MicroAire
MicroAire Surgical Instruments is a Charlottesville, Virginia-based private medical device manufacturer (Berkshire Hathaway/Marmon subsidiary) that designs, sells, and services power-assisted liposuction systems, endoscopic carpal tunnel release instruments, multipoint fixation devices, and surgical disposables for plastic and orthopedic surgeons across more than 60 countries.
- Company typePrivate
- Founded1974
- HeadquartersCharlottesville, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What MicroAire does
MicroAire Surgical Instruments LLC, founded in 1974 and headquartered at 3590 Grand Forks Boulevard in Charlottesville, Virginia, is a private medical device manufacturer specializing in power-assisted surgical instruments for plastic surgery and orthopedic procedures. The company operates as a subsidiary of Marmon Holdings, itself part of Berkshire Hathaway, with a global sales and distribution network reaching 60+ countries. MicroAire's core product lines include the PAL SYNERGY power-assisted liposuction (PAL) system (PAL-750 handpiece and 7020 console), the SmartRelease endoscopic carpal tunnel release (ECTR) system, the ENDOTINE multipoint tissue fixation device family, and the ADIMATE/ADIPURE single-use active filtration kit for automated lipofilling, supported by orthopedic disposables and accessories. Its flagship PAL platform is clinically documented to reduce surgical time by 35% and surgeon fatigue by 49% versus traditional liposuction, while the SmartRelease ECTR system has been used in over 2 million procedures and is positioned as the #1 system among fellowship-trained surgeons.
The company generates revenue through a hardware-led, multi-stream model: one-time capital equipment sales (PAL consoles, handpieces, surgical instruments), recurring disposables and accessories sold at unit pricing with a $50 minimum order and Net 30 terms, and repair/maintenance services under extended service contracts. Go-to-market combines a direct enterprise sales force targeting healthcare facilities and surgeons with an international distributor network covering 60+ countries. End customers are board-certified plastic surgeons performing liposuction, fat grafting, and facial rejuvenation, and orthopedic/hand surgeons performing endoscopic carpal tunnel release and related minimally invasive procedures, served through hospitals, surgical centers, and clinic-based practices. MicroAire holds CE Mark 2696 for its ADIMATE/ADIPURE products (not 510(k)-approved in the U.S.) and has pursued strategic acquisitions including NEOSYAD in January 2025 and Coapt Systems in August 2010 to broaden its portfolio.
MicroAire firmographics
Firmographics- Name
- MicroAire
- Legal name
- MicroAire Surgical Instruments LLC
- Website
- https://microaire.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MicroAire Surgical Instruments is a Charlottesville, Virginia-based private medical device manufacturer (Berkshire Hathaway/Marmon subsidiary) that designs, sells, and services power-assisted liposuction systems, endoscopic carpal tunnel release instruments, multipoint fixation devices, and surgical disposables for plastic and orthopedic surgeons across more than 60 countries.
- Ownership category
- akta.pro rank
MicroAire industry classification
Industry- Product category
- Medical Devices — Surgical Instruments
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA)
- akta.pro secondary industries
- Hand & Upper Extremity (HLAKALAF), Endoscopic Therapeutic & Access Devices (Trocars, dilators, biopsy/ablation tools) (HLAHADAN)
Keywords
Where MicroAire is headquartered
LocationHeadquarters
- HQ city
- Charlottesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MicroAire business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Capital Equipment Sales: Sale of capital medical equipment including PAL consoles, handpieces, and surgical instruments to healthcare facilities and surgeons.
- Disposables and Accessories: Recurring revenue from disposable surgical components, accessories, and consumables used with capital equipment.
- Repair Services: Repair and maintenance services for medical equipment to ensure optimal performance and longevity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Capital Equipment Purchase |
| Unit Pricing | Pay-as-you-go | Disposables and Accessories |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
MicroAire product offering
Product offeringCore offering
MicroAire designs, manufactures, and sells power-assisted surgical instruments and devices for plastic surgery, orthopedic, and hand surgery procedures. Core offerings include the PAL SYNERGY power-assisted liposuction system, ADIMATE and ADIPURE single-use fat processing kits for automated lipofilling, ENDOTINE multipoint tissue fixation devices for facial rejuvenation, and the SmartRelease ECTR system for endoscopic carpal tunnel release. Revenue is generated from capital equipment sales, recurring disposables and accessories, and equipment repair services.
Product overview
MicroAire Surgical Instruments offers a portfolio of medical devices for plastic surgery and orthopedic procedures. The core product lines include the PAL SYNERGY® power-assisted liposuction system (featuring the PAL-750 handpiece, 7020 console, and accessories), the ADIMATE®/ADIPURE® automated lipofilling system with active filtration, ENDOTINE® multipoint tissue fixation devices, and SmartRelease® ECTR endoscopic carpal tunnel release instruments. The company also provides supporting accessories including aspiration tubing, suction canisters, and orthopedic disposables.
Differentiator
Problem solved
Functional benefit
Products and services
- PAL SYNERGY® Power-assisted liposuction system for plastic surgeons performing body contouring and liposuction procedures. Clinically proven to reduce surgical time by 35% and surgeon fatigue by 49%, with the PAL-750 handpiece offering 2X the durability of prior models.
- ADIMATE® / ADIPURE® Single-use active filtration kit for automated lipofilling (autologous fat transfer) procedures used by plastic surgeons performing fat grafting. CE Mark 2696 certified.
- ENDOTINE® Multipoint Fixation Multipoint tissue fixation device used by plastic surgeons for face and brow lifts that distributes tissue forces evenly to minimize surgical failure and suture-related injury.
- SmartRelease® ECTR Endoscopic Carpal Tunnel Release (ECTR) system for orthopedic and hand surgeons; the #1 ECTR device among fellowship-trained surgeons, used in over 2 million procedures worldwide.
- Orthopedic Disposables Single-use disposable products and accessories for orthopedic and plastic surgery procedures, including liposuction canisters (2000cc and 3000cc volumes) and PAL-1200 aspiration tubing.
Quantifiable outcome
- 35% reduction in surgical time
- +4 more outcomes
Companies that use MicroAire
Customer profileSegments3 records
Ideal customer profiles3 records
MicroAire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MicroAire partnerships and signals
Strategic signalPartnerships
One partnership is on record.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
MicroAire competitors and assessment
Company assessmentDirect peers
- Solta Medical: Aesthetic medical device platform (owned by Bausch Health) offering body contouring and liposuction technologies including VASER; directly competes with MicroAire's PAL SYNERGY in power-assisted and ultrasound-assisted lipoplasty.
- InMode: Public aesthetic medical device company with a broad body contouring and minimally invasive platform; competes directly with MicroAire in plastic surgery and aesthetic procedure instrumentation.
- Cynosure (Hologic): Aesthetic device manufacturer (Hologic subsidiary) offering body contouring, skin resurfacing and minimally invasive aesthetic systems; overlaps with MicroAire's plastic surgery customer base.
- Apyx Medical: Public medical device company selling energy-based surgical instruments to plastic surgeons and other specialties; comparable business model and channel to MicroAire's surgical instrument portfolio.
- Sciton: Privately held aesthetic and surgical laser/light-based device company serving plastic surgeons and dermatologists; competes with MicroAire for the same aesthetic procedure channel and customer base.
- Alma Lasers: Global aesthetic medical device company offering body contouring and surgical platforms; competes with MicroAire's PAL system and broader plastic surgery instrumentation internationally.
Broad incumbents
- Stryker: Large diversified medtech incumbent with powered surgical instruments and orthopedic surgical equipment; overlaps with MicroAire's powered handpiece and orthopedic disposable offerings at much greater scale.
- Conmed: Public medical device company focused on surgical instruments and accessories across specialties; comparable product mix and hospital-channel distribution to MicroAire's surgical instrument business.
- Smith+Nephew: Global medical device company with surgical and orthopedic portfolios including powered handpieces; competes with MicroAire in orthopedic and sports medicine surgical instrumentation.
- Zimmer Biomet: Large orthopedic medtech incumbent with surgical instruments and extremity fixation products; overlaps with MicroAire's SmartRelease ECTR hand/upper-extremity franchise and orthopedic disposables.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MicroAire social profiles
Digital presenceMicroAire compliance and trust
Trust signalCompliance1 record
MicroAire financial estimates
Financial estimateRevenue estimate
Valuation estimate
MicroAire leadership team
Management profileNumber of profiles
MicroAire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MicroAire M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MicroAire
What does MicroAire do?
MicroAire designs, manufactures, and sells power-assisted surgical instruments and devices for plastic surgery, orthopedic, and hand surgery procedures. Core offerings include the PAL SYNERGY power-assisted liposuction system, ADIMATE and ADIPURE single-use fat processing kits for automated lipofilling, ENDOTINE multipoint tissue fixation devices for facial rejuvenation, and the SmartRelease ECTR system for endoscopic carpal tunnel release. Revenue is generated from capital equipment sales, recurring disposables and accessories, and equipment repair services.
Is MicroAire a public or private company?
MicroAire is a private company. It is classified as corporate owned and is currently operating.
When was MicroAire founded?
MicroAire was founded in 1974. It employs 101 to 250 people.
Where is MicroAire based?
MicroAire is headquartered in Charlottesville, United States, in the North America region.
How does MicroAire make money?
Three revenue lines are on record. Capital Equipment Sales are the primary driver. The others are disposables and Accessories and repair Services.
Who are MicroAire's main competitors?
Direct peers on record are Solta Medical, InMode, Cynosure (Hologic), Apyx Medical, Sciton and Alma Lasers. Broad incumbents are Stryker, Conmed, Smith+Nephew and Zimmer Biomet.
Does MicroAire have an API?
No public API is recorded for MicroAire.
What industry is MicroAire in?
MicroAire's product category is Medical Devices — Surgical Instruments. Its primary akta.pro industry code is HLAHADAA, Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS), with a secondary code of HLAKALAF, Hand & Upper Extremity. Its NAICS code is 339113 and its SIC code is 3841.