Moon Power

What Moon Power does

Moon Power GmbH is a Salzburg-based, wholly-owned subsidiary of Porsche Holding Salzburg that develops and deploys integrated EV charging and energy infrastructure across Europe. Founded in 2021 with a workforce of 51–100, the company builds a portfolio spanning AC and DC charging hardware (wallboxes and DC fast chargers up to 400 kW, including the bidirectional BiDi Charger 11 DC and the battery-integrated POWER Charger C8), photovoltaic systems, commercial battery storage (178 kWh–1,068 kWh using LFP cells), portable charging cables, and proprietary software platforms — B-MoRe for charging point management and billing, and optiMOON for manufacturer-independent energy management supporting 250+ devices from 50+ brands via Modbus TCP/IP, Modbus RTU, and OCPP 1.6J. Operations span Austria, Germany, Croatia, Hungary, and Italy, with MOON POWER Germany serving as a dedicated regional subsidiary.

The company's business model combines one-time hardware sales (chargers, PV systems, storage) with recurring subscription revenue from connected services (B-MoRe, optiMOON) and professional services for consultation, installation, commissioning, and maintenance. All pricing is quote-based and not publicly disclosed. Go-to-market is multi-channel: direct enterprise field sales for large commercial projects (fleet operators, automotive dealerships, logistics, tourism/hospitality, airports, public transit), a partner program for resellers and integrators, and direct-to-consumer sales for residential wallboxes and portable cables. Notable enterprise deployments include a 19-site electrification of the Seitz Group dealership network, the 1,681 kWp Audi Used Cars :plus Center PV project in Eching, up to 50 electric MAN eTGX trucks for Koiné/Sanpellegrino, the Arriva Group Hungarian Green Bus pilot, and a multi-phase rollout at Graz Airport. The MOONCITY site in Salzburg combines company headquarters with Austria's largest inner-city fast-charging park and an experience center for customer engagement.

Revenue is not publicly disclosed, and the company is funded through its Porsche Holding Salzburg parent rather than external venture capital. As a GmbH, MOON POWER operates within the broader Porsche Holding Group ecosystem, sharing IT services with Porsche Informatik and participating in group-level customer data platforms such as carlog.

Name

Moon Power

Legal name

MOON POWER GmbH

Website

https://moon-power.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Moon Power GmbH is a Salzburg-based, Porsche Holding Salzburg subsidiary that develops and deploys integrated EV charging, photovoltaic, and battery storage solutions, alongside proprietary energy management software, for enterprise and consumer customers across Austria, Germany, and Southern/Southeast Europe.

Ownership category

akta.pro rank

Product category

EV Charging Infrastructure

NAICS

Battery Manufacturing (33591), Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613), Electric Services (4911)

akta.pro primary industry

Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH)

akta.pro secondary industries

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK), EV Charging Operations & Parking-Lot Electrification Management (BPABAKAK), EV Battery Warranty, Degradation Analytics & Lifecycle Optimization for V2G (EUAFAMAL)

Keywords

• EV charging infrastructure
• DC fast charging
• Energy management systems
• Battery energy storage
• Photovoltaic systems

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Sales - Charging Stations: Sale of EV charging stations including DC fast chargers, AC wallboxes, and bidirectional chargers. Products sold directly to commercial customers and through partner channels. One-time purchase model with installation and commissioning services available.
2. Photovoltaic Systems: Design, planning, commissioning, and sale of photovoltaic systems for commercial and industrial customers. Includes site inspection, component selection, assembly and maintenance services.
3. Energy Storage Systems: Sale and installation of commercial battery storage systems with capacities from 178 kWh to 1,068 kWh. Includes indoor and outdoor variants with LFP battery technology.
4. Connected Services: Digital services including backend management, charging point management (B-MoRe), and energy management (optiMOON). These services enable EV charging, CPO management, fleet operator management, and private customer home charging.
5. Professional Services: Consulting, project realization, installation, commissioning, and maintenance services for charging infrastructure, PV systems, and energy storage. Provided upon explicit customer request.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Moon Power GmbH develops, manufactures, and sells holistic EV charging infrastructure and integrated energy concepts for public, commercial, and private applications. The portfolio spans DC fast chargers (up to 400 kW and beyond), AC wallboxes including bidirectional (V2G) chargers, mobile charging cables, commercial battery storage systems, photovoltaic systems, and cloud-based energy management software (optiMOON) and charging point management (B-MoRe). End-to-end services cover consulting, planning, installation, commissioning, and maintenance.

Product overview

MOON POWER offers a comprehensive portfolio of EV charging solutions and integrated energy management systems. The core offering consists of DC fast charging stations (POWER Charger HYC series, C7, C8, SAT series) and AC wallboxes (MOON Charger PG-line, Plus, BiDi Charger 11 DC) for residential, commercial, and public applications. The product ecosystem is complemented by the POWER2Go portable charging cable. Supporting infrastructure includes B-MoRe for charging point management and billing, the optiMOON Energy Management System for intelligent energy optimization, TAB Energy Storage systems (indoor/outdoor) for capacity from 178 kWh to 1,068 kWh, and Photovoltaic systems for sustainable power generation. The offering is completed by professional services including project realisation, maintenance, and the charge@home solution for fleet home charging. MOONCITY serves as the company's experience center in Salzburg. All products are available for businesses, consumers, and partners, with a focus on integrated holistic energy concepts.

Differentiator

Problem solved

Functional benefit

Brands

• MOONCITY: Experience center for new and electric mobility located in Salzburg, featuring Austria's largest inner-city fast-charging park, company headquarters, and a modern event location.
• BiDi Charger
• POWER Charger
• B-MoRe
• optiMOON

Products and services

• BiDi Charger 11 DC Bidirectional DC wallbox enabling electric vehicles to function as intelligent energy storage solutions. Supports storing excess solar energy and reducing energy costs via vehicle-to-grid (V2G) capabilities. Targeted at private consumers and businesses seeking V2G-enabled home or premises charging.
• POWER Charger HYC 50 DC Compact wallbox for DC fast charging of one EV with up to 50 kW or two EVs simultaneously with 25 kW each. Targeted at commercial sites, dealerships, and fleet depots needing moderate-power DC charging.
• POWER Charger HYC 200-400 DC Intelligent modular DC fast charging station with cable management, RFID, and Plug & Charge (ISO 15118) functionality. Certified system for fast EV charging at commercial and public sites. Targeted at high-utilization fleet, public, and commercial charging deployments.
• POWER Charger C7 Advanced DC fast charging station with a strong price-performance ratio for public and commercial use. Targeted at operators seeking cost-efficient fast charging.
• POWER Charger C8 Innovative DC charging station delivering 194 kW with integrated battery storage, bidirectional functions, and modular expandability up to 2x 233 kWh. Targeted at high-power sites needing buffer storage to reduce grid peak load.
• POWER Charger SAT 400-600 Highly powerful and maximally scalable fast charging station with one or two charging points, large display, and Plug & Charge functionality. Targeted at highway and high-utilization public charging hubs.
• MOON Charger PG-line Robust AC charging station variant for user-friendly, safe charging in semi-public areas with 2x 22 kW charging power. Targeted at workplaces, multi-unit dwellings, and semi-public locations.
• MOON Charger Plus Energy-efficient, robust, and intelligent AC wallbox designed for semi-public use. Targeted at commercial premises and small businesses.
• POWER2Go Portable charging cable enabling efficient, flexible charging of electric vehicles almost anywhere at any high-voltage socket without requiring a wallbox installation. Targeted at private EV owners, fleet drivers, and travelers.
• B-MoRe (Charging Point Management System) Cloud-based backend system facilitating billing, monitoring, and servicing of charging points with various options including public billing. Enables CPO operations, fleet operator management, and private customer home charging. Targeted at CPOs, fleet operators, and private customers operating charging networks.
• optiMOON Energy Management System Intelligent energy management system providing real-time monitoring and optimization of energy consumption, generation, and storage. Supports peak shaving, load management, and integrates with PV, storage, and EV charging infrastructure across 250+ devices from 50+ brands. Targeted at commercial and residential customers seeking to maximize self-consumption and reduce energy costs.
• TAB Energy Storage System (C183) Flexible, efficient, and durable commercial battery storage system with LFP battery cells for indoor and outdoor use. Offers capacities from 178 kWh up to 1,068 kWh per system, expandable to up to six parallel systems, with a 60-month warranty. Targeted at commercial and industrial sites integrating PV, EV charging, and grid services.
• Photovoltaic Systems Solar power generation systems that convert sunlight into electricity to supply charging infrastructure with sustainable, independent electricity. Includes professional planning, installation, and commissioning. Targeted at commercial, industrial, and large residential customers.
• Project Realisation & Maintenance Services End-to-end professional services including initial needs assessment, product advice, site inspections, planning, assembly, commissioning, and ongoing technical maintenance for charging solutions, PV systems, and energy storage. Targeted at commercial, enterprise, and infrastructure-project customers requiring turnkey delivery.

Quantifiable outcome

• Up to 1,681 kWp PV capacity per installation
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Porsche Holding SalzburgcoreStrategic or Co-development PartnerMOON POWER GmbH is a company of Porsche Holding Salzburg. As a subsidiary, MOON POWER benefits from the parent company's automotive industry expertise, distribution network, and corporate resources. The partnership enables access to extensive customer relationships and market reach across the automotive sector.
• ENVIRIAminorImplementation/ SI/ Consulting PartnerMOON POWER Germany partnered with ENVIRIA, an experienced commercial and industrial solar company, for implementation of large-scale photovoltaic projects like the Audi Used Cars :plus Center in Eching.
• MAN Truck & Bus ItaliacoreStrategic or Co-development PartnerMAN Truck & Bus Italia partnered with MOON POWER and Koiné for electrification of heavy-duty logistics. MAN delivered MAN eTGX electric trucks while MOON provides charging infrastructure. Three-way partnership for sustainable logistics transformation.
• Porsche Holding Group CompaniescoreStrategic or Co-development PartnerMOON POWER is part of the Porsche Holding Group which includes Porsche Konstruktionen, Porsche Austria, Allmobil, Porsche Bank, Porsche Versicherungs, Volkswagen Versicherungsdienst, and ARAC. These companies process customer data jointly for personalized customer service through the carlog platform.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ionity: Pan-European HPC joint venture between major OEMs operating high-power charging corridors. Comparable to Moon Power on hardware deployment for public/fleet charging, though focused on motorway corridors rather than integrated energy concepts.
• E.ON Drive: European utility-backed EV charging and energy services business offering hardware, software, and grid services across multiple countries. Competes with Moon Power on integrated energy solutions for fleet and depot customers.
• EnBW mobility+: German utility-backed operator with one of the largest HPC networks in DACH, providing both AC/DC hardware deployment and network operations. Overlaps directly with Moon Power in DACH commercial charging market.

Direct peers

• Webasto: German Tier-1 automotive supplier with a broad EV charging portfolio including AC wallboxes and DC fast chargers. Competes with Moon Power in European fleet and dealership charging deployments.
• Kempower: Finnish DC fast-charging hardware manufacturer with modular satellite architecture used for depot and fleet applications across Europe. Competes directly with Moon Power's HYC and SAT series DC chargers in commercial and public deployments.
• Allego: Pan-European public charging network operator offering AC and DC charging solutions across multiple countries. Comparable to Moon Power through its charge point management software and depot charging services, though it focuses primarily on public networks rather than integrated PV+storage.
• ABB E-mobility: Global manufacturer of AC and DC EV charging hardware with strong presence in Europe. Competes head-to-head with Moon Power's POWER Charger HYC series for depot and commercial DC fast-charging installations.
• Smatrics: Austrian EV charging network operator offering public and depot AC/DC charging solutions with energy management software. Direct domestic Austrian peer competing for the same fleet, dealership, and tourism customers.

Emerging players

• ChargePoint: US-listed EV charging network operator with growing European presence focused on commercial AC and DC charging plus charge point management software. Comparable through its CPMS SaaS model similar to Moon Power's B-MoRe platform.
• The Mobility House: European specialist in V2G, smart charging, and energy storage integration for EVs. Closest comparable to Moon Power's bidirectional charging strategy and optiMOON energy management proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeREedB1JIecfnTjhJIlghw
• LinkedInlinkedin.com/company/moon-power-gmbh
• Instagraminstagram.com/moonpower_gmbh
• Facebookfacebook.com/moonpowergmbh

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moon Power