to CR Smith in scale.

Broad incumbents

• Pilkington United Kingdom: Major glass manufacturer (now part of NSG Group) supplying float and coated glass to the window industry. Comparable to CR Smith as a building-products player in the same value chain, though operating upstream rather than as a D2C window installer.
• Saint-Gobain Glass UK: UK arm of global building-products group Saint-Gobain, manufacturing glazing and related materials. Industry-context peer for CR Smith, supplying much of the glass content that goes into A-rated window units, though operating at a very different scale and scope.

Regional players

• Clearview Home Improvements: Smaller regional window, door and conservatory installer covering parts of the UK outside Scotland. Comparable on product and install-led model, with similar SME scale to CR Smith but a different regional footprint.
• Compass Windows & Doors: Smaller UK window and door installer with a regional footprint and D2C sales approach. Comparable to CR Smith on product offering and consumer-finance model, though without equivalent Scottish-regulatory specialisation.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/crsmithtweets
• YouTubeyoutube.com/channel/UC51zJWOzsY58HdL3RHozI-g
• Facebookfacebook.com/CRSmithOfficial
• Instagraminstagram.com/crsmithofficial
• Pinterestpinterest.co.uk/CRSmithltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CR Smith