HS-Soft AG

What HS-Soft AG does

HS-Soft AG is a privately held Swiss software company headquartered in Küssnacht SZ (Canton Schwyz), founded in 2007 and operating with 51–100 employees. The firm develops and sells an integrated cloud-based software platform purpose-built for bakery, confectionery (Konditorei), and café (Bäckerei-Konditorei-Café) operations across the DACH region. Its flagship product, CashAssist, is a POS/cash register system that sits at the center of a broader module ecosystem covering warehouse management (WaWiAssist), recipe management (RezeptAssist), label and price-tag design (LabelAssist), HR and time/payroll management with bakery-specific Swiss labor-rule compliance (Time/LohnAssist), mobile handheld ordering (MobileWaiter), self-service checkout (SelfCheckout), click-and-collect ordering, RFID/NFC-based customer loyalty (CashAssist Card), warehouse distribution (smartPicking), and B2B ordering (bakery2b). The platform supports German, English, and French, with data hosted in Swiss data centers and GDPR-aligned privacy practices.

The company monetizes primarily through monthly software subscriptions (priced CHF 9–89 per module per month depending on tier and user limits) bundled with hardware sales (Sunmi M2 Max tablets at CHF 575, RFID card readers at CHF 118) and recurring professional services including installation, training, and 365-day helpdesk support. Go-to-market is direct via a website-driven sales funnel with online demo booking, complemented by industry event presence (BackExpo), channel partners, and a customer reference program anchored on enterprise accounts such as Confiserie Bachmann (73 POS systems across 20 locations) and Bäckerei-Confiserie Merz (18 POS systems across 10 locations, 140 employees). The business is bootstrapped with no disclosed external funding, owner-led by Heiner Schriever as authorized representative, and supported by a small management team including a CCO and a newly appointed Head of Customer Success.

Name

HS-Soft AG

Legal name

HS-Soft AG

Website

https://hssoft.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

HS-Soft AG is a Swiss vertical SaaS company that provides integrated cloud-based POS, inventory, recipe, labeling, and payroll software modules tailored for bakery, confectionery, and café operations across the DACH region, sold via subscriptions and bundled hardware.

Ownership category

akta.pro rank

Product category

Bakery Point-of-Sale and Management Software

NAICS

Software Publishers (5132)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

akta.pro secondary industry

Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)

Keywords

• Bakery point-of-sale software
• Bakery management software
• POS cash register systems
• Recipe and label management
• Bakery inventory software

Headquarters

HQ city

Küssnacht

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Software Subscriptions: Monthly or annual subscription fees for cloud-based software modules including CashAssist, WaWiAssist, RezeptAssist, LabelAssist, Time/LohnAssist, MobileWaiter, and SelfCheckout. Pricing tiers vary by module, user count, and employee limits.
2. Hardware Sales: Sale of POS hardware including card readers (CHF 118), tablets (Sunmi M2 Max at CHF 575), printers, scanners, and scales. Hardware is sold as one-time purchase with associated software subscription.
3. Professional Services: Installation, training, and ongoing support services included with software. Additional custom implementation and consulting may be offered for enterprise customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HS-Soft AG develops and sells a cloud-based, integrated software suite for bakery, confectionery, and café operations, centered on its CashAssist point-of-sale system. The platform spans POS, inventory/warehouse management (WaWiAssist), recipe and allergen management (RezeptAssist), label and price tag design (LabelAssist), HR and payroll (Time/LohnAssist), mobile handheld ordering (MobileWaiter), self-checkout, click & collect, and RFID/NFC customer loyalty cards. Hardware such as POS terminals, tablets, printers, and card readers is bundled or sold alongside the software subscriptions.

Product overview

HS-Soft AG offers an integrated software and POS (point-of-sale) solution specifically designed for bakery-patisserie-café operations. The product portfolio centers around the CashAssist platform as the core POS system, supported by multiple specialized modules including: WaWiAssist (warehouse/inventory management), RezeptAssist (recipe management), LabelAssist (labeling and price tags), and Time/LohnAssist (HR and time management). Additional products include MobileWaiter (handheld ordering), SelfCheckout (self-service terminals), Click & Collect (order collection), CashAssist Card (customer loyalty system), smartPicking (warehouse distribution), BackPlan (sales forecasting), SmartScale (quality control weighing), and bakery2b (B2B ordering portal). All products are cloud-based, multilingual (German, English, French), and designed to work as a unified integrated system.

Differentiator

Problem solved

Functional benefit

Products and services

• CashAssist Cloud-based point-of-sale (POS) cash register system designed for bakery, patisserie, and café operations, featuring customer cards, advertising displays, allergen filters, and forecasting tools.
• MobileWaiter Mobile handheld ordering system in smartphone format for Android devices enabling table-side order taking and payment in café and gastronomy settings, integrated with the CashAssist POS platform.
• SelfCheckout Self-service checkout terminals enabling bakery and café customers to place orders and pay without queuing at traditional cash registers.
• Click & Collect Order collection system allowing bakery customers to place orders in advance and pick them up at designated locations.
• WaWiAssist Inventory and warehouse management software for creating delivery notes, invoices, and production plans, with integration to the bakery2b B2B online ordering portal.
• smartPicking Warehouse distribution and order picking system for optimized goods distribution and fulfillment.
• RezeptAssist Recipe management system for creating and managing recipes, product labels, allergen declarations, nutritional values, and price calculations.
• LabelAssist Professional label and price tag design software utilizing HS-Soft data to create templates with drag-and-drop functionality, live preview, EAN codes, allergen symbols, and printing integration with packaging equipment.
• Time/LohnAssist Cloud-based HR and time management solution specifically designed for bakery operations, covering time tracking, payroll accounting, vacation management, and personnel management including AGRZ calculations, night allowances, and sector-specific GAV requirements.
• Zusätzliche Produkte (Additional Extensions) Supplementary product extensions that extend the functionality of the core HS-Soft system, including BackPlan (sales forecasting and production planning) and SmartScale (control weighing for chocolate manufacturing).
• CashAssist Card (Customer Loyalty System) Comprehensive RFID/NFC-based card system for customer loyalty, faster payments, and gift cards. Features include points collection, discounts, prepaid balance charging, gift vouchers, Brotpass, employee cards, and offline capability.

Quantifiable outcome

• Merz implemented 18 POS systems in a single day with full migration
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• bakery2bcoreTechnology or IntegrationIntegration partnership between WaWiAssist and bakery2b platform. Enables delivery customers to order products online and automatically receive invoices and delivery notes. Orders flow directly into production planning in WaWiAssist.
• SunmicoreTechnology or IntegrationHardware partnership for TimeAssist Recording app. Sunmi M2 Max tablet comes pre-installed with HS-Soft time tracking software. Recommended hardware for production floor time recording.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bizerba: Bizerba is a German manufacturer of scales, slicers, labeling systems, and checkout/POS solutions for food retail and bakeries. It is one of the most direct competitors to HS-Soft in the bakery software + hardware stack across DACH.
• Vectron Systems: Vectron is a German vendor of cash register and POS systems targeting bakeries, butchers, and hospitality. Like HS-Soft, it focuses on DACH SMB and mid-market food service operators with proprietary hardware/software bundles.
• Orderbird: Orderbird provides iPad-based POS systems for restaurants, cafés, and bakeries in the DACH region, with integrated payments and back-office tools. It competes directly with HS-Soft's CashAssist and MobileWaiter offerings for SMB food service customers.
• CSB-System: CSB-System is a German ERP and industry software provider specialized in food, bakery, butcher, and beverage verticals. It targets larger enterprise bakery operations comparable to HS-Soft's Confiserie Bachmann and Merz accounts.

Broad incumbents

• Lightspeed Restaurant: Lightspeed offers a cloud POS suite for restaurants and hospitality globally and absorbed Gastrofix (a DACH hospitality POS competitor). It operates in the same space as HS-Soft but with a broader portfolio and reach rather than bakery-specific depth.
• Toast: Toast is a leading US-based restaurant POS and fintech platform with a comparable SaaS-plus-hardware-plus-payments model. While US-focused, its vertical playbook and product roadmap are directly relevant to where HS-Soft could evolve.
• Diebold Nixdorf: Diebold Nixdorf is a global provider of POS hardware and software for retail and food service. It competes with HS-Soft's hardware-enabled POS bundle at enterprise and multi-location bakery customers across Europe.
• Block (Square): Block's Square provides SMB-focused POS hardware, software, and payments, including solutions for food and beverage merchants. It represents a horizontal incumbent that could move further into bakery-specific workflows over time.

Emerging players

• SumUp: SumUp is a European mobile payment and POS provider widely used by small merchants including bakeries and cafés. It overlaps with HS-Soft at the in-person payment acceptance layer rather than full vertical POS depth.

Others

• Posiflex: Posiflex is a global POS hardware manufacturer whose terminals and tablets are used by HS-Soft-adjacent software vendors. It is comparable as an ecosystem participant and potential hardware partner rather than a direct software competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/hssoftcom
• Facebookfacebook.com/HSsoftAG
• LinkedInlinkedin.com/company/hssoft
• Instagraminstagram.com/hssoft_com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HS-Soft AG