Associated Foods Holdings

Name

Associated Foods Holdings

Legal name

Associated Supermarket Group, LLC

Website

https://asghq.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Grocery Distribution and Retail Support Services

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Other Specialty Food Retailers (44529), Specialty Food Retailers (4452)

SIC

Retail-Grocery Stores (5411), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industries

Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA), Grocery & Specialty Food Marketplaces (CRAFABAE), Food Co-ops with In-Store Prepared Foods & Deli (CRAHALAF)

Keywords

• Grocery distribution services
• Independent supermarket cooperative
• Private label groceries
• Retail merchandising services
• Store financing solutions

Headquarters

HQ city

Port Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Distribution Services: Provides distribution services to independently owned grocery stores, enabling economies of scale typically available only to larger chains.
2. Marketing & Merchandising Services: Offers marketing, merchandising, and promotional services to network stores.
3. Store Financing: Provides competitive financing options for independent grocers to open new locations or upgrade existing stores.
4. Private Label Sales: Avenue A private label brand distributed through network of 275+ stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Associated Foods Holdings, operating as Associated Supermarket Group (ASG), provides retail solutions to approximately 275 independently owned grocery stores across 8 Northeast and Mid-Atlantic states, enabling access to economies of scale through centralized distribution (60K+ SKUs, 50+ central bill vendors), marketing and merchandising programs, competitive store financing, and retail technology solutions. The company also distributes the Avenue A private label brand offering 370+ products through its network stores.

Product overview

Associated Supermarket Group (ASG) operates as a retail solutions provider and purchasing cooperative for independently owned grocery stores. The company offers a platform combining supermarket banners (Associated, Associated Fresh, Compare, Compare Fresh, Met Foods, Met Fresh, Pioneer), private label brand (Avenue A with 370+ products), and support services (distribution, marketing, merchandising, store financing, technology solutions including digital signs, Instacart integration, and loyalty programs). ASG serves 275+ stores across 8 states with a $2.5B retail sales network, providing independent grocers access to economies of scale typically available only to larger chains while preserving their independence.

Differentiator

Problem solved

Functional benefit

Brands

• Avenue A: ASG's exclusive private label brand offering over 250 products from pantry staples and frozen foods to household essentials, delivering national brand quality at a value price. Reflects the diverse communities served.

Products and services

• Associated / Associated Fresh Supermarket Banner Supermarket banner serving communities across New York City's five boroughs, Long Island, and the greater tri-state area with grocery and ethnic products at competitive prices, operated by independent store owners within the ASG network.
• Compare / Compare Fresh Supermarket Banner Hispanic-focused supermarket banner serving customers from across Latin America with locations in New York City, Long Island, New Jersey, and North Carolina.
• Met Foods / Met Fresh Supermarket Banner Value-focused supermarket banner providing quality food and variety for over 45 years to communities across New York City, Long Island, and New Jersey, catering to value-conscious shoppers with modern produce and perimeter services.
• Pioneer Supermarkets Banner Community supermarket banner serving independently owned and operated stores in the Bronx and across other NYC boroughs and New Jersey, with heritage dating to 1944.
• Avenue A Private Label Brand Exclusive ASG private label brand offering 370+ products including pantry staples, frozen foods, and household essentials at value pricing, distributed exclusively through the ASG network of independent supermarkets and reflecting the diverse communities served.
• Distribution Services Centralized distribution services providing access to 60K+ SKUs and 50+ central bill vendors, leveraging the C&S Wholesale Grocers partnership for streamlined procurement and competitive pricing for independently owned grocery stores.
• Marketing & Merchandising Services Marketing, merchandising, and promotional services including five ad plans, Insider Deals, and digital advertising capabilities delivered to network member stores to drive customer engagement and sales.
• Store Financing Competitive financing solutions offered to independent grocers to fund new store openings and upgrades to existing stores.
• Retail Technology Solutions Store technology services including digital signage, Instacart e-commerce integration, and loyalty programs to modernize independent supermarket operations and customer engagement.
• Business Development Services Data-driven retail services including new store setups, resets, layouts, vendor account establishment, and merchandising plan optimization for member grocers.

Quantifiable outcome

• 275+ independent supermarkets served across Northeast and Mid-Atlantic
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, supporting and minor.

• C&S Wholesale GrocerscoreStrategic or Co-development PartnerC&S Wholesale provides distribution services to ASG's network of independent supermarkets. ASG leverages C&S through central bill arrangements, enabling streamlined procurement and competitive pricing for network stores.
• InstacartsupportingTechnology or IntegrationTechnology integration enabling ASG network stores to offer grocery delivery services to their customers. Part of ASG's store technology modernization initiative.
• City HarvestsupportingStrategic or Co-development PartnerFood rescue partnership where ASG team members and vendors donate food after buying shows. ASG has donated over 12,000 pounds of food and beverages, and 13,350 pounds in separate events, redistributed to food-insecure New Yorkers.
• Food Bank for New York CitysupportingStrategic or Co-development PartnerPartnership through Stuff-A-Truck campaign delivering vital support to ensure year-round access to nutritious meals for food-insecure families.
• National Grocers Association (NGA)supportingGTM or Marketing PartnerASG participates in the NGA Show, joining independent grocers, wholesalers, and industry leaders to explore challenges and opportunities shaping food retail. ASG is a proud backer of NGA Foundation.
• National Supermarket AssociationsupportingGTM or Marketing PartnerIndustry association representing independent grocers. ASG leaders engage with NSA on advocacy and regulatory matters affecting independent supermarkets.
• Food Industry Alliance of New York (FIA)supportingGTM or Marketing PartnerIndustry alliance recognizing ASG leadership for philanthropy and community service. FIA Annual Gala brings together supermarket and grocery sector leaders.
• Tri State Italian American CongressminorGTM or Marketing PartnerOrganization recognizing Italian American leaders including Zulema Wiscovitch. Event proceeds support educational scholarships for Italian American and other deserving students.
• Catholic Institute of the Food IndustryminorGTM or Marketing PartnerASG supports this industry organization and charitable initiatives.
• Friends of the Food IndustryminorGTM or Marketing PartnerASG supports this industry advocacy organization.
• NSA CaresminorGTM or Marketing PartnerASG supports this charitable initiative for independent grocers.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wakefern Food Corporation: Member-owned cooperative wholesale distribution and retail services company supporting ShopRite, Price Rite, and other banners across the Northeast. Operates a similar cooperative model providing distribution, private label, marketing, and technology services to independent and affiliated supermarket owners, directly comparable to ASG's structure.
• Associated Wholesale Grocers (AWG): Member-owned grocery cooperative serving independent retailers across the Midwest and Southern US with distribution, private label, and retail services. Highly comparable business model to ASG, operating at significantly larger scale and serving a similar independent grocer customer base.
• SpartanNash: Public food solutions company combining wholesale distribution to independent grocers, military, and foodservice customers with corporate-owned retail banners. Comparable to ASG in serving independent supermarket operators with distribution and retail support services.
• Topco Associates: Member-owned buying cooperative providing private label programs, procurement, and supply chain services to supermarket, foodservice, and pharmacy members. Comparable to ASG's cooperative role and private label (Avenue A) program, though serving a broader membership base.
• Key Food Stores: Member-owned cooperative supermarket operator serving independent grocers across the Northeast and Mid-Atlantic with distribution, private label, and retail services. Direct competitor in the same geographic footprint and similar cooperative operating model.

Broad incumbents

• C&S Wholesale Grocers: Largest grocery wholesaler in the United States, serving independent supermarkets, chain stores, and military customers. ASG's core distribution partner, making C&S a direct functional peer in wholesale grocery supply and a key dependency for ASG's value proposition.
• United Natural Foods (UNFI): Largest publicly traded wholesale distributor of natural, organic, and specialty foods in North America. Comparable to ASG's wholesale and distribution function, particularly for the specialty and ethnic product mix distributed through ASG's network.
• KeHE Distributors: Specialty food and natural product distributor serving independent grocers, chain retailers, and foodservice operators across North America. Comparable to ASG in distributing specialty and ethnic products to independent supermarket channels.
• Grocery Outlet Holding Corp. Public extreme-value grocery retailer operating a chain of discount supermarkets, primarily in the Western US. Comparable as a competitor for value-conscious shoppers that ASG's Met Foods banner targets, though operating a corporate-owned store model rather than a cooperative.

Emerging players

• Faire: B2B wholesale marketplace connecting independent retailers with brands and suppliers. Comparable to ASG's role as an intermediary bringing procurement scale and product access to independent grocers, though operating as a technology platform rather than a traditional distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/associated-supermarket-group
• Xx.com/asgstores

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associated Foods Holdings