What Trustoo does

Trustoo is an Amsterdam-based online marketplace founded in 2019 that connects consumers with local service providers across 87 service categories in four European markets — the Netherlands (trustoo.nl), Belgium (trustlocal.be), Germany (trustlocal.de), and Spain (trustlocal.es). The platform aggregates 47,000+ company profiles and 2.8M+ online reviews, computing a proprietary "Trustoo Score" that synthesizes multi-source reputation data to rank service businesses by region and category. Consumers use the platform to discover, compare, and request quotes from up to four providers at no cost, while local SMBs (tradespeople, coaches, notaries, real estate agents, caterers, photographers, etc.) use it to gain visibility and convert leads.

The core technology stack is an AI-powered matching engine layered on top of the directory: users describe their service need in natural language (via an AI smart-search/chat function, with disclosed ChatGPT integration), and the system recommends best-fit providers based on Trustoo Score, location, and category fit. Additional AI capabilities include the "Trustoo Assistant" (automated response generation for SMBs), automatic quote generation, an embeddable Review Widget for WordPress/Wix partner sites, and a web-based Trustoo App for lead management. Trustoo also runs a "Top Pro" monthly badge program awarded to roughly 10% of premium partners meeting strict response-time and review thresholds (75%+ response rate within 24h, 20+ recent reviews, 8.5+ Trustoo Score).

The business model is a two-sided freemium marketplace. Service providers receive a free basic profile auto-populated from public reviews; those who want enhanced visibility, earlier lead access (2 hours head start), WhatsApp notifications, automatic replies, and municipality-level work-area filtering upgrade to a paid premium tier that is monetized on a per-quote-request basis (with price-per-quote varying by service category). Revenue is therefore transactional and recurring-by-activity, tied to lead volume. GTM is self-serve and digital: consumers arrive primarily through SEO and content marketing (87 category landing pages, expert blogs, cost guides), while SMBs self-register and are upsold via in-product prompts and light inside-sales support by phone. To date, Trustoo has raised a disclosed €1M seed from No Such Ventures in September 2021 followed by a multi-million euro round from the same investor in August 2023, the latter explicitly funding a Berlin office opening, workforce expansion, and DACH/Benelux market entry.

Name

Trustoo

Legal name

Trustoo

Website

https://trustoo.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Trustoo is an Amsterdam-based marketplace platform connecting consumers with local service providers across 87 categories in the Netherlands, Belgium, Germany, and Spain, using AI-powered matching and aggregated reviews to generate qualified leads for SMB service businesses.

Ownership category

akta.pro rank

Product category

Local Services Marketplace

akta.pro primary industry

Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews) (BPAAALAB)

akta.pro secondary industry

Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement) (BPAAABAI)

Keywords

• Local service marketplace
• Business comparison platform
• Review aggregation
• Lead generation platform
• AI matching services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Premium profile subscription: Service providers can upgrade to a premium (paid) profile which provides better positioning on the platform, more leads, and access to additional features such as receiving requests 2 hours earlier than basic profiles, setting up automatic replies, WhatsApp notifications, and filtering requests by type and region.
2. Per-quote/lead fees: Premium partners pay per quote request they receive. The price per quote request varies by service category.
3. Basic free profile: Businesses earn a free profile based on their online reviews. This drives network effects and data collection for the platform. No direct revenue from basic profiles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Trustoo operates a two-sided online marketplace that connects local service providers (plumbers, electricians, painters, coaches, photographers, and others across 87 service categories) with consumers seeking those services. Businesses can claim a free basic profile or upgrade to a paid Premium Profile, while consumers use AI-powered search to compare providers and request free quotes. The platform operates in the Netherlands, Belgium, Germany, and Spain.

Product overview

Trustoo operates as a local service provider comparison marketplace offering both a free basic platform and premium subscription tiers. The core Trustoo Platform connects customers with 47,000+ verified local businesses across 87 service categories through AI-powered matching. Premium Profile subscribers receive enhanced visibility, early request access, and advanced filtering capabilities. Trustoo Top Pro is a monthly badge program for top-performing businesses meeting strict response time, review, and scoring criteria. Additional products include the Trustoo Assistant (AI response automation), Review Widget (embeddable review display for WordPress/Wix), Automatic Quote Feature, Trustoo App (web-based lead management), and the proprietary Trustoo Score rating system. The platform operates across Netherlands (trustoo.nl), Belgium (trustlocal.be), Germany (trustlocal.de), and Spain (trustlocal.es).

Differentiator

Problem solved

Functional benefit

Products and services

• Trustoo Platform Core two-sided online marketplace that connects consumers with 47,000+ verified local service providers across 87 service categories. Provides AI-powered matching, aggregated reviews, Top 10 local rankings, and free quote requests (up to 4 businesses).
• Trustoo Premium Profile Paid subscription for local service businesses providing enhanced platform positioning, 2-hour earlier access to incoming requests, automatic reply setup, WhatsApp notifications, work-area filtering at municipality level, and per-quote-request billing. Price per quote varies by service category.
• Trustoo Top Pro Badge Program Distinguished monthly badge program recognizing top-performing premium partners based on response rate, recent review volume, and Trustoo Score. Awarded to approximately 10% of premium partners and shareable on partner websites, email signatures, and social media.
• Trustoo App Web-based application (no native install required) that lets business partners track incoming requests, manage leads, and receive push notifications for new messages and customer inquiries in real time.

Quantifiable outcome

• Users can save up to 40% by comparing quotes from up to 4 businesses
• +4 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature9 records

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Trustoo.nl
• LinkedInlinkedin.com/company/trustoo-de-beste-bedrijven-voor-jou
• Instagraminstagram.com/trustoo.nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trustoo