Health Plan One, LLC

What Health Plan One, LLC does

Health Plan One, LLC (DBA HealthPlanOne) is a privately held online health insurance brokerage headquartered at 3 Corporate Drive, Suite 300, Shelton, Connecticut, with additional operational presence in Phoenix AZ, Trumbull CT, and San Antonio TX. The company functions as a licensed insurance agent and broker connecting Medicare beneficiaries and other consumers seeking health coverage with health insurance carriers, while also serving independent brokers through a partner platform. Its core products are Health and Medicare Insurance Plans, including Medicare Advantage, Medicare Supplement, and Medicare Part D prescription drug coverage, with ClearMatch Medicare serving as a co-marketed Medicare Plans partner and Cigna referenced as a carrier whose plans are offered through the platform.

The business operates on an affiliate/referral revenue model, earning commissions from insurance carriers for enrollments it originates through its agent sales force and digital channels rather than charging direct consumer fees. Health Plan One runs a sales-led go-to-market motion that combines direct-to-consumer digital marketing (its primary website at hpOne.com plus SEO-driven organic acquisition), an employed and contracted agent workforce that assists consumers with plan shopping and enrollment, and partner channels serving independent insurance brokers and carrier relationships. The company claims to help "millions" of consumers make healthcare choices and self-describes as "one of the smartest, nicest and fastest growing" firms in the Medicare insurance industry.

The company highlights a proprietary "Technology & Analytics Platform" that it characterizes as its "secret ingredient" supporting customer care and agent success, though no underlying architecture, data assets, AI/ML components, or benchmarks are publicly disclosed. Health Plan One is structured as a Connecticut LLC with no disclosed parent company, no institutional funding rounds, and no public ticker, consistent with a founder- or operator-owned private business. No management team roster, financial disclosures, or third-party awards are available in the provided source materials, limiting visibility into leadership depth, revenue scale, and growth metrics.

Name

Health Plan One, LLC

Legal name

Health Plan One, LLC

Website

https://healthplanone.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Health Plan One is a privately held online health insurance brokerage that connects Medicare beneficiaries and other consumers with health plans through a licensed agent sales force, digital channels, and broker and carrier partnerships, generating revenue via carrier commissions.

Ownership category

akta.pro rank

Product category

Health Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industries

Medicare Advantage (MA) Plans (FSAIAGAA), Medicare Supplement (Medigap) (FSAIAEAG), Small Group Health Insurance (2–50/100) (FSAIAFAD)

Keywords

• Health insurance brokerage
• Medicare insurance plans
• Medicare Advantage plans
• Licensed insurance agent
• Insurance distribution platform

Headquarters

HQ city

Shelton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Commission Revenue: Health Plan One operates as a licensed insurance agent/broker earning commissions from health plans for enrolling Medicare beneficiaries and other health insurance customers. The company acts as an intermediary between consumers seeking coverage and insurance carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Health Plan One operates as a licensed online health insurance brokerage that connects individuals, families, and small businesses with health and Medicare insurance plans. The company delivers transparent comparison, agent-assisted enrollment, and partner-enabled Medicare plan access (including Medicare Advantage, Medicare Supplement, and Medicare Part D), supported by a proprietary technology and analytics platform that backs customer care and agent operations.

Product overview

Health Plan One operates as a health and Medicare insurance broker/platform that connects consumers with health insurance plans. The company's primary offerings include Health & Medicare Insurance Plans — a suite of health and Medicare coverage options that consumers can shop for and purchase with transparent guidance. The company also partners with ClearMatch Medicare to facilitate Medicare plan enrollment. The platform serves multiple channels: direct-to-consumer shopping, agent-assisted sales, and broker partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Health & Medicare Insurance Plans

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• ClearMatch MedicarecoreGTM or Marketing PartnerClearMatch Medicare is listed as a Medicare Plans partner on the Health Plan One website, suggesting a co-marketing or distribution partnership for Medicare insurance products. Health Plan One links to ClearMatch Medicare as a partner resource for Medicare plan options.
• CignaminorChannel Partner/ Reseller/ DistributorCigna is referenced in the website footer with a link to machine-readable files required by the federal Transparency in Coverage Rule, indicating Health Plan One may offer Cigna health plans through its distribution platform. The machine-readable files show negotiated service rates between health plans and healthcare providers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SelectQuote: Public, scaled Medicare-focused online insurance marketplace operating agent and direct-to-consumer enrollment channels. Closest direct peer to Health Plan One given overlapping Medicare Advantage/Supplement focus, multi-state agent workforce, and DTC digital acquisition motion.
• GoHealth: Health insurance marketplace specializing in Medicare distribution through a telesales agent network. Directly comparable to HPOne's agent-led Medicare brokerage model and carrier-commission revenue structure.
• eHealth: Long-established online health insurance marketplace covering Medicare, individual, and small group plans. Comparable to Health Plan One's broker/agent-assisted Medicare and individual health distribution platform.
• ClearMatch Medicare: Medicare-focused online brokerage explicitly listed as an HPOne partner. Operates in the same Medicare Advantage/Supplement brokerage category with overlapping carrier relationships and consumer-facing comparison tools.

Emerging players

• Healthcare.com: Emerging digital health insurance comparison marketplace expanding into Medicare. Has partial overlap with HPOne's Medicare/DTC model but at a smaller, earlier-stage scale.
• Medicare.com: Lead-generation and education site for Medicare products. Overlaps with HPOne's organic SEO/content marketing top-of-funnel approach, though it is a lead-gen rather than a licensed broker.

Broad incumbents

• Cigna Group: National health carrier referenced as an HPOne carrier partnership partner. Operates broadly in the U.S. health and Medicare Advantage market and is both a partner and the principal counterparty for commission revenue.
• Humana: Largest U.S. Medicare Advantage carrier with its own agent and direct-to-consumer enrollment capabilities. A key carrier partner candidate for any Medicare broker and a structural competitive force in the same distribution chain.
• UnitedHealth Group: Diversified national carrier and largest Medicare Advantage insurer via UnitedHealthcare. Operates competing insurance distribution through Optum and direct carrier channels that overlap with HPOne's Medicare brokerage space.
• CNO Financial Group (Bankers Life): Large multi-line insurance distributor via the Bankers Life field agent network, focused heavily on Medicare and senior health products. Comparable agent-led Medicare distribution model to HPOne, though at much larger scale and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HealthPlanOne
• Facebookfacebook.com/healthplanone1
• LinkedInlinkedin.com/company/hpone

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Plan One, LLC