REFORM Alliance
REFORM Alliance is a U.S. nonprofit founded in 2019 that transforms probation and parole systems through bipartisan legislative campaigns, state coalitions, and grassroots advocacy. It serves directly impacted individuals, families, employers, and policymakers across 12 states and at the federal level.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What REFORM Alliance does
REFORM Alliance, legally Criminal Justice Reform Foundation (dba REFORM Alliance), is a U.S. nonprofit advocacy organization founded in 2019 by rapper Meek Mill and Fanatics CEO Michael Rubin, headquartered in New York City. Its mission is to transform probation and parole systems by changing laws, systems, and culture, replacing punitive supervision with restorative approaches that create pathways to employment, education, and stability. The organization pursues this through bipartisan legislative campaigns, state-based coalitions (Florida, Georgia, Illinois, Indiana, Iowa, New Jersey, Pennsylvania, Virginia, among others), and federal advocacy for the Safer Supervision Act, supported by grassroots organizing, storytelling, and a Gen Z leadership network (Future Shapers).
REFORM Alliance does not develop proprietary technology products. Its core offerings are advocacy programs and initiatives: the REFORM Advocacy Institute (eight-week advocate training), the Future Shapers Network and annual Gen Z Day of Action across 20-30+ college campuses, the Restaurant Ready certification program, the Edgecombe Transitional Housing Pilot, and state safety coalitions. It also convenes employer partnerships (Frontier Co-op, NY State Restaurant Association) for second-chance hiring and job fairs. Distribution occurs through celebrity amplification, social media, email/SMS advocacy (short code 81411), and a dedicated federal advocacy platform (safersupervision.com).
The business model is philanthropic: the organization relies on donations from individuals, foundations, and corporate partners, with no fee-based services. It is governed by a board including Meek Mill, Jay-Z, Robert Kraft, Clara Wu Tsai, Robert F. Smith, Laura Arnold, Michael Novogratz, Michael Rapino, and Emilia Fazzalari, and led since August 2024 by CEO Jessica Jackson, a former human rights lawyer and Mayor of Mill Valley. Since founding, REFORM Alliance reports passing 22 bipartisan bills across 12 states and creating pathways for nearly one million people to exit the supervision system. Revenue is not publicly disclosed.
REFORM Alliance firmographics
Firmographics- Name
- REFORM Alliance
- Legal name
- Criminal Justice Reform Foundation
- Website
- https://reformalliance.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- REFORM Alliance is a U.S. nonprofit founded in 2019 that transforms probation and parole systems through bipartisan legislative campaigns, state coalitions, and grassroots advocacy. It serves directly impacted individuals, families, employers, and policymakers across 12 states and at the federal level.
- Ownership category
- akta.pro rank
REFORM Alliance industry classification
Industry- Product category
- Criminal Justice Reform Advocacy
- NAICS
- Human Rights Organizations (813311), Other Social Advocacy Organizations (813319)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Criminal Justice Reform & Legal System Advocacy (BPAGAFAI)
- akta.pro secondary industry
- Community Corrections (Probation, Parole & Reentry) (BPAIAFAE)
Keywords
Where REFORM Alliance is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
REFORM Alliance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Philanthropic Donations: REFORM Alliance is a nonprofit organization that relies on donations from individuals, foundations, and corporate partners. The organization is backed by high-profile philanthropists and celebrities including Meek Mill, Jay-Z, Robert Kraft, Clara Wu Tsai, and Robert F. Smith who provide financial support for operations and programs.
- Foundation Grants: The organization receives grant funding from various foundations to support legislative campaigns, advocacy programs, and community organizing efforts across states.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
REFORM Alliance product offering
Product offeringCore offering
REFORM Alliance is a national nonprofit advocacy organization that drives legislative and policy reform of U.S. probation and parole systems through bipartisan coalition building, grassroots organizing, and direct advocacy. It pairs legislative campaigns across 12 states and federally (Safer Supervision Act) with training and employment programs including the REFORM Advocacy Institute, Future Shapers Network, and Restaurant Ready.
Product overview
REFORM Alliance is a criminal justice reform advocacy organization offering a unified suite of programs focused on transforming probation and parole systems. The core offering is the organization's advocacy and legislative campaigns, supplemented by specialized programs including the REFORM Advocacy Institute (an eight-week advocate training certification program), the Future Shapers Network (Gen Z organizing initiative with its Gen Z Day of Action annual campaign), and state-level coalitions across eight states. The organization also operates employment-focused programs like Restaurant Ready and engages in grassroots organizing, storytelling, and policy advocacy to achieve systemic reform.
Differentiator
Problem solved
Functional benefit
Products and services
- REFORM Alliance Advocacy and Legislative Campaigns National criminal justice reform advocacy organization driving bipartisan legislative campaigns across U.S. states and federally (Safer Supervision Act) to transform probation and parole systems.
- REFORM Advocacy Institute (RAI)
Quantifiable outcome
- Passed 22 bipartisan bills in 12 states since 2019
- +4 more outcomes
Companies that use REFORM Alliance
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
REFORM Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
REFORM Alliance partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major and core.
- The Ladies of Hope Ministries (LOHM)majorOngoing partnership with founder Dr. Topeka K. Sam for family reunification initiatives. In 2026, partnered with Kim Kardashian and REFORM for Father's Day program reuniting 50 children with incarcerated fathers. Previously conducted similar Mother's Day initiative.
- Marion County Corrections Office (Indiana)majorPartnership to host full-service job fair in Indianapolis for people on community supervision, providing industry-certified positions, health screenings, housing resources, and transportation services.
- Future Shapers Advisory CouncilcoreLaunched at Gen Z dinner hosted by Michael Rubin and Kim Kardashian in early 2023. Includes influencers CJ Stroud, Charli and Dixie D'Amelio, Bryce Young, Sophia Kianni, Zander Moricz, Jack Wright, Aiden Kohn Murphy, Lil Baby, and Rondo Bonilla. Shapes policy, storytelling, and advocacy campaigns.
- Roc Nation / Team RoccoreFounding partner since REFORM's launch in 2019. Roc Nation provides strategic support, celebrity engagement, and operational collaboration. James Severe works as a TV & film coordinator at Roc Nation. The partnership includes co-sponsorship of United Justice CoalitionSummit and ongoing advocacy collaboration.
- American Probation and Parole Association (APPA)coreDeepened partnership in 2025 including co-hosting panel at Winter Training Institute in Las Vegas, CEO Jessica Jackson keynote at 50th Annual Training Institute in New York, and joint job fairs connecting people on supervision to employers.
- Governor Kathy Hochul's Administration (New York)majorPartnership on Edgecombe Transitional Housing Pilot for people on parole. Also collaborated on Restaurant Ready program developed with NY State Restaurant Association.
- New York State Restaurant AssociationmajorPartnership developing Restaurant Ready program - a six-week certification program preparing formerly incarcerated people for careers in the restaurant/hospitality industry. Works with Odyssey House NY and National Restaurant Association.
- Virginia Police Benevolent AssociationcoreLaw enforcement partner in Virginia coalition supporting probation reform legislation. Provided input on HB 2252 and SB 936 to ensure practical implementation.
- Virginia Safety CoalitioncoreDiverse bipartisan coalition of 50+ organizations including REFORM, Americans for Prosperity Virginia, CPAC, Right on Crime, FailSafe-ERA, and Virginia Interfaith working to improve Virginia's supervision systems.
- Florida Safety CoalitionmajorState coalition driving Florida legislative reforms including education credits, workforce achievement credits, and remote reporting infrastructure.
- Georgia Safety CoalitionmajorState coalition supporting bipartisan SB 105 creating pathway to early termination for Georgians on probation.
- Pennsylvania Safety CoalitionmajorCoalition supporting Act 44 implementation across 67 counties, modernizing Pennsylvania's supervision system.
- New Jersey Safety CoalitionmajorCoalition working with Governor Murphy on clemency and supervision reform, including Substance Abuse Recovery and Accountability Act.
- Iowans United for OpportunitymajorIowa coalition including Early Morning Harvest family farm practicing second chance hiring.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
REFORM Alliance competitors and assessment
Company assessmentDirect peers
- JustLeadershipUSA: National nonprofit led by formerly incarcerated leaders focused on reducing the U.S. justice-involved population, particularly through reentry and supervision reform. Highly comparable lived-experience-led advocacy model.
- Families Against Mandatory Minimums (FAMM): Nonprofit advocating for sentencing and supervision reform at federal and state levels through bipartisan legislative campaigns. Closely aligned mission and advocacy-driven, coalition-building approach.
- The Sentencing Project: Research and advocacy organization focused on criminal justice policy reform including probation and parole. Shares the policy advocacy and public education model with REFORM Alliance.
- Vera Institute of Justice: National nonprofit that works with government and communities to reform criminal justice systems, with a focus on incarceration, supervision, and reentry. Highly comparable advocacy/research/technical-assistance model to REFORM Alliance.
Broad incumbents
- Council of State Governments Justice Center: Bipartisan nonprofit that develops criminal justice policy for state legislatures, including probation and parole reform. Compares to REFORM in policy depth and bipartisan state-level focus, but operates as a more technocratic policy shop.
- Brennan Center for Justice: Larger justice-focused think tank tackling voting, criminal justice, and democracy issues. Adjacent in advocacy and legislative engagement, but with a much broader issue portfolio than REFORM.
- ACLU (National): Large civil liberties organization that litigates and advocates on criminal justice, including probation/parole reform, among many other rights issues. Overlaps mission but at much greater scale and breadth.
Others
- National Association of Criminal Defense Lawyers (NACDL): Membership organization of criminal defense lawyers focused on policy advocacy and reform, including probation and sentencing issues. Compared via shared criminal-justice policy advocacy community, but functions as a professional association rather than direct advocacy nonprofit.
Emerging players
- Safer Foundation: Nonprofit providing reentry and supervision services in Illinois, with policy advocacy for criminal justice reform. Overlaps REFORM's employer partnership and reentry program work.
- Center for Employment Opportunities (CEO): Nonprofit providing employment services to people returning from incarceration. Directly comparable in second-chance hiring programs (e.g., REFORM's Restaurant Ready), overlapping employment-focused mission segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
REFORM Alliance social profiles
Digital presenceREFORM Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
REFORM Alliance leadership team
Management profileNumber of profiles
Profiles10 records
REFORM Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REFORM Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REFORM Alliance
What does REFORM Alliance do?
REFORM Alliance is a national nonprofit advocacy organization that drives legislative and policy reform of U.S. probation and parole systems through bipartisan coalition building, grassroots organizing, and direct advocacy. It pairs legislative campaigns across 12 states and federally (Safer Supervision Act) with training and employment programs including the REFORM Advocacy Institute, Future Shapers Network, and Restaurant Ready.
Is REFORM Alliance a public or private company?
REFORM Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was REFORM Alliance founded?
REFORM Alliance was founded in 2019. It employs 11 to 50 people.
Where is REFORM Alliance based?
REFORM Alliance is headquartered in New York, United States, in the North America region.
How does REFORM Alliance make money?
Two revenue lines are on record. Philanthropic Donations are the primary driver. The others are foundation Grants.
Who are REFORM Alliance's main competitors?
Direct peers on record are JustLeadershipUSA, Families Against Mandatory Minimums (FAMM), The Sentencing Project and Vera Institute of Justice. Broad incumbents are Council of State Governments Justice Center, Brennan Center for Justice and ACLU (National). National Association of Criminal Defense Lawyers (NACDL) is listed as an others. Emerging players are Safer Foundation and Center for Employment Opportunities (CEO).
Does REFORM Alliance have an API?
No public API is recorded for REFORM Alliance.
What industry is REFORM Alliance in?
REFORM Alliance's product category is Criminal Justice Reform Advocacy. Its primary akta.pro industry code is BPAGAFAI, Criminal Justice Reform & Legal System Advocacy, with a secondary code of BPAIAFAE, Community Corrections (Probation, Parole & Reentry). Its NAICS code is 813311 and its SIC code is 8300.