Double J Saddlery

What Double J Saddlery does

Double J Saddlery is a privately-held, handmade leather saddle manufacturer and leather-goods retailer headquartered in Yoakum, Texas. The company designs, fabricates, and sells custom-fitted leather saddles across multiple specialized lines — barrel racing (Pozzi Pro, Double J Pro, Elite Pro, Pursuit Flex), roping (Hi-Tech Roper, Team Roper, Ranch), cutting, equitation, steer wrestling, shooting, trail, and youth — complemented by tack (breast collars, headstalls, reins), hunting accessories, handbags, wallets, belts, luggage, home/office goods, tech cases, and apparel. Core technical differentiators include in-house saddle-tree manufacturing with multi-layer handlaid fiberglass covers, exclusive use of American Herman Oak leather, and two granted patents: the 3-Way Adjustable Rigging and the patented Adjustable Fender Hanger. The company offers 535+ customization options spanning buckles, Swarovski crystals, conchos, leather colors, tooling patterns, and stitching, plus a $200 custom-fit saddle-tree fitting service that is 100% refundable upon purchase.

Revenue is generated entirely through one-time transactional sales across a broad product catalog, with saddles priced $2,920-$10,045 and most units concentrated in the $3,200-$4,500 band. Go-to-market is omnichannel: a direct e-commerce storefront at doublejsaddlery.com shipping globally, an authorized dealer network across the United States, a certified saddle fitter locator program, a physical showroom in Yoakum, TX, a Demo Program enabling 3-5 day test rides in the continental US (with demo fee applied to purchase), a Trade In Program accepting saddles up to 15 years old, and a Trophy/Award saddle line for rodeo organizations. Customer acquisition is supported by active presence across Facebook, YouTube, Instagram, and TikTok. The company is independently owned with no disclosed institutional investment, no parent company, and no disclosed funding history.

The business model is fundamentally craft manufacturing with vertical control over the saddle tree — the highest-value proprietary component — and consumer-direct distribution that captures full retail margin. The trade-in and demo programs create upgrade-cycle stickiness unusual in the saddle category, while the certified fitter and dealer networks extend reach without diluting brand control. The product-line breadth beyond saddles (hunting, tech cases, apparel, home/office) is a horizontal expansion of the leather-supply chain rather than a pivot into a fundamentally new business.

Name

Double J Saddlery

Legal name

Double J Saddlery

Website

https://doublejsaddlery.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Double J Saddlery is a privately-held, handmade leather saddle manufacturer in Yoakum, Texas, selling custom-fitted saddles, tack, and leather goods directly to western riding consumers via e-commerce, dealers, certified fitters, and a showroom.

Ownership category

akta.pro rank

Product category

Western Equestrian Equipment & Leather Goods

NAICS

Leather and Allied Product Manufacturing (316), Luggage and Leather Goods Retailers (458320), Sporting Goods Retailers (45911)

SIC

Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

akta.pro secondary industries

Leather Travel Goods & Luggage (CRAKAEAC), Leather Belts & Straps (CRAKAEAD), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Handmade leather saddles
• Western equestrian equipment
• Barrel racing saddles
• Custom saddle fitting
• Leather tack and goods

Headquarters

HQ city

Yoakum

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Saddle Sales: One-time purchase of handmade leather saddles ranging from $2,920 to over $10,000. Includes barrel racers, ropers, all-around, cutters, equitations, shooters, steer wrestlers, trail, youth saddles.
2. Tack & Accessories: One-time purchases of breast collars, headstalls, reins, and other horse tack. Price range from $90-$625+.
3. Leather Goods: Handbags, wallets, belts for men, women, and kids. Also home & office leather goods, luggage, apparel, tech cases.
4. Custom Design Options: Extensive customization options including buckles, crystals, conchos, leather colors, tooling patterns, stitching colors. 535+ design option products.
5. Saddle Fitting Service: $200 custom-fit service for horse saddle tree fitting at their Yoakum, TX shop. Fee is 100% refundable upon purchase.
6. Trophy & Award Saddles: Custom trophy saddles for organizations with significant volume discounts. Gift certificates available for winners to get correct size and fit.
7. Demo Program: Try-before-you-buy demo program. Demo amount applied toward purchase if customer orders a special saddle. $250 fee for returns without purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Double J Saddlery designs and handcrafts leather saddles and related equestrian leather goods in Yoakum, Texas, selling direct to consumers through its own e-commerce site and showroom. Its product range spans discipline-specific saddles (barrel racers, ropers, cutters, equitation, trail, youth), tack (breast collars, headstalls, reins), and a broad line of leather accessories (handbags, wallets, belts, luggage, hunting gear). The company also offers a custom saddle fitting service, a demo/test-ride program, and a trade-in program for existing Double J saddles.

Product overview

Double J Saddlery is a manufacturer of handmade leather saddles and leather goods. The core product is handcrafted leather saddles offered across multiple specialized lines for equestrian disciplines (barrel racing, roping, cutting, equitation, shooting, steer wrestling, trail, and youth), complemented by an extensive tack category (breast collars, headstalls, reins, and accessories), leather accessories (handbags, wallets, belts for men/women/kids), home and office items, luggage, technology cases, and hunting gear. The company also offers customization through Design Options (buckles, crystals, leather colors, tooling patterns) and services including a Demo Program for test rides and a Saddle Fitting Service. All saddles feature proprietary elements including custom-fitted trees manufactured in-house and patented adjustable fender hangers.

Differentiator

Problem solved

Functional benefit

Products and services

• Western Performance Saddles Handmade leather saddles designed for disciplines including barrel racing, roping, cutting, equitation, shooting, steer wrestling, trail, and youth. Built on proprietary in-house saddle trees with 3-way adjustable rigging and patented adjustable fender hangers.
• Award & Trophy Saddles Custom trophy and award saddles built to the same standards as retail saddles using Herman Oak leather, with organization branding and volume discounts available for rodeo committees, fair boards, and event organizers. Gift certificates available for winners.
• Tack (Breast Collars, Headstalls, Reins, Accessories) Leather horse tack including breast collars, headstalls, spur straps, nosebands, halters, rope cans, rope bags, gear bags, reins, and tack accessories.
• Leather Handbags Handcrafted leather handbags and purses sold in various collections and styles.
• Mens Wallets Leather wallets for men including money clips, magnetic money clips, bi-folds, checkbooks, and credit card holders.
• Ladies Wallets Leather wallets for women including traditional, zipper, and clutch organizer styles.
• Leather Belts (Men, Women, Kids) Leather belts for men, women, and kids in classic, hand-tooled, cowhide, plain, exotic, ranger, wide, and gun slinger styles.
• Home & Office Leather Goods Leather accessories including bible covers, business card holders, coasters, cups and wraps, day planners, eye glass cases, guitar straps, ornaments, photo albums, portfolios, and tally books.
• Leather Luggage Leather luggage including duffel bags, makeup bags, shaving bags, totes, briefcases, and luggage totes.
• Tech Cases & Holders Leather technology accessories including watch bands, phone cases, phone wallets, phone holders, and tablet cases/holders.
• Hunting Leather Gear Hunting accessories including bird bags, gun cases, gun holsters, gun slings, horn and skull mounts, knife scabbards, and pistol magnetic mounts.
• Saddle Accessories Accessories for saddles including stirrups, girths, flanks, billets, saddle strings, forward swing adjustable straps, powder holders, hobble straps, tie straps, medicine bags, stirrup leathers, buckles, saddle care products, and conchos.
• Saddle Design Options 535+ customization options including buckles, buckstitch colors, Swarovski crystal colors, conchos, custom conchos, leather options and colors, nailheads and dots, tooling borders, lettering, motifs, patterns, stitching colors, and vintage colors for personalized saddles and tack.
• Demo Program (Try Before You Buy) Try-before-you-buy demo program allowing customers to test ride demo saddles for 3-5 days before purchasing, with the demo amount applied toward a new saddle; $250 fee for returns without purchase.
• Custom Saddle Fitting Service Custom saddle fitting service at the Yoakum, TX facility for a $200 fee that is 100% refundable upon purchase of a Double J Saddle. Custom-fitted saddle trees available for $200.
• Trade In Program Program allowing customers to trade in eligible Double J Saddles up to 15 years old for credit toward a new saddle.

Quantifiable outcome

• 100% refundable fitting fee upon saddle purchase

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Certified Saddle FitterscoreChannel Partner/ Reseller/ DistributorNetwork of certified saddle fitters across the country who can assist customers with saddle fitting and purchases. Findable via Certified Fitter Locator on the website.
• Authorized Double J Saddle DealerscoreChannel Partner/ Reseller/ DistributorAuthorized dealers across the country who sell Double J Saddlery products. Customers can contact local dealers for test ride programs and purchases.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Billy Cook Saddles: Handmade western saddle maker serving barrel racers, ropers, and all-around riders, distributed through a dealer network. Comparable to Double J on handmade build, leather construction, western discipline coverage, and ASP band.
• Big Horn Leather: Manufacturer of western saddles, tack, and leather goods sold through western retailers. Comparable to Double J on western saddle and leather goods mix, dealer-channel distribution, and rodeo/western customer base.
• Martin Saddlery: Custom western saddle manufacturer serving ropers, cutters, and ranch riders. Comparable to Double J on custom build process, in-house tree production, and western performance customer base.
• Weaver Leather: Manufacturer of leather tack, breast collars, headstalls, and equestrian leather goods sold through dealers and direct channels. Closely comparable to Double J on tack assortment and equestrian leather goods, though broader and less saddle-specialized.
• Cactus Saddlery: Barrel-racing-focused saddle and tack manufacturer with deep presence in rodeo and western performance segments. Closely comparable to Double J on core customer (barrel racers), product mix (barrel racers, tack), and customization philosophy.
• Tucker Saddles: Manufacturer of trail, endurance, and western saddles with a national dealer network and similar ASP band. Comparable to Double J on western saddle distribution model and customization options.
• Broken Horn Custom Saddles: Custom western saddle maker focused on ropers, ranch, and all-around riders with in-house tree production. Comparable to Double J on customization depth, handmade build, and western performance positioning.
• Dale Chavez Saddlery: Boutique handmade western saddle maker serving ropers, cutters, and barrel racers. Comparable to Double J on premium handmade positioning, custom-fit approach, and rodeo/performance customer base.
• Circle Y Saddles: Long-established manufacturer of western performance saddles including barrel racers, ropers, and cutters, sold through a national dealer network. Most directly comparable to Double J across western discipline coverage, distribution model, and ASP band.

Broad incumbents

• Equibrand: Multi-brand equestrian products company (including saddle and leather goods brands) with broad western product portfolio and wider distribution. Comparable to Double J on product breadth but as a broader incumbent rather than saddle specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=amPcb8JzBBk
• Facebookfacebook.com/DoubleJSaddlery
• Instagraminstagram.com/doublejsaddlery
• TikToktiktok.com/@doublejsaddlery
• Xx.com/doublejsaddlery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double J Saddlery