Maptive
Maptive is a San Francisco-based SaaS company founded in 2010 offering a browser-based mapping and location intelligence platform built on Google Maps. It serves business teams without GIS expertise across sales, franchise, real estate, logistics, and field service use cases through tiered annual subscriptions.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Maptive does
Maptive is a San Francisco-based SaaS company founded in 2010 that operates a browser-based mapping and location intelligence platform built on Google Maps API. Its core product is designed for business teams that need to visualize and analyze location data without GIS expertise, offering 60+ tools including automated territory management, route optimization across up to 73 stops, heat mapping, demographic overlays (50+ U.S. and Canadian Census variables), and drive-time polygon analysis. The platform handles up to 100,000 location points per map with proprietary geocoding (10 addresses/second) and reportedly runs 3-5x faster than ArcGIS and Mapline, supporting use cases from sales territory planning and franchise site selection to supply chain visualization and field service routing.
The company monetizes through tiered annual subscriptions: a $250 45-Day Pass for short projects, a $1,250/year Pro plan for individual users, a $2,500/year Team plan covering five users, and custom-priced Enterprise contracts with multi-year terms, additional security features (SSL, 2FA, backups), and dedicated support. Distribution follows a product-led growth model with a frictionless 10-day free trial (no credit card required) and self-serve signup, supplemented by inside sales demo booking and a direct enterprise sales motion for larger organizations. Customer segments span Sales, Franchise, Real Estate, Logistics, Marketing, Retail, and Field Service personas, alongside named enterprise customers including Amazon, Adobe, Capital One, Coca-Cola, Siemens, Volkswagen, Hilton, Stanford Hospital, Harvard Business School, and the U.S. Department of Energy.
As of the input data, Maptive operates with 11-50 employees, is privately held with no disclosed institutional funding, and reports cumulative platform metrics of 512K accounts created and 1.98M maps produced over 16 years, with G2 ratings of 4.7/5 and Capterra ratings of 4.6/5. The March 2025 launch of Maptive iQ, an AI-powered spatial analysis enhancement, marks the company's most significant recent product expansion.
Maptive firmographics
Firmographics- Name
- Maptive
- Legal name
- Maptive
- Website
- https://maptive.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maptive is a San Francisco-based SaaS company founded in 2010 offering a browser-based mapping and location intelligence platform built on Google Maps. It serves business teams without GIS expertise across sales, franchise, real estate, logistics, and field service use cases through tiered annual subscriptions.
- Ownership category
- akta.pro rank
Maptive industry classification
Industry- Product category
- Location Intelligence Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Surveying and Mapping (except Geophysical) Services (54137)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
- akta.pro secondary industry
- POI, Local Listings & Business Directory Platforms (BPAMANAD)
Keywords
Where Maptive is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maptive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Annual and short-term subscription plans (45-Day Pass, Pro, Team) with all 60+ mapping tools included. Enterprise pricing available for larger organizations with custom needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 45-Day Pass - Short-term access for temporary projects |
| Subscription | Annual | Pro Plan - Individual user annual subscription |
| Per seat | Annual | Team Plan - Small team annual subscription |
| Subscription | Multi-year contract | Enterprise - Custom pricing for large organizations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Maptive product offering
Product offeringCore offering
Maptive is a browser-based, cloud-hosted mapping and location intelligence software platform built on Google Maps, designed for business teams without GIS expertise to transform spreadsheet data into interactive maps. The product bundles 60+ tools — including territory management, route optimization, heat mapping, demographic overlays, and drive-time polygons — into tiered subscription plans (45-Day Pass at $250, Pro at $1,250/year, Team at $2,500/year for 5 users, and custom Enterprise). It supports up to 100,000 location points per map and integrates with CRM systems, Google Sheets, and a REST API.
Product overview
Maptive is a browser-based mapping and location intelligence platform built on Google Maps, designed for business teams to visualize and analyze location data without GIS expertise. The core product offers 60+ mapping tools including territory management, route optimization (up to 73 stops), heat mapping, demographic overlays (50+ Census variables), and drive-time polygon analysis. Maptive iQ, launched March 2025, provides AI-enhanced spatial analysis capabilities. The platform integrates with CRMs, Google Sheets, and Excel for data import, and includes enterprise security features (SSL, 2FA, backups). Pricing tiers include 45-Day Pass ($250), Pro ($1,250/year), Team ($2,500/year for 5 users), and Enterprise plans.
Differentiator
Problem solved
Functional benefit
Brands
- Maptive iQ: Enhanced mapping platform with advanced spatial analysis capabilities launched since March 2025.
Products and services
- Maptive Browser-based online mapping software built on Google Maps, designed for business teams to visualize and analyze location data without requiring GIS expertise. Bundles 60+ mapping tools (territory management, route optimization, heat mapping, demographic overlays, drive-time polygons, CRM integration) with tiered subscriptions (45-Day Pass $250, Pro $1,250/year, Team $2,500/year for 5 users, Enterprise custom) and a 10-day free trial.
- Maptive iQ AI-powered enhancement to the Maptive platform with advanced spatial analysis capabilities, launched as features rolling out since March 2025. Provides improved data processing and intelligent mapping features on top of the core platform.
Quantifiable outcome
- 75% faster territory planning
- +5 more outcomes
Companies that use Maptive
Customer profileNamed customers36 records
Segments12 records
Ideal customer profiles2 records
Maptive technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature8 records
Maptive partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights6 records
Maptive competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Maptive social profiles
Digital presenceMaptive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maptive leadership team
Management profileNumber of profiles
Profiles1 record
Maptive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maptive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maptive
What does Maptive do?
Maptive is a browser-based, cloud-hosted mapping and location intelligence software platform built on Google Maps, designed for business teams without GIS expertise to transform spreadsheet data into interactive maps. The product bundles 60+ tools — including territory management, route optimization, heat mapping, demographic overlays, and drive-time polygons — into tiered subscription plans (45-Day Pass at $250, Pro at $1,250/year, Team at $2,500/year for 5 users, and custom Enterprise). It supports up to 100,000 location points per map and integrates with CRM systems, Google Sheets, and a REST API.
Is Maptive a public or private company?
Maptive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maptive founded?
Maptive was founded in 2010. It employs 11 to 50 people.
Where is Maptive based?
Maptive is headquartered in San Francisco, United States, in the North America region.
How does Maptive make money?
One revenue line is on record: subscription Plans.
Does Maptive have an API?
Yes. Full REST API included on every plan. Allows developers to keep map data automatically up to date with access to the latest information at all times. Enables programmatic map creation, data management, and integration with external systems.
What industry is Maptive in?
Maptive's product category is Location Intelligence Software. Its primary akta.pro industry code is BPAMANAK, GIS & Spatial Data Management Platforms, with a secondary code of BPAMANAD, POI, Local Listings & Business Directory Platforms. Its NAICS code is 51821 and its SIC code is 7372.