Drivo Rent-A-Car

Name

Drivo Rent-A-Car

Legal name

Drivo Rent-A-Car

Website

https://drivo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH), Luxury Sedan & Executive Car Rentals (THADAMAB), Exotic Classic & Vintage Car Rentals (THADAMAF), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Premium & Luxury Vehicle Leasing (TLABAAAF)

Keywords

• Car rental services
• Airport car rental
• Luxury vehicle rental
• Commercial van rental
• Vehicle fleet management

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Rental: Traditional car rental charged per day, with options for daily, weekly, and monthly rental periods. Customers pay for vehicle access plus optional add-ons like insurance coverage and roadside assistance.
2. Insurance and Protection Products: Supplemental liability insurance, collision damage waiver, personal accident coverage, and other protection products sold as add-ons to rental agreements.
3. Loyalty Program: Points-based loyalty system where customers earn 10% cashback on rentals, redeemable for future rentals. Referral program provides 200 points for each invited friend.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Drivo Rent-A-Car is a family-owned car rental company operating in the Newark/NYC metropolitan area. It rents a diverse fleet ranging from economy and compact vehicles to SUVs, luxury cars, vans, and commercial vehicles to individual consumers and corporate clients, with strategic airport counter presence at JFK, LGA, and EWR and neighborhood branches across Brooklyn. The company complements its short-term rentals with a car subscription service, long-term rentals, and a corporate program supported by shuttle services and online booking.

Product overview

Drivo Rent-A-Car is a family-owned car rental company operating a fleet of over 1,500 vehicles across 15+ brands. The product portfolio centers on three core rental offerings: standard Car Rentals (economy through full-size sedans), SUV Rentals (compact to full-size sport utility vehicles), and Luxury Car Rentals (premium brands including Rolls-Royce and Lamborghini). Adjacent offerings include Van Rentals for passenger transport (up to 15 passengers) and Commercial Vehicle Rentals for cargo and business needs. The company supplements its core rentals with two subscription-based alternatives: Car Subscription (all-inclusive monthly plans) and Long-Term Rentals (28+ day commitments). Business customers are served through a dedicated Corporate Program. A Loyalty Program provides 10% cashback rewards on all rentals. The fleet spans economy brands (Honda, Toyota, Hyundai, Kia) through luxury marques (Mercedes-Benz, Rolls-Royce, Lamborghini, Cadillac), covering the full price spectrum from budget-friendly daily rentals to premium vehicle experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Economy and Compact Car Rental
• SUV Rental
• Luxury Car Rental
• Cargo Van Rentals
• Commercial Vehicle Rental
• Car Subscription Service
• Long-Term Rentals
• Corporate Rental Program
• Loyalty Program

Quantifiable outcome

• 12% savings for Sunday-Wednesday rentals
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hertz Global Holdings: One of the largest global airport car-rental brands with significant NYC-area airport counter presence. Directly comparable to Drivo as a competitor for the same airport-rental customer at JFK, LGA, and EWR.
• Avis Budget Group: Operates Avis and Budget brands with deep airport-counter penetration in the NYC market. Direct competitor on daily and weekly rentals to leisure and business travelers using the same airports as Drivo.
• Enterprise Rent-A-Car: Largest North American car-rental operator with broad airport and city coverage including NYC. Directly competes for both leisure and corporate accounts and is cited by Drivo's own customers as the alternative they considered.
• Sixt Rent a Car: European-headquartered premium rental brand rapidly expanding in the U.S. with airport locations in NYC. Closely comparable to Drivo on premium/luxury fleet positioning and direct airport-counter model.
• Dollar/Thrifty (Hertz subsidiary): Value-positioned airport rental brands operating under Hertz in NYC-area airports. Compete with Drivo on the budget-conscious leisure-renter segment, particularly at JFK, LGA, and EWR.

Emerging players

• Turo: Peer-to-peer car-sharing marketplace with significant NYC supply. Competes with Drivo on the leisure and special-occasion rental use case, including luxury vehicles, though via a fleet-light marketplace model.
• Kyte: Delivery-based car rental startup operating in NYC. Overlaps with Drivo on airport-adjacent and city rentals, differentiated by delivery model rather than counter-based pickup.
• Zipcar: Car-sharing service owned by Avis Budget with strong NYC membership. Partially overlaps with Drivo's Brooklyn neighborhood-rental concept, focused on hourly/short-term urban use rather than daily rentals.
• Getaround: Peer-to-peer rental platform. Competes indirectly with Drivo on the consumer-to-consumer vehicle access model, particularly attractive to NYC residents seeking short-term neighborhood rentals.

Regional players

• NU Car Rentals: Independent regional car-rental operator in the NYC/New Jersey market. Closely comparable to Drivo as a non-chain competitor serving the same airport and local customer base with similar fleet positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/drivo.rentacar
• Xx.com/DrivoRental
• Facebookfacebook.com/drivorent
• LinkedInlinkedin.com/company/drivo-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drivo Rent-A-Car