Surya Nepal

What Surya Nepal does

Surya Nepal Private Limited (SNPL) is one of Nepal's largest private sector enterprises, established in 1986 as an Indo-Nepal-UK joint venture subsidiary of ITC Limited, India, with the remaining shares held by Nepali investors and British American Tobacco (Investment) Limited UK. The company manufactures and sells FMCG products across four core categories: cigarettes (Simara and Seratar factories), biscuits (DFCF brand), confectionery (Minto, Toffichoo, Eclairs), and agarbatti/incense sticks (Mangaldeep), supported by a leaf tobacco/agribusiness vertical. Its manufacturing operations are ISO 9001, 14001, 45001, 50001, and 17025 certified, with the Seratar facility holding the first IGBC Green Factory Building Gold Rating in Nepal.

The company's revenue model centers on mass-market consumer goods distributed through domestic retail networks across Nepal, with a wholly owned subsidiary — Surya Nepal Ventures Private Limited, founded in 2023 — housing its agarbatti business at a dedicated Nitanpur, Bara facility. Sustainability and ESG positioning are central to operations: the company is water-positive (5.8 lakh KL replenished), has reduced energy consumption by approximately 30% since 2017 and water consumption by 26% over three years, and operates four CSR platforms (Asha, Prakriti, Aadharshila, Gatha). In March 2026, the company launched Mârani Premium Himalayan Chestnut Honey under its Himalayan Treasures platform in the U.S. market via digital and Amazon channels, marking its first significant outbound FMCG product export and featuring blockchain-enabled traceability.

Governance is anchored by ITC senior leadership: Sanjiv Puri (ITC Chairman & Managing Director) chairs the board, Gaurav Tayal was appointed Managing Director in December 2025, and key directors include Supratim Dutta (ITC CFO), Sandeep Kaul (ITC India Tobacco Division Group Head), and Rana Group representatives. The company has 1,001–5,000 employees, has held the Government of Nepal's Highest Taxpayer Excellence Award for ten consecutive fiscal years, and is headquartered in Kathmandu with manufacturing concentrated in southern Nepal.

Name

Surya Nepal

Legal name

Surya Nepal Private Limited

Website

https://snpl.com.np

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Surya Nepal Private Limited is one of Nepal's largest private-sector enterprises and a subsidiary of ITC Limited, India, manufacturing cigarettes, biscuits (DFCF), confectionery (Minto, Toffichoo), and agarbatti (Mangaldeep) for domestic mass-market consumers across Nepal.

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods (FMCG Manufacturing)

NAICS

Beverage and Tobacco Product Manufacturing (312), Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (311340), Bakeries and Tortilla Manufacturing (3118)

SIC

Tobacco Products (2100), Cigarettes (2111), Sugar & Confectionery Products (2060), Bakery Products (2050)

akta.pro primary industry

Roll-Your-Own (RYO) Tobacco & Papers Manufacturing & Brands (CRADAJAD)

akta.pro secondary industries

Jams, Jellies, Preserves & Marmalades Manufacturing (AFAKACAJ), Essential Oils & Forest Aromatics Distillation (NTFP-Based) (AFAMAFAG)

Keywords

• Cigarette manufacturing
• Incense sticks production
• Confectionery products
• FMCG manufacturing
• Leaf tobacco sourcing

Headquarters

HQ city

Kathmandu

HQ country

Nepal

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. FMCG Product Sales: Surya Nepal manufactures and sells FMCG products including cigarettes, biscuits, confectionery, and agarbatti (incense sticks) in Nepal. The company also launched premium Himalayan honey under its Himalayan Treasures brand in the U.S. market in 2026.

Distribution channels1 record

Marketing channels3 records

Core offering

Surya Nepal manufactures and sells FMCG products in Nepal, including cigarettes (manufactured at Simara and Seratar factories), biscuits (DFCF, DFMF brands), confectionery (Minto, Toffichoo, Eclairs brands), and agarbatti/incense sticks (Mangaldeep brand). It also operates a leaf tobacco agri-business sourcing raw tobacco for its cigarette operations and runs a wholly owned subsidiary (Surya Nepal Ventures) producing agarbatti. In 2026, it launched Mârani Premium Himalayan Chestnut Honey under the Himalayan Treasures brand for the global premium wellness market.

Product overview

Surya Nepal is a multi-business corporation engaged in the manufacture and sale of FMCG products including Agarbatti (incense sticks) under the Mangaldeep brand, Biscuits (DFCF, wafer rolls, choco rolls), Confectionery (Toffichoo, Minto candies, Eclairs), Cigarettes, and Leaf Tobacco/Agrim Business. The company operates manufacturing facilities in Simara and Seratar, Nepal, and has recently launched a new premium wellness product line with Mârani Premium Himalayan Chestnut Honey under the Himalayan Treasures platform, positioning Nepali natural products in the global premium wellness category.

Differentiator

Problem solved

Functional benefit

Brands

• DFCF: Biscuit brand featuring chocolate-filled cookies and wafer rolls
• DFMF
• Mangaldeep
• Minto
• Toffichoo
• Himalayan Treasures

Products and services

• Cigarettes Cigarette manufacturing and sales business segment operating from Simara and Seratar factories in Nepal, serving mass-market consumers through domestic retail channels.
• Biscuits (DFCF, DFMF, Wafer Rolls, Choco Rolls)

Quantifiable outcome

• Water consumption reduced by 26% over last 3 years
• +8 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Nepal ArmyminorStrategic or Co-development Partner · 1 January 2022Surya Nepal Prakriti collaborated with Nepal Army on the Mountain Cleanup Campaign to protect the Himalayas and restore their pristine beauty. In 2023, a dedicated team collected 35,708 kg of waste from Sagarmatha-Lhotse, Annapurna, and Barun regions. The expedition model involved mobilizing Sherpa supporters for ground operations including collection and transportation of waste to nearest roads or airheads.
• Teach For NepalcoreStrategic or Co-development Partner · 1 April 2018Since April 2018, Surya Nepal has partnered with Teach For Nepal (TFN), placing over 80 TFN fellows in various community schools in Parsa and Tanahun districts. Surya Nepal is the biggest supporter of the TFN initiative. The collaboration focuses on improving education quality for underprivileged students through long-term educational partnerships.
• Project Sarangi FoundationminorStrategic or Co-development PartnerSurya Nepal Gatha partnered with Project Sarangi Foundation, led by popular Sarangi player Kiran Nepali, to preserve and pass down the cultural significance of the traditional Nepali folk instrument, the Sarangi. Under 'Surya Nepal Gatha: Sarangi ko Katha,' students in selected government schools of Kirtipur, Dakshinkali, Madhyapur Thimi, Surya Binayak, Changunarayan, Mahalaxmi, and Lalitpur received basic Sarangi courses and instruments.
• Parsa Wildlife SanctuaryminorStrategic or Co-development PartnerSurya Nepal partnered with Parsa Wildlife Sanctuary to construct a water harvesting dam within the forest to provide a stable water source for wildlife, prevent runoff from Halkhoriya Lake, and address human-wildlife conflict caused by wild animals straying into human settlements in search of water.
• Green RoadminorStrategic or Co-development PartnerSurya Nepal partnered with Green Road on a joint research project to construct a 200-meter green plastic road in Kathmandu. The project evaluates and compares normal asphalt road with plastic mixed asphalt road, providing data to Nepal's Department of Road, Quality Research and Development Center under the Ministry of Physical Infrastructure & Transport to establish norms for plastic road construction in Nepal.
• Nepal Red Cross SocietyminorStrategic or Co-development PartnerSurya Nepal collaborated with Nepal Red Cross Society to facilitate the procurement of medical ambulances. Surya Nepal donated one medical ambulance to Nepal Red Cross Society as part of its commitment to improving health services. Total of six ambulances donated across various regions of the country.
• Armed Police ForceminorStrategic or Co-development PartnerSurya Nepal collaborated with Armed Police Force to facilitate the procurement of medical ambulances as part of its commitment to improving health services in Nepal.
• Bookworm FoundationminorStrategic or Co-development PartnerSurya Nepal Gatha, the CSR initiative of Surya Nepal, patronized the Surya Nepal Gatha Nepal Literature Festival organized by the Bookworm Foundation. The festival held in Pokhara in February 2024 featured over 50 sessions, 150 speakers, musical events, exhibitions, book launches, workshops, and was attended by over 17,700 people.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ITC Limited: Parent conglomerate with overlapping cigarette, biscuits, confectionery, and agarbatti businesses across India. Directly comparable as Surya Nepal inherits ITC's product playbook, brand portfolio (Mangaldeep, Aashirvaad, etc.), and operational standards.
• British American Tobacco: Other major shareholder and one of the world's largest tobacco companies. Highly comparable given direct ownership stake in Surya Nepal and shared cigarette manufacturing capabilities through its subsidiaries.
• Philip Morris International: Global tobacco major operating in 180+ markets. Comparable as a cigarette manufacturer competing in similar emerging-market contexts and increasingly pivoting toward reduced-risk products.
• Japan Tobacco International: Global tobacco major with significant Asia-Pacific emerging-market presence. Comparable given its focus on cigarette markets across South Asia and similar product portfolio targeting similar consumer segments.
• Perfetti Van Melle: Global confectionery major with strong presence in India/South Asia through brands like Mentos, Alpenliebe, Center Fresh. Direct competitor to Surya Nepal's Minto and Toffichoo brands in Nepal and broader regional confectionery market.
• Mondelez International: Global confectionery giant (Cadbury, Toblerone) with established distribution in Nepal. Competes with Surya Nepal's confectionery portfolio and could overlap in premium chocolate categories.

Direct peers

• Godfrey Phillips India: Indian cigarette and confectionery manufacturer with Modi Enterprises. Directly comparable given similar product mix (cigarettes, confectionery, retail) operating in the South Asian market with regional brand portfolios.
• VST Industries: Indian cigarette manufacturer with operations in South India. Closely comparable as a regional cigarette-focused public company competing in similar value-tier and mid-tier segments as Surya Nepal.
• Golden Tobacco Limited: Indian cigarette manufacturer with similar product mix including traditional and value-tier cigarettes. Comparable as a regional tobacco peer operating in adjacent South Asian market.
• NR Group (Cycle Agarbatti): India's leading agarbatti and incense stick manufacturer with the iconic Cycle brand. Most direct competitor to Surya Nepal's Mangaldeep agarbatti business across South Asian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surya Nepal