M-Squared Public Relations
M-Squared Public Relations is an Atlanta-based, founder-led boutique agency founded in 2008 that delivers crisis communications, public relations, and hospitality marketing services to corporate, brand, and personal clients in the United States and internationally.
- Company typePrivate
- Founded2008
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What M-Squared Public Relations does
M-Squared Public Relations is a privately held, founder-led communications agency headquartered in Atlanta, Georgia, founded in 2008 by President Marsha Archer. The firm delivers public relations, crisis communications, and hospitality-focused marketing services to corporate, brand, and personal clients across the United States and, on a project basis, internationally. Its core offerings center on 24/7 crisis communication support with retainer-based engagements, traditional media placements and press releases, social media management, event planning, influencer engagement, and a set of adjacent creative services including media training, graphic design, web design, and photography/videography. The agency's stated differentiators are its certified crisis communications expertise (over two decades of team experience), specialization in hospitality, travel, food & beverage, retail, and lifestyle sectors, and a record of securing over $500 million in valued media coverage for clients since founding.
The firm operates as a pure-play professional services agency with no proprietary technology platform, software product, or API offering; its value is delivered through human expertise, media relationships, and on-call senior involvement. The go-to-market is direct-to-client enterprise engagement: retainers and project-based work sold to brands in hospitality and lifestyle, with a stated 24/7 crisis availability that supports global client coverage despite a single Atlanta mailing address. Revenue is generated through professional services fees plus recurring crisis communications retainers; no pricing is publicly disclosed and contract structures range from day or weekly rates to monthly on-call support. Client logos span hotels (Westin, Candler, Georgian Terrace, Starling Midtown), restaurants (Bulla Gastrobar, Livingston, Observatory Eleven, Proof and Provision), fashion/luxury (Givenchy, Grace Loves Lace, By George), nonprofits (Meals On Wheels Atlanta), and education (Kids R Kids).
The company is entirely founder-owned with no institutional investors, parent company, or disclosed funding rounds. Marketing channels are limited to the company website, email newsletter, organic social media (LinkedIn, Instagram, Facebook, Twitter/X), and the founder's philanthropic and civic visibility in Atlanta-based organizations. Operating data is thin: headcount is stated as 11-50, no revenue is disclosed, no formal legal entity designation is visible on the website, and there are no patents, certifications, awards, or partnership disclosures on file.
M-Squared Public Relations firmographics
Firmographics- Name
- M-Squared Public Relations
- Legal name
- M-Squared Public Relations
- Website
- https://msquaredpr.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- M-Squared Public Relations is an Atlanta-based, founder-led boutique agency founded in 2008 that delivers crisis communications, public relations, and hospitality marketing services to corporate, brand, and personal clients in the United States and internationally.
- Ownership category
- akta.pro rank
M-Squared Public Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- PR, Corporate Communications & Crisis Management (BPAFAAAL)
- akta.pro secondary industries
- Crisis Communications & Issues Management (MPAAADAF), Product & Brand PR (Consumer & B2B) (BPAFADAH), Digital PR & Social Media Communications (MPAAADAJ)
Keywords
Where M-Squared Public Relations is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
M-Squared Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Crisis Communications Retainer: The firm offers crisis communication services with client retainers ranging from day or weekly rates to monthly on-call support, providing 24/7 availability for emergency situations.
- Public Relations Services: Comprehensive PR services including media placements, press releases, media training, social media management, event planning, and influencer engagement for hospitality and lifestyle brands.
- Hospitality Public Relations Campaigns: Strategic campaigns for hotels, resorts, and lifestyle destinations including media placements, influencer partnerships, grand opening coordination, and brand storytelling to drive awareness and bookings.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
M-Squared Public Relations product offering
Product offeringCore offering
M-Squared Public Relations is a professional public relations agency delivering crisis communications, media relations, and hospitality-focused PR services. The firm provides 24/7 crisis response, media placements, press releases, media training, social media management, event planning, influencer engagement, and brand storytelling for hotels, restaurants, lifestyle brands, and corporate clients. Services are delivered via retainers and project-based engagements rather than through software products.
Product overview
M-Squared Public Relations + Crisis Management is a premier crisis communications and public relations agency offering a comprehensive suite of services. The core offerings include Crisis Communications (24/7 support for high-stakes situations), Public Relations (media placements, press releases, media pitches), and Hospitality Public Relations (specialized services for hotels, resorts, and lifestyle brands). Supporting services include Social Media Management, Media Training, Event Planning, Graphic Design, Web Design, Photography & Videography, and Influencer Engagement. The agency operates as a single unified service offering rather than a modular software platform, delivering integrated multi-channel strategies across traditional and social media.
Differentiator
Problem solved
Functional benefit
Products and services
- Crisis Communications 24/7 crisis communication and PR strategies helping brands and individuals navigate high-stakes situations including public health emergencies, corporate incidents, and personal reputation crises. Delivered via retainers ranging from day or weekly rates to monthly on-call support.
- Public Relations Services Comprehensive public relations services including media placements, media pitches, press kits, press releases, bylined articles, advertorials, and newsletter content for corporate and personal brand clients.
- Hospitality Public Relations Specialized PR services for hotels, resorts, and lifestyle destinations including media placements, influencer partnerships, grand opening campaigns, and brand storytelling to drive awareness and bookings.
- Social Media Management Social media strategy development and content management across multiple platforms to build brand awareness and engage target audiences.
- Media Training Professional training to prepare spokespersons and executives for media interviews and public appearances.
- Event Planning Comprehensive event coordination including press conferences, grand openings, groundbreaking ceremonies, and community involvement events.
- Influencer Engagement Strategic partnerships with influencers to amplify brand messaging and reach target audiences through social media channels.
Quantifiable outcome
- Over $500 million in valued media coverage secured under Marsha Archer's leadership
- +1 more outcomes
Companies that use M-Squared Public Relations
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
M-Squared Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
M-Squared Public Relations partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
M-Squared Public Relations competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
M-Squared Public Relations social profiles
Digital presenceM-Squared Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
M-Squared Public Relations leadership team
Management profileNumber of profiles
Profiles1 record
M-Squared Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M-Squared Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M-Squared Public Relations
What does M-Squared Public Relations do?
M-Squared Public Relations is a professional public relations agency delivering crisis communications, media relations, and hospitality-focused PR services. The firm provides 24/7 crisis response, media placements, press releases, media training, social media management, event planning, influencer engagement, and brand storytelling for hotels, restaurants, lifestyle brands, and corporate clients. Services are delivered via retainers and project-based engagements rather than through software products.
Is M-Squared Public Relations a public or private company?
M-Squared Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was M-Squared Public Relations founded?
M-Squared Public Relations was founded in 2008. It employs 11 to 50 people.
Where is M-Squared Public Relations based?
M-Squared Public Relations is headquartered in Atlanta, United States, in the North America region.
How does M-Squared Public Relations make money?
Three revenue lines are on record. Crisis Communications Retainer is the primary driver. The others are public Relations Services and hospitality Public Relations Campaigns.
Does M-Squared Public Relations have an API?
No public API is recorded for M-Squared Public Relations.
What industry is M-Squared Public Relations in?
M-Squared Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is BPAFAAAL, PR, Corporate Communications & Crisis Management, with a secondary code of MPAAADAF, Crisis Communications & Issues Management. Its NAICS code is 541820 and its SIC code is 7311.