Rove Hotels
Rove Hotels is a Dubai-born mid-scale lifestyle hotel brand operating 11 properties across the UAE, targeting style-conscious business and leisure travelers with design-forward accommodations starting from AED 199/night. Joint venture of Emaar Properties and Dubai Holding, expanding via developer partnerships into Saudi Arabia, Egypt, and Oman.
- Company typePrivate
- Founded2016
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rove Hotels does
Rove Hotels is a Dubai-born mid-scale lifestyle hospitality brand launched in 2016 and operated as a joint venture between Emaar Properties and Dubai Holding. The company operates 10 hotels in Dubai (including Rove Downtown, Dubai Marina, City Centre Deira, Bur Dubai Healthcare City, Trade Centre, at the Park, La Mer Beach, City Walk, Expo City, and JBR) and one beachfront property in Ras Al Khaimah (Rove Al Marjan Island, 441 rooms). Its portfolio spans approximately 3,600+ rooms in Dubai and 8,000+ keys open or under development across the Middle East. Pricing starts at AED 199 per night for standard rooms and AED 3,499 per month for extended stays, targeting style-aware travelers aged 25-45, business travelers, families, and digital nomads seeking design-forward accommodations in prime locations without premium pricing.
The brand's technology stack is digital-first but conventional: mobile check-in, Chromecast-enabled smart TVs with universal USB/electrical sockets, app-based services, and integrated property management systems. Sustainability initiatives include solar-powered water heating, LED lighting, filtered water stations, and a 90% paper reduction through digital processes. Rove extends beyond hotels into branded residences (Rove Home across Dubai, Sharjah, and Muscat) and hospitality-branded office spaces (HQ by Rove in Business Bay, spanning 120,000+ sqft). Revenue is generated through direct bookings via rovehotels.com, OTA distribution (Booking.com, Expedia, MakeMyTrip), F&B operations (The Daily restaurant), meeting/event spaces, monthly extended-stay subscriptions, and one-time branded residence sales.
The company's go-to-market is primarily direct-to-consumer via its website, supplemented by third-party booking platforms and developer partnerships for geographic expansion. Strategic regional expansion is underway via asset-light developer joint ventures: Rafal Real Estate in Saudi Arabia (Riyadh, with plans for Jeddah and Holy Cities), El Sayyad Group in Egypt (Sheikh Zayed City, Cairo), LEO Developments in Oman (Muscat), Arada in Sharjah, and IRTH Group for HQ by Rove offices. Loyalty integration with U BY EMAAR and Emirates Skywards drives cross-brand acquisition. Leadership: Paul Bridger serves as Chief Operating Officer.
Rove Hotels firmographics
Firmographics- Name
- Rove Hotels
- Legal name
- Rove Hospitality LLC
- Website
- https://rovehotels.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rove Hotels is a Dubai-born mid-scale lifestyle hotel brand operating 11 properties across the UAE, targeting style-conscious business and leisure travelers with design-forward accommodations starting from AED 199/night. Joint venture of Emaar Properties and Dubai Holding, expanding via developer partnerships into Saudi Arabia, Egypt, and Oman.
- Ownership category
- akta.pro rank
Rove Hotels industry classification
Industry- Product category
- Mid-scale lifestyle hospitality (hotels, branded residences, and hospitality-branded offices)
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Resort-Style Extended-Stay Properties (THAGAEAL), Extended-Stay Hotels (THAMAFAD)
Keywords
Where Rove Hotels is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices6 records
Markets served
Rove Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Hotel Room Revenue: Core revenue from overnight hotel stays across 10+ properties in Dubai and Ras Al Khaimah, with rooms starting from AED 199 per night. Revenue generated through direct bookings, OTAs, and corporate agreements.
- Food & Beverage: Revenue from The Daily restaurant outlets across properties, including brunch offerings (AED 99 per person Bench Brunch), breakfast packages (AED 69 per person), and all-day dining options.
- Monthly Extended Stay Rates: Monthly hotel rates from AED 3,499 per month offering all-inclusive stays for extended business travelers and digital nomads seeking long-term accommodation.
- HQ by Rove Office Spaces: Hospitality-branded office space rentals in Business Bay, featuring modular offices, loft spaces, and shared workspaces spanning over 120,000 sqft, with private outdoor courtyards and community amenities.
- Branded Residences (Rove Home): Branded residential units across Dubai and Sharjah including Rove Home Downtown, Marasi Drive, Dubai Marina, Meydan Horizon, and Aljada. Expansion planned with 3,000 branded residences over five years.
- Meeting & Event Spaces: Meeting room rentals and event spaces for corporate meetings, workshops, and training sessions at various Rove properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Rover Room - Starting from AED 199/night |
| Subscription | Monthly | Monthly Extended Stay - From AED 3,499/month |
| Unit Pricing | Pay-as-you-go | The Bench Brunch - AED 99 per person |
| Unit Pricing | Pay-as-you-go | Breakfast with Unlimited Tea & Coffee - AED 69/person |
| Subscription | Multi-year contract | HQ by Rove Office Spaces - Custom pricing |
| One time/ perpetual license | Multi-year contract | Rove Home Branded Residences - Varies by project |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Rove Hotels product offering
Product offeringCore offering
Rove Hotels operates a portfolio of mid-scale lifestyle hotels in Dubai and Ras Al Khaimah offering contemporary rooms, dining at The Daily restaurants, meeting spaces, and monthly extended-stay rates. The brand has expanded into branded residences (Rove Home) and hospitality-branded office spaces (HQ by Rove), creating a lifestyle hospitality ecosystem spanning hotels, residences, dining, and workspaces across the UAE and the wider Middle East.
Product overview
Rove Hotels is a Dubai-born mid-scale lifestyle hospitality brand operated as a joint venture between Emaar Properties and Dubai Holding. The portfolio spans hotels, branded residences, and commercial office spaces. The core hotel brand operates 11+ properties across Dubai (Rove Downtown, Rove Dubai Marina, Rove City Centre Deira, Rove Bur Dubai Healthcare City, Rove Trade Centre, Rove at the Park, Rove La Mer Beach, Rove City Walk, Rove Expo City, Rove JBR) and one in Ras Al Khaimah (Rove Al Marjan Island). Supporting products include Rove Home branded residences (offering fully furnished apartments in Dubai, Sharjah, and Oman), HQ by Rove hospitality-branded office spaces in Business Bay, The Daily all-day dining restaurants, meeting room facilities, and U BY EMAAR loyalty program. The brand is expanding into Saudi Arabia (Riyadh), Egypt (Sheikh Zayed City), and Oman (Muscat Expressway).
Differentiator
Problem solved
Functional benefit
Brands
- Rove Home: Branded residences offering fully furnished apartments and lofts for long-term stays, with wellness-focused amenities.
- HQ by Rove
- The Daily
Products and services
- Rove Hotels (Hotel Properties) Mid-scale lifestyle hotel portfolio of 10 operating properties across Dubai (Downtown, Dubai Marina, City Centre Deira, Bur Dubai/Healthcare City, Trade Centre, at the Park, La Mer Beach, City Walk, Expo City, JBR) and Ras Al Marjan Island in Ras Al Khaimah, with rooms starting from AED 199 per night. Properties include Rove Al Marjan Island which opened in 2025 as the brand's first Ras Al Khaimah property. Smart-room features, Chromecast TVs, mobile check-in, gaming zones, and sustainability initiatives are standard.
- HQ by Rove Hospitality-branded office spaces in Business Bay, Dubai spanning over 120,000 sqft, featuring fully furnished modular offices, loft offices, shared co-working spaces, wellness facilities (gym, pool, spa), content creation spaces, and community amenities with panoramic views of Downtown Dubai and Dubai Canal. Targeted at modern professionals, startups, and SMEs seeking flexible office solutions.
- Rove Home Branded Residences Branded residential apartments and lofts under the Rove Home concept, including Rove Home Downtown, Rove Home Marasi Drive, Rove Home Dubai Marina, Rove Home Meydan Horizon, Rove Home Aljada (Sharjah), and Rove Home Muscat Expressway (Oman). Offers fully furnished units with wellness-focused amenities for long-term living; 3,000 branded residences are planned over five years.
- The Daily Restaurant All-day dining restaurant concept operating at Rove properties including Rove City Walk, serving breakfast, international cuisine, and weekend Bench Brunch offerings (AED 99 per person) along with vegan-friendly options and coffee/tea service.
- Meeting Rooms and Event Spaces Rental meeting rooms and event spaces available at various Rove hotel properties for corporate meetings, business gatherings, workshops, and training sessions, with integration into the broader hotel stay proposition.
- U BY EMAAR Loyalty Program Participation Rove Hotels' participation in the Emaar-operated U BY EMAAR loyalty program and Emirates Skywards, enabling members to earn and redeem points across Rove stays and other Emaar-owned properties, with cross-brand offers and personalized marketing.
- Monthly Extended Stay Rates All-inclusive monthly hotel rates starting from AED 3,499 per month, designed for extended business travelers, digital nomads, and long-term travelers seeking fully equipped long-stay accommodations.
Quantifiable outcome
- 90% reduction in paper consumption through digital solutions
- +3 more outcomes
Companies that use Rove Hotels
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Rove Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rove Hotels partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major, secondary and minor.
- El Sayyad GroupcorePartnership with Egyptian diversified conglomerate El Sayyad Group for development of Rove Sheikh Zayed City hotel near Cairo. The 240-room hotel will be located on Cairo-Alexandria Desert Road in Sheikh Zayed City, targeting business and leisure travelers near the Grand Egyptian Museum and Great Pyramids. Construction scheduled to begin H2 2026.
- LEO DevelopmentscorePartnership with LEO Developments for Rove Home Muscat Expressway in Oman - the brand's first branded residences project in the Sultanate. Development will offer fully furnished one- and two-bedroom apartments and lofts near Muscat Hills, featuring lap pool, roof garden, and co-working spaces. Multiple projects planned across Oman.
- Rafal Real Estate Development CompanycoreStrategic partnership for multiple Rove Hotels properties in Riyadh, Saudi Arabia. First location on Olaya Street, with additional locations planned across the capital. Aligned with Saudi Vision 2030 and targeting Riyadh's growing business and leisure demand. Partnership leverages Rafal's local expertise and development track record.
- AradamajorArada, the Sharjah-based developer, awarded AED 397 million construction contract to Modern Building Contracting Company for Rove Aljada hotel cluster. Project includes 192-room hotel and branded residences within the Aljada megaproject. Completion targeted December 2027.
- IRTH GroupcorePartnership with IRTH Group for HQ by Rove - the first standalone hospitality-branded office spaces in the Middle East. Flagship project in Business Bay, Dubai with panoramic views of Downtown Dubai and Dubai Canal. Spans over 120,000 sqft featuring modular offices, loft spaces, wellness facilities, and community amenities.
- Emirates SkywardssecondaryLoyalty program partnership enabling Emirates Skywards members to earn miles when staying at select Rove Hotels. Partnership provides exclusive offers and benefits to members, driving cross-brand customer acquisition.
- U BY EMAARsecondaryBrand loyalty program linked to Emaar's ecosystem, enabling members to earn and redeem points across Rove Hotels and other Emaar properties. Integrated with customer data systems for personalized marketing.
- Modern Building Contracting CompanyminorConstruction contractor awarded AED 397 million contract by Arada for Rove Aljada development in Sharjah. Handles construction of hotel and branded residences within Aljada megaproject.
- World Art Dubai / Dubai World Trade CentreminorLong-standing collaboration with World Art Dubai, organized by Dubai World Trade Centre, for the Emerging Artist Prize competition. Platform for up-and-coming artists attracting thousands of entries annually.
Scale indicators7 records
Recent moves14 records
Expansion highlights7 records
Rove Hotels competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Rove Hotels social profiles
Digital presenceRove Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rove Hotels leadership team
Management profileNumber of profiles
Profiles1 record
Rove Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rove Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rove Hotels
What does Rove Hotels do?
Rove Hotels operates a portfolio of mid-scale lifestyle hotels in Dubai and Ras Al Khaimah offering contemporary rooms, dining at The Daily restaurants, meeting spaces, and monthly extended-stay rates. The brand has expanded into branded residences (Rove Home) and hospitality-branded office spaces (HQ by Rove), creating a lifestyle hospitality ecosystem spanning hotels, residences, dining, and workspaces across the UAE and the wider Middle East.
Is Rove Hotels a public or private company?
Rove Hotels is a private company. It is classified as state government owned and is currently operating.
When was Rove Hotels founded?
Rove Hotels was founded in 2016. It employs 11 to 50 people.
Where is Rove Hotels based?
Rove Hotels is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Rove Hotels make money?
Six revenue lines are on record. Hotel Room Revenue is the primary driver. The others are food & Beverage, monthly Extended Stay Rates, HQ by Rove Office Spaces, branded Residences (Rove Home) and meeting & Event Spaces.
Does Rove Hotels have an API?
No public API is recorded for Rove Hotels.
What industry is Rove Hotels in?
Rove Hotels's product category is Mid-scale lifestyle hospitality (hotels, branded residences, and hospitality-branded offices). Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGAEAL, Resort-Style Extended-Stay Properties. Its NAICS code is 72111 and its SIC code is 7000.