DealerRater
- Company typePrivate
- Founded2002
- HeadquartersWaltham, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
DealerRater firmographics
Firmographics- Name
- DealerRater
- Legal name
- DealerRater.com, LLC
- Website
- https://dealerrater.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
DealerRater industry classification
Industry- Product category
- Online Automotive Reviews Platform
- NAICS
- Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
Keywords
Where DealerRater is headquartered
LocationHeadquarters
- HQ city
- Waltham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DealerRater business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Dealer Subscription Services: Dealerships pay for premium dealer panel access, review management tools, ability to respond to reviews, award program participation, and enhanced visibility on the platform. Contact form includes 'Rate Card Request' option indicating pricing exists for dealers.
- Advertising and Targeted Promotions: The platform uses cookies and third-party ad networks for interest-based advertising. Privacy notices mention third-party advertising relationships and ad server companies collecting information for targeted ads.
- Lead Generation: Privacy notice mentions lead forms submitted through the site being forwarded to OEMs, car sellers, or other parties, suggesting lead generation revenue from consumer submissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Dealer Panel Access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
DealerRater product offering
Product offeringCore offering
DealerRater operates a web-based platform where consumers can read and write verified reviews of automotive dealerships across the U.S. and Canada, search cars for sale, and access vehicle recall information. The company also provides a subscription-based Dealer Panel that enables dealerships to manage their profiles, respond to reviews, monitor satisfaction metrics, and participate in annual recognition programs (Dealer of the Year and Consumer Satisfaction Awards).
Product overview
DealerRater operates as a unified automotive marketplace platform consisting of three core consumer-facing products: a dealer review and rating system (Dealer Reviews), a vehicle inventory listing service (Cars for Sale), and a car recall information service (Car Recalls). The platform supports dealer-facing tools through a Dealer Panel for managing reviews and profiles. The company also runs two annual recognition programs—the Dealer of the Year Award (DOTY) and Consumer Satisfaction Awards (CSA)—which incentivize dealership participation and quality service. Reviews span over 12.5 million submissions across dealerships in the U.S. and Canada, covering virtually all automotive makes from luxury brands to used car dealers.
Differentiator
Problem solved
Functional benefit
Brands
- Dealer of the Year (DOTY): DealerRater's Dealer of the Year Award Program that recognizes select car dealerships throughout the United States and Canada for outstanding customer satisfaction
- Consumer Satisfaction Awards (CSA)
Products and services
- Dealer Reviews
- Cars for Sale
- Car Recalls
- Dealer Panel
Quantifiable outcome
- Platform hosts over 12.5 million reviews for car dealerships across US and Canada
Companies that use DealerRater
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
DealerRater technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
DealerRater partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
DealerRater competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DealerRater social profiles
Digital presenceDealerRater financial estimates
Financial estimateRevenue estimate
Valuation estimate
DealerRater leadership team
Management profileNumber of profiles
Profiles7 records
DealerRater funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DealerRater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DealerRater
What does DealerRater do?
DealerRater operates a web-based platform where consumers can read and write verified reviews of automotive dealerships across the U.S. and Canada, search cars for sale, and access vehicle recall information. The company also provides a subscription-based Dealer Panel that enables dealerships to manage their profiles, respond to reviews, monitor satisfaction metrics, and participate in annual recognition programs (Dealer of the Year and Consumer Satisfaction Awards).
Is DealerRater a public or private company?
DealerRater is a private company. It is classified as corporate owned and is currently operating.
When was DealerRater founded?
DealerRater was founded in 2002. It employs 51 to 100 people.
Where is DealerRater based?
DealerRater is headquartered in Waltham, United States, in the North America region.
How does DealerRater make money?
Three revenue lines are on record. Dealer Subscription Services are the primary driver. The others are advertising and Targeted Promotions and lead Generation.
Does DealerRater have an API?
No public API is recorded for DealerRater.
What industry is DealerRater in?
DealerRater's product category is Online Automotive Reviews Platform. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C. Its NAICS code is 441 and its SIC code is 5500.