What Maflex does

Maflex SRL is a privately held Italian manufacturer of modular tissue converting machinery, founded in 1997 by Giuseppe Mazzotti and headquartered in Lucca within Italy's Tissue Valley. The company designs and builds complete converting lines that transform tissue parent reels into finished consumer rolls (toilet paper, kitchen towels) and Away From Home (AFH) industrial products (jumbo rolls, folded and roll towels), serving paper and hygiene product manufacturers across 27 countries. Its core technical offering is a modular philosophy in which each unit — unwinders, printing units (Iris), embossers (Helio, Heracle), corewinders (Gaia), rewinders (Hera, Hestia, Ares, Hermes including solid/coreless variants), tail sealers (Metis, Ivi), accumulators (LA series), and log saws (Hesperia, Ladon) — is fully independent with onboard electrical panels, integrated safety, and tool-free changeovers, enabling flexible line configuration with speeds exceeding 600 m/min. Supporting smart systems include PEGASO supervision software, Pegasus smart camera quality monitoring, the MERS energy regenerative system, and the recently launched ReMatter circular economy initiative and Maflex HUB digital after-sales platform.

Maflex monetizes through three streams: capital equipment sales of complete converting lines and individual modular units, original spare parts delivered within 48 hours, and professional services including installation, customer training, and maintenance. The company operates a direct enterprise field-sales motion supplemented by a wholly-owned US subsidiary (Maflex America Inc., Green Bay, WI, established 2012) and channel partners in the UK (Machine Source Ltd) and the Iberian Peninsula (Converting Machinery S.L.U.). The customer base spans enterprise paper and hygiene manufacturers such as Lucart Group, Global Hygiène Groupe, Hanke Tissue, Poppies, Royal Touch Paper Products, Limsa Tisu, and Welmax, with documented multi-line repeat purchases. Headcount is in the 11-50 range with 8.01% annual staff growth, 3% of income allocated to R&D, and 18 R&D projects completed over the past five years. A +2,000 sqm headquarters expansion is planned for 2026.

Name

Maflex

Legal name

MAFLEX SRL

Website

https://maflex.it

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Maflex is an Italian manufacturer of modular tissue converting machinery, designing configurable production lines that transform tissue paper into consumer rolls and Away-From-Home industrial products for paper and hygiene manufacturers across 27 countries.

Ownership category

akta.pro rank

Product category

Industrial Tissue Converting Machinery

NAICS

Converted Paper Product Manufacturing (3222)

akta.pro primary industry

Tissue Converting & Private Label Manufacturing (IMAMAGAH)

akta.pro secondary industry

Bagging, Pouching & Sachet Packaging Machines (IMALAOAJ)

Keywords

• Tissue converting machinery
• Industrial paper converting
• Modular production lines
• Rewinding embossing systems
• Toilet roll manufacturing equipment

Headquarters

HQ city

Lucca

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tissue Converting Machinery Sales: Sale of complete converting lines and individual modular units including unwinders, printing units, embossers, corewinders, rewinders, tail sealers, accumulators, and log saws for tissue converting.
2. Spare Parts: Original spare parts supply for all machinery modules, with delivery within 48 hours. Access to interactive spare parts catalog through reserved area.
3. Professional Services: After-sales support including installation, staff training, ordinary and extraordinary maintenance, and remote assistance for global customer base.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Maflex manufactures and supplies modular tissue converting machinery and complete converting lines that transform tissue paper into finished consumer rolls (toilet paper and kitchen towels) and AFH/industrial rolls. Each line is composed of independent modules — unwinders, printing units, embossers, corewinders, rewinders, tail sealers, accumulators, and log saws — designed to support diameters up to 400mm and line speeds above 600 m/min. The company also provides spare parts, installation, training, and after-sales maintenance worldwide from its Lucca, Italy headquarters and US subsidiary.

Product overview

Maflex is a tissue converting machinery manufacturer offering modular, configurable production lines for both Consumer (domestic toilet paper and kitchen towels) and Away From Home (AFH/industrial) segments. The product portfolio consists of independent modular units that can be combined flexibly: Unwinders (UT series), Printing Units (Iris), Embossers (Helio, Heracle), Corewinders (Gaia series), Rewinders (Hera, Hestia, Ares, Hermes including solid/coreless variants), Tail Sealers (Metis, Ivi), Accumulators (LA series), and Log Saws (Hesperia, Ladon). Supporting systems include PEGASO smart supervision, MERS energy regenerative system, ReMatter circular economy initiative, and Pegasus smart camera. The company also provides spare parts service and customer training. All machinery is designed and manufactured in Lucca, Italy (Tissue Valley) with a US facility in Green Bay, Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Line Complete modular tissue converting line for producing toilet paper and paper towel rolls for domestic use, configurable from unwinding through cutting with diameters up to 400mm, variable lengths and densities, and the ability to produce standard rolls, coreless rolls, and solid coreless products. Designed for tissue manufacturers serving retail and consumer channels.
• Away From Home (AFH) Line Industrial tissue converting line producing jumbo rolls, industrial toilet paper, and folded or roll towels used in workplaces, hospitals, hospitality, and high-traffic public environments. Engineered for high-volume, continuous-operation AFH converters.
• Unwinders (UT Series) Standalone unwinder modules (UT 125, UT 160, UT 180 frontal-loading and UT 200, UT 250 top-loading) that release tissue parent reels into the converting line, designed for both Consumer and AFH segments.
• Printing Units (Iris) Standalone printing units (Iris and two Iris For models) that apply decorative prints to tissue paper, available as part of Consumer or AFH converting lines.
• Embossers (Helio, Heracle) Standalone embossing and laminating stations (Helio and Heracle) that add texture, volume, and softness to tissue, supporting random (DERL) and synchronized (DESL) gluing, optional NO-GAP system, and automatic roll change on the Heracle model.
• Corewinders (Gaia 50, Gaia 100) Standalone corewinders that produce cardboard cores/tubes for winding tissue paper; Gaia 50 operates at up to 60 m/min and Gaia 100 at up to 140 m/min.
• Rewinders (Hera, Hestia, Ares, Hermes) Standalone rewinder modules forming tissue logs from the web; Start-Stop models (Hera, Hestia) and continuous models (Ares, Hermes, Hermes solid, Hermes solid hybrid) cover both Consumer and AFH segments, with Constant Winding System available on Hermes variants.
• Tail Sealers (Metis, Ivi) Standalone tail-sealing modules that close the final tail of tissue logs; Metis uses spray-nozzle glue application while Ivi uses blade spreading for high-speed, high-quality sealing.
• Accumulators (LA Series) Standalone log-storage accumulators decoupling rewinding from cutting to ensure continuous production; consumer models (LA 80, LA 100, LA 130, LA 200, LA 300) and AFH models (LA 20, LA 30, LA 40) are available.
• Log Saws (Hesperia, Ladon) Standalone cutting modules that slice logs into individual rolls; Hesperia (2c and 4c) for consumer lines and Ladon and Ladon Plus for AFH lines operating up to 90 and 120 rpm respectively.
• Spare Parts Service Original spare parts service for all Maflex machinery modules, with delivery guaranteed within 48 hours and an interactive spare-parts catalog accessible via a reserved customer area.
• Installation, Training, and Maintenance Services Professional installation, staff training, and ordinary and extraordinary maintenance services delivered by factory-trained technicians based in Italy and the United States, supporting Maflex customers globally.
• Maflex HUB Maflex HUB is the company's new digital after-sales service platform, launched in September 2025 to standardize and enhance post-sale customer support for the installed base.
• ReMatter — ReMaflex ReMatter is Maflex's circular-economy initiative for regenerating and optimizing installed tissue converting machinery, extending equipment lifespan and reducing waste.

Quantifiable outcome

• 20% production capacity increase for GH Groupe with fourth AFH line
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Machine Source LtdcoreChannel Partner/ Reseller/ Distributor · 4 August 2025Official representative for UK market, responsible for sales, service, and support of Maflex products in the United Kingdom.
• Converting Machinery S.L.U.coreChannel Partner/ Reseller/ Distributor · 8 January 2025Partnership for Iberian Peninsula covering Spain and Portugal for sales and distribution of tissue converting machinery.
• Ricco International Trade & ConsultancyminorChannel Partner/ Reseller/ Distributor · 26 September 2024Representation agreement for specific markets as per partnership announcement.
• Rockwell AutomationcoreTechnology or Integration · 2 September 2024Gold Partner OEM in the Rockwell Automation PartnerNetwork program, providing automation and control solutions for tissue converting machinery with integrated digital controls.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Cavitec: Italian-based manufacturer specializing in hot-melt laminating and coating equipment for tissue and nonwovens. Complementary to Maflex's embossing/laminating modules and competes for the same converting line integration projects.
• Baosuo Enterprise: Chinese manufacturer of tissue converting machinery (rewinders, packaging machines) growing rapidly into emerging markets. Competes with Maflex on price-sensitive AFH and consumer segments, particularly in Asia, Africa, and Latin America.

Regional players

• Toscotec: Italian manufacturer of paper and tissue machinery headquartered in Lucca's Tissue Valley. Adjacent competitor focused primarily on paper-making lines and tissue drying/creping, with overlap in serving the same Tissue Valley customer ecosystem.
• OMET: Italian manufacturer of converting and packaging machinery for tissue, hygiene, and flexible packaging. Direct overlap in tissue and AFH converting equipment with shared Italian manufacturing base and European customer footprint.

Broad incumbents

• Körber Tissue: Global tissue machinery division of Körber AG, parent of Fabio Perini. Operates at significantly larger scale with broader portfolio and service network; competes head-to-head with Maflex in rewinders and complete lines for premium converters.
• BW Papersystems: US-based business of Barry-Wehmiller supplying tissue and paper converting machinery globally, including rewinders, log saws, and packaging lines. Direct overlap in AFH and consumer converting equipment with established North American footprint.

Direct peers

• Paper Converting Machine Company (PCMC): US-based manufacturer of tissue, nonwovens, and flexible packaging converting machinery. Comparable product portfolio (rewinders, embossers, packaging integration) and overlapping North American customer base served through Maflex America.
• Fabio Perini: Italian-founded manufacturer of tissue converting machinery headquartered in the Lucca Tissue Valley, with deep overlap in rewinders, embossers, and complete converting lines serving both consumer and AFH segments. Most direct comparable to Maflex by geography, product scope, and customer base.
• Futura S.p.A. Italian-based OEM of tissue, towel, and kitchen roll converting and packaging machinery. Direct competitor with overlapping Consumer and AFH lines, serving many of the same Italian and Southern European converters.
• A.Celli Group: Italian tissue converting machinery specialist offering rewinders, embossers, and complete lines for consumer and AFH markets. Direct competitor with similar product architecture and shared Tissue Valley customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/channel/UCC0_ZkwiwOkCEd_0EcIDKhQ?view_as=subscriber
• LinkedInlinkedin.com/company/maflex-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maflex