What Thirdwayv does

Thirdwayv Inc. is a privately held, Irvine, California-based provider of end-to-end IoT connectivity and cybersecurity software, founded in 2013. The company builds multi-layered, security-by-design software modules that span hardware (semiconductor root of trust), firmware, smartphone applications, and cloud infrastructure. Its core product suite comprises SecureConnectivity (an application-layer secure tunnel across BLE, Wi-Fi, LTE Cat M, NB-IoT, and NFC), AppAuth (three-module authentication and remote attestation for devices, apps, and cloud), SeamlessConnect (always-on connectivity via multi-bridge technology), and RecordAuth (blockchain-based data authenticity for supply chains). VitaProtect, a patented age-gating and counterfeit-detection sub-product, extends the stack to age-restricted consumer goods.

The company serves enterprise customers that embed its SDKs inside FDA-regulated or otherwise safety-critical products, with a primary focus on medical device manufacturers. Named deployments include Insulet's Omnipod DASH and Omnipod 5 insulin management systems (FDA-cleared 2018 and 2022, respectively, with Omnipod 5 achieving ISO 27001 and DTSec certification), CuePath's smart medication blister packs, and Glas Inc.'s G2 ENDS products (first FDA-authorized non-tobacco flavored ENDS via the PMTA pathway in 2026). Thirdwayv was a Steering Committee member of the IEEE 2621 wireless diabetes device security standard.

Thirdwayv operates a SaaS and SDK-licensing business model, distributing software directly to enterprise customers via quote-based enterprise licenses. The company monetizes through recurring SDK licensing and platform fees, with no public pricing. Its go-to-market relies on enterprise field sales, OEM/embedded integration with manufacturer design cycles, and thought leadership through industry events (IoT World, Diabetes Technology Society, Cold Chain Global Forum) and standards bodies. As of the latest available data, the company has 1–10 employees and has raised $3.8 million in a single disclosed Series A round in January 2017.

Name

Thirdwayv

Legal name

Thirdwayv Inc.

Website

https://thirdwayv.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Thirdwayv provides end-to-end IoT connectivity and cybersecurity SDKs (SecureConnectivity, AppAuth, SeamlessConnect, VitaProtect) that embed hardware-rooted trust into FDA-cleared medical devices and age-restricted consumer products, serving enterprise manufacturers such as Insulet, CuePath, and Glas.

Ownership category

akta.pro rank

Product category

IoT Cybersecurity and Connectivity Software

NAICS

Computer Systems Design and Related Services (54151), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Third-Party & Supply Chain Risk Management (TPRM) (HLACAJAK)

akta.pro secondary industries

Third-Party & Supply Chain Exposure Monitoring (HDADAHAJ), On-Chain Monitoring, Threat Detection & Incident Response (FSAPAJAB)

Keywords

• IoT security software
• Medical device cybersecurity
• Connected device SDK
• FDA cybersecurity compliance
• IoT connectivity platform

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software-as-a-Service (SaaS) Platform: Thirdwayv operates a SaaS business model delivering the fastest path to IoT application deployment. Their SDKs are licensed to customers for integration into their products, with revenue derived from software licensing and SDK deployment fees.
2. SDK Licensing: Thirdwayv's products are made available via software development kits (SDKs) and application programming interfaces (APIs) for rapid incorporation by IoT development engineers. Available for iOS and Android operating systems.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

Thirdwayv provides a multi-layered, security-by-design IoT connectivity and cybersecurity platform delivered via software development kits (SDKs) and APIs for iOS and Android. Its offering enables secure smartphone control, continuous cloud connectivity, and device authentication for safety-critical and regulated IoT products, including FDA-cleared medical devices, connected cars, cold chain/asset tracking, and age-restricted consumer products. The company licenses its SDKs and SaaS platform to enterprise OEMs and manufacturers on a quote-based enterprise model.

Product overview

Thirdwayv offers a comprehensive platform of security and connectivity solutions for IoT applications, consisting of four core software products (SecureConnectivity™, AppAuth™, SeamlessConnect™, and RecordAuth™) delivered via SDKs and APIs. SecureConnectivity™ provides application-layer security creating a secure tunnel between smartphone apps and IoT devices or cloud. AppAuth™ adds device and user authentication with remote attestation. SeamlessConnect™ ensures continuous cloud connectivity for mission-critical devices. RecordAuth™ uses blockchain to verify data authenticity in supply chains. These products work together as a multi-layered, security-by-design suite addressing the entire IoT connectivity and security lifecycle from hardware roots of trust through cloud protection.

Differentiator

Problem solved

Functional benefit

Brands

• SeamlessConnect: Solution that ensures IoT devices can continuously send and receive data from the cloud, enabling always-on connectivity for mission-critical applications.
• AppAuth
• SecureConnectivity
• RecordAuth
• VitaProtect

Products and services

• SecureConnectivity Application-layer security platform that creates a secure tunnel between a smartphone app and IoT device or cloud, protecting data across BLE, WiFi, LTE Cat M, NB-IoT, and NFC. Licensed to medical device manufacturers and other OEMs for embedding into FDA-regulated and safety-critical IoT products.
• AppAuth Three-module security solution providing user/device authentication, identity management, and remote attestation across IoT device, smartphone app, and cloud service modules. Sold to OEMs building mission-critical IoT applications that require trusted system elements.
• SeamlessConnect Connectivity solution that ensures IoT devices can continuously send and receive data from the cloud using multi-bridge technology, providing always-on connectivity for mission-critical applications. Delivered as iOS/Android SDK and hardware reference design for OEMs.
• RecordAuth Blockchain-based solution that ensures the authenticity of data entered into the system by various sensors or entities within a supply chain or financial ecosystem. Targeted at enterprises needing tamper-evident supply chain records.
• VitaProtect Patented age-gating and counterfeit-detection technology combining government-issued ID verification, Bluetooth smartphone pairing, proximity lock, biometric check-ins, and cryptographic pod authentication. Sold to manufacturers of age-restricted and regulated products.

Quantifiable outcome

• Remote patient monitoring insurance reimbursement claims rose 1,294% from January 2019 to November 2022, indicating market growth Thirdwayv is positioned to serve.
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Glas Inc.coreTechnology or Integration · 8 June 2026Thirdwayv's VitaProtect age-gating technology was integral to Glas receiving first-ever FDA authorization for non-tobacco non-menthol flavored ENDS products. The technology provides government-issued ID verification, Bluetooth pairing, proximity lock, biometric check-ins, and cryptographic pod authentication.
• Medcrypt Inc.coreTechnology or Integration · 28 October 2025Thirdwayv and Medcrypt announced a partnership to jointly advance cybersecurity and interoperability standards and solutions across the connected medical device ecosystem. The partnership addresses increasing regulatory and operational demands for robust, lifecycle-spanning medical device cybersecurity. Together, they deliver integrated solutions helping manufacturers embed security earlier in development, maintain compliance, and deploy secure OTA software updates.
• Insulet CorporationcoreTechnology or Integration · 1 May 2018Thirdwayv's SecureConnectivity software platform was selected by Insulet for inclusion in the Omnipod DASH Insulin Management System, which received FDA clearance. Thirdwayv's technology enables secure smartphone control of the insulin pump system and has been extended to the Omnipod 5 system.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Medcrypt: Direct peer and explicit go-to-market partner focused on cybersecurity for connected medical devices, covering secure-by-design development, vulnerability management, and OTA software updates. Highly comparable in mission and customer base; the two firms announced a joint partnership in October 2025.
• Asimily: Medical and IoT device security platform providing asset inventory, vulnerability detection, and risk prioritization for hospitals and device manufacturers. Comparable to Thirdwayv in serving regulated connected-device customers with FDA-aligned cybersecurity offerings.
• Cynerio: Healthcare-focused cybersecurity vendor specializing in medical device visibility, threat detection, and network segmentation for hospitals and OEMs. Overlaps Thirdwayv on the device-manufacturer side of medical cybersecurity and adjacent on the hospital delivery side.
• Karamba Security: Embedded cybersecurity for connected vehicles and IoT devices, providing ECU-level runtime protection and secure OTA. Comparable to Thirdwayv in delivering hardware-rooted security to safety-critical device OEMs, particularly in automotive.
• Trustonic: Embedded security platform using hardware roots of trust (TEE) to protect connected devices, mobile apps, and automotive ECUs. Comparable to Thirdwayv in offering Trusted Execution Environment and device identity for safety-critical connected products.
• Sepio Systems: Hardware asset visibility and risk management platform focused on rogue device detection and supply chain protection. Comparable to Thirdwayv's hardware-root-of-trust approach and emphasis on supply chain integrity.

Broad incumbents

• Claroty: Large, well-funded industrial and healthcare IoT security platform with MedSec for medical device cybersecurity. Comparable in securing connected operational technology and medical devices, but operates at much greater scale and broader portfolio.
• Armis: Enterprise IoT/OT asset visibility and security platform serving healthcare, manufacturing, and critical infrastructure. Comparable to Thirdwayv in addressing cyber risk on connected devices, but as a much larger incumbent offering broad asset discovery and governance.
• Forescout Technologies: Large-scale IoT and OT security platform with deep presence in healthcare and connected device risk management. Comparable in securing connected endpoints, but addresses the broader enterprise security buyer rather than device OEMs specifically.

Emerging players

• Verimatrix (formerly Inside Secure): Provides application and code protection, anti-tamper, and IoT connectivity security for connected devices across multiple verticals. Comparable to Thirdwayv in delivering SDK-based security to device OEMs, particularly for application-layer and identity protection.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thirdwayv-inc-
• Facebookfacebook.com/Thirdwayv-Inc-292473821463522

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thirdwayv