Romaine Electric
- Company typePrivate
- Founded1921
- HeadquartersKent, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Romaine Electric firmographics
Firmographics- Name
- Romaine Electric
- Legal name
- Romaine Electric
- Website
- https://romaineelectric.com
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Romaine Electric industry classification
Industry- Product category
- Automotive Electrical Components Distribution
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Miscellaneous Electrical Machinery, Equipment & Supplies (3690)
- akta.pro primary industry
- Starter, Alternator & Motor/Generator Rebuild/Remanufacturing (TLAKALAM)
Keywords
Where Romaine Electric is headquartered
LocationHeadquarters
- HQ city
- Kent
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
Romaine Electric business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Electrical Component Distribution: Sale of new and remanufactured alternators, starters, and related components for automotive, truck, industrial, marine, agricultural, and military applications. The company offers both OEM and aftermarket units.
- Custom Manufacturing & Rebuilding: Custom unit remanufacturing, repair services, and machine shop capabilities including custom armature rewinding
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | No tiered pricing structure disclosed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Romaine Electric product offering
Product offeringCore offering
Romaine Electric distributes OEM and aftermarket alternators, starters, lighting, batteries, and shop supplies along with related sub-components for automotive, truck, industrial, marine, agricultural, and military vehicle applications. The company also operates an in-house custom rebuilding, remanufacturing, and machine shop that performs armature/rotor rewinding and addresses OEM design flaws.
Product overview
Romaine Electric is a distributor of automotive, truck, industrial, marine, agricultural, and military alternator and starter units and parts, operating since 1921. The company offers a full line of OEM and aftermarket units, both new and remanufactured. Their product portfolio includes Alternators & Components, Starters & Components, Lighting, Batteries & Maintenance, and Shop Supplies, along with comprehensive custom remanufacturing and machine shop services. They stock 90,000+ part numbers and operate one of the largest custom armature/rotor rewinding facilities in the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Alternators & Components
Quantifiable outcome
- 200+ years combined customer service experience
- +2 more outcomes
Companies that use Romaine Electric
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles2 records
Romaine Electric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Romaine Electric partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Romaine Electric competitors and assessment
Company assessmentDirect peers
- WAI Global: WAI Global is a global manufacturer and distributor of rotating electrical components (alternators, starters, and related parts) serving the automotive, heavy-duty, agricultural, industrial, and marine aftermarket. Its product mix and customer verticals closely mirror Romaine Electric's core offering.
- Motorcar Parts of America: Motorcar Parts of America manufactures and distributes alternators, starters, and other electrical components for the automotive aftermarket through its Pure Energy and other brands. It is one of the closest direct competitors in starter/alternator remanufacturing and aftermarket distribution.
- Jasper Engines & Transmissions: Jasper remanufactures engines, transmissions, differentials, and other drivetrain components for automotive and industrial applications. Its remanufacturing-led business model and multi-vertical customer base parallel Romaine's custom rebuild and distribution approach.
Broad incumbents
- NAPA Auto Parts (Genuine Parts Company): NAPA, owned by Genuine Parts Company, is the largest US automotive aftermarket parts distributor with thousands of stores. It competes with Romaine on starter/alternator SKUs but at vastly greater scale and with broader category coverage.
- O'Reilly Auto Parts: O'Reilly is a US public automotive aftermarket parts retailer with thousands of stores and a robust professional installer program. It competes with Romaine for professional shop and DIY customers across rotating electrical and broader parts categories.
- AutoZone: AutoZone is a leading US aftermarket auto parts retailer with thousands of stores and a strong commercial program. It is a broad incumbent competitor on alternators, starters, batteries, and related electrical categories.
- Advance Auto Parts: Advance Auto Parts is a major US automotive aftermarket retailer operating under Advance, CARQUEST, and Worldpac banners. Its commercial business directly competes with Romaine for professional shop accounts on rotating electrical parts.
- Standard Motor Products: Standard Motor Products is a leading US manufacturer and distributor of replacement parts for the automotive aftermarket, including engine management, ignition, and electrical components. Its product portfolio overlaps Romaine's alternator, starter, and electrical component offerings.
- Dorman Products: Dorman is a major US automotive aftermarket parts supplier focused on hard-to-find parts, including engine management and electrical components. It competes with Romaine across rotating electrical and broader electrical component categories.
- Bosch Automotive Aftermarket: Bosch's Automotive Aftermarket division manufactures and distributes a broad portfolio of electrical components including alternators and starters, serving global OEM and aftermarket channels. It is both a Romaine supplier/partner and a competitor across rotating electrical parts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Romaine Electric social profiles
Digital presenceRomaine Electric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Romaine Electric leadership team
Management profileNumber of profiles
Profiles9 records
Romaine Electric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Romaine Electric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Romaine Electric
What does Romaine Electric do?
Romaine Electric distributes OEM and aftermarket alternators, starters, lighting, batteries, and shop supplies along with related sub-components for automotive, truck, industrial, marine, agricultural, and military vehicle applications. The company also operates an in-house custom rebuilding, remanufacturing, and machine shop that performs armature/rotor rewinding and addresses OEM design flaws.
Is Romaine Electric a public or private company?
Romaine Electric is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Romaine Electric founded?
Romaine Electric was founded in 1921. It employs 1 to 10 people.
Where is Romaine Electric based?
Romaine Electric is headquartered in Kent, United States, in the North America region.
How does Romaine Electric make money?
Two revenue lines are on record. Electrical Component Distribution is the primary driver. The others are custom Manufacturing & Rebuilding.
Who are Romaine Electric's main competitors?
Direct peers on record are WAI Global, Motorcar Parts of America and Jasper Engines & Transmissions. Broad incumbents are NAPA Auto Parts (Genuine Parts Company), O'Reilly Auto Parts, AutoZone, Advance Auto Parts, Standard Motor Products, Dorman Products and Bosch Automotive Aftermarket.
Does Romaine Electric have an API?
No public API is recorded for Romaine Electric.
What industry is Romaine Electric in?
Romaine Electric's product category is Automotive Electrical Components Distribution. Its primary akta.pro industry code is TLAKALAM, Starter, Alternator & Motor/Generator Rebuild/Remanufacturing. Its NAICS code is 33632 and its SIC code is 3690.