Manheim
- Company typePrivate
- Founded1945
- HeadquartersAtlanta, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
Manheim firmographics
Firmographics- Name
- Manheim
- Legal name
- Manheim
- Website
- https://manheim.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Manheim industry classification
Industry- Product category
- Wholesale Vehicle Auctions
- NAICS
- Wholesale Trade Agents and Brokers (4251)
- akta.pro primary industry
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
- akta.pro secondary industry
- Bulk Liquidation, Returns & Overstock Recommerce Marketplaces (CRAFAGAO)
Keywords
Where Manheim is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices29 records
Markets served
Manheim business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Auction Transaction Fees: Manheim generates revenue through transaction fees charged on vehicles sold through its auction marketplace, both physical and digital channels. Fees are charged to buyers (buy fees) and potentially to sellers on completed transactions.
- Reconditioning Services: Vehicle preparation services including detailing, mechanical repairs, paint/body work, and certification services offered to sellers before vehicles enter the auction lanes or to buyers for retail preparation
- Logistics Services: Transportation solutions through Central Dispatch and Ready Logistics, providing vehicle shipping services to auction customers
- Floor Planning (NextGear Capital): Revolving credit lines for dealers to finance vehicle purchases, generating interest income; NextGear Capital has provided over $17B in loans
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Auction transaction fees based on vehicle sale price |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
Manheim product offering
Product offeringCore offering
Manheim operates the world's largest wholesale vehicle marketplace, connecting commercial sellers (dealers, automakers, rental companies, financial institutions) with dealer buyers through 80+ physical auction lanes and integrated digital channels including Simulcast live bidding, OVE.com timed auctions, and a mobile app. The platform processes approximately 8 million vehicles annually, charging transaction fees on each completed sale, and bundles supporting solutions for floor planning (NextGear Capital), logistics (Central Dispatch and Ready Logistics), reconditioning, and assurance/inspection.
Product overview
Manheim operates as a platform-plus-modules architecture offering the Manheim Digital Marketplace as its core product—a unified wholesale vehicle marketplace connecting dealers nationwide across physical and digital auction channels. The platform integrates with Simulcast for live online bidding, OVE.com for 24/7 timed auctions, and MMR for valuation data. Supporting modules include Assurance Solutions (DealShield 360, DealShield Select, Post-Sale Inspections, Digital Buyer Protection, Pre-Sale Certifications including EV Certification), Logistics (Central Dispatch, Ready Logistics), Floor Planning (NextGear Capital), and Reconditioning Services. AI-powered tools include the Manheim App with VIN scanning, M LOGIC for inventory recommendations, Lot Vision for vehicle tracking, Next Inspect self-inspection, and Fixed Imaging Tunnels powered by FYUSION for condition imaging. The ecosystem is backed by 80+ physical auction locations and serves dealers, automakers, rental companies, and financial institutions.
Differentiator
Problem solved
Functional benefit
Brands
- Manheim Marketplace: Digital and physical wholesale vehicle marketplace connecting buyers and sellers
- DealShield
- DealShield 360
- DealShield Select
- Simulcast
- NextGear Capital
- Central Dispatch
- Ready Logistics
- OVE.com
- MMR
- Manheim Express
- Lot Vision
- Pre-sale Certifications
Products and services
- Manheim Digital Marketplace Central online platform connecting dealers to buy and sell wholesale vehicles through physical and digital auction channels, offering 10,000+ daily listings and access to 76,000 active buyers.
- DealShield 360 (DS360) Premium return guarantee protection allowing dealers to return any vehicle for a full refund of purchase price and buy fee, providing peace of mind against underestimated reconditioning costs.
- DealShield Select Affordable return guarantee coverage for qualifying onsite and offsite timed sale inventory, providing high-quality, low-cost protection for dealers with leaner buying strategies.
- Post-Sale Inspections (PSI) Full mechanical inspection service conducted after vehicle purchase, ensuring in-lane purchases match buyer expectations before transportation to the lot.
- Digital Buyer Protection Complimentary protection policy for vehicles with a Manheim Condition Report purchased through digital channels including Simulcast, OVE.com, and Manheim.com.
- Manheim Pre-Sale Certifications Vehicle certification program providing mechanical inspection guarantees, 7-day/300-mile breakdown coverage, and repair guarantees to help attract bids and reduce arbitration.
- Manheim EV Pre-Sale Certification Limited Pre-Sale Certification program for qualifying Electric Vehicles including high-voltage system inspection, with less than 8 years old and less than 100K miles eligibility requirements.
- Simulcast Live streaming auction platform enabling real-time online bidding alongside physical auction lanes, providing remote access to Manheim's full inventory.
- OVE.com Online Vehicle Exchange platform for 24/7 timed inventory auctions, enabling dealers to bid and buy vehicles outside traditional auction hours via Manheim.com and mobile app.
- Central Dispatch Digital transportation marketplace connecting dealers with 20K+ vetted carriers for vehicle logistics, allowing users to list vehicles, set prices, and schedule deliveries.
- Ready Logistics Full-service vehicle transportation providing vetted carrier pairing, firm quotes, and white-glove shipping services for vehicle delivery.
- NextGear Capital Floor Planning Flexible revolving credit line for vehicle purchases, integrated with Manheim auctions for seamless flooring with over 1,000 live and online auctions accepting the floor plan; $17B+ in loans provided to 17,000+ dealers.
- Reconditioning Services Vehicle preparation services including detailing, mechanical repairs, paint/body work, and retail certification to maximize vehicle values before market.
- M LOGIC AI-powered inventory decisioning tool providing recommendations based on dealer data for optimized inventory searches and purchasing decisions.
- MMR (Manheim Market Report) Vehicle valuation and pricing data platform used for making offer decisions and understanding market values across the Manheim marketplace.
- Manheim App Mobile application with AI-powered tools, instant VIN scanning, real-time notifications, and integrated Simulcast experience for on-the-go wholesale vehicle transactions.
- Lot Vision Vehicle tracking and lot management system using Cognosos technology for real-time location and status updates of vehicles in auction operations.
- Next Inspect Self-Inspection Application Self-inspection mobile application enabling dealers to conduct vehicle inspections independently using AI-powered imaging technology.
- Fixed Imaging Tunnels (FYUSION) AI-powered fixed imaging systems deployed in auction lanes for comprehensive vehicle condition documentation and high-quality imaging.
- Alliance Inspection Management (AiM) Services Vehicle inspection services expanded through the AiM acquisition, providing off-lease and offsite vehicle inspection capabilities with approximately 700 integrated employees.
Quantifiable outcome
- 6.2% year-over-year increase in wholesale used-vehicle prices (March 2026)
- +4 more outcomes
Companies that use Manheim
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Manheim technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature8 records
Manheim partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor, strategic and regional.
- NIADA FoundationcoreManheim has donated vehicles for the NIADA Foundation charity auction for six consecutive years, collectively raising nearly $165,000. The 2026 donation was a 2019 Jeep Wrangler Unlimited Sahara that raised $26,500. This partnership supports dealer education and automotive industry workforce development.
- District Auto GroupminorDistrict Auto Group of Temple Hills, Maryland purchased the donated Jeep at the NIADA Convention charity auction for $26,500, receiving complimentary vehicle transportation from Ready Logistics.
- Car Remarketing Association of Europe (CARA)strategicManheim participated in CARA's pan-European used car grading system initiative developed over four months using decision-tree algorithms to provide consistent, automated grading across European markets.
- Vehicle Remarketing Association (VRA)minorManheim participated in VRA member meetings discussing grading trends, EV battery health checks, and market developments, demonstrating industry collaboration.
- Tesla, GM (implied major EV lessors)coreMajor automakers including Tesla and GM who face the largest wave of EV lease returns are key customers for Manheim's auction services as EVs make up 15% of off-lease vehicles by end of 2026.
- Alliance Inspection Management (AiM)coreCox Automotive acquired full ownership of Alliance Inspection Management from Nissan Motor Acceptance Corp., integrating approximately 700 employees into Cox and enhancing inspection capabilities for Manheim's auction operations, particularly in off-lease vehicle segments.
- NADA (National Automobile Dealers Association)coreManheim is the largest exhibitor at NADA Show (23,000+ sq ft, 180+ demo stations) showcasing new retail and wholesale solutions, leveraging the premier dealer industry event for market presence.
- Cox Automotive AustraliaregionalCox Automotive Australia, including Manheim operations, presented at the AADA Convention sharing market data showing dealer-sourced auction volume up more than 30% year-on-year, demonstrating partnership with Australian dealers in managing surplus inventory.
Scale indicators18 records
Recent moves8 records
Expansion highlights5 records
Manheim competitors and assessment
Company assessmentDirect peers
- Copart: Copart is the largest direct competitor to Manheim in U.S. vehicle auctions, operating a hybrid physical and online auction model primarily focused on salvage and total-loss vehicles. Both companies compete head-to-head for dealer, rental, and financial institution wholesale vehicle disposition volume.
- KAR Auction Services / ADESA: KAR Auction Services operates the ADESA auction network and Parallel digital auction platform, providing direct competition to Manheim's physical and online wholesale vehicle auctions. Both companies serve dealers, rental fleets, automakers, and financial institutions with remarketing services.
- ACV Auctions: ACV Auctions operates a digital-first wholesale vehicle marketplace serving dealers, directly competing with Manheim's OVE.com and Simulcast channels. ACV's technology-led model and rapid dealer growth make it the most relevant emerging challenger to Manheim's digital wholesale share.
- IAA (Insurance Auto Auctions): IAA, now part of RB Global, operates a leading vehicle auction network with strong positions in total-loss and salvage vehicles and growing dealer-to-dealer wholesale. It competes with Manheim across physical auction locations and online channels.
- Openlane: Openlane (formerly part of KAR Auction Services) operates an online wholesale vehicle marketplace serving dealers, fleet sellers, and OEMs. Openlane is a recognized peer presenting alongside Manheim at Vehicle Remarketing Association meetings and competes directly in digital wholesale.
Regional players
- BCA Marketplace: BCA is the UK's largest vehicle remarketing company, operating physical and online auctions primarily in the UK and Europe. As a recognized industry peer presenting alongside Manheim at VRA meetings, it competes with Manheim in cross-border remarketing opportunities and global fleet programs.
- Autorola: Autorola operates online vehicle remarketing platforms across Europe, providing dealers, fleet operators, and OEMs with cross-border wholesale auction services. It is a recognized industry peer of Manheim and competes in European remarketing markets.
Emerging players
- TradeBid: TradeBid is an online vehicle auction platform operating in the UK and select European markets, focused on dealer-to-dealer wholesale. It is a smaller, emerging peer that co-presents with Manheim at VRA industry meetings.
Broad incumbents
- CarMax: CarMax is the largest U.S. used-vehicle retailer, operating both physical superstores and an online instant-offer platform that sources directly from consumers. It is an adjacent incumbent that could disintermediate traditional dealer wholesale flows into Manheim by absorbing trade-ins directly.
- Carvana: Carvana operates an online used-vehicle marketplace with proprietary reconditioning and direct consumer delivery, including instant cash offers for trade-ins. It represents a broader incumbent that competes with Manheim's dealer customer base for retail demand and increasingly for upstream vehicle sourcing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Manheim social profiles
Digital presenceManheim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manheim leadership team
Management profileNumber of profiles
Profiles4 records
Manheim subsidiaries and ownership
Company hierarchySubsidiaries4 records
Manheim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manheim M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manheim
What does Manheim do?
Manheim operates the world's largest wholesale vehicle marketplace, connecting commercial sellers (dealers, automakers, rental companies, financial institutions) with dealer buyers through 80+ physical auction lanes and integrated digital channels including Simulcast live bidding, OVE.com timed auctions, and a mobile app. The platform processes approximately 8 million vehicles annually, charging transaction fees on each completed sale, and bundles supporting solutions for floor planning (NextGear Capital), logistics (Central Dispatch and Ready Logistics), reconditioning, and assurance/inspection.
Is Manheim a public or private company?
Manheim is a private company. It is classified as corporate owned and is currently operating.
When was Manheim founded?
Manheim was founded in 1945. It employs 5,001 to 10,000 people.
Where is Manheim based?
Manheim is headquartered in Atlanta, United States, in the North America region.
How does Manheim make money?
Four revenue lines are on record. Auction Transaction Fees are the primary driver. The others are reconditioning Services, logistics Services and floor Planning (NextGear Capital).
Who are Manheim's main competitors?
Direct peers on record are Copart, KAR Auction Services / ADESA, ACV Auctions, IAA (Insurance Auto Auctions) and Openlane. Regional players are BCA Marketplace and Autorola. TradeBid is listed as an emerging player. Broad incumbents are CarMax and Carvana.
Does Manheim have an API?
Yes. Manheim offers a digital marketplace platform with API access. The platform includes OAuth2 authentication (auth.manheim.com) and an API endpoint (api.manheim.com) for authentication and data access. The platform enables programmatic inventory access, vehicle search, bidding, and transaction management for dealers and commercial sellers.
What industry is Manheim in?
Manheim's product category is Wholesale Vehicle Auctions. Its primary akta.pro industry code is TLABAKAA, Wholesale Vehicle Auctions (Physical & Online), with a secondary code of CRAFAGAO, Bulk Liquidation, Returns & Overstock Recommerce Marketplaces. Its NAICS code is 4251.