What Dohful Cookies does

Dohful Cookies is an India-based direct-to-consumer craft cookie brand that bakes and ships soft-baked, 100% eggless cookies across the country. Founded in 2018 by Arushi Sachdeva and Chaman Raj after encountering soft-baked cookies on their European honeymoon and failing to find comparable products in India, the company developed its proprietary recipes through more than 300 trials over 70 days. Operating under the legal entity Grubcha Foods Private Limited from Noida, Uttar Pradesh, Dohful was acquired by Chaayos in November 2024 as part of Chaayos' diversification strategy beyond beverages. The company maintains a headcount of 1-10 and was bootstrapped without disclosed external institutional funding prior to the acquisition.

The core product portfolio comprises 10 distinct cookie flavors (Choco Brownie, Choco Chunk, Nutella Lava, Macadamia Nuts, New York Style 3 Chip, Oatmeal Raisin, Red Velvet, S'mores, Toasted Hazelnut Double Chocolate, and Yin & Yang), sold individually or in gift and sampler packs. Cookies are baked fresh per order, individually wrapped at approximately 52-60g each with 9-10cm diameter, and priced from Rs. 399 to Rs. 549 per pack. The proprietary formulation uses flaxseed as an egg substitute, browned butter, hand-chopped chocolate, and a gram-weighted dough-scooping technique that produces the brand's signature soft interior with crispy edges. The e-commerce storefront is built on Shopify, with payment processing across Visa, Mastercard, Amex, RuPay, Maestro, and Diners Club, and pan-India shipping handled via Bluedart, FedEx, and Delhivery with free shipping on all orders.

Dohful monetizes through direct cookie sales via its e-commerce website and 30+ physical cookie café locations across Delhi NCR (including malls, corporate offices, and university campuses), digital gift cards in Rs. 1,000 and Rs. 2,000 denominations, and food delivery partnerships with Swiggy and Zomato. Marketing is multi-channel and centered on organic social (Instagram, Twitter, Facebook, Pinterest, YouTube), a weekly email newsletter (The Sunday Letter, distributed via Flodesk), and content marketing through the Baker's Journal blog. The brand reports a 4.64/5 average rating across 7,249 verified reviews, ships to 2,000+ pin codes across India, and operates with same-day dispatch for orders placed before 2 PM.

Name

Dohful Cookies

Legal name

Grubcha Foods Private Limited

Website

https://dohful.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Dohful Cookies is an India-based direct-to-consumer craft cookie brand selling 100% eggless, soft-baked cookies in 10 flavors via Shopify e-commerce, 30+ physical cafés across Delhi NCR, and Swiggy/Zomato, shipping pan-India to 2,000+ locations since 2018.

Ownership category

akta.pro rank

Product category

Artisan Cookies

NAICS

Cookie and Cracker Manufacturing (311821), Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Cookies & Crackers (2052), Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Cookie & Brownie Shops (THAFAGAF)

akta.pro secondary industries

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC), Bread & Pastry Specialty Stores (CRAHAGAC), DTC Bakery & Desserts Delivery (AFAIANAF)

Keywords

• Handcrafted cookies
• Soft baked cookies
• Eggless cookies
• Cookie gift boxes
• Artisan baked goods

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Cookie Sales: Dohful generates revenue primarily through direct sales of handcrafted soft-baked cookies via their e-commerce website. Products are sold in various pack sizes (4 or 10 cookies) with prices ranging from Rs. 399 to Rs. 549 per pack. The company ships cookies pan-India within 3-5 days.
2. Gift Cards: Dohful sells digital gift cards in denominations of Rs. 1,000 and Rs. 2,000, allowing customers to purchase cookies as gifts. Bulk corporate queries are handled via WhatsApp.
3. Physical Retail Cookie Cafés: Dohful operates physical cookie café locations across Delhi NCR, including at universities, corporate offices, and malls. These locations offer in-store purchases and cater to walk-in customers.
4. Food Delivery Platform Sales: Dohful cookies are available for order through food delivery platforms Swiggy and Zomato, enabling on-demand purchases for local customers near their café locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Dohful Cookies is an Indian craft cookie brand that manufactures and sells handcrafted, soft-baked, 100% eggless cookies in 10 distinct flavors. The company sells cookies in individual packs and curated gift boxes through its Shopify-powered e-commerce site (dohful.com), 30+ physical cookie cafés across Delhi NCR (including university campuses, malls, and corporate offices), and food delivery platforms (Swiggy, Zomato). All cookies are baked fresh on order and shipped pan-India within 3–5 days.

Product overview

Dohful Cookies is an Indian direct-to-consumer cookie brand specializing in handcrafted, soft-baked, eggless cookies delivered pan-India. The core product portfolio consists of 10 distinct cookie flavors (Choco Brownie, Choco Chunk, Nutella Lava, Assorted/Gift boxes, Macadamia Nuts, New York Style 3 Chip, Oatmeal Raisin, Red Velvet, S'mores, Toasted Hazelnut Double Chocolate, and Yin & Yang), sold individually and in curated gift packs. All cookies are baked fresh on order, are 100% eggless, and feature a soft-baked texture with crusty edges. The company operates as an e-commerce-first brand powered by Shopify, offering both direct cookie purchases and gift card options. Products are shipped pan-India through Bluedart, FedEx, and Delhivery, with same-day dispatch for orders placed before 2 PM. The brand was acquired by Chaayos in November 2024 as part of Chaayos's diversification beyond beverages.

Differentiator

Problem solved

Functional benefit

Products and services

• Choco Brownie Cookies Best-selling soft-baked cookie-brownie fusion with a crusty exterior and soft, chewy center. 100% eggless, individually wrapped (~60g, 9–10cm diameter each), priced from Rs. 439 per pack of 4.
• Choco Chunk Cookies Classic soft-baked cookie filled with browned butter and melted hand-chopped chocolate chunks. 100% eggless, ~52g per cookie, 9–10cm diameter, priced from Rs. 419 per pack of 4.
• Nutella Lava Cookies Gourmet-style soft-baked cookies made with browned butter, sprinkled with sea salt, and bursting with molten Nutella. Described as the largest Nutella cookies. Priced from Rs. 529 per pack of 4.
• Macadamia Nuts Cookies Traditional macadamia nuts with white chocolate chips in browned butter dough. Soft interior with crunchy outside texture, ~52g each, priced from Rs. 499 per pack of 4.
• New York Style 3 Chip Cookies Classic soft-baked cookie with browned butter and three types of melted chocolate chips (dark, semi-sweet, milk) with crusty edges.
• Oatmeal Raisin Cookies

Quantifiable outcome

• 4.64/5 average customer rating based on 7,249 reviews

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

One partnership is on record.

• ChaayoscoreStrategic or Co-development Partner · 1 November 2024In November 2024, Chaayos (India's Rs 135 crore tea empire with 250+ outlets and $93.8 million in funding) acquired Dohful Cookies as part of Chaayos' strategy to diversify beyond beverages into snacks and desserts. This strategic acquisition positions Dohful as Chaayos' entry into the premium cookie market, combining Chaayos' retail expertise and national footprint with Dohful's craft cookie brand identity.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sweetish House Mafia: Mumbai-based craft cookie brand selling premium soft-baked cookies via direct e-commerce and retail. Closest Indian analogue to Dohful in product format, price point, and D2C-plus-café positioning.
• The Cookie Man: India's original cookie retail chain operating cookie kiosks in malls across the country. Directly comparable retail format and product category, though positioned more toward impulse-buy single cookies than premium gift packs.
• Mrs. Fields: Global cookie café chain and brand with a similar soft-baked cookie portfolio. Comparable product format and gifting-led retail concept, with established international brand equity.

Broad incumbents

• Parle (Hide & Seek): India's largest biscuit manufacturer with Hide & Seek as its premium chocolate-chip cookie line. Competes for the same end-use occasion at mass-market price points and defines the consumer reference price for cookies in India.
• Britannia Industries (Treat, Bourbon): One of India's two dominant biscuit manufacturers with established premium cookie brands (Treat, Bourbon, NutriChoice). Indirect competitor on mass-market shelves and increasingly in the premium tier.
• ITC Sunfeast (Dark Fantasy, Mom's Magic): ITC's biscuits portfolio including Dark Fantasy and Mom's Magic premium cookie lines. Competes in the same premium indulgent cookie category with deep distribution and marketing budgets.

Regional players

• The French Loaf: Indian bakery and dessert chain offering cookies and pastries through company-owned retail. Comparable omni-channel bakery-café operating model though broader in product range than Dohful.
• Bisk Farm: Indian biscuit and cookie manufacturer with a growing premium cookie range. Provides scale competition in the packaged cookies segment, particularly in eastern India.

Emerging players

• Crumbs Boutique Bakery: Indian premium dessert and cookie brand serving the gifting and celebration segment. Overlaps with Dohful's gift-pack and corporate-gifting positioning at similar price points.

Others

• Chaayos: Acquirer of Dohful and parent entity since November 2024. Operates 250+ tea cafés across India. Relevant as Dohful's strategic owner and likely future distribution and operational backbone.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/dohfulcookies
• YouTubeyoutube.com/dohful
• Facebookfacebook.com/dohful
• Instagraminstagram.com/dohfulcookies
• Pinterestin.pinterest.com/dohfulcookies

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dohful Cookies