Ibbaka
Ibbaka provides AI-powered Customer Value Management software (Ibbaka Valio) and consulting to B2B SaaS companies, helping them design value-based pricing, quantify customer value, and improve net revenue retention across the revenue cycle.
- Company typePrivate
- Founded2016
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ibbaka does
Ibbaka is a Vancouver-based consulting and software company that helps B2B SaaS firms define, sell, and manage customer value through value-based pricing and packaging. Its core offering, the Ibbaka Valio platform, is an AI-powered Customer Value Management (CVM) suite that spans the full revenue cycle from pre-sales through customer success. Valio comprises a Value Model module (AI-generated and interview-validated quantification of customer value), a Value Proposal module, the Value Pricing Dashboard (real-time value delivery and ROI monitoring), and automated Value Stories. An AI Value Model Generation Agent and Pricing Agents form the platform's technical differentiator, reducing value-model development time from months to hours. In January 2025 the company launched Foundation Edition, an AI-powered entry-level CVM package aimed at lowering adoption barriers.
The company makes money through a hybrid model: productized consulting engagements (Quick Start and Optimize packages starting at US$4,950), recurring software subscriptions for the Valio platform, and recurring research/report deliverables such as the annual AI Monetization and NRR surveys. Go-to-market is sales-led, with direct engagement of CEOs, CFOs, CPOs, CROs, and pricing leaders at growth-stage B2B SaaS companies (typically $20M+ ARR), supported by an extensive content marketing engine that includes a 10,000+ subscriber Value & Pricing newsletter, webinars, podcasts, and downloadable tools. Beyond Valio, Ibbaka operates the Ibbaka Talent skills platform and Ibbaka Market segmentation platform (both dating to the 2020 merger with Nugg Solutions Corp / TeamFit), and co-develops the GoFrameworks competency framework alignment hub. Strategic research partnerships include PeakSpan Capital and Maxio, and the company was named an IDC Innovator in Pricing Optimization in 2024.
Ibbaka firmographics
Firmographics- Name
- Ibbaka
- Legal name
- Ibbaka Performance Inc.
- Website
- https://ibbaka.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ibbaka provides AI-powered Customer Value Management software (Ibbaka Valio) and consulting to B2B SaaS companies, helping them design value-based pricing, quantify customer value, and improve net revenue retention across the revenue cycle.
- Ownership category
- akta.pro rank
Ibbaka industry classification
Industry- Product category
- Pricing Optimization Software
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Ibbaka is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Ibbaka business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consulting Services: Quick Start and Optimize consulting packages that deliver expert-led insights on value messaging, pricing optimization, churn reduction, and sales enablement. Starting at US$4,950 per package.
- Software Subscriptions: Ibbaka Valio SaaS platform subscription for Customer Value Management and Price Optimization. Value Pricing Dashboard available as annual subscription with special offers.
- Research and Reports: AI Monetization reports, Net Revenue Retention survey reports, and Category Value Reports offered as research deliverables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | Quick Start Packages - Fast expert-led insights for pricing strategy |
| Subscription | One time | Optimize Packages - Data-driven pricing, migration, and sales enablement solutions |
| Subscription | Annual | Value Pricing Dashboard - First year annual subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Ibbaka product offering
Product offeringCore offering
Ibbaka provides AI-powered Customer Value Management (CVM) and value-based pricing solutions for B2B SaaS companies. Its core offering is the Ibbaka Valio SaaS platform, which includes AI-driven value model generation, pricing agents, value proposals, value pricing dashboards, and automated value stories covering both pre-sales and post-sales revenue cycles. The company also delivers expert-led consulting packages and NRR diagnostic services to support value messaging, pricing optimization, and churn reduction.
Product overview
Ibbaka offers a unified Customer Value Management (CVM) and pricing optimization platform for B2B SaaS companies. The core product is Ibbaka Valio, a comprehensive SaaS solution supporting end-to-end Customer Value Management across the entire revenue cycle from pre-sales through customer success. Valio comprises integrated modules including Value Model (AI-generated value quantification), Value Proposal, Value Pricing Dashboard (for monitoring value delivery), and Value Story (automated economic performance summaries). Ibbaka recently launched Foundation Edition as an AI-powered entry-level CVM offering to reduce barriers to adoption. The company also offers NRR Diagnostic Services for revenue retention analysis, along with Quick Start and Optimize consulting packages. Through the TeamFit merger, Ibbaka also provides Ibbaka Talent (skills management) and Ibbaka Market (market segmentation and pricing) as sub-brands, plus GoFrameworks for competency frameworks.
Differentiator
Problem solved
Functional benefit
Brands
- Ibbaka Talent: Skill insights and talent management platform (formerly TeamFit skill insights platform, renamed after the 2020 merger).
- Ibbaka Market
- Ibbaka Valio
- Ibbaka Foundation Edition
Products and services
- Ibbaka Valio Comprehensive SaaS platform for end-to-end Customer Value Management (CVM) that supports both pre-sales (lead to sale) and post-sales (deployment to customer success and retention) aspects of the revenue cycle. Includes Value Model, Value Proposal, Value Pricing Dashboard, and Value Story components for B2B SaaS companies.
- Ibbaka Foundation Edition AI-powered software package that revolutionizes Customer Value Management for B2B SaaS companies, dramatically reducing the barrier to entry for implementing CVM and Value Based Pricing strategies.
- Quick Start Packages Consulting packages delivering fast, expert-led insights to sharpen value messaging, reduce churn, optimize pricing, and empower sales teams. Starting at US$4,950 per package.
- Optimize Packages Consulting packages delivering data-driven pricing, migration, and sales enablement solutions that align strategy, boost margins, and support seamless customer transitions. Starting from US$4,950.
- NRR Diagnostic Services Net Revenue Retention diagnostic services that measure and assess approach to NRR, identify key improvement areas, and provide tools to boost NRR by up to 5%.
- Ibbaka Talent Skill insights platform (formerly TeamFit) that identifies skills needed to deliver value to customers along the customer journey.
- Ibbaka Market Market segmentation, customer targeting, and pricing platform that identifies prioritized segments where offerings can deliver high value.
- GoFrameworks Competency framework alignment hub developed in partnership between Learning Agents and Ibbaka, featuring frameworks for educators and employers including Ontario Essential Employability Skills, UN Sustainable Development Goals, and Ibbaka's Design Thinking model.
Quantifiable outcome
- Average Contract Value (ACV) increase: 2X-4X
- +10 more outcomes
Companies that use Ibbaka
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Ibbaka technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Ibbaka partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MaxiocoreMaxio and Ibbaka launched a groundbreaking 'Agentic AI - Value - Monetization - Billing' survey to explore emerging strategies for monetizing AI agents in B2B markets. This initiative focuses on defining packaging patterns, pricing models, and adoption trends for AI technologies.
- Learning Agents / GoFrameworksminorGoFrameworks is a partnership between Learning Agents (Winnipeg) and Ibbaka (Vancouver) providing competency frameworks that align with CanCred open badges system. Ibbaka develops and manages the Ibbaka Talent platform that underpins GoFrameworks.
- valueIQcoreSteven Forth serves as both CEO of Ibbaka and as a Founding Member of valueIQ. valueIQ is an AI-powered pricing intelligence platform that works in conjunction with Ibbaka's consulting services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Ibbaka competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ibbaka social profiles
Digital presenceIbbaka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ibbaka leadership team
Management profileNumber of profiles
Profiles10 records
Ibbaka subsidiaries and ownership
Company hierarchySubsidiaries2 records
Ibbaka funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ibbaka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ibbaka
What does Ibbaka do?
Ibbaka provides AI-powered Customer Value Management (CVM) and value-based pricing solutions for B2B SaaS companies. Its core offering is the Ibbaka Valio SaaS platform, which includes AI-driven value model generation, pricing agents, value proposals, value pricing dashboards, and automated value stories covering both pre-sales and post-sales revenue cycles. The company also delivers expert-led consulting packages and NRR diagnostic services to support value messaging, pricing optimization, and churn reduction.
Is Ibbaka a public or private company?
Ibbaka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ibbaka founded?
Ibbaka was founded in 2016. It employs 11 to 50 people.
Where is Ibbaka based?
Ibbaka is headquartered in Vancouver, Canada, in the North America region.
How does Ibbaka make money?
Three revenue lines are on record. Consulting Services are the primary driver. The others are software Subscriptions and research and Reports.
Does Ibbaka have an API?
No public API is recorded for Ibbaka.
What industry is Ibbaka in?
Ibbaka's product category is Pricing Optimization Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513210.