The Racial Equity Initiative

What The Racial Equity Initiative does

The Racial Equity Initiative, Inc. (TREI) is a US-based nonprofit think tank founded in 2020 and headquartered in Skillman, New Jersey, that promotes the use of psychological science to dismantle anti-Black racism. It serves policymakers, educators, healthcare administrators, law enforcement agencies, and the general public through educational programming, research synthesis, and policy advocacy. The organization is led by founder Dr. Sandra M. Donnay, Ph.D., who personally hosts and moderates most programming.

TREI's core offerings are content-and-events products rather than technology products. The portfolio includes (1) live and virtual workshops and webinars on topics such as implicit bias, the school-to-prison pipeline, childhood literacy, maternal mortality, and wrongful incarceration; (2) downloadable fact sheets, policy briefs, and information cards synthesizing peer-reviewed research for practitioners; (3) intergroup contact and Jigsaw Classroom educational resources grounded in Gordon Allport's contact theory; and (4) branded merchandise (mugs, tote bags, pens, notebooks) tied to donor contributions. There is no proprietary technology platform, app, or API; distribution is through the website, LinkedIn, Facebook, email newsletter, and partner co-hosted events.

The business model is donation-driven: monthly recurring contributions at $25, $50, and $200+ tiers bundled with merchandise gifts, supplemented by one-time donations, paid consulting/training engagements, and brochure sales on a 'Contact Us for Pricing' basis. All webinars and most resources are offered free of charge. The organization has built strategic partnerships with Global Citizen 365, JerseyCAN (literacy policy coalition), and Centurion (criminal justice), and achieved a notable policy win in August 2024 when Dr. Donnay attended Governor Murphy's signing of New Jersey early childhood literacy legislation. No external funding rounds, grants, or financial disclosures are available.

Name

The Racial Equity Initiative

Legal name

The Racial Equity Initiative, Inc.

Website

https://theracialequityinitiative.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Racial Equity Initiative is a US-based nonprofit think tank founded in 2020 that applies psychological science to dismantle anti-Black racism. It serves policymakers, educators, healthcare providers, and law enforcement through free webinars, research-backed fact sheets, and policy advocacy.

Ownership category

akta.pro rank

Product category

Nonprofit Racial Equity Education and Research

NAICS

Human Rights Organizations (813311), Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Racial & Ethnic Justice Organizations (BPAGAFAC)

akta.pro secondary industries

Public Health & Health Equity Organizations (BPAGACAL), Health Equity, Community Health & Social Determinants Policy (HLAJAMAG), Education Equity, Access & Inclusion Policy Research (EDADADAF)

Keywords

• Racial equity education
• Implicit bias training
• Intergroup contact research
• Social justice consulting
• Nonprofit policy research

Headquarters

HQ city

Skillman

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Donations and Contributions: Tax-deductible donations from individuals and organizations supporting the mission to dismantle anti-Black racism. Monthly contributor tiers offer donor gifts (Tote Bag at $25/month, Mug at $50/month, Tote Bag and Mug at $200+/month).
2. Consulting and Training Services: Free consultations offered on developing classes, seminars, webinars, or workshops about implicit bias and group contact. May generate revenue through paid presentations and training engagements.
3. Educational Materials Sales: Sale of brochures and information cards about implicit bias and group contact guidelines for employees. Contact Us for Pricing model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Racial Equity Initiative is a nonprofit think tank that produces and disseminates evidence-based educational content on dismantling anti-Black racism, including live and virtual workshops/webinars featuring expert speakers, downloadable fact sheets and policy briefs on topics such as childhood literacy, the school-to-prison pipeline, maternal mortality, mass incarceration, and residential segregation, plus printed brochures, information cards, and intergroup contact resources grounded in psychological science.

Product overview

The Racial Equity Initiative is a think tank offering an integrated portfolio of educational and research-based products focused on dismantling anti-Black racism through psychological science. The core offerings include live workshops and webinars featuring expert speakers on topics spanning implicit bias, childhood literacy, maternal mortality, mass incarceration, and school-to-prison pipeline issues. These are supplemented by downloadable fact sheets, policy briefs, and information cards that synthesize research for practitioners and policymakers. The organization also provides intergroup contact resources, including the Jigsaw Classroom methodology, designed for educational settings. All offerings are grounded in evidence-based psychological research and aim to promote equity through education, awareness, and structural intervention recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Workshops and Webinars Live and virtual educational presentations on topics including racism, implicit bias, childhood literacy, maternal mortality, mass incarceration, and the school-to-prison pipeline, featuring expert speakers and panel discussions. Offered free of charge to participants.
• Fact Sheets and Policy Briefs Downloadable educational documents covering critical issues such as childhood literacy crises in Maryland, New Jersey, and Pennsylvania; school discipline disparities; maternal mortality; implicit bias in policing; mass incarceration; and residential segregation. Used by educators, policymakers, and advocacy organizations.
• Information Cards and Brochures Printed and digital materials providing guidelines for successful group contact and understanding implicit bias, available for employee training and organizational use. Pricing requires contacting TREI directly.
• Jigsaw Classroom Training A cooperative learning technique developed by Elliot Aronson, packaged by TREI as a training program to improve intergroup relations in K-12 and higher education by reducing classroom competition and promoting equality among students.
• Donor Gifts Program (Branded Merchandise) Branded merchandise including TREI Tote Bags, TREI Mugs, TREI Pens, and TREI Notebooks, available as gifts to monthly contributors (Tote Bag at $25/month, Mug at $50/month, Tote Bag and Mug at $200+/month) and for one-time purchase by general supporters.

Quantifiable outcome

• 38% of Black children experience out-of-school suspensions nationally (compared to 13% of population)
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• CenturionminorOthers · 20 January 2025The world's oldest innocence organization featured in Wrongful Incarceration webinar. Executive Director Paul Casteleiro and Assistant Executive Director Christina Francois discussed mechanisms of wrongful incarceration and what communities can do to lower risk of wrongful accusations.
• Global Citizen 365coreGTM or Marketing PartnerCollaboration partner for Martin Luther King Day of Service webinars. Co-hosted events including Wrongful Incarceration webinar featuring Centurion leaders. Partnership leverages TREI's expertise in racial equity with Global Citizen 365's community reach.
• JerseyCANcoreStrategic or Co-development PartnerCoalition partner for advocating evidence-based literacy legislation in New Jersey. Led coalition to improve early childhood literacy through evidence-based pedagogy. Dr. Donnay attended Governor Murphy's signing of literacy legislation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Race Forward: National racial justice organization that produces research, policy analysis, and trainings on structural racism — directly comparable to TREI's think-tank model focused on dismantling anti-Black racism through evidence-based interventions.
• Perception Institute: Research and action organization focused on implicit bias, racial anxiety, and stereotype threat — closely aligned with TREI's evidence-based psychological-science approach to addressing racism.
• Othering & Belonging Institute: UC Berkeley research institute producing scholarship and policy recommendations on structural marginalization — comparable as a research-driven racial equity think tank producing policy briefs and interventions.
• National Conference for Community and Justice (NCCJ): Intergroup relations organization providing training, workshops, and dialogue programs on bias and inclusion — directly comparable to TREI's webinar and workshop offerings on implicit bias and intergroup contact.
• National Equity Project: Education equity organization providing coaching, leadership development, and capacity-building for schools and districts — comparable to TREI's education-focused interventions and literacy advocacy work.
• The Kirwan Institute for the Study of Race and Ethnicity: Ohio State University-based research institute studying racial and ethnic disparities; comparable in producing research, policy briefs, and interventions addressing implicit bias, housing segregation, and education equity.

Broad incumbents

• PolicyLink: National research and action institute advancing racial and economic equity through policy — overlapping with TREI on policy advocacy but operating at much larger scale with broader issue scope.

Emerging players

• Equal Justice Society: Legal advocacy organization advancing structural racial equality through research and litigation strategy — adjacent peer working on implicit bias research translation into law and policy change.
• Dignity & Power Now: Advocacy organization working at the intersection of racial justice, incarceration, and health — overlaps with TREI's work on mass incarceration, wrongful incarceration, and maternal mortality disparities.
• Center for Racial Justice Innovation: Legal and advocacy organization applying research-based strategies to address racial disparities; comparable in its evidence-grounded approach to dismantling systemic racism through targeted interventions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/The-Racial-Equity-Initiative-104246695198273
• LinkedInlinkedin.com/company/the-racial-equity-initiative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Racial Equity Initiative