MyGenie

What MyGenie does

MyGenie is an India-based retail fitout company that delivers end-to-end store infrastructure services — Design, Build, and Maintain — for consumer brands operating physical retail, food & beverage, health & wellness, and adjacent commercial formats. The company positions itself as a single accountable partner for the entire store lifecycle, covering concept and space planning, working drawings, MEP coordination, civil construction, fixtures and furniture, HVAC and fire safety, branding and signage, and ongoing preventive maintenance with sub-24-hour breakdown response. Its customer base spans more than 25 brands including Reliance Retail, Xiaomi, Amazon, Apple, Max Fashion, Mokobara, Chaayos, Haldiram's, Cult.fit, and Carvel, with 120+ stores delivered across 15+ Indian cities from its Gurugram headquarters and Bengaluru South India hub.

The company's core technology is an AI-powered project management platform that converges planning, design, finance, billing, site, and quality functions into a unified dashboard. Named modules include BOQ Management, Site Recce (digital site surveys), Interactive Project Plan, Real-Time Monitoring Dashboard, AI-Generated Plans, and a Continuous Improvement Engine that ingests data from each completed project to refine predictive scheduling, cost estimation, and risk flagging for subsequent builds. The platform underpins the company's claimed operational metrics: up to 30% faster project timelines, up to 15% cost optimization through value engineering and vendor benchmarking, 80% reduction in rework, and 100% quality compliance across all projects.

MyGenie generates revenue primarily through project-based, quote-driven engagements for one-time fitout delivery plus multi-year maintenance contracts, with pricing customized per scope following joint value engineering sessions (a typical project budget illustrated as ₹85–100L). Go-to-market is direct enterprise field sales targeting brand real estate, operations, and procurement decision-makers, with no intermediary or channel partner model. The execution model layers a 45-person full-time core over a 400+ technician workforce accessed through 40+ exclusive vendor partnerships, enabling multi-city rollout without proportional fixed-cost expansion. The company is venture capital-backed (₹30+ Cr raised from Good Capital and Atrium Angels), founder-led by IIT Roorkee alumni Aman Goel and Shivam Awasthi, and operates as a private limited entity headquartered in Gurugram, India.

Name

MyGenie

Legal name

MyGenie

Website

https://mygenieprojects.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

MyGenie is an India-based AI-powered retail fitout company providing end-to-end Design, Build, and Maintain services for consumer brands across 15+ cities. It serves 25+ brands including Reliance Retail, Xiaomi, Amazon, and Apple, delivering store infrastructure via its proprietary AI project management platform.

Ownership category

akta.pro rank

Product category

Retail Construction Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Business Support Services (5614)

SIC

Services-Management Services (8741), Services-Computer Programming Services (7371)

akta.pro primary industry

Security, Safety & Fire/Life Safety Management (BPABAAAE)

akta.pro secondary industry

Workplace/Occupancy Data, Utilization & IWMS Administration (BPABAFAF)

Keywords

• Retail fitout services
• Store construction
• AI project management
• Retail infrastructure
• Store design build

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Fitout Services: End-to-end retail fitout solutions covering the complete store lifecycle from concept to operations. Revenue is generated through project-based engagements for design, build, and maintenance services. The company serves as a single accountable partner for brands, providing design, civil & MEP construction, fixtures & furniture, HVAC & fire safety, branding & signage, and ongoing maintenance services. Value engineering is conducted jointly with clients to optimize costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MyGenie provides end-to-end retail fitout services—covering design, build, and maintenance—delivered through an AI-powered project management platform for enterprise retail brands expanding across India. The company acts as a single accountable partner managing the entire store lifecycle from concept and space planning through civil/MEP construction, fixtures, HVAC, fire safety, branding, signage, and post-handover maintenance. Services are quoted project-by-project based on scope, with joint value engineering sessions used to optimize cost and timelines.

Product overview

MyGenie is an AI-powered retail fitout platform offering end-to-end solutions through three integrated service phases: Design (concept to GFC-ready documentation), Build (turnkey store delivery), and Maintain (post-handover maintenance). The platform includes centralized technology features including BOQ Management, Site Recce, Project Plan, and Real-Time Monitoring Dashboard. The AI-powered Project Management Unit converges planning, design, finance, billing, site, and quality functions into one intelligent hub with automated workflows and data-driven decision-making.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-Powered Retail Fitout Platform End-to-end AI-powered retail fitout platform providing design, build, and maintenance services for retail spaces across India. The platform centralizes project management and runs automated workflows from BOQ generation through billing reconciliation, serving enterprise retail brands managing multi-city rollouts.
• Design Services Design phase services taking projects from concept to GFC-ready documentation, including concept and space planning, working drawings, and MEP coordination. Targeted at retail brands preparing new or renovated store locations.
• Build Services Turnkey store delivery including complete civil works and MEP infrastructure, fixtures and furniture installation, HVAC and fire safety systems, and branding and signage. Built for retail brands executing new store openings or renovations across one or many locations.
• Maintain Services Post-handover retail space maintenance including monthly preventive checks, quarterly detailed audits, and breakdown response within 24 hours. Designed for retail brands that need ongoing operational reliability across their store network.

Quantifiable outcome

• 30% reduction in project delivery time
• +4 more outcomes

Named customers33 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Livspace: India-based tech-enabled interior design and fitout marketplace. Comparable on the 'technology-driven interior services' positioning in India, though focused on residential rather than retail — useful proxy for category economics and platform play.
• HomeLane: India-based tech-enabled home interior company with proprietary project management platform. Comparable to MyGenie's 'AI-powered project management + on-ground execution' model in the Indian market, though focused on residential.
• DesignCafe: India-based modular interior solutions company using design tech and factory-based production. Adjacent to MyGenie's fitout + technology model; signals how Indian fitout markets are being digitized.
• Powerplay: India-based construction project management SaaS platform. Comparable as an India construction-tech productization play; signals competitive pressure on MyGenie's internally-developed AI tooling.

Direct peers

• M Moser Associates: Global workplace design-build firm serving multinational brands with end-to-end fitout, design, and project management. Closely comparable to MyGenie on the enterprise project delivery model and multi-geography rollout capability.
• Space Matrix: Singapore-headquartered design-build firm specializing in workplace and retail fitout across Asia-Pacific. Direct competitor to MyGenie in the enterprise retail/store rollout category, with comparable design-build-maintain service model.

Broad incumbents

• Gensler: Global architecture and design firm with a major retail practice. Comparable in serving Fortune 500 retail brands on store design and rollout; broad incumbent with far larger scale but similar customer profile.
• AECOM: Global infrastructure and design firm with significant retail and commercial fitout capability. Comparable as a broad incumbent that retail brands can choose for design-build services, though with a different scale and delivery model.
• JLL (Jones Lang LaSalle): Global real estate services firm offering project management and fitout services for retail and corporate clients. Comparable in the integrated enterprise retail fitout space, particularly with global brand rollouts.
• Cushman & Wakefield: Global real estate services firm with project & development services for retail fitout. Comparable in serving multi-city enterprise retail customers with integrated delivery and a maintenance/operations tail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyGenie