WireImage
WireImage is a digital photo agency providing celebrity and entertainment event photography and video coverage to media outlets, PR agencies, and corporate clients. Operating as a Getty Images subsidiary with assignment desks in 10 countries, it offers 24/7 online access to millions of entertainment images.
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What WireImage does
WireImage is a digital photo agency specializing in celebrity and entertainment event photography, founded in 1999 and headquartered in New York. The company provides professional photography and video coverage for premieres, concerts, fashion shows, awards ceremonies, parties, and festivals, operating through an assignment booking system that connects clients with a global network of photographers, editors, producers, and videographers. Its online platform, wireimage.com, offers 24/7 access to millions of celebrity pictures and videos and attracts over 2 million monthly unique visitors with 25 million monthly page views. WireImage has dedicated assignment desks in at least 10 countries spanning the United States, United Kingdom, Spain, France, Germany, Netherlands, Italy, Australia, and Japan, with website distribution extended to additional markets including India, Sweden, and Portugal.
The company's core technology is a digital photography and video content platform with online distribution capabilities, featuring an assignment booking system, online photo approval tools, and customized push distribution to press media outlets. Product offerings include Celebrity Photography Services, an Online Celebrity Image Archive, Assignment Booking Services, Digital Image Processing, B-Roll Video Production, and Event Publicity Support. WireImage operates as a subsidiary of Getty Images, having been acquired in 2007, with all content copyrighted under Getty Images and distributed through Getty's media platforms including media.gettyimages.com.
WireImage generates revenue through three primary streams: licensing of celebrity photography and video footage to media outlets and PR clients (licensing/royalties), on-assignment photography and video coverage services (professional services), and ancillary production services including digital image processing, retouching, print fulfillment, and CD-ROM fulfillment. The customer base spans PR agencies and publicists, corporate communications departments, event planners, and media/broadcast outlets, with quote-based pricing and no publicly disclosed rate cards. Founder Steve Granitz serves as co-founder and president, and the company maintains 251-500 employees across its global operations.
WireImage firmographics
Firmographics- Name
- WireImage
- Legal name
- WireImage
- Website
- https://wireimage.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- WireImage is a digital photo agency providing celebrity and entertainment event photography and video coverage to media outlets, PR agencies, and corporate clients. Operating as a Getty Images subsidiary with assignment desks in 10 countries, it offers 24/7 online access to millions of entertainment images.
- Ownership category
- akta.pro rank
WireImage industry classification
Industry- Product category
- Entertainment Photography Services
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- News Agencies & Wire Services (General & Specialized) (MPAJADAE)
- akta.pro secondary industry
- Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)
Keywords
Where WireImage is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
WireImage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Photo and Video Licensing: Licensing of celebrity photography and video footage to media outlets, PR agencies, publicists, and corporate clients for editorial and commercial use.
- Assignment Photography Services: On-assignment photography and video coverage services for events, providing staff photographers, editors, producers, and videographers on a booking basis.
- Production Services: Ancillary production services including digital image processing, re-touching, print fulfillment, and CD-ROM fulfillment.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
WireImage product offering
Product offeringCore offering
WireImage is a digital photo agency that produces and licenses celebrity and entertainment photography and video coverage. It operates a global network of staff photographers, editors, producers, and videographers delivering assignment-based event coverage for premieres, parties, awards, festivals, and corporate events, and distributes millions of celebrity images and videos 24/7 through its website and broadcast media channels.
Product overview
WireImage is a celebrity photo agency and entertainment media company offering a unified platform for celebrity photography, video coverage, and image distribution. The core products include the Online Celebrity Image Archive providing 24/7 access to millions of celebrity pictures and videos, Celebrity Photography Services covering premieres, parties, awards, and festivals, and the Assignment Booking Service for hiring photographers and b-roll crews. Supporting services include Digital Image Processing, B-Roll Video Production, and Event Publicity Support. The platform distributes content to broadcast outlets and online media worldwide, with over 2.0 million unique visitors per month and 25 million page views.
Differentiator
Problem solved
Functional benefit
Products and services
- Celebrity Photography Services WireImage provides professional photography and video coverage for celebrity events including movie premieres, concerts, fashion shows, awards ceremonies, parties, and festivals worldwide.
- Online Celebrity Image Archive 24/7 online access to millions of celebrity pictures and videos through the wireimage.com website, serving media outlets, agencies, and publicists with editorial and commercial content licensing.
- Assignment Booking Service Photography and video coverage available on assignment basis for PR agencies, publicists, party planners, and corporate communications departments through dedicated desks in 10 countries.
- Digital Image Processing and Production Services Digital image processing, retouching, and ancillary production services including print fulfillment and CD-ROM fulfillment for assignment clients.
- B-Roll Video Production B-roll crew and video production services for broadcast outlets and online media distribution worldwide, provided through the assignment booking channel.
Companies that use WireImage
Customer profileSegments4 records
Ideal customer profiles3 records
WireImage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WireImage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Getty ImagesflagshipWireImage operates as part of the Getty Images family, with content hosted on media.gettyimages.com and subject to Getty Images licensing. The copyright notice states 'All contents © copyright 1999-2026 Getty Images. All rights reserved.' indicating WireImage is a subsidiary or brand of Getty Images.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
WireImage competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WireImage social profiles
Digital presenceWireImage financial estimates
Financial estimateRevenue estimate
Valuation estimate
WireImage leadership team
Management profileNumber of profiles
Profiles1 record
WireImage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WireImage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WireImage
What does WireImage do?
WireImage is a digital photo agency that produces and licenses celebrity and entertainment photography and video coverage. It operates a global network of staff photographers, editors, producers, and videographers delivering assignment-based event coverage for premieres, parties, awards, festivals, and corporate events, and distributes millions of celebrity images and videos 24/7 through its website and broadcast media channels.
Is WireImage a public or private company?
WireImage is a private company. It is classified as corporate owned and is currently operating.
When was WireImage founded?
WireImage was founded in 1999. It employs 251 to 500 people.
Where is WireImage based?
WireImage is headquartered in New York, United States, in the North America region.
How does WireImage make money?
Three revenue lines are on record. Photo and Video Licensing is the primary driver. The others are assignment Photography Services and production Services.
Does WireImage have an API?
No public API is recorded for WireImage.
What industry is WireImage in?
WireImage's product category is Entertainment Photography Services. Its primary akta.pro industry code is MPAJADAE, News Agencies & Wire Services (General & Specialized), with a secondary code of MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First). Its NAICS code is 516 and its SIC code is 7330.