Live Nation Australasia

What Live Nation Australasia does

Live Nation Australasia Pty Ltd is the Australian and New Zealand operating subsidiary of Live Nation Entertainment, Inc. (NYSE: LYV), the world's largest live entertainment company. The entity operates as both an event promoter/co-promoter and a ticketing marketplace, connecting concert, comedy, and festival audiences across ANZ with major international and domestic touring artists. Its platform functions as a marketing and demand-generation layer that funnels ticket purchases through integrated ticketing agents including sister-entity Ticketmaster and Ticketek, supplemented by venue-direct sales channels such as Bunjil Place and Margaret Court Arena. The company is headquartered in Cremorne, Victoria, with a registered office in Collingwood, and employs 101-250 staff across the region.

The core technology is a consumer-facing website (livenation.com.au) that aggregates event listings, artist pages, and personalized recommendations based on user favorites and purchase history. Product offerings include general ticket sales, VIP Experiences (early entry, meet-and-greets, exclusive merchandise, collectible laminates), festival programming (On The Steps, Red Hot Summer Tour), a free My Live Nation membership program for presale access and personalized alerts, accessibility services for fans with disabilities, and the Green Nation environmental sustainability charter. The platform integrates with Mastercard for cardholder presale programs and partners with commercial sponsors including Red Bull, Vodafone, Hertz, and Westfield.

Revenue is generated through three primary streams: transaction-based commissions on ticket sales routed through integrated ticketing agents, premium VIP Experience packages sold at higher price points than standard tickets, and sponsorship revenue from commercial partners. The company serves a primarily consumer customer base via a direct-to-consumer GTM motion, with an enterprise motion for corporate VIP experiences and co-promoter relationships. Standalone financials are not separately disclosed, as Live Nation Australasia is consolidated within its publicly listed parent's reporting.

Name

Live Nation Australasia

Legal name

Live Nation Australasia Pty Ltd

Website

https://livenation.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Live Nation Australasia Pty Ltd is the ANZ regional subsidiary of Live Nation Entertainment (NYSE: LYV), promoting concerts, comedy, and festivals and operating a ticketing marketplace across Australia and New Zealand that routes ticket sales through Ticketmaster, Ticketek, and venue-direct channels.

Ownership category

akta.pro rank

Product category

Live Entertainment Ticketing and Event Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Promotion & Talent Buying (Promoters) (MPAGAJAC)

akta.pro secondary industries

Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Live event ticketing
• Concert promotion
• Entertainment marketing
• Festival management
• VIP experiences

Headquarters

HQ city

Cremorne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales and Commissions: Live Nation generates revenue through ticket sales for concerts, festivals, and comedy events. The company acts as promoter and co-promoter, earning commissions on ticket transactions sold through the platform and partner ticketing agents.
2. VIP Experiences: Premium ticket packages including early entry, exclusive merchandise, meet & greets, and collectible laminates sold at higher price points than standard tickets.
3. Sponsorship and Commercial Partnerships: Revenue from commercial partners including Mastercard, Red Bull, Vodafone, Hertz, and Westfield who sponsor events and receive promotional visibility.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Live Nation Australasia is a live entertainment ticketing platform and event promoter for Australia and New Zealand, selling concert, festival, and comedy show tickets through its livenation.com.au website while redirecting transactions to partner ticketing agents (Ticketmaster, Ticketek, venue systems). It generates revenue from ticket commissions, premium VIP experience packages (early entry, meet-and-greets, exclusive merchandise), curated festival programming, and commercial sponsorships with partners such as Mastercard, Red Bull, Vodafone, Hertz, and Westfield. The company also offers a free My Live Nation membership providing presale access and personalized artist alerts.

Product overview

Live Nation Australasia operates a live entertainment ticketing platform and promoter network across Australia and New Zealand. The core offering is a primary ticketing marketplace for concerts, comedy shows, and festivals that redirects to third-party ticketing agents, supplemented by VIP Experiences (premium packages with early entry, merchandise, and meet-and-greet), Festival Events (multi-artist curated festivals), Live Nation Membership (presale access and personalized alerts), Accessibility Services (accessible ticketing support), and the Green Nation environmental sustainability program. The company functions as both a ticketing platform and event promoter/co-promoter.

Differentiator

Problem solved

Functional benefit

Products and services

• General Ticket Sales Primary ticketing service for concerts, festivals, and comedy shows across Australia and New Zealand, connecting event-goers with tickets through the livenation.com.au website that redirects transactions to third-party ticketing agents such as Ticketmaster and Ticketek. Targeted at individual concert and event attendees.
• VIP Experiences Premium ticket packages that include benefits such as early venue entry, collectible laminates, drink vouchers, merchandise items, and dedicated VIP check-in. Packages may also include meet-and-greet opportunities and exclusive fan zones for select events. Targeted at superfan consumers seeking elevated concert experiences.
• Festival Events Festival programming including multi-day and single-day events featuring multiple artists. Examples include On The Steps festival series and Red Hot Summer Tour, which represent curated festival lineups promoted by Live Nation. Targeted at festival attendees seeking multi-artist experiences.
• My Live Nation Membership Free membership program offering exclusive presale ticket access, personalized artist alerts, and email newsletters about upcoming tours, hot tickets, and presales. Members receive early notification before general ticket releases and customized recommendations based on favorites and purchase history. Targeted at individual fans seeking early access to popular events.

Quantifiable outcome

• Lady Gaga's Brisbane show attracted 52,000 fans
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• Universal Music New ZealandminorStrategic or Co-development Partner · 4 June 2026Live Nation New Zealand is listed as an industry supporter for Universal Music New Zealand's nextWAV artist development program, a 12-month initiative to find, platform, and support emerging young Kiwi talent aged 16-18, providing mentorship across songwriting, production, branding, live performance, and digital strategy.
• MastercardcoreGTM or Marketing PartnerMastercard is a commercial partner providing preferred presale access for cardholders on Live Nation events. The partnership offers exclusive presale windows and preferred ticket access to Mastercard cardholders.
• Red BullcoreGTM or Marketing PartnerRed Bull is listed as a commercial partner of Live Nation Australia, supporting live music events and entertainment experiences.
• VodafoneminorGTM or Marketing PartnerVodafone is a commercial partner providing telecommunications integration and promotional support for Live Nation events.
• HertzminorGTM or Marketing PartnerHertz is a commercial partner providing car rental services and promotions for Live Nation event attendees.
• WestfieldminorGTM or Marketing PartnerWestfield is a commercial partner providing venue and retail promotional opportunities for Live Nation events.
• My RoomminorStrategic or Co-development PartnerMy Room is a charity partner of Live Nation Australia, receiving support through event partnerships and fundraising initiatives.
• Support ActminorStrategic or Co-development PartnerSupport Act is a charity partner of Live Nation Australia, providing support for music industry workers in need through event partnerships.
• The PushminorStrategic or Co-development PartnerThe Push is a charity partner of Live Nation Australia focused on youth music development and engagement programs.
• Michelle Grace HunderminorStrategic or Co-development PartnerLive Nation ANZ partnered with photographer Michelle Grace Hunder to expand the Next On photography initiative, providing paid opportunities for emerging photographers to shoot live music events in Australia and New Zealand.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster serves as the primary ticketing agent for many Live Nation promoted and co-promoted events, processing ticket purchases and handling customer transactions.
• Live Nation EntertainmentcoreTechnology or IntegrationLive Nation Australasia is part of the Live Nation Entertainment group of companies, sharing technology platforms, customer databases, and operational infrastructure globally.
• Event PartnerscoreChannel Partner/ Reseller/ DistributorEvent Partners including co-promoters, venues, artists, and ticketing agents collaborate with Live Nation to deliver events, sharing customer data and operational responsibilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TEG (Ticketek Entertainment Group): TEG operates Ticketek and runs concert promotion and venues across Australia and New Zealand, making it the most direct competitor to Live Nation ANZ in the same geography and product categories (concert promotion, festivals, ticketing).
• Frontier Touring: One of Australia's largest concert promoters, working with international touring artists in the same ANZ market as Live Nation. Direct competitor for headline touring deals and venue routing decisions.
• Secret Sounds: ANZ-based promoter and festival operator (Splendour in the Grass, Falls Festival) that competes with Live Nation ANZ for both artist bookings and festival audience wallet share in the same two countries.
• Chugg Entertainment: Australian concert promoter founded by Michael Chugg that books international and local artists across ANZ venues. Competes head-to-head with Live Nation ANZ for marquee touring artists in the same regional market.
• Michael Coppel Presents: Long-standing ANZ concert promoter bringing international touring artists to Australia and New Zealand. Comparable in size, scope, and target market to Live Nation ANZ.

Broad incumbents

• Live Nation Entertainment: The ultimate parent company of Live Nation Australasia. As a globally dominant live entertainment company (NYSE: LYV), it owns Ticketmaster and runs Concerts, Sponsorship, and Ticketing segments that frame how the ANZ subsidiary competes and is resourced.
• CTS Eventim: European-headquartered ticketing and live entertainment group that competes with Live Nation/Ticketmaster globally on ticketing infrastructure and runs promotional activities. Comparable in category, though not directly overlapping ANZ.
• AEG Presents: AEG is a global live entertainment promoter (and operator of venues like Crypto.com Arena and The O2) that competes with Live Nation globally for touring artists and sponsorships. It has ANZ touring presence and runs parallel festival IP, putting it in head-to-head competition with Live Nation ANZ for international routing.

Others

• Creative Artists Agency (CAA): The other top global talent agency representing many of the same artists Live Nation ANZ tours. Operates upstream in the live entertainment value chain as talent representation rather than direct promotion.
• WME (Endeavor): One of the two major global talent agencies that represent the artists Live Nation ANZ promotes. Closely coupled to promoter economics (agent fees, tour routing) rather than a direct competitor, but part of the same deal-flow ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/livenationau
• YouTubeyoutube.com/user/LiveNationOzNz
• Facebookfacebook.com/LiveNationAustralia
• Instagraminstagram.com/livenationaustralia
• TikToktiktok.com/@livenationaustralia
• LinkedInlinkedin.com/company/livenationapac

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Nation Australasia