TellmeGen
- Company typePrivate
- Founded2014
- HeadquartersValencia, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
TellmeGen firmographics
Firmographics- Name
- TellmeGen
- Legal name
- GENELINK, S.L.
- Website
- https://tellmegen.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where TellmeGen is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- Spain
- HQ region
- Europe
Offices30 records
Markets served
TellmeGen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- DNA Kit Sales: One-time purchase of DNA test kits across three product tiers (Starter, Advanced, Ultra WGS) with varying levels of genetic analysis and report depth.
- tellmeGen+ Subscription: Annual subscription service (€29.99/USD per year) providing constant updates to reports, access to new features, and DNA Connect maintenance for Ultra WGS users. First 3 months free with Ultra purchase.
- Consultation Services: Additional consultation services with doctors and geneticists including simple consultations, 3-consultation packs, nutrigenetic reports, pharmacogenetic reports, and VUS reports.
- Raw Data Downloads: Up to 3 free raw data downloads per year for Ultra users; subsequent downloads charged at €4.99 per download.
- B2B Platform Services: Professional platform for healthcare providers to manage orders and users with white-label options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | tellmeGen+ Annual Subscription |
| Unit Pricing | Pay-as-you-go | Raw Data Downloads (Ultra) |
| Unit Pricing | Pay-as-you-go | Consultation Services |
| One time/ perpetual license | Pay-as-you-go | DNA Kit Tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
TellmeGen product offering
Product offeringCore offering
TellmeGen sells at-home DNA test kits across three tiers (Starter, Advanced, Ultra WGS) using Illumina microarray and whole genome sequencing to deliver genetic reports on health vulnerability, pharmacogenetics, hereditary conditions, wellness, traits, and ancestry. The company also operates a B2B platform for healthcare professionals and offers consultation services with doctors and geneticists, plus a tellmeGen+ annual subscription for ongoing report updates.
Differentiator
Problem solved
Functional benefit
Brands
- Vivabioma: A gut microbiome test offered by tellmeGen.
- Koko Genetics
Products and services
- Starter DNA Test Kit Entry-level at-home DNA test kit delivering more than 130 reports covering ancestry, personal traits, and wellness. Analyzes 750,000 genetic markers converted to 13 million variants via imputation. Includes free lifetime updates and free CSV raw data download.
- Advanced DNA Test Kit Mid-tier at-home DNA test kit providing more than 420 reports covering genetic vulnerability to health conditions (105+), pharmacological compatibilities (95+), hereditary conditions (100+), personal traits (80+), wellness (50+), and ancestry. Free lifetime updates and free CSV raw data download included.
- Ultra WGS DNA Test Kit
Companies that use TellmeGen
Customer profileSegments4 records
Ideal customer profiles3 records
TellmeGen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
TellmeGen partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Eurofins Genomics DenmarkcoreReference laboratory partner processing all DNA samples. Only laboratory in Europe equipped to handle tellmeGen's high monthly sample volume. Holds ISO 17025, ISO 13485, ISO 15189, GLP, GCP, and cGMP certifications.
- VivabiomaminorGut microbiome testing brand under tellmeGen umbrella, offering complementary wellness testing alongside genetic analysis.
- Koko GeneticsminorPet DNA testing brand (dogs and cats) under tellmeGen umbrella, extending genetic testing services beyond human health.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
TellmeGen competitors and assessment
Company assessmentDirect peers
- 23andMe: The leading US-based DTC genetic testing company offering ancestry, health, traits, and carrier-status reports. Direct peer — overlapping product tiers, similar B2C channel, and the company whose raw data tellmeGen explicitly accepts for re-analysis.
- Ancestry (AncestryDNA): DTC genetic testing with the largest consumer genealogy database. Direct peer in ancestry and family-connection use cases; competes head-to-head for the same consumers and is similarly exposed to the regulatory environment.
- MyHeritage: Israel-based DTC DNA testing with strong European presence and family-tree integration. Direct peer with overlapping kit product, raw-data compatibility (which tellmeGen accepts), and similar B2C e-commerce model.
- Nebula Genomics: US-based DTC whole genome sequencing company co-founded by George Church. Direct peer at the WGS tier — competes for the same premium health-conscious customer tellmeGen targets with its Ultra product.
- Dante Labs: Italy-based DTC whole genome sequencing provider. Direct peer competing in the European WGS market with similar positioning around ancestry, health, and pharmacogenetics.
- 24Genetics: Spain-based DTC genetic testing company offering ancestry, health, pharmacogenetics, and wellness kits. Closest geographic and product competitor — competes for the same Spanish-speaking and broader European customer base.
- FamilyTreeDNA (Gene by Gene): Pioneer in DTC genetic genealogy with deep Y-DNA and mtDNA databases. Direct peer in ancestry use cases; complements rather than fully overlaps with tellmeGen's health-heavy product mix.
Broad incumbents
- Color Genomics: Clinical-grade genetic testing company focused on hereditary cancer, cardiovascular, and pharmacogenomics. Comparable technology and lab infrastructure, but primarily B2B/employer-channel rather than DTC kits.
Emerging players
- Vitagene: DTC nutrition and wellness DNA testing company. Emerging player with narrower wellness/traits focus, comparable e-commerce DNA kit model but smaller report breadth.
- Dynamic DNA Laboratories: US-based clinical and DTC genetic testing lab offering health, ancestry, and pharmacogenomic panels. Emerging player with comparable product tiers but more limited geographic reach and brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
TellmeGen social profiles
Digital presenceTellmeGen financial estimates
Financial estimateRevenue estimate
Valuation estimate
TellmeGen leadership team
Management profileNumber of profiles
Profiles6 records
TellmeGen funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TellmeGen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TellmeGen
What does TellmeGen do?
TellmeGen sells at-home DNA test kits across three tiers (Starter, Advanced, Ultra WGS) using Illumina microarray and whole genome sequencing to deliver genetic reports on health vulnerability, pharmacogenetics, hereditary conditions, wellness, traits, and ancestry. The company also operates a B2B platform for healthcare professionals and offers consultation services with doctors and geneticists, plus a tellmeGen+ annual subscription for ongoing report updates.
Is TellmeGen a public or private company?
TellmeGen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TellmeGen founded?
TellmeGen was founded in 2014. It employs 11 to 50 people.
Where is TellmeGen based?
TellmeGen is headquartered in Valencia, Spain, in the Europe region.
How does TellmeGen make money?
Five revenue lines are on record. DNA Kit Sales are the primary driver. The others are tellmeGen+ Subscription, consultation Services, raw Data Downloads and B2B Platform Services.
Who are TellmeGen's main competitors?
Direct peers on record are 23andMe, Ancestry (AncestryDNA), MyHeritage, Nebula Genomics, Dante Labs, 24Genetics and FamilyTreeDNA (Gene by Gene). Color Genomics is listed as a broad incumbent. Emerging players are Vitagene and Dynamic DNA Laboratories.
Does TellmeGen have an API?
No public API is recorded for TellmeGen.