Keenu
Keenu is a Pakistan-based, SBP-licensed Electronic Money Institution providing POS terminals, a consumer digital wallet, and a payment gateway to thousands of merchants and consumers across 150+ cities, now operating as the payments arm of Bazaar Technologies.
- Company typePrivate
- Founded2015
- HeadquartersKarachi, Pakistan
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Keenu does
Keenu, operated by Wemsol Pvt Ltd, is a Pakistan-based FinTech company providing end-to-end digital payment solutions to both merchants and consumers. Founded in 2015 and headquartered in Karachi with additional offices in Lahore and Islamabad, Keenu operates as a State Bank of Pakistan-licensed Electronic Money Institution (EMI) and holds PCI DSS certification. The company serves thousands of merchants across 150+ Pakistani cities and processes over $1 billion in annual payment volume.
Keenu's product portfolio comprises four core offerings: a multi-network POS terminal service accepting VISA, MasterCard, Union Pay, and PayPak cards; a consumer-facing Keenu Wallet mobile application supporting fund transfers, bill payments, mobile top-ups, group payments, and biometric-secured transactions; an online payment gateway for e-commerce merchants; and a merchant loyalty program. The platform integrates with Meezan Bank for cash deposits, biometric ATM withdrawals, and IBFT-based inter-bank transfers. Following its July 2025 acquisition by Bazaar Technologies, Keenu now operates as the payments arm of Pakistan's first integrated commerce-fintech platform.
Keenu generates revenue primarily through transaction fees on inter-bank transfers above PKR 25,000 and merchant acquiring services. Consumer wallet services are predominantly free under a freemium model, with monetization concentrated in merchant-side acquiring and select transfer fees. Go-to-market combines direct field sales for merchant POS deployment with self-serve consumer onboarding through Google Play, Apple App Store, and Huawei AppGallery. Keenu maintains a strategic technology partnership with Euronet Pakistan, renewed in March 2026 for a third five-year term.
Keenu firmographics
Firmographics- Name
- Keenu
- Legal name
- Wemsol Pvt Ltd
- Website
- https://keenu.pk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Keenu is a Pakistan-based, SBP-licensed Electronic Money Institution providing POS terminals, a consumer digital wallet, and a payment gateway to thousands of merchants and consumers across 150+ cities, now operating as the payments arm of Bazaar Technologies.
- Ownership category
- akta.pro rank
Keenu industry classification
Industry- Product category
- Digital Payments
- NAICS
- Sales Financing (52222), Depository Credit Intermediation (5221)
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
- akta.pro secondary industries
- A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB), Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE)
Keywords
Where Keenu is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices4 records
Markets served
Keenu business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Transaction Fees: Keenu generates revenue through transaction fees on money transfers and payments. Transfers to bank accounts between Rs 25,000 and Rs 200,000 incur a 0.02% fee, while transfers above Rs 200,000 have a flat Rs 200 fee
- Merchant Services: Revenue from providing POS terminal services and payment acceptance solutions to merchants across Pakistan
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Consumer Wallet - Free Tier |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Keenu product offering
Product offeringCore offering
Keenu is a State Bank of Pakistan-licensed Electronic Money Institution that provides digital payment infrastructure to merchants and consumers across Pakistan. Its core offerings comprise multi-network POS terminals for in-store card acceptance, an online payment gateway for e-commerce merchants, and a consumer-facing mobile wallet application supporting P2P transfers, bill payments, mobile top-ups, and loyalty rewards.
Product overview
Keenu is a digital payments platform operated by Wemsol Pvt Ltd, a licensed Electronic Money Institution (EMI) regulated by the State Bank of Pakistan. The platform offers a unified portfolio comprising POS terminals for in-store card acceptance, a consumer-facing digital wallet app for transfers and bill payments, an online payment gateway for e-commerce merchants, and a loyalty program module. These products work together to serve both merchants (POS acquiring, online payments, merchant portal) and consumers (digital wallet with P2P transfers, bill payments, mobile top-ups, and loyalty rewards), processing over $1 billion in annual payments across 150+ cities in Pakistan.
Differentiator
Problem solved
Functional benefit
Products and services
- Keenu POS Solution Point-of-sale terminal service enabling merchants to accept card payments across VISA, MasterCard, Union Pay, and PayPak networks, with Business Portals, Discount Management, Retail Integrations, and Reconciliation services. Designed for SMB merchants in Pakistan across retail, food and beverage, and fashion segments.
- Keenu Wallet SBP-licensed digital wallet mobile application enabling instant money transfers, bill payments, mobile top-ups, P2P transactions, group payments, bill splits, and biometric cash withdrawals at Meezan Bank ATMs. Targeted at Pakistani consumers seeking cashless payment experiences with loyalty rewards.
- Keenu Online Payments Payment gateway and online payment acceptance service that allows e-commerce merchants in Pakistan to accept digital payments on their online stores with advanced security measures and developer-friendly integration plugins.
- Keenu Loyalty Program Loyalty and rewards program platform that enables merchants to create and manage customer loyalty programs with rewards and benefits integration for their customers. Available to Keenu merchant partners across Pakistan.
- Keenu Merchant Portal Self-service online portal for merchants to manage their Keenu accounts, view transactions, access merchant services, perform reconciliation, and administer business operations related to payment acceptance.
Companies that use Keenu
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Keenu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Keenu partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Euronet PakistancoreEuronet Pakistan and Keenu have renewed their strategic partnership for a third five-year term, extending a collaboration spanning more than a decade in Pakistan's digital payments market. The renewal combines Euronet's global processing expertise and large-scale technology platforms with Keenu's local market presence and merchant relationships to support future-ready payment solutions aligned with international standards.
- Bazaar TechnologiescoreBazaar Technologies, a Pakistani B2B e-commerce startup, acquired Keenu to create Pakistan's first integrated commerce-fintech platform. This acquisition enables Bazaar to build payments infrastructure in-house, simplifying payments and enhancing customer experience. The combined entity is nearing profitability with Keenu processing over $1 billion in annual payments across 150+ cities.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Keenu competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Keenu social profiles
Digital presenceKeenu compliance and trust
Trust signalCompliance2 records
Keenu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keenu leadership team
Management profileNumber of profiles
Profiles7 records
Keenu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keenu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keenu
What does Keenu do?
Keenu is a State Bank of Pakistan-licensed Electronic Money Institution that provides digital payment infrastructure to merchants and consumers across Pakistan. Its core offerings comprise multi-network POS terminals for in-store card acceptance, an online payment gateway for e-commerce merchants, and a consumer-facing mobile wallet application supporting P2P transfers, bill payments, mobile top-ups, and loyalty rewards.
Is Keenu a public or private company?
Keenu is a private company. It is classified as corporate owned and is currently operating.
When was Keenu founded?
Keenu was founded in 2015. It employs 101 to 250 people.
Where is Keenu based?
Keenu is headquartered in Karachi, Pakistan, in the Asia region.
How does Keenu make money?
Two revenue lines are on record. Transaction Fees are the primary driver. The others are merchant Services.
Does Keenu have an API?
No public API is recorded for Keenu.
What industry is Keenu in?
Keenu's product category is Digital Payments. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure, with a secondary code of FSAMAFAB, A2A Payment Initiation Service Providers (PISPs). Its NAICS code is 52222.