Kokomo

What Kokomo does

Kokomo is a UK-based, independently owned business that designs and manufactures licensed health and beauty product ranges featuring major entertainment and lifestyle brands. The company holds licensing agreements with prominent IP holders including Mattel (Barbie, Hot Wheels), Hasbro (Thomas & Friends), Moonbug Entertainment (Cocomelon, Gabby's Dollhouse, Magic Mixies), Sanrio (Hello Kitty, Cinnamoroll), Netflix (Emily In Paris), The National Gallery, and others, producing a portfolio of 14+ licensed brands spanning children's entertainment and adult lifestyle categories. Products are developed in-house at the company's UK office in Didcot, with manufacturing executed through international suppliers.

The product range covers bath additives, dental care, beauty accessories, cosmetics, skincare, haircare, bath accessories, home and lifestyle products, and gift sets. Kokomo's technical differentiators include sustainable packaging (100% recyclable or reusable primary packaging, reduced plastic, recyclable shipping materials), vegan formulations not tested on animals (reviewed by third-party test houses), and bespoke product design tailored to each license. The company has won multiple industry awards including Platinum and Gold awards from Loved By Parents, Silver and Bronze from Made For Mums, and Best Licensed Health & Beauty Range recognition.

Kokomo operates a wholesale and distribution-led business model, selling to retail stores, grocery chains, pharmacies, e-commerce partners, and distributors across the UK, European Economic Area, USA, South Africa, and the Middle East. The company also maintains direct-to-consumer channels through Amazon UK and TikTok Shop, and a wholesale presence on the Faire platform with a 50% off first-order incentive. It is co-owned and managed by Laura Jealous (Co-Owner and Sales & Marketing Director) and Rob Simon (Co-Owner and Finance Director), with a small in-house team of approximately 10 named individuals covering product development, regulation, creative, design, national accounts, international sales, and marketing.

Name

Kokomo

Legal name

Kokomo Limited

Website

https://kokomostudio.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Kokomo is a UK-based, independently owned business that designs and manufactures licensed health and beauty product ranges for major entertainment and lifestyle brands. It sells through wholesale distributors, retailers, and e-commerce channels across the UK, EEA, USA, South Africa, and the Middle East.

Ownership category

akta.pro rank

Product category

Licensed Health & Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Licensed health beauty products
• Bath and body products
• Children's personal care
• Licensed brand manufacturing
• Wholesale cosmetics

Headquarters

HQ city

Abingdon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Licensed Health & Beauty Products: Design and manufacture of licensed health and beauty ranges including beauty accessories, cosmetics, skincare, dental products, bath additives, hand products, haircare, and home & lifestyle products sold to retailers and distributors.
2. Wholesale & Distribution: Products sold through wholesale channels including retail stores, grocery stores, pharmacies, and e-commerce partners, as well as distributors and wholesalers serving wider markets.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Kokomo designs and manufactures licensed health and beauty product ranges featuring well-known entertainment and lifestyle brands such as Barbie, Hot Wheels, Thomas & Friends, Cocomelon, Hello Kitty, and Paddington. The portfolio spans bath additives, dental care, beauty accessories, cosmetics, skincare, haircare, bath accessories, home and lifestyle items, and gift sets. Products are developed in-house at the UK office and manufactured through trusted international suppliers, then sold wholesale to retailers, grocery stores, pharmacies, and e-commerce partners across the UK, EEA, USA, South Africa, and the Middle East.

Product overview

Kokomo is an award-winning, independently owned business that designs and manufactures licensed health and beauty product ranges. The company operates as a single unified product offering focused on licensed personal care items across multiple categories including Bath Additives, Dental Products, Beauty Accessories, Beauty Cosmetics, Skincare, Haircare, Bath Accessories, Home & Lifestyle products, and Gift Sets. Kokomo's portfolio features 14 licensed brands spanning children's entertainment (Barbie, Hot Wheels, Thomas & Friends, Cocomelon, Gabby's Dollhouse, Hello Kitty, Paddington, Paddington For Baby, Magic Mixies), lifestyle brands (Emily In Paris, Betty Boop, Smiley World, Cinnamoroll), and cultural institutions (The National Gallery). Products range from everyday essentials like toothbrushes and hand cream to seasonal items and gift sets, all featuring licensed characters and branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Licensed Health & Beauty Ranges
• Barbie Licensed Range
• Hot Wheels Licensed Range
• Thomas & Friends Licensed Range
• Cocomelon Licensed Range
• Gabby's Dollhouse Licensed Range
• Hello Kitty Licensed Range
• The Adventures of Paddington Licensed Range
• Paddington For Baby Licensed Range
• Magic Mixies Licensed Range
• Emily In Paris Licensed Range
• The National Gallery Licensed Range
• Betty Boop Licensed Range
• Cinnamoroll Licensed Range
• Smiley World Licensed Range

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• Amazon UKcoreChannel Partner/ Reseller/ DistributorAmazon UK storefront for direct-to-consumer sales of licensed health and beauty products including Hot Wheels, Thomas, CoComelon and other branded items.
• TikTok ShopcoreChannel Partner/ Reseller/ DistributorTikTok Shop presence for direct consumer sales of licensed health and beauty products through the TikTok platform.
• Faire WholesaleminorChannel Partner/ Reseller/ DistributorWholesale platform partnership offering 50% off first orders to attract new retail and small business customers worldwide.
• Mattel (Hot Wheels, Barbie)flagshipOEM/ Whitelabel/ Licensing PartnerLicensing partner for Hot Wheels and Barbie brands. Kokomo designs and manufactures licensed health and beauty ranges under these major entertainment brands.
• Hasbro (Thomas & Friends)flagshipOEM/ Whitelabel/ Licensing PartnerLicensing partner for Thomas & Friends brand. Kokomo creates bespoke health and beauty products featuring the beloved railway character.
• Moonbug Entertainment (Cocomelon, Gabby's Dollhouse, Magic Mixies)flagshipOEM/ Whitelabel/ Licensing PartnerLicensing partner for Cocomelon, Gabby's Dollhouse, and Magic Mixies brands. Kokomo develops innovative bath time and personal care products for these popular children's entertainment properties.
• Sanrio (Hello Kitty, Cinnamoroll)coreOEM/ Whitelabel/ Licensing PartnerLicensing partner for Hello Kitty and Cinnamoroll brands. Kokomo creates beauty and lifestyle products featuring these iconic Sanrio characters.
• The Adventures of PaddingtonflagshipOEM/ Whitelabel/ Licensing PartnerLicensing partner for The Adventures of Paddington and Paddington For Baby brands. Kokomo produces award-winning baby and children's health and beauty products.
• Netflix (Emily In Paris)coreOEM/ Whitelabel/ Licensing PartnerLicensing partner for Emily In Paris brand. Kokomo creates beauty and lifestyle products inspired by the popular Netflix series.
• The National GallerycoreOEM/ Whitelabel/ Licensing PartnerLicensing partner for The National Gallery art collection. Kokomo creates art-inspired health and beauty products featuring masterworks from the gallery.
• Smiley WorldminorOEM/ Whitelabel/ Licensing PartnerLicensing partner for Smiley World brand. Kokomo creates smile-themed health and beauty products.
• Betty BoopminorOEM/ Whitelabel/ Licensing PartnerLicensing partner for Betty Boop brand. Kokomo creates beauty accessories and cosmetics featuring the iconic cartoon character.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Sanrio: Owner of Hello Kitty and Cinnamoroll licenses used by Kokomo, and broader consumer products and retail business. Comparable as licensor and broader character consumer products operator, though with direct retail rather than B2B-only manufacturing focus.
• Hasbro: Global toy and entertainment company and Kokomo licensor (Thomas & Friends). Comparable as a brand owner and consumer products manufacturer, though much broader in scope and not focused on the licensed health & beauty subcategory.
• Mattel: Global toy and consumer products company that owns flagship Kokomo licenses (Barbie, Hot Wheels). Comparable as licensor and as a broader consumer products manufacturer, though vastly larger and not specialised in licensed health & beauty.

Direct peers

• Mad Beauty: UK-based designer and manufacturer of licensed character beauty, bath, body, and gift products — the closest direct competitor to Kokomo, with overlapping categories (bath, body care, cosmetics) and similar retail and DTC channels including supermarket, pharmacy, and online.
• Driven International: UK-based licensed character and branded gift products supplier including licensed accessories and lifestyle items. Comparable license-led model with overlapping retail and e-commerce distribution, though with stronger focus on gifting and stationery.
• Poetic Brands: UK-based licensed character apparel, accessories, and lifestyle products company. Comparable license-led design and manufacturing model serving similar UK retailers, though with apparel rather than health & beauty as primary category.
• W7 Cosmetics: UK mass-market colour cosmetics and beauty products brand with licensed character ranges. Comparable in cosmetics manufacturing and multi-channel UK retail distribution, with similar price-point positioning for licensed character cosmetics.
• HTI Group: UK-based licensed character toys, games, and lifestyle products manufacturer supplying major retailers. Comparable in license-driven product development and UK retail channels, though with primary focus on toys rather than health & beauty.
• Character World: UK-based designer and manufacturer of licensed character branded products including bedding, accessories, and personal care adjacent items. Comparable in license-led business model and UK retail distribution, though with broader category breadth beyond health & beauty.

Regional players

• Danilo Promotions: UK-based licensed character calendars, stationery, and gift products manufacturer. Comparable license-led business model with UK retail distribution, though with primary focus on stationery/gifting rather than health & beauty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kokomostudio
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/kokomo

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kokomo