MSI-Viking Gage LLC

What MSI-Viking Gage LLC does

MSI-Viking Gage LLC is a US-based precision metrology distributor and service provider headquartered in Duncan, South Carolina, with 101-250 employees and a 50+ year operating history dating to the late 1960s/early 1970s. The company sells precision measurement equipment—including Coordinate Measuring Machines (CMMs), 3D laser scanners, structured light scanners, calipers, micrometers, bore gages, height gages, hardness testers, force gages, and X-ray/CT NDT systems—and acts as an authorized reseller for Hexagon, Mitutoyo, Mahr Federal, Starrett, Brown & Sharpe-TESA, Vicivision America, Acu-rite, Marposs, Mark-10, Fowler, and several modular fixturing brands. Its technology layer includes the proprietary GageCloud online asset management portal for calibration records and work orders, OEM-supplied SPC software, and reference standards (gage blocks, granite surface plates, master setting discs).

The business generates revenue from four streams: one-time product sales (distributed through a direct sales force, a phone-based inside sales team, and a self-serve e-commerce storefront with publicly listed pricing on items from $66 calipers up to $84,000+ advanced CMMs), recurring ISO 17025 accredited calibration services, certified metrology services (dimensional inspection, CMM programming and training, process optimization, CAD file development), and factory-authorized repair services for all major gage brands. The company also offers embedded on-site calibration and pre-operational metrology consulting. MSI Viking operates 7 US service facilities across Canton MI, Charleston SC, Danville VA, Fairfield OH, Greer SC, Memphis TN, and Raleigh-Durham NC, holding both ISO 17025 accreditation and ISO 9001 certification, and targets aerospace, automotive, medical, advanced manufacturing, machining, pharmaceutical, food and beverage, and energy customers.

Name

MSI-Viking Gage LLC

Legal name

MSI-Viking Gage LLC

Website

https://msi-viking.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Precision Metrology Equipment & Services

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging) (IMAHADAK)

akta.pro secondary industries

Metrology & Scanning Services (Inspection Labs, On-Site Measurement) (IMAAAHAJ), Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH), Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)

Keywords

• Precision measurement equipment
• Coordinate measuring machines
• Metrology services
• Calibration services
• Industrial gaging tools

Headquarters

HQ city

Duncan

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Sales of precision measuring tools, gages, instruments and equipment through e-commerce platform and direct sales. Products include CMMs, micrometers, calipers, bore gages, force gages, hardness testers, and specialty metrology equipment from major manufacturers.
2. Calibration Services: ISO 17025 accredited calibration services for precision tools ensuring compliance and accuracy.
3. Metrology Services: Certified dimensional inspection, first-article analysis, CMM programming and training, process optimization, CAD file development, and measurement analysis.
4. Repair Services: Factory-authorized repair service for all major precision gage and measurement tool brands.
5. GageCloud Asset Management: Free online portal provided to MSI Viking service customers for equipment records, calibration tracking, and certification management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

MSI-Viking Gage LLC is a precision metrology distributor and service provider that sells dimensional measurement equipment (Coordinate Measuring Machines, 3D scanners, precision hand tools, hardness testers, force gages) from major manufacturers including Hexagon, Mitutoyo, Mahr, and Starrett. The company complements its product distribution with ISO 17025 accredited calibration services, factory-authorized repair, CMM programming and training, metrology engineering, and a proprietary GageCloud asset management software platform.

Product overview

MSI-Viking Gage LLC offers a comprehensive portfolio of precision measurement solutions consisting of hardware products, software platforms, and professional services. The core product portfolio includes over 40 distinct measurement equipment categories spanning Coordinate Measuring Machines (CMMs) from Hexagon, 3D laser scanners, precision hand tools (calipers, micrometers, bore gages), specialized testing equipment (hardness testers, force gages), and non-destructive testing systems. The GageCloud software platform provides online asset management for calibration tracking and SPC data collection. Professional services include ISO 17025 accredited calibration, metrology engineering, CMM programming, and repair services. Major branded products include Hexagon CMMs and scanners, Mitutoyo, Mahr, Starrett, Marposs, Fowler, and Waygate Technologies X-ray/CT systems. The company operates as an authorized Hexagon reseller serving aerospace, automotive, medical, and advanced manufacturing industries.

Differentiator

Problem solved

Functional benefit

Brands

• GageCloud: Online asset management software for managing gage calibrations and online shopping with the same login credentials. Provides 24/7 access to equipment records, history, and certificates, with features for printing calibration certificates and tracking order history.

Products and services

• Coordinate Measuring Machines (CMMs) Hexagon precision-engineered CMMs featuring multi-sensor systems, high-speed scanning, and CAD/CAM integration for dimensional inspection across aerospace, automotive, and medical manufacturing.
• 3D Scanners Hexagon industrial laser scanners for quality assurance, including handheld, automated, and specialized scanners for complex geometries, reverse engineering, and real-time quality control.
• Laser Trackers Large-volume precision measurement systems for aerospace, automotive, and industrial applications.
• Absolute Arm Portable Measuring Arms IP54-protected portable measuring arm for portable 3D scanning and probing, used on shop floors and in field inspection settings.
• Calipers Precision measuring tools available in digital, dial, and vernier configurations for measuring outside dimensions, inside dimensions, and depths.
• Micrometers Precision outside and inside micrometers for linear dimension measurement in various configurations.
• Bore & Hole Gages High-accuracy instruments for measuring inside hole diameter with 2-point and 3-point construction, available in digital and dial configurations.
• Height Gages Precision height measurement instruments for accurate vertical dimension verification.
• Indicators and Probes Precision measurement indicators and probes for various dimensional inspection applications.
• Hardness Testers Precision material hardness assessment instruments including portable handheld devices and sophisticated benchtop models for Brinell, Rockwell, Vickers, Knoop, and Shore testing.
• Force Gages & Stands Tension and compression force testing solutions including Mark-10 gages that capture peak force with selectable measurement units.
• Granite Surface Plates Reference planes for work inspection and layout available in black and pink granite with varying quartz content for wear resistance.
• Gage Blocks High-precision reference blocks in steel, ceramic, and chromium carbide materials available in various accuracy grades for calibration and measurement verification.
• Modular Fixture Systems Precision measurement fixturing systems for dimensional metrology including ALUFIX, Inspection Arsenal, and Pryme solutions for reliable and repeatable part positioning.
• SPC Software Statistical process control software solutions for quality control and data analysis.
• GageCloud Asset Management Software Free online asset management portal for tracking calibration records, equipment certificates, work orders, and inventory locations with 24/7 access and SPC data management capabilities.
• Optical Comparators (Profile Projectors) Profile projectors for non-contact measurement of complex part geometries.
• X-Ray & CT Inspection Systems Waygate Technologies X-ray and computed tomography systems for non-destructive internal inspection.
• Linear Scales and DROs Digital readout systems and linear scales for machine tool positioning feedback.
• Air Gages Non-contact air gaging technology for measuring soft, highly polished, thin-walled materials with high reliability and consistent results across operators.
• ISO 17025 Accredited Calibration Services ISO 17025 accredited calibration services for precision tools ensuring compliance and accuracy, performed across MSI Viking's regional service facilities.
• Metrology Services (Inspection & Engineering) Certified dimensional inspection, first-article analysis, process optimization, CAD file development, and measurement analysis engineering services.
• CMM Programming & Training Programming, calibration, and training services for seamless CMM operation, covering fundamentals to advanced CMM programming.
• Factory-Authorized Repair Services Factory-authorized service for all major precision gage and measurement tool brands, including loaner programs to minimize downtime.
• Embedded Calibration Services On-site embedded calibration services for integrating calibration into manufacturing processes at the customer's facility.
• Training & Events (Lunch & Learn) Practical metrology training from fundamentals to advanced CMM programming, including Lunch & Learn sessions for quality and manufacturing teams.

Quantifiable outcome

• ISO 17025 accreditation ensures calibration accuracy and regulatory compliance
• +1 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core, major and standard.

• HexagoncoreChannel Partner/ Reseller/ DistributorAuthorized Hexagon reseller for Coordinate Measuring Machines (CMMs), providing cutting-edge CMM solutions including bridge, gantry, multisensor/optical, horizontal arm, shop floor (TIGO SF), and Absolute Arm portable measuring systems. Hexagon CMMs feature multi-sensor systems and high-speed scanning technology.
• MitutoyocoreChannel Partner/ Reseller/ DistributorMajor brand partner offering digital calipers, micrometers, bore gages, depth gages, height gages, dial indicators, SPC software, hardness testers, optical comparators, microscopes, and coordinate measuring equipment.
• Mahr FederalcoreChannel Partner/ Reseller/ DistributorKey brand partner providing air gages, bore gages, calipers, digital measuring systems, force gages, and modular fixture systems including Millimar electronic gaging products.
• StarrettcoreChannel Partner/ Reseller/ DistributorMajor brand partner offering calipers, dial indicators, bore gages, depth gages, hardness testers, granite surface plates, gage blocks, optical comparators, and vision systems.
• Brown & Sharpe / TESA / HexagonmajorChannel Partner/ Reseller/ DistributorPrecision measurement brand (now part of Hexagon) offering calipers, bore gages, electronic gages, length measuring systems, and TESA gaging technology.
• Vicivision AmericamajorChannel Partner/ Reseller/ DistributorPartner for shaft and cylindrical measurement systems.
• Acu-ritemajorChannel Partner/ Reseller/ DistributorPartner for digital readout (DRO) systems and linear scales.
• MarpossmajorChannel Partner/ Reseller/ DistributorPartner for bore gages, data collection systems, gauge computers (Merlin, Nemo), and industrial measurement solutions.
• Mark-10majorChannel Partner/ Reseller/ DistributorPartner for force gages, torque measurement, test stands, and material testing systems including EasyMESUR and IntelliMESUR software platforms.
• FowlerstandardChannel Partner/ Reseller/ DistributorBrand partner for precision measuring tools including bore gages, calipers, depth gages, and electronic measuring equipment.
• ALUFIX-WITTEstandardChannel Partner/ Reseller/ DistributorPartner for modular CMM fixture systems enabling flexible and repeatable work holding solutions.
• Inspection ArsenalstandardChannel Partner/ Reseller/ DistributorPartner for modular fixturing solutions including Loc-N-Load docking systems, polycarbonate plates, and vision kits.
• PrymeTech / PrymeFixstandardChannel Partner/ Reseller/ DistributorPartner for modular fixture components and PrymeFix precision fixturing solutions.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Hexagon Manufacturing Intelligence: The OEM principal behind MSI-Viking's largest CMM and scanner product line. As the global leader in industrial metrology software and hardware, Hexagon competes directly with MSI-Viking when selling direct to large aerospace and automotive accounts, while also supplying MSI-Viking as a channel partner.
• Mitutoyo America Corporation: OEM of precision hand tools and CMMs and a principal supplier of MSI-Viking. Mitutoyo operates its own US direct sales force and service network, overlapping with MSI-Viking on calipers, micrometers, bore gages, height gages, and coordinate measuring equipment sold to the same aerospace and machining customers.
• MSC Industrial Direct: Large US metalworking and MRO industrial distributor carrying many of the same metrology brands (Mitutoyo, Starrett, Fowler). Competes with MSI-Viking on commodity precision hand tools and shop-floor measurement supplies through its catalog and e-commerce channel.
• W.W. Grainger: Major US industrial MRO distributor with a broad metrology and inspection category. Overlaps with MSI-Viking on hand tools, gauges, and basic measurement supplies sold to manufacturing and facilities customers, though without the deep CMM/service specialization.
• Mahr Federal: OEM of precision measurement instruments (air gages, bore gages, calipers, force gages) and a key principal supplier to MSI-Viking. Direct sales overlap with MSI-Viking in the precision gaging category serving aerospace, automotive, and medical customers.
• The L.S. Starrett Company: Manufacturer of precision tools, gages, and metrology equipment, and a principal supplier of MSI-Viking. Starrett also sells direct and through other distributors, overlapping with MSI-Viking on calipers, indicators, gage blocks, optical comparators, and vision systems.
• Transcat: Public US calibration services and test/measurement distribution company. Directly comparable to MSI-Viking's calibration services revenue stream and to its portfolio of industrial measurement instruments, though Transcat is broader and process-industry heavy.
• Trescal Group: Global calibration and metrology services provider with US operations. Directly competes with MSI-Viking's ISO 17025 calibration and dimensional inspection services for regulated manufacturing customers, though at much larger international scale.
• Marposs: Global OEM of precision gaging, bore measurement, and in-process inspection solutions and a principal supplier of MSI-Viking. Direct overlap with MSI-Viking on shop-floor dimensional measurement sold to automotive and industrial manufacturers.

Direct peers

• Cutting Edge Metrology: Independent US precision metrology distributor and service provider offering CMMs, portable measuring arms, scanners, and calibration services. Closest direct competitive analogue to MSI-Viking in terms of product mix, regional coverage, and service-led GTM targeting Midwest/Southeast manufacturers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/msiviking
• YouTubeyoutube.com/user/MSIVikingGageChannel
• Facebookfacebook.com/msivikinggage
• LinkedInlinkedin.com/company/msi-viking-gage-llc
• Instagraminstagram.com/msiviking/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSI-Viking Gage LLC