WireImage

What WireImage does

WireImage is a digital photo agency specializing in celebrity and entertainment event photography, founded in 1999 and headquartered in New York. The company provides professional photography and video coverage for premieres, concerts, fashion shows, awards ceremonies, parties, and festivals, operating through an assignment booking system that connects clients with a global network of photographers, editors, producers, and videographers. Its online platform, wireimage.com, offers 24/7 access to millions of celebrity pictures and videos and attracts over 2 million monthly unique visitors with 25 million monthly page views. WireImage has dedicated assignment desks in at least 10 countries spanning the United States, United Kingdom, Spain, France, Germany, Netherlands, Italy, Australia, and Japan, with website distribution extended to additional markets including India, Sweden, and Portugal.

The company's core technology is a digital photography and video content platform with online distribution capabilities, featuring an assignment booking system, online photo approval tools, and customized push distribution to press media outlets. Product offerings include Celebrity Photography Services, an Online Celebrity Image Archive, Assignment Booking Services, Digital Image Processing, B-Roll Video Production, and Event Publicity Support. WireImage operates as a subsidiary of Getty Images, having been acquired in 2007, with all content copyrighted under Getty Images and distributed through Getty's media platforms including media.gettyimages.com.

WireImage generates revenue through three primary streams: licensing of celebrity photography and video footage to media outlets and PR clients (licensing/royalties), on-assignment photography and video coverage services (professional services), and ancillary production services including digital image processing, retouching, print fulfillment, and CD-ROM fulfillment. The customer base spans PR agencies and publicists, corporate communications departments, event planners, and media/broadcast outlets, with quote-based pricing and no publicly disclosed rate cards. Founder Steve Granitz serves as co-founder and president, and the company maintains 251-500 employees across its global operations.

Name

WireImage

Legal name

WireImage

Website

https://wireimage.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

WireImage is a digital photo agency providing celebrity and entertainment event photography and video coverage to media outlets, PR agencies, and corporate clients. Operating as a Getty Images subsidiary with assignment desks in 10 countries, it offers 24/7 online access to millions of entertainment images.

Ownership category

akta.pro rank

Product category

Entertainment Photography Services

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

News Agencies & Wire Services (General & Specialized) (MPAJADAE)

akta.pro secondary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• Entertainment photography services
• Celebrity photo agency
• Photo video licensing
• Assignment photography coverage
• Editorial image distribution

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Photo and Video Licensing: Licensing of celebrity photography and video footage to media outlets, PR agencies, publicists, and corporate clients for editorial and commercial use.
2. Assignment Photography Services: On-assignment photography and video coverage services for events, providing staff photographers, editors, producers, and videographers on a booking basis.
3. Production Services: Ancillary production services including digital image processing, re-touching, print fulfillment, and CD-ROM fulfillment.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

WireImage is a digital photo agency that produces and licenses celebrity and entertainment photography and video coverage. It operates a global network of staff photographers, editors, producers, and videographers delivering assignment-based event coverage for premieres, parties, awards, festivals, and corporate events, and distributes millions of celebrity images and videos 24/7 through its website and broadcast media channels.

Product overview

WireImage is a celebrity photo agency and entertainment media company offering a unified platform for celebrity photography, video coverage, and image distribution. The core products include the Online Celebrity Image Archive providing 24/7 access to millions of celebrity pictures and videos, Celebrity Photography Services covering premieres, parties, awards, and festivals, and the Assignment Booking Service for hiring photographers and b-roll crews. Supporting services include Digital Image Processing, B-Roll Video Production, and Event Publicity Support. The platform distributes content to broadcast outlets and online media worldwide, with over 2.0 million unique visitors per month and 25 million page views.

Differentiator

Problem solved

Functional benefit

Products and services

• Celebrity Photography Services WireImage provides professional photography and video coverage for celebrity events including movie premieres, concerts, fashion shows, awards ceremonies, parties, and festivals worldwide.
• Online Celebrity Image Archive 24/7 online access to millions of celebrity pictures and videos through the wireimage.com website, serving media outlets, agencies, and publicists with editorial and commercial content licensing.
• Assignment Booking Service Photography and video coverage available on assignment basis for PR agencies, publicists, party planners, and corporate communications departments through dedicated desks in 10 countries.
• Digital Image Processing and Production Services Digital image processing, retouching, and ancillary production services including print fulfillment and CD-ROM fulfillment for assignment clients.
• B-Roll Video Production B-roll crew and video production services for broadcast outlets and online media distribution worldwide, provided through the assignment booking channel.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Getty ImagesflagshipOthersWireImage operates as part of the Getty Images family, with content hosted on media.gettyimages.com and subject to Getty Images licensing. The copyright notice states 'All contents © copyright 1999-2026 Getty Images. All rights reserved.' indicating WireImage is a subsidiary or brand of Getty Images.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wireimageent

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WireImage