HEROIC.com

What HEROIC.com does

HEROIC.com (legal entity: HEROIC Holdings, LLC, Utah) is a privately held cybersecurity company founded in 2015 by Chad Bennett, operating with 11–50 employees from Lehi, Utah. The company provides AI-powered dark web monitoring and breach detection, organized around two proprietary technology pillars: the DarkHive engine, which continuously acquires, cleans, and ingests breach data from open, deep, and dark web sources into a columnar store (claimed scale of 26B+ records, 4,000+ sources, 2.1M records/hour), and the Cyberlytics AI layer, which scores severity, deduplicates, and filters false positives at 91% noise reduction to produce actionable threat signals. The platform supports a multi-segment business model: enterprise DarkWatch subscriptions with custom pricing and dedicated modules for Healthcare, Financial Services, Retail, Government, and Manufacturing; a consumer Guardian product (Free, Personal Plus at $20/month, Family at $50/month) with mobile companion; a Data Partnerships API licensing program (Standard 1,000 req/hr, Enterprise 10,000 req/hr) for SIEM/SOAR, fintech, and identity platforms; 24/7 incident response professional services; and a HEROIC Labs research division.

The company monetizes through four discrete revenue streams — recurring enterprise subscriptions, tiered consumer subscriptions, B2B API licensing, and incident response services — distributed via a deliberately diversified go-to-market motion combining enterprise direct field sales, self-serve PLG/freemium, a tiered channel partner program (VARs, MSPs, MSSPs, Strategic OEMs with white-label rights), and API-first data partnerships. Certifications including SOC 2 Type II, ISO 27001, GDPR, CCPA, HIPAA/HITECH, GLBA, SOX, PCI DSS, FISMA, NIST 800-53, FedRAMP-compatible, CMMC Level 2, and NIST 800-171 are mapped to the relevant vertical modules, positioning compliance as a structural sales lever. HEROIC has appeared on the Inc. 5000 for six consecutive years (No. 2 in Utah IT Services, 2025) and earned the 2025 National Healthcare Merit Award (Silver), with no external funding rounds or parent-company affiliations disclosed in the available data.

Name

HEROIC.com

Legal name

HEROIC Holdings, LLC

Website

https://heroic.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

HEROIC.com is a Utah-based cybersecurity company that provides AI-powered dark web monitoring and breach detection through its DarkHive data engine and Cyberlytics AI layer, serving enterprise customers (DarkWatch, with vertical modules for healthcare, financial, retail, government, and manufacturing), consumers (Guardian identity protection), and B2B API partners (Data Partnerships).

Ownership category

akta.pro rank

Product category

Cybersecurity Threat Intelligence

NAICS

Investigation and Security Services (5616)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Fraud, Cybercrime Investigations & Brand/Dark Web Monitoring (BPAKAHAO)

akta.pro secondary industries

Threat Intelligence, Hunting & Adversary Emulation (BPAKAHAE), Incident Response, Breach Containment & Recovery (BPAKAHAB)

Keywords

• Dark web monitoring
• Breach intelligence
• Threat intelligence
• Identity protection
• Cybersecurity platform

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Enterprise DarkWatch Subscription: Enterprise dark web monitoring and breach detection platform sold via direct sales with custom pricing based on organization size (1-10 to 10,000+ employees) and domain coverage. Includes multi-organization management and team user features.
2. Consumer Guardian Subscriptions: Tiered subscription plans for personal/family identity protection: Free (limited features), Personal Plus ($20/month or $199/year), Family ($50/month or $499/year). Includes dark web monitoring, SSN monitoring, credit monitoring, internet security, and $1M identity theft insurance.
3. Data Partnership API Access: B2B API licensing for breach intelligence data to security product teams, SIEM/SOAR vendors, and industry vertical platforms. Volume-based pricing with standard (1,000 req/hr) and enterprise (10,000 req/hr) tiers. White-label rights available for SaaS and fintech products.
4. Incident Response Services: 24/7 emergency incident response for active breaches including ransomware, data breaches, insider threats. Services include forensics, containment, remediation, and recovery. Emergency hotline: 1-800-613-8582.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

HEROIC operates an AI-powered breach intelligence platform that ingests billions of records from the open, deep, and dark web via its DarkHive engine and Cyberlytics AI layer, then delivers dark web monitoring, identity protection, and incident response to enterprises (DarkWatch) and consumers/families (Guardian). The company also licenses its breach data through a Data Partnerships API program for security product teams, MSPs/MSSPs, and OEMs.

Product overview

HEROIC is an AI-powered cybersecurity platform built around a unified breach intelligence ecosystem. The core architecture consists of DarkHive (the data engine) and Cyberlytics (the AI intelligence engine), which collectively ingest, clean, score, and deduplicate breach data from across the open, deep, and dark web. This engine powers two primary product lines: DarkWatch (enterprise-facing dark web monitoring and breach detection with industry-specific variants for Healthcare, Financial Services, Retail, Government, and Manufacturing) and Guardian (consumer/family identity protection available in Free, Personal Plus, and Family tiers with mobile app companion). A Data Partnerships program exposes the same breach intelligence to MSPs, MSSPs, resellers, and OEMs via API. Incident Response services provide 24/7 response capabilities. HEROIC Labs drives ongoing innovation in AI threat detection, predictive analytics, and autonomous remediation.

Differentiator

Problem solved

Functional benefit

Brands

• DarkWatch: Enterprise dark web monitoring and breach detection platform
• Guardian
• DarkHive
• Cyberlytics
• HEROIC Labs

Products and services

• DarkWatch Enterprise dark web monitoring and breach detection platform that continuously scans billions of breach records, stealer logs, and dark web sources in real time. Delivers high-fidelity alerts with actionable context for identity threats, enabling SOC teams to detect, prioritize, and respond to credential exposures before attackers exploit them. Sold to enterprise customers through direct sales with custom pricing based on company size and domain coverage, with industry-specific configurations for healthcare, financial services, retail, government, and manufacturing.
• Guardian Consumer and family identity protection product providing dark web monitoring, SSN and credit monitoring, $1M identity theft insurance, internet security via router-level DNS filtering, and real-time breach alerts. Available in Free, Personal Plus ($20/month or $199/year), and Family ($50/month or $499/year) tiers, and includes a mobile companion app for on-the-go breach alerts.
• Data Partnerships Program allowing MSPs, MSSPs, resellers, OEMs, and product teams to access HEROIC's 16B+ breach records via the HEROIC REST API (v7), SIEM/SOAR/IAM integrations, or white-label arrangements for embedding in their own platforms. Offers standard (1,000 req/hr) and enterprise (10,000 req/hr) API tiers, webhook delivery, and volume-based pricing.
• Incident Response 24/7 incident response service providing rapid engagement and containment, digital forensics and investigation, threat intelligence integration, and remediation and recovery. Covers ransomware, data breaches, insider threats, DDoS, and malware incidents, and follows NIST and ISO 27001 standards. Engagements are initiated via a 24/7 emergency hotline (1-800-613-8582).

Quantifiable outcome

• Incident response time reduced from days to under 1 hour through instant breach alerting
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles9 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VARs & ResellerscoreChannel Partner/ Reseller/ DistributorChannel partners adding HEROIC breach intelligence to products they already sell. Earn margin per closed deal with deal-registration protection. Targeting security resellers and VARs with existing customer relationships.
• MSPs & MSSPscoreChannel Partner/ Reseller/ DistributorManaged providers wrapping HEROIC into security offerings with multi-tenant dashboards, recurring revenue models, and white-label client reporting capabilities. Built for 24/7 managed security operations.
• Strategic OEMscoreOEM/ Whitelabel/ Licensing PartnerProduct teams embedding HEROIC's REST API into their platforms with webhook delivery, volume-based pricing, and white-label rights for SaaS, fintech, and identity products. One REST endpoint integration.
• Research PartnersminorStrategic or Co-development PartnerVetted research partners providing feed data to DarkHive. Part of hundreds of independent sources across open, deep, and dark web.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Recorded Future: Largest independent threat intelligence platform covering dark web, open source, and technical sources; sold to Mastercard for $2.6B in 2024. Directly comparable to HEROIC's enterprise dark web monitoring and threat intelligence offering, with much larger scale.
• Flashpoint: Threat intelligence and data breach analytics company focused on dark web, illicit communities, and vulnerability data. Closely mirrors HEROIC's combination of curated dark web data with finished intelligence for enterprise and public sector buyers.
• ZeroFox: External threat intelligence and digital risk protection platform covering dark web monitoring, brand protection, and executive security. Comparable go-to-market across enterprise and MSSP channels with similar API and partner program structure.
• SpyCloud: Compromised credential and account takeover prevention vendor using recaptured breach data. Overlaps with HEROIC's DarkHive data layer and Consumer Guardian credential monitoring, with comparable API access for security teams.
• DarkOwl: Dark web data and intelligence provider offering searchable datasets and monitoring APIs. Closest peer to HEROIC's DarkHive data engine, primarily serving enterprise, government, and integrator customers via API and platform.
• CyberInt: Digital risk protection and threat intelligence vendor with strong dark web monitoring capabilities and managed detection services. Comparable in offering scope, vertical coverage, and channel-led distribution model.
• Constella Intelligence: Digital risk protection and identity intelligence company built on a large breach data graph. Comparable data-first approach to HEROIC DarkHive and Cyberlytics, with similar enterprise and API partnerships.
• Aura: Consumer-focused digital security and identity protection company bundling dark web monitoring, credit monitoring, and identity theft insurance. Closest direct competitor to HEROIC Guardian in the consumer/family identity protection segment.

Broad incumbents

• Mandiant (Google Cloud): Google-owned incident response and threat intelligence leader. HEROIC's 24/7 incident response service and threat intelligence offerings directly overlap with Mandiant's core capabilities, though Mandiant operates at significantly greater scale.
• CrowdStrike: Endpoint and broader security platform with Falcon Intelligence Recon for dark web monitoring bundled into its XDR suite. Represents the bundled-incumbent threat: large platforms absorbing standalone threat intel into wider offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heroiccyber
• Xx.com/heroiccyber

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEROIC.com