The Haartz Corporation
The Haartz Corporation is a privately held, family-owned global manufacturer of engineered coated fabrics and laminates serving automotive OEMs, military and defense, and industrial customers with proprietary ProTact tactical laminates, custom processing services, and automotive interior and exterior materials.
- Company typePrivate
- Founded1922
- HeadquartersActon, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Haartz Corporation does
The Haartz Corporation is a global manufacturer of engineered coated fabrics and laminates serving the automotive, military/defense, and industrial end markets. Incorporated in 1922 and headquartered in Acton, Massachusetts, the company is privately held and family-owned under Haartz Family Holding LLC, currently led by third-generation CEO Eric Haartz. Its product portfolio is organized around four core capabilities: Engineered Laminates (custom laminate films and textile materials), Custom Processing (including EMPEL pollution-free waterproofing and DWR finishing), Automotive Interior Materials (soft trim products developed since 1994), and Automotive Exterior Materials (convertible topping including the company's original 1922 invention of 3-ply mohair all-weather convertible topping). The ProTact by Haartz® sub-brand provides Berry Amendment compliant technical laminates for military and tactical gear applications, with a 2024 expansion into specialty variants (SOFT, SEAL, GRIP, AIR) addressing comfort, waterproof welding, non-slip, and lightweight requirements.
The company's revenue model is built primarily on B2B materials sales to automotive OEMs and tier-1 suppliers, complemented by direct enterprise sales to U.S. Department of Defense and allied militaries for ProTact products, and direct-to-customer e-commerce for tactical fabric buyers. Pricing for ProTact products ranges from approximately $25 to $70 per yard in 25-yard rolls, with custom/MTO orders handled through dedicated sales channels. Distribution combines direct sales offices in Detroit, Munich, Shanghai, Chongqing, Irapuato, and Pune with channel partners including TecServ GmbH, ZAT Group, CARCO Sweden, and Carrington Textiles (which distributes the ProTact range across EMEA, the Middle East, Africa, Australia, and New Zealand). Berry Amendment compliance backed by U.S. domestic manufacturing of ProTact creates a regulatory moat for defense procurement that non-domestic coated-fabric competitors cannot easily replicate.
Haartz operates manufacturing in the United States (Acton, MA) and Germany (Haartz GmbH in Mannheim), supplemented by two China joint ventures — HaartzMinth (established 2012 with Minth) and HaMinGi (established 2019 with Minth and TMG) — and a technical alliance with TMG Automotive in Portugal. The family holding company has expanded beyond core coated fabrics into adjacent materials businesses through acquisitions of Peak Performance Compounding (2021, custom/toll/medical compounding) and Moldgenix (2024, precision injection molding for medical devices). The company has positioned itself as a multi-vertical specialty materials platform serving automotive, defense, industrial, and increasingly medical end markets.
The Haartz Corporation firmographics
Firmographics- Name
- The Haartz Corporation
- Legal name
- The Haartz Corporation
- Website
- https://haartz.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Haartz Corporation is a privately held, family-owned global manufacturer of engineered coated fabrics and laminates serving automotive OEMs, military and defense, and industrial customers with proprietary ProTact tactical laminates, custom processing services, and automotive interior and exterior materials.
- Ownership category
- akta.pro rank
The Haartz Corporation industry classification
Industry- Product category
- Technical Coated Fabrics and Laminates
- NAICS
- Fabric Coating Mills (313320)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Coated, Laminated & Membrane Fabrics (CRAAAMAF)
Keywords
Where The Haartz Corporation is headquartered
LocationHeadquarters
- HQ city
- Acton
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
The Haartz Corporation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Automotive Materials Sales: Sale of engineered laminates and coatings for automotive interior and exterior applications including convertible tops, interior trim, and exterior surfaces
- ProTact Tactical Fabrics Sales: Direct e-commerce and wholesale sales of ProTact branded tactical laminates for military, law enforcement, and commercial tactical gear applications. Products sold in rolls with pricing per yard.
- Industrial Laminates Sales: Sale of engineered laminates for industrial pipe rehabilitation (CIPP), and other industrial applications
- Custom Processing Services: Custom processing solutions including EMPEL waterproofing and DWR (Durable Water Repellent) finishing services for customer materials
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ProTact Standard 500D/500D - Black, Coyote Brown, Ranger Green, Midnight Navy, Silver Tan, Wolf Gray, M81, VTS, DTS |
| Unit Pricing | Pay-as-you-go | ProTact Standard 500D/1000D - Higher durability construction |
| Unit Pricing | Pay-as-you-go | ProTact Standard 500D/200D - Lightweight construction |
| Unit Pricing | Pay-as-you-go | ProTact SEAL Specialty Laminate - Waterproof welding |
| Unit Pricing | Pay-as-you-go | ProTact GRIP Specialty Laminate - Non-slip |
| Unit Pricing | Pay-as-you-go | ProTact AIR Specialty Laminate - Lightweight |
| Unit Pricing | Pay-as-you-go | ProTact LaserFusion Vigr Specialty - Laser fusion bonded |
| Unit Pricing | Pay-as-you-go | MultiCam and Camouflage Patterns |
| Other | Multi-year contract | Custom/Made-to-Order Products |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels5 records
The Haartz Corporation product offering
Product offeringCore offering
The Haartz Corporation manufactures and sells engineered coated fabrics and laminates for automotive exterior and interior trim (convertible tops, soft trim, airbag covers), military and tactical gear (Berry Amendment compliant ProTact laminates), and industrial applications (CIPP pipe rehabilitation, protective clothing, architectural membranes). The company also offers custom processing services including EMPEL pollution-free waterproofing and DWR finishing.
Product overview
The Haartz Corporation is a global manufacturer of highly engineered textile materials operating since 1922. The product portfolio is organized around core engineered laminate and custom processing capabilities, with specialized sub-brands for military/tactical applications. The core offerings include Engineered Laminates (custom laminate films serving automotive, military, and industrial sectors), Custom Processing (including EMPEL pollution-free waterproofing and DWR finishing), Automotive Interior Materials (soft trim products since 1994), and Automotive Exterior Materials (convertible topping including the original 3-ply mohair topping). The ProTact by Haartz® sub-brand serves military and tactical markets with Berry Amendment compliant laminates available in standard constructions (500D/500D, 500D/1000D, 500D/200D) and specialty variants (SOFT for comfort, SEAL for waterproofing, GRIP for non-slip, AIR for lightweight, LaserFusion Vigr for secure attachment). Products are offered with extensive color/pattern options including solid colors, MultiCam, and military camouflage patterns. The company also provides sustainability-focused solutions with carbon footprint management and ethical sourcing commitments.
Differentiator
Problem solved
Functional benefit
Brands
- ProTact by Haartz®: Technical laminates specifically developed to exceed the performance standards of coated fabrics used in military and tactical gear applications, including tactical vests, plate carriers, pouches, belts, backpacks, and specialty gear.
Products and services
- Engineered Laminates Highly engineered laminate films and custom-engineered textile materials serving automotive, military, and industrial sectors with tailored solutions for specific performance requirements.
- Custom Processing Services Custom processing solutions including EMPEL pollution-free waterproofing and DWR (Durable Water Repellent) finishing services applied to customer materials.
- Automotive Interior Materials Interior surface materials for automotive applications including soft trim products, developed from convertible top processing expertise since 1994.
- Automotive Exterior Materials Convertible topping and exterior textile materials including the signature 3-ply mohair all-weather convertible topping, plus modern performance fabrics for premium applications.
- ProTact by Haartz Tactical Laminates Line of technical laminates specifically developed for military and tactical gear applications, featuring laser-cuttable, weldable coated fabrics with Berry Amendment compliance, including standard constructions and specialty variants (SOFT, SEAL, GRIP, AIR, LaserFusion Vigr).
- Sustainability Solutions Sustainable material solutions focusing on carbon footprint management, waste reduction, ethical sourcing, and innovative sustainable products and manufacturing processes including EMPEL pollution-free waterproofing technology.
Quantifiable outcome
- Materials engineered to maintain superior durability and appearance through extensive quality control testing including abrasion, folding, and stress tests
- +1 more outcomes
Companies that use The Haartz Corporation
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles5 records
The Haartz Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
The Haartz Corporation partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Moldgenix (Haartz Family Holding LLC)minorHaartz Family Holding LLC acquired ownership of Moldgenix in 2024, a precision injection molding company offering design to validation services for medical equipment.
- Peak Performance Compounding (Haartz Family Holding LLC)minorHaartz Family Holding LLC acquired majority ownership of Peak Performance Compounding, a custom, toll and medical compounder, in 2021.
- HaMinGi (Joint Venture)coreJoint venture (Haartz/Minth/TMG) established in 2019 for China manufacturing operations, expanding Haartz's production capacity in Asia.
- HaartzMinth (Joint Venture)coreJoint venture with Minth for China manufacturing operations established in 2012 to serve Asian automotive and industrial markets with locally manufactured products.
- Sunbrella FabricscoreHaartz partnered with Sunbrella Fabrics to create a premium convertible top experience for Jeep owners. The collaboration features Haartz-engineered 30oz black performance fabric offering fade resistance and durability, combining Haartz's automotive textile expertise with Sunbrella's reputation for durable performance fabrics.
- Carrington TextilescoreGlobal military fabrics manufacturer Carrington Textiles partnered with Haartz GmbH to bring ProTact by Haartz range of laminated fabrics to Europe, Middle East, Africa, Australia and New Zealand. Products are manufactured in Germany by Haartz GmbH and distributed through Carrington's established defense supply network.
- TMG Automotive (Technical Alliance)coreTechnical alliance with TMG Automotive in Portugal supporting European manufacturing and distribution capabilities alongside Haartz GmbH Germany operations.
Scale indicators5 records
Recent moves10 records
Expansion highlights7 records
The Haartz Corporation competitors and assessment
Company assessmentDirect peers
- Sioen Industries: Belgian global manufacturer of technical coated and laminated textiles serving automotive, defense, industrial, and architectural end markets. Directly comparable product portfolio (technical coated fabrics), customer overlap in automotive and defense, and similar global manufacturing footprint.
- Serge Ferrari: French manufacturer of flexible composite and coated membranes used in tensile architecture, industrial, and defense applications. Comparable coated/laminated textile technology platform and serves overlapping industrial and architectural customers.
- Seaman Corporation: US-based manufacturer of coated and laminated fabrics for industrial, architectural, military, and geomembrane applications. Directly competes in coated fabric production with overlapping end-use segments including defense and industrial.
- Spradling International: US manufacturer of coated fabrics primarily for marine, automotive, and upholstery markets. Comparable coated-fabric manufacturing model and overlapping automotive interior and exterior applications.
- SRF Limited: Indian diversified technical textiles manufacturer with a strong coated fabrics business serving automotive, industrial, and defense end markets. Comparable product technology and global manufacturing footprint, particularly strong in Asia.
Broad incumbents
- Trelleborg: Swedish global engineered polymer and coated fabrics conglomerate serving automotive, aerospace, industrial, and infrastructure markets. Competes in coated fabrics as part of a much broader portfolio and has committed significant capacity expansion since 2024 in this category.
- Continental AG: German automotive conglomerate with a coated/contoured surface materials business serving automotive OEM interiors and exteriors. Overlaps Haartz's primary automotive OEM customer base but as part of a much larger diversified portfolio.
Emerging players
- Glen Raven (Sunbrella): US-based performance fabrics company and parent of Sunbrella. Existing commercial partner (Sunbrella x Haartz Jeep convertible top) with overlapping automotive and outdoor performance fabric technology; comparable in coated/treated fabric expertise.
Regional players
- Carrington Textiles: UK-based manufacturer of military and workwear fabrics that is also Haartz's distribution partner for ProTact in EMEA, ANZ, and Africa. Competes in military textiles with comparable product specifications and Berry-style compliance requirements.
Others
- INVISTA (CORDURA): US-based fibers/polymer producer whose CORDURA brand nylon is the key face fabric used in Haartz's ProTact laminates. Enabling supplier and ecosystem participant in tactical laminate supply chain rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Haartz Corporation social profiles
Digital presenceThe Haartz Corporation compliance and trust
Trust signalCompliance1 record
The Haartz Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Haartz Corporation leadership team
Management profileNumber of profiles
Profiles3 records
The Haartz Corporation subsidiaries and ownership
Company hierarchySubsidiaries6 records
The Haartz Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Haartz Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Haartz Corporation
What does The Haartz Corporation do?
The Haartz Corporation manufactures and sells engineered coated fabrics and laminates for automotive exterior and interior trim (convertible tops, soft trim, airbag covers), military and tactical gear (Berry Amendment compliant ProTact laminates), and industrial applications (CIPP pipe rehabilitation, protective clothing, architectural membranes). The company also offers custom processing services including EMPEL pollution-free waterproofing and DWR finishing.
Is The Haartz Corporation a public or private company?
The Haartz Corporation is a private company. It is classified as family owned and is currently operating.
When was The Haartz Corporation founded?
The Haartz Corporation was founded in 1922. It employs 251 to 500 people.
Where is The Haartz Corporation based?
The Haartz Corporation is headquartered in Acton, United States, in the North America region.
How does The Haartz Corporation make money?
Four revenue lines are on record. Automotive Materials Sales are the primary driver. The others are proTact Tactical Fabrics Sales, industrial Laminates Sales and custom Processing Services.
Who are The Haartz Corporation's main competitors?
Direct peers on record are Sioen Industries, Serge Ferrari, Seaman Corporation, Spradling International and SRF Limited. Broad incumbents are Trelleborg and Continental AG. Glen Raven (Sunbrella) is listed as an emerging player. Carrington Textiles is listed as a regional player. INVISTA (CORDURA) is listed as an others.
Does The Haartz Corporation have an API?
No public API is recorded for The Haartz Corporation.
What industry is The Haartz Corporation in?
The Haartz Corporation's product category is Technical Coated Fabrics and Laminates. Its primary akta.pro industry code is CRAAAMAF, Coated, Laminated & Membrane Fabrics. Its NAICS code is 313320 and its SIC code is 2300.