Ringgitplus
RinggitPlus is Malaysia's leading online financial product comparison platform, enabling consumers to search, compare, and apply for credit cards, loans, insurance, savings, investments, and broadband products from multiple financial institutions in a single integrated interface.
- Company typePrivate
- Founded2012
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Ringgitplus does
RinggitPlus, operated by Jirnexu Sdn Bhd and founded in 2012 in Kuala Lumpur, is Malaysia's leading online financial product comparison platform. The platform enables Malaysian consumers to search, compare, and apply for credit cards, personal loans, home loans, car loans, business loans, insurance products, fixed deposits, savings accounts, current accounts, Islamic banking products, online share trading platforms, e-wallets, and home broadband plans within a single integrated interface. The platform features a loan recommendation engine that suggests suitable products based on user profiles, a personal loan calculator, and a 24/7 WhatsApp chatbot that guides users through the application process. RinggitPlus also publishes comprehensive educational content and hosts the annual RinggitPlus Malaysian Financial Literacy Survey (RMFLS), conducted each year since 2019.
The platform operates on a B2B2C model where the service is free for consumers, and revenue is generated from financial institutions through lead generation/referral fees for successful applications plus advertising and promotional placements for featured product listings. Distribution is digital-first and self-serve, with a WhatsApp-integrated application funnel targeting individual consumers as the primary segment. Secondary segments include small and medium enterprises seeking business financing, low-to-middle income earners looking for accessible loan products, and Shariah-compliant banking seekers. The named partner roster spans more than 13 financial institutions including OCBC, HSBC, UOB, RHB, Maybank, Alliance Bank, AmBank, Bank Muamalat, AEON Bank, GXBank, Funding Societies, FWD Insurance, and Webull Malaysia, covering both conventional and Islamic banking as well as emerging digital bank and fintech categories.
The company employs 11-50 staff and maintains an active presence across major social media channels and a blog/SEO-driven content marketing strategy. Strategic partnerships for the annual RMFLS have expanded progressively, with the 2024 edition supported by Alliance Bank, PayNet, FWD, CTOS, and Moomoo MY as institutional sponsors. The business remains privately held with no disclosed funding rounds or revenue figures.
Ringgitplus firmographics
Firmographics- Name
- Ringgitplus
- Legal name
- Jirnexu Sdn Bhd
- Website
- https://ringgitplus.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RinggitPlus is Malaysia's leading online financial product comparison platform, enabling consumers to search, compare, and apply for credit cards, loans, insurance, savings, investments, and broadband products from multiple financial institutions in a single integrated interface.
- Ownership category
- akta.pro rank
Ringgitplus industry classification
Industry- Product category
- Financial Product Comparison
- NAICS
- Activities Related to Credit Intermediation (5223)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
- akta.pro secondary industry
- Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)
Keywords
Where Ringgitplus is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Ringgitplus business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Lead Generation / Referral Fees: RinggitPlus earns commissions from financial institutions when users successfully apply for and obtain financial products (credit cards, loans, insurance) through the platform. Financial product providers pay referral fees for qualified leads.
- Advertising / Promotional Fees: Financial institutions pay for featured placements, promotional campaigns, and featured offers on the platform to increase visibility of their products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for consumers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Ringgitplus product offering
Product offeringCore offering
RinggitPlus is Malaysia's leading online financial product comparison platform operated by Jirnexu Sdn Bhd. It enables consumers to search, compare, and apply for credit cards, personal loans, home loans, car loans, business loans, insurance products, fixed deposits, savings accounts, and e-wallets from multiple financial institutions. The platform aggregates offerings from banks, insurers, and lenders, providing personalized recommendations through a loan recommendation engine and WhatsApp-assisted application journeys.
Product overview
RinggitPlus is a consumer-facing financial product comparison and application platform for the Malaysian market. It operates as a single unified platform that aggregates and compares financial products across multiple categories, including credit cards, personal loans, business loans, home loans, car loans, insurance (car, home, term life, whole life, medical cards, critical illness, travel, personal accident), fixed deposits, savings accounts, current accounts, Islamic banking products, online share trading, e-wallets, and home broadband. The platform also provides financial calculators, educational guides, and hosts the annual RinggitPlus Malaysian Financial Literacy Survey (RMFLS). Users can compare products side-by-side and submit applications directly through the platform via a 24/7 automated WhatsApp chatbot assistant.
Differentiator
Problem solved
Functional benefit
Products and services
- RinggitPlus Financial Product Comparison Platform A Malaysian financial product comparison platform that enables users to search, compare, and apply online for credit cards, personal loans, business loans, home loans, car loans, insurance products, fixed deposits, savings accounts, online share trading platforms, e-wallets, and home broadband plans. The platform features a loan recommendation engine and WhatsApp chatbot for guided application journeys.
Quantifiable outcome
- 95% e-wallet adoption rate among Malaysian consumers demonstrates market opportunity for financial product distribution
- +1 more outcomes
Companies that use Ringgitplus
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Ringgitplus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ringgitplus partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and flagship.
- Alliance Bank (Banking Partner)coreAlliance Bank served as the Banking Partner for RMFLS 2024, supporting financial literacy research.
- PayNet (Financial Infrastructure Partner)corePayNet was the Financial Infrastructure Partner for RMFLS 2024.
- Moomoo MY (FinLit Partner)minorMoomoo MY was the FinLit Partner for RMFLS 2024.
- FWD (Insurance Partner)coreFWD served as the Insurance Partner for RMFLS 2024.
- CTOS (Credit Health Partner)coreCTOS was the Credit Health Partner for RMFLS 2024, supporting financial literacy survey with credit health expertise.
- Amanah Saham Nasional Berhad (ASNB)coreASNB was a Partner for RMFLS 2022, supporting the annual financial literacy survey focused on Malaysian financial behaviors.
- VISAcoreVISA was a Partner for RMFLS 2022, continuing the partnership established in 2019 to support financial literacy research.
- OCBC BankminorOCBC Bank was a Partner for RMFLS 2022.
- AtomeminorAtome was a Partner for RMFLS 2022.
- ExperiancoreExperian was an Official Partner for RMFLS 2021, contributing to the annual financial literacy survey initiative.
- SkyWorldminorSkyWorld was an Official Partner for RMFLS 2021, supporting the financial literacy survey initiative.
- Visa InternationalflagshipVisa International partnered with RinggitPlus to conduct the Malaysian Financial Literacy Survey 2019 (RMFLS 2019), enabling a wider audience pool for more representative survey results. The partnership supported RinggitPlus' mission to proliferate financial literacy in Malaysia.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Ringgitplus competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Customer concentration
Ringgitplus social profiles
Digital presenceRinggitplus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ringgitplus leadership team
Management profileNumber of profiles
Profiles4 records
Ringgitplus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ringgitplus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ringgitplus
What does Ringgitplus do?
RinggitPlus is Malaysia's leading online financial product comparison platform operated by Jirnexu Sdn Bhd. It enables consumers to search, compare, and apply for credit cards, personal loans, home loans, car loans, business loans, insurance products, fixed deposits, savings accounts, and e-wallets from multiple financial institutions. The platform aggregates offerings from banks, insurers, and lenders, providing personalized recommendations through a loan recommendation engine and WhatsApp-assisted application journeys.
Is Ringgitplus a public or private company?
Ringgitplus is a private company. It is classified as unknown and is currently operating.
When was Ringgitplus founded?
Ringgitplus was founded in 2012. It employs 11 to 50 people.
Where is Ringgitplus based?
Ringgitplus is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Ringgitplus make money?
Two revenue lines are on record. Lead Generation / Referral Fees are the primary driver. The others are advertising / Promotional Fees.
Does Ringgitplus have an API?
No public API is recorded for Ringgitplus.
What industry is Ringgitplus in?
Ringgitplus's product category is Financial Product Comparison. Its primary akta.pro industry code is FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products), with a secondary code of FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms. Its NAICS code is 5223 and its SIC code is 6163.